SM Southmall
A major SM Supermall shopping and entertainment complex in Las Piñas, Metro Manila, Philippines.
Last updated August 22, 2026
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Overview
SM Southmall is a large shopping mall in Las Piñas, Metro Manila, Philippines, owned and operated by SM Prime Holdings. It stands along Alabang–Zapote Road and serves communities in southern Metro Manila and nearby areas. The complex combines retail, dining, cinema, recreation, events, office, and residential uses, making it more than a conventional shopping center. The mall occupies approximately 200,000 square meters of land and has a total floor area of about 198,000 square meters. Its tenant base includes more than 400 shops and service outlets, supported by six anchor stores and a range of restaurants, cinemas, leisure venues, and customer services. Construction began in November 1993, and the mall opened on April 2, 1995. It was the first SM Supermall established in the southern part of Metro Manila and the fifth SM Supermall developed by Henry Sy. From its opening, the property was positioned as a destination mall for the south of the metropolitan area. Its original attractions included SM Storyland, an indoor amusement facility, and an ice-skating rink. The rink made SM Southmall the second SM Supermall to offer ice skating after SM Megamall. The mall also developed a cinema operation during its first year, creating a substantial entertainment component alongside its retail functions. A major redevelopment began in March 2010. The project reorganized the second-floor retail area, refurbished the SM Store, expanded fashion retail, and introduced new entertainment infrastructure. An IMAX theater opened on July 14, 2011, and the redevelopment was formally celebrated with a grand relaunch in November 2012, when the property was presented as a premier SM mall. International fashion retailers subsequently strengthened the mall’s offer: Uniqlo opened in November 2014 and H&M followed in October 2015. These additions reflected the mall’s effort to combine established SM formats with globally recognized specialty brands. SM Southmall’s entertainment offer has continued to change. Its original Storyland attraction closed during the redevelopment period, while the skating rink eventually closed in 2022. The former lower-ground bowling venue opened in 2013 but ceased operating in 2020. In its place and in other repurposed sections, the mall introduced newer leisure concepts. SM Game Park opened in December 2021 in the former Cinema 4 area, offering bowling, billiards, archery, table tennis, and videoke. UFC Gym opened within the facility in June 2022. The cinema complex was also reconfigured, with Director’s Club cinemas added in 2019 and renovated cinemas, including an Event Cinema, reopening later that year. The IMAX theater discontinued operations in February 2025, according to the referenced account. The property includes several complementary developments. Food Street provides outdoor restaurant seating near an LED-lit fountain. SM South Tower, established in 2017, combines office and parking functions in an eight-story, two-tower building. South Residences adds four 15-story condominium towers near the mall’s southern parking area. An Events Hall opened in October 2023 in a former cinema section, providing a multipurpose venue for sports, concerts, and other gatherings. Through these additions and conversions, SM Southmall has evolved from a large suburban mall into a mixed-use commercial and entertainment destination.
History
SM Southmall was developed by SM Prime Holdings as the company’s first major SM Supermall in southern Metro Manila. Construction began in November 1993, and the mall opened on April 2, 1995, along Alabang–Zapote Road in Las Piñas. It was the fifth SM Supermall developed by Henry Sy and the second in the chain to include an ice-skating rink, following SM Megamall. The original complex combined retail anchors with cinemas, restaurants, an indoor amusement attraction, and other services intended to make the mall a regional destination for residents south of Manila. The mall’s early entertainment identity included SM Storyland, an indoor theme park with arcade games and rides such as a roller coaster and bumper cars. Storyland operated as one of the property’s principal attractions until it closed in May 2011 during the redevelopment period. Some of its rides were subsequently transferred to the SM By the Bay amusement area at the Mall of Asia complex. The original cinema operation opened in the mid-1990s and eventually expanded into a substantial multiplex. In March 2010, SM Southmall began a broad renovation and repositioning program. Retail areas on the second floor were reorganized, the SM Store was moved from the center of the mall to a side location, and space was made available for additional fashion tenants. The redevelopment also introduced an IMAX theater, which opened on July 14, 2011. New fashion stores opened in December 2011, and the redevelopment was formally concluded with a grand relaunch in November 2012. The project shifted the mall toward a more contemporary, premium destination format while retaining the broad retail and service mix associated with SM Supermalls. International retailers became part of the mall’s expanded offer during the following years. Uniqlo opened on November 7, 2014, and H&M opened on October 29, 2015. A bowling center opened in May 2013 at the lower-ground level, although that venue closed in March 2020. The mall’s original skating rink on the second floor also eventually closed permanently in 2022, with its former area incorporated into a redeveloped food-court space. Cinema facilities were repeatedly modernized. Two Director’s Club cinemas opened on April 24, 2019, equipped with Dolby Atmos sound and Christie RGB laser projection. Several West Wing cinemas closed for renovation in February 2019 and reopened on December 25, 2019, with upgraded projection, sound, premium seating, and a 45-seat Event Cinema. Cinema operations were consolidated as former East Wing cinema areas were closed or repurposed. The former Cinema 4 space became SM Game Park, which opened on December 3, 2021, with a 14-lane bowling area, billiards, archery, table tennis, and videoke. UFC Gym opened there on June 18, 2022. The mall’s IMAX theater stopped operating on February 1, 2025, although the cited material does not provide a confirmed explanation. SM Southmall has also expanded beyond the main retail building. South Residences consists of four 15-story condominium towers near the southern parking area. SM South Tower, established on November 16, 2017, is an eight-story, two-tower office and parking development with approximately 55,092 square meters of floor area. The property also includes Food Street, an outdoor dining area with landscaping and an LED-lit fountain. In October 2023, a 1,900-square-meter Events Hall opened in the former East Wing cinema area. It can accommodate sporting activities and larger concert or event programs. These developments have made SM Southmall a mixed-use commercial hub rather than solely a retail mall.
- 2025
IMAX operations discontinue
[1]The IMAX theater reportedly ended operations on February 1.
- 2023
Events Hall opens
[1]The 1,900-square-meter Events Hall opened on October 11.
- 2022
UFC Gym opens and skating rink closes
[1]UFC Gym opened at SM Game Park in June, while the former skating rink was permanently closed during the year.
- 2021
SM Game Park opens
[1]SM Game Park opened on December 3 in the former Cinema 4 area.
- 2019
Cinema modernization
[1]Director’s Club cinemas opened in April, followed by renovated West Wing cinemas and an Event Cinema in December.
- 2017
SM South Tower established
[1]The two-tower office and parking development was established on November 16.
- 2015
H&M opens
[1]H&M opened at SM Southmall on October 29.
- 2014
Uniqlo opens
[1]Uniqlo opened at the mall on November 7.
- 2013
Bowling center opens
[1]A bowling center opened at the lower-ground level in May.
- 2012
Redevelopment relaunch
[1]The renovation program concluded with a grand relaunch in November.
Products and positioning
A large suburban destination mall serving southern Metro Manila, combining mass-market and international retail with dining, cinemas, recreation, events, offices, and residential development.
Shopping mall · 1995
SM Southmall retail center
The core mall provides more than 400 shops and service outlets across fashion, household goods, electronics, personal services, dining, and everyday retail. Its six anchor stores and broad tenant mix support both routine shopping and destination visits. The center and south atriums provide space for public events, concerts, presentations, and promotional activities.
Cinema and entertainment · 1995
SM Cinema Southmall
SM Cinema Southmall has operated since the mall’s first year and has been repeatedly reconfigured. The current cinema offer described in the reference material includes regular cinemas, an Event Cinema, and two Director’s Club cinemas with premium sound and laser projection. The former IMAX theater ceased operations in February 2025.
Indoor recreation · 2021
SM Game Park
SM Game Park is an entertainment venue occupying the former Cinema 4 area. It includes a 14-lane bowling facility, billiards, archery, table tennis, and a videoke bar. The venue represents the mall’s shift from older attractions toward flexible, activity-based leisure. UFC Gym also operates within the facility.
Dining
Food Street
Food Street is an outdoor restaurant area located behind the main mall. It provides open-air dining amid plants and landscaping and includes an LED-lit fountain that contributes to the destination-oriented atmosphere.
Events venue · 2023
Events Hall
The Events Hall is a 1,900-square-meter multipurpose venue opened in a former cinema section. It is designed for sporting events, concerts, exhibitions, and other large gatherings, with capacity described in the reference material as up to 1,000 people for sports events and approximately 1,800 to 2,000 for concerts.
Office and parking development · 2017
SM South Tower
SM South Tower is a two-tower, eight-story development established in 2017. Its lower levels provide parking, while upper floors accommodate office and business-process-outsourcing functions. It extends the mall complex into a mixed-use commercial property.
Residential development
South Residences
South Residences is a condominium development beside the mall’s southern parking area near the Pilar Village entrance. It consists of four 15-story towers and forms part of the wider mixed-use environment associated with SM Southmall.
Indoor theme park · 1995
SM Storyland
SM Storyland was an indoor amusement attraction that opened with the mall in 1995. It featured arcade games and rides including a roller coaster and bumper cars. The attraction closed in May 2011 during redevelopment, and its former space was replaced by an outdoor parking area.
Ice skating · 1995
SM Skating Rink
The second-floor skating rink was one of the mall’s original signature attractions and made SM Southmall the second SM Supermall to feature ice skating. It was permanently closed in 2022, and the area was incorporated into a redeveloped food-court space.
Marketing campaigns
- 2019#SeeYouDownSouth
Philippines
SM Southmall appointed Miss World 2013 Megan Young as a mall brand ambassador as part of the #SeeYouDownSouth campaign.
Outcome. The campaign connected the mall with a recognizable Philippine entertainment and pageant personality and emphasized the property’s southern Metro Manila location.
Brand decisions
2023
Open the Events HallProduct launchBackground
A former cinema section provided an opportunity to add a flexible venue for sports, concerts, and other events.
Action taken
SM Southmall opened a 1,900-square-meter multipurpose Events Hall on October 11.
Aftermath
The hall expanded the complex’s ability to host large public and private programs beyond conventional retail and cinema activities.
2021
Launch SM Game ParkProduct launchBackground
The mall repurposed part of its former cinema wing and continued shifting its leisure offer toward activity-based entertainment.
Action taken
SM Game Park opened with bowling, billiards, archery, table tennis, and videoke facilities.
Aftermath
The new facility replaced the former Cinema 4 space and became a principal recreation venue within the mall.
2019
Modernize and consolidate cinema facilitiesGeneration changeBackground
Several older cinema areas required renovation while the mall sought to add premium and flexible viewing formats.
Action taken
The mall opened two Director’s Club cinemas, renovated West Wing cinemas, added premium seating and laser projection, and introduced a 45-seat Event Cinema.
Aftermath
Older East Wing cinema spaces were progressively closed or repurposed, including conversion of the former Cinema 4 area into SM Game Park.
2010
Undertake a comprehensive mall redevelopmentStrategyBackground
The mall sought to refresh its retail environment and strengthen its position as a premier destination in southern Metro Manila.
Action taken
SM Prime Holdings reorganized second-floor retail space, refurbished the SM Store, added fashion tenants, and developed new entertainment facilities including an IMAX theater.
Aftermath
The redevelopment culminated in a formal relaunch in November 2012. It also led to the closure or relocation of some original attractions, including SM Storyland.
Recent events
- 2025
SM Southmall IMAX operations end[1]
Other
The mall’s IMAX theater reportedly stopped operating on February 1, 2025; the referenced account does not state a confirmed reason.
- 2023
SM Southmall opens multipurpose Events Hall[1]
Product launch
A 1,900-square-meter Events Hall opened in October in a former cinema section, supporting sports, concerts, and other gatherings.
- 2021
SM Game Park opens at SM Southmall[1]
Product launch
The new entertainment facility opened in the former Cinema 4 area with bowling and several indoor recreational activities.
- 2019
SM Southmall launches new cinema and recreation concepts[1]
Product launch · Product generation
Two Director’s Club cinemas opened in April, while renovated West Wing cinemas and an Event Cinema reopened in December.
- 2012
SM Southmall completes redevelopment and relaunch[1]
Other
The mall marked the formal completion of its renovation program with a November grand relaunch and a renewed premier-mall positioning.
- 2011
IMAX theater opens at SM Southmall[1]
Product launch
An IMAX theater opened on July 14, adding a large-format cinema attraction to the mall’s entertainment portfolio.
- 2010
SM Southmall begins major redevelopment[1]
Other
Renovation work reorganized retail areas, refurbished the SM Store, and prepared the property for expanded fashion and entertainment offerings.
- 1995
SM Southmall opens in Las Piñas[1]
Other
The mall opened on April 2, becoming SM Supermalls’ first major property in southern Metro Manila.
Sources2 sources
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