Moët & Chandon
Corporate brand
UnclaimedA historic French Champagne house and global luxury wine brand owned by LVMH.
Last updated October 14, 2026
Overview
Moët & Chandon is a French Champagne house based in Épernay and one of the most internationally recognized names in sparkling wine. The business began in 1743 when wine merchant Claude Moët established Moët et Cie and started sending wines from the Champagne region to Paris. Its early growth benefited from rising aristocratic interest in sparkling Champagne during the reign of Louis XV. The company later became associated with the Moët family and expanded its commercial reach beyond the regional market. The name Moët et Chandon dates from 1833, when Pierre-Gabriel Chandon de Briailles joined the company as a partner of Jean-Remy Moët. The house developed an important role in the commercialization and prestige positioning of Champagne. It marketed a vintage Champagne in the 1840s, and its Brut Impérial became its best-known broad-market cuvée after its introduction in the nineteenth century. The Impérial name is generally associated with the house's historical connection to Napoleon and imperial-era luxury, although the product's enduring importance lies in its role as a recognizable non-vintage Champagne offering. Moët & Chandon also owns and produces Dom Pérignon, a separate prestige Champagne brand named after the Benedictine monk Pierre Pérignon. Dom Pérignon is a vintage-only Champagne: grapes are drawn from a single harvest year and the wine is released only when the house judges the vintage suitable. Its first vintage was 1921, although the wine was not released commercially until 1936. Dom Pérignon has become one of the world's leading prestige cuvées, while remaining distinct from the core Moët & Chandon brand architecture. The company became part of the modern luxury-goods group LVMH through a series of corporate combinations. Moët & Chandon merged with Hennessy in 1971, and the resulting group combined with Louis Vuitton in 1987 to form LVMH. The brand is now operated within Moët Hennessy, LVMH's wines and spirits division. Its Champagne operations include extensive vineyard holdings in the Champagne region; the reference material describes approximately 1,190 hectares and annual production of about 28 million bottles, making the house one of the largest Champagne producers. Moët & Chandon's positioning combines French regional heritage, luxury hospitality, celebratory consumption and international cultural visibility. The brand has maintained a strong presence in sports and entertainment partnerships, including Formula One and tennis. It served as Formula One's official Champagne supplier for long periods, returned to the role in 2016 and 2017, and was announced as supplier again from the 2025 season. In 2012, Roger Federer became a brand ambassador, and in 2015 Chandon announced a sponsorship of the McLaren Formula One team beginning in 2016. The brand has also used limited packaging and special editions, such as the 2006 Swarovski-crystal Be Fabulous release, to reinforce its giftable and collectible luxury image. Today, Moët & Chandon remains an active global Champagne brand within LVMH. Its core portfolio centers on non-vintage and vintage Champagne, rosé and ice-serving formats, while its corporate family also includes the separate Dom Pérignon prestige brand. Its identity rests on the combination of a long-established Épernay base, large-scale vineyard and cellar operations, premium distribution and highly visible international partnerships.
History
Moët & Chandon traces its origins to 1743, when Claude Moët established Moët et Cie in Épernay as a Champagne wine-trading business. Rather than relying only on local sales, the founder began sending Champagne to Paris, where demand was supported by the court and aristocratic consumers during the reign of Louis XV. The company subsequently developed customers among nobles and other affluent buyers, and historical accounts describe early exports to markets including Germany, Spain, Eastern Europe, and America. Claude Moët's son Claude-Louis joined the business, while the next major phase came under his grandson Jean-Rémy Moët. Jean-Rémy took control in 1792 and expanded the company's commercial reach and vineyard resources. His relationship with Napoleon Bonaparte helped reinforce the house's association with celebration, status, and political power. Jean-Rémy also pursued a more ambitious trading model, helping turn the Épernay business into an international Champagne house rather than a small regional merchant. In the early nineteenth century, Jean-Rémy's son Victor and his son-in-law Pierre-Gabriel Chandon de Briailles became central to the company's leadership. The partnership led to the adoption of the name Moët & Chandon in 1833. The house continued to expand its vineyards, production infrastructure, and export network. It marketed an early vintage Champagne in the 1840s, following the development of the vintage concept, and introduced Brut Impérial during the nineteenth century. That cuvée became the principal expression of the house's broad-market identity. The company also became connected with the Champagne property and legacy associated with Dom Pérignon. The Dom Pérignon name was transferred to Moët in 1927 and later developed into a separate prestige brand within the wider group. This distinction is important: Dom Pérignon is historically connected to Moët & Chandon but is not simply the same current brand. During the twentieth century, Moët & Chandon participated in the consolidation of the Champagne industry. Under Robert-Jean de Vogüé, the group acquired Ruinart in 1962 and Mercier in 1970. Moët subsequently merged with Hennessy in 1971. In 1987, the combination of Moët Hennessy and Louis Vuitton created LVMH, placing the Champagne house within one of the world's largest luxury-goods groups. The LVMH structure gave Moët & Chandon access to global commercial capabilities while preserving Épernay as its production and identity center. The house developed a broad portfolio spanning non-vintage, rosé, ice-served, vintage, and limited-edition wines. It also invested in international communication, using luxury hospitality, sport, entertainment, fashion, and celebrity partnerships to associate its bottles with achievement and celebration. Its long relationship with Formula One and its ambassador work with Roger Federer are examples of this approach. Moët & Chandon's modern production model combines owned vineyards with purchased grapes and extensive cellar maturation. LVMH cites approximately 1,300 hectares of vineyards and cellars extending more than 28 kilometers beneath Épernay. Published figures vary by year and by whether associated holdings are included, so exact estate and production totals should be treated cautiously. In the twenty-first century, the brand has continued to emphasize innovation alongside heritage. Ice Impérial was created for service over ice, while the Grand Vintage range highlights the character of individual harvests. The house launched Natura Nostra in 2021 as part of a broader ecological transition, with a stated focus on biodiversity. Today, Moët & Chandon remains an active global Champagne brand within Moët Hennessy, balancing high-volume international distribution with the prestige codes of a historic French wine house.
- 2021
Natura Nostra launched
[1]Moët & Chandon launched Natura Nostra to support biodiversity as part of its environmental transition.
- 1987
Formation of LVMH
[5]Moët Hennessy combined with Louis Vuitton to form LVMH, bringing Moët & Chandon into the luxury group's portfolio.
- 1971
Merger with Hennessy
[2]Moët & Chandon merged with Hennessy, creating Moët Hennessy.
- 1970
Mercier acquired
[3]The group acquired Champagne house Mercier.
- 1962
Ruinart acquired
[3]Moët & Chandon acquired Champagne house Ruinart as part of its expansion in the sector.
- 1927
Dom Pérignon name transferred to Moët
[2]The Dom Pérignon brand was transferred to Moët and later developed as a separate prestige Champagne maison.
- 1860
Brut Impérial introduced
[2]The house introduced Brut Impérial, which became its leading internationally recognized expression.
- 1842
Early vintage Champagne marketed
[2]The house marketed an early vintage Champagne following the emergence of the vintage concept.
- 1833
The Chandon name is added
[2]Pierre-Gabriel Chandon de Briailles joined the business, leading to the name Moët & Chandon.
- 1792
Jean-Rémy Moët takes control
[2]Claude Moët's grandson assumed leadership and began expanding the house's commercial and vineyard base.
Showing the 10 most recent.
Products and positioning
Global luxury Champagne house combining historic French savoir-faire, broad international distribution, celebration-focused branding, and premium wine presentation.
Non-vintage Champagne · 1860
Moët Impérial
The house's best-known core cuvée and principal expression of its broad international range. Moët Impérial is a non-vintage Champagne blended from multiple harvests to maintain a recognizable house style, using the region's principal grapes: Pinot Noir, Chardonnay, and Meunier.
Rosé Champagne
Rosé Impérial
A rosé interpretation of the Impérial house style. It extends the core range into a more visibly colorful and fruit-focused Champagne designed for celebratory, social, and food-pairing occasions.
Ice-served Champagne
Ice Impérial
A Champagne designed by the house to be served over ice. The product broadens traditional Champagne consumption occasions and supports Moët & Chandon's strategy of presenting innovation within a luxury framework.
Ice-served rosé Champagne
Ice Impérial Rosé
The rosé counterpart to Ice Impérial, intended for service over ice. It combines the experiential positioning of the Ice range with the color and fruit-led profile associated with rosé Champagne.
Vintage Champagne
Grand Vintage
A vintage Champagne range that expresses the character of selected harvest years rather than maintaining only the consistent multi-vintage profile of the Impérial range. It represents the house's more connoisseur-oriented and collectible offering.
Vintage rosé Champagne
Grand Vintage Rosé
A vintage rosé expression within the Grand Vintage portfolio. It combines harvest-specific character with the stylistic and visual distinction of rosé Champagne.
Aged vintage Champagne
Grand Vintage Collection
A collection focused on selected older or specially presented vintage wines. It emphasizes cellar aging, rarity, and the long-term maturation potential of Champagne.
Limited-edition luxury Champagne
Collection Impériale
A limited and design-oriented collection that uses special presentation and artistic collaboration to reinforce Moët & Chandon's connection with contemporary luxury and collectible packaging.
Historically associated prestige Champagne maison · 1927
Dom Pérignon
Dom Pérignon is historically linked to Moët & Chandon and was transferred to Moët in 1927. It is now operated as a distinct prestige Champagne brand within LVMH and should not be treated as an ordinary current Moët & Chandon label.
Controversies
2022
Moët & Chandon Champagne bottle linked to MDMA investigation in Germany
Dutch food and consumer-product authorities warned in June 2022 that a three-litre bottle of Moët & Chandon Ice Impérial contained MDMA. The incident was associated with a death in Germany and prompted a public safety warning.
2022
MDMA contamination warning involving Ice Impérial
In June 2022, the Dutch Food and Consumer Product Safety Authority warned that a three-litre Moët & Chandon Ice Impérial bottle contained MDMA. The incident was associated with a death in Germany. The supplied material does not establish how the substance entered the bottle, the scope of any recall, or a finding of wrongdoing by Moët & Chandon.
Marketing campaigns
- 2024Collection Impériale by Daniel Arsham
International
The Collection Impériale project with artist Daniel Arsham connected Moët & Chandon's heritage packaging with contemporary art and collectible luxury design.
Outcome. The collaboration supported the house's effort to make its historic identity relevant to contemporary luxury audiences.
- Formula One Champagne partnership
International
Moët & Chandon served as an official Champagne provider for Formula One for many years, associating the brand with victory ceremonies, high performance, international travel, and premium sporting entertainment.
Outcome. The partnership reinforced the brand's image as a celebratory luxury product with global visibility.
- Roger Federer brand ambassador campaign
International
Moët & Chandon used Roger Federer as an international ambassador, connecting the house with achievement, elegance, sportsmanship, and moments of success.
Outcome. The campaign extended the brand's luxury and celebration positioning through a globally recognized sporting personality.
- Ice Impérial experiential marketing
International
Marketing for Ice Impérial presents Champagne served over ice as a more informal and occasion-expanding ritual, particularly suited to outdoor, social, and warm-weather consumption.
Outcome. The campaign differentiated the Ice range from conventional Champagne service while preserving the brand's premium image.
Brand decisions
2021
Natura Nostra environmental programStrategyBackground
The Champagne industry faces pressure to reduce environmental impact and protect vineyard ecosystems.
Action taken
Moët & Chandon launched Natura Nostra to support biodiversity beyond its own estates.
Aftermath
The program became part of the house's public environmental and ecological-transition positioning.
1987
Formation of LVMHM&ABackground
Moët Hennessy and Louis Vuitton combined as luxury companies consolidated internationally.
Action taken
The businesses merged to create LVMH, with Moët & Chandon becoming part of the new group.
Aftermath
Moët & Chandon gained the backing and distribution reach of a global luxury conglomerate while retaining its Épernay identity.
1971
Merger with HennessyM&ABackground
Moët & Chandon pursued broader scale across premium wines and spirits.
Action taken
The Champagne house merged with Hennessy to form Moët Hennessy.
Aftermath
The combination created the corporate platform that later joined with Louis Vuitton to form LVMH.
1927
Dom Pérignon transferred to MoëtM&ABackground
The Dom Pérignon name became associated with Moët after its transfer in 1927.
Action taken
Moët developed Dom Pérignon into a separate prestige Champagne brand.
Aftermath
Dom Pérignon became one of the best-known luxury Champagne maisons within the later LVMH portfolio.
Recent events
- 2025
Moët & Chandon announced as Formula 1 official Champagne[10]
Other · M&A
The Champagne house was announced as the official Champagne of Formula 1 under a new ten-year partnership involving LVMH, returning to podium celebrations during Formula 1’s 75th anniversary year.
- 2025
Moët & Chandon returned to the Formula 1 podium[11]
Campaign · Other
The brand served as title partner of the 2025 Belgian Grand Prix and used a large-format Jeroboam bottle to renew its visual association with motorsport victory celebrations.
- 2025
Moët & Chandon announced as Formula One Champagne supplier from 2025[9]
Campaign · Other
Moët & Chandon resumed its role as Formula One's Champagne supplier from the 2025 season after previously holding the role during earlier periods.
- 2024
Tomohisa Yamashita featured as a Friend of the House[12]
Campaign · Product launch
A Japan holiday campaign followed Tomohisa Yamashita at the Épernay maison, vineyards, cellars and guest facilities while promoting a seasonal Art of Épernay gift box.
- 2021
Moët & Chandon launches Natura Nostra biodiversity program[1]
Other
The house introduced Natura Nostra as an environmental initiative intended to support biodiversity beyond its own vineyard estates.
- 2019
Moët Impérial 150th-anniversary media campaign in Japan[13]
Campaign
A cross-media Japanese campaign used newspaper, television and digital storytelling to explain the history of Moët Impérial and the Champagne-making process.
- 2018
Gold Fairy limited packaging introduced in Japan[14]
Product launch · Campaign
Moët Impérial received a seasonal Gold Fairy package released in limited quantities through Japanese retail channels.
- 2016
Moët & Chandon renewed its Formula 1 association through McLaren[15]
Campaign
The Chandon name appeared in McLaren’s Formula 1 sponsorship program, marking a return to Formula 1-related visibility after the earlier official-supplier period.
- 2015
The Now global campaign launched[16]
Campaign
The global The Now campaign presented the brand as part of vivid, immediate experiences shared with friends, family and partners, extending the idea of a Moët Moment beyond formal occasions.
- 2015
Chandon announced McLaren Formula One sponsorship[9]
Campaign
Chandon announced a sponsorship agreement with the McLaren Formula One team beginning in 2016.
Showing the 10 most recent.
Sources19 sources
- 1Moët & Chandon — LVMHlvmh.com
- 2Moët & Chandon — Wikipediaen.wikipedia.org
- 3Moët & Chandon — La Revue du vin de Francelarvf.com
- 4Moët & Chandon: 280 years of historymillesima.fr
- 5LVMH: A Timeline Behind the Luxury Brands Groupthefashionlaw.com
- 6Moët Hennessy appoints new Moët et Chandon CEOdfnionline.com
- 7Moët & Chandon Integrated Marketing Communicationcellarmonster.wordpress.com
- 8Ice Impérial experiential marketingyahoo.com
- 9Moët & Chandon Champagne bottle linked to MDMA investigation in Germanyen.wikipedia.org
- 10酩悦香槟被宣布为一级方程式官方香槟prtimes.jp
- 11酩悦香槟重返F1领奖台prtimes.jp
- 12山下智久以“品牌之友”身份出镜advertimes.com
- 13酩悦皇室香槟150周年日本跨媒体宣传adv.asahi.com
- 14日本推出金色仙女限量包装prtimes.jp
- 15酩悦轩尼诗通过迈凯伦重启与一级方程式的合作ja.wikipedia.org
- 16“The Now”全球宣传活动启动afpbb.com
- 17斯嘉丽·约翰逊领衔全球影院合作allabout.co.jp
- 18酩悦轩尼诗持续开展国际香槟与奢华活动营销moet.com
- 19酩悦轩尼诗发布涵盖葡萄酒与烈酒业务的可持续发展信息moet-hennessy.com
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