Lamborghini

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Italian luxury sports-car and SUV manufacturer known for dramatic design, high performance, and V10 and V12-powered vehicles.

Last updated October 27, 2026

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First read: Oct 29, 2026
Latest read: Nov 1, 2026

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Overview

Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars and high-performance SUVs headquartered in Sant'Agata Bolognese. The brand was established in 1963 by Ferruccio Lamborghini, an industrialist whose earlier businesses included tractor manufacturing. He created the automobile company to challenge established grand-tourer and sports-car makers, particularly Ferrari, with products that combined refinement, engineering sophistication, and distinctive styling. Lamborghini's first production car was the 350 GT, introduced in the mid-1960s after the experimental 350 GTV prototype. The company quickly developed a reputation for technically ambitious cars. The Miura, launched in 1966, is widely associated with the popularization of the rear mid-engine, rear-wheel-drive layout in high-performance road cars. Later models such as the Countach, Diablo, Murciélago, Gallardo, Aventador, and Huracán established the visual and emotional language now associated with the marque: sharply geometric bodies, theatrical proportions, powerful engines, and highly personalized specifications. The business experienced severe financial pressure after the 1973 economic downturn and oil crisis. Ferruccio Lamborghini sold his interests during the early 1970s, and the company entered bankruptcy proceedings in 1978. It subsequently passed through the control of the Mimran brothers, Chrysler Corporation, and later investment groups before being acquired by the Volkswagen Group in 1998 through Audi. Audi's ownership provided greater financial stability, industrial resources, engineering support, and access to group technologies while preserving Lamborghini's separate design and manufacturing identity. Lamborghini's modern portfolio has expanded beyond two-door supercars. The Urus, introduced as a performance SUV, substantially broadened the company's customer base and production scale. The Revuelto replaced the Aventador as the V12 flagship, combining a naturally aspirated V12 engine with electric motors and plug-in hybrid capability. The Temerario succeeded the Huracán as the mid-engine sports-car line and uses a twin-turbocharged V8 plug-in hybrid system. Lamborghini has also developed motorsport cars, marine engines, licensed merchandise, and customer-racing programs through Squadra Corse. The brand's identity draws heavily on bullfighting. Ferruccio Lamborghini adopted a charging bull as the emblem after visiting the Miura ranch in Spain, and many vehicle names have been connected with famous bulls, bullfighting traditions, or related Spanish references. Lamborghini positions itself at the extreme-luxury end of the performance-car market, emphasizing design drama, exclusivity, craftsmanship, personalization, and technological spectacle rather than volume sales. Its automobiles are sold internationally through a specialized dealer network, while production remains centered in Italy.

History

Ferruccio Lamborghini founded Automobili Lamborghini on 7 May 1963 in Sant'Agata Bolognese. He recruited engineers including Giotto Bizzarrini, Gian Paolo Dallara, Paolo Stanzani, and test driver Bob Wallace, while Franco Scaglione worked on the first prototype's body. The 350 GTV remained a one-off concept, but a more restrained Touring-designed version entered production as the 350 GT. It was followed by the 400 GT and 400 GT 2+2, giving the young company an initial range of fast grand tourers. The 1966 Miura was Lamborghini's decisive breakthrough. Its transversely mounted, rear mid-engine layout placed the powertrain within the wheelbase and influenced the architecture of later high-performance sports cars. The Espada broadened the range with a four-seat grand tourer, while the Countach, introduced in the 1970s, established the angular wedge-shaped design language that became central to Lamborghini's identity. Economic conditions damaged the business after the 1973 oil crisis and global downturn. Ferruccio sold a majority interest in 1972 and later disposed of his remaining stake, retiring from the automobile company. Lamborghini entered bankruptcy in 1978 and was managed by the Mimran brothers from 1980. Their ownership funded expansion and supported models such as the Countach, Jalpa, and LM002, the latter an unusual high-performance off-road vehicle. Chrysler acquired Lamborghini in 1987. During this period the company developed the Diablo as the successor to the Countach and continued to cultivate its image as an exotic, technologically ambitious marque. Chrysler sold the business in 1994 to MegaTech, after which Malaysian and Indonesian investment groups became involved. In 1998, the Volkswagen Group acquired Lamborghini through Audi. Audi's industrial backing helped stabilize the company, improve development and manufacturing capabilities, and create a more systematic product strategy. The Audi era produced a succession of major models, including the Murciélago, Gallardo, Aventador, and Huracán. The Gallardo in particular expanded production volume and introduced a more accessible entry point without abandoning Lamborghini's styling and performance character. The Urus, launched in the late 2010s, transformed the scale of the business by bringing Lamborghini design and performance into the luxury-SUV segment. Lamborghini has progressively adopted electrification. The Revuelto replaced the Aventador with a V12 plug-in hybrid configuration, while the Temerario replaced the Huracán with a twin-turbocharged V8 hybrid system. The company also operates Squadra Corse customer-racing programs, produces racing versions of road cars, participates in international motorsport through customer teams, and supplies V12 marine engines for offshore powerboat racing. Lamborghini Trattori, founded separately by Ferruccio Lamborghini in 1948, is not the same corporate automobile business and has operated as a separate entity since 1973.

2024
Temerario is unveiled
[5]Lamborghini Temerarioen.wikipedia.org
The Temerario is introduced as the successor to the Huracán and uses a hybridized twin-turbo V8 powertrain.
2023
Revuelto deliveries begin
[4]Lamborghini Revueltoen.wikipedia.org
The plug-in hybrid V12 Revuelto succeeds the Aventador.
2018
Urus enters production
[3]Lamborghini Urusen.wikipedia.org
Lamborghini begins production of its high-performance SUV, materially expanding the brand's product scope.
2003
Gallardo launches
[10]Gallardo launchesen.wikipedia.org
The Gallardo introduces a smaller V10-powered model line that significantly broadens Lamborghini's production range.
1998
Audi acquires Lamborghini for Volkswagen Group
[1]Lamborghinien.wikipedia.org
Lamborghini becomes part of the Volkswagen Group through Audi.
1990
Diablo replaces Countach
[9]Diablo replaces Countachen.wikipedia.org
The Diablo becomes Lamborghini's principal flagship and successor to the Countach.
1987
Chrysler acquires Lamborghini
[1]Lamborghinien.wikipedia.org
Chrysler Corporation takes control of the Italian sports-car maker.
1978
Company enters bankruptcy
[1]Lamborghinien.wikipedia.org
Lamborghini's financial difficulties culminate in bankruptcy proceedings after the oil crisis and declining sales.
1972
Ferruccio Lamborghini sells majority interest
[1]Lamborghinien.wikipedia.org
Ferruccio Lamborghini begins withdrawing from the automobile business amid changing economic conditions.
1966
Miura launches
[8]Miura launchesen.wikipedia.org
The Miura introduces a landmark rear mid-engine layout and becomes one of the defining early supercars.
1964
350 GT enters production
[7]350 GT enters productionen.wikipedia.org
The 350 GT becomes Lamborghini's first series-produced automobile.
1963
Automobili Lamborghini is founded
[1]Lamborghinien.wikipedia.org
Ferruccio Lamborghini establishes the automobile company in Sant'Agata Bolognese to build luxury grand tourers and compete with established Italian marques.

Products and positioning

Ultra-luxury performance automotive brand emphasizing dramatic Italian design, high power, exclusivity, personalization, and emotional driving experiences.

Plug-in hybrid V12 supercar · 2023
Revuelto
The Revuelto is Lamborghini's V12 flagship and successor to the Aventador. It combines a naturally aspirated 6.5-litre V12 with three electric motors and a plug-in hybrid system. The model continues the brand's front-line use of a twelve-cylinder engine while adding electric torque, all-wheel drive capability, and improved emissions performance.
Plug-in hybrid sports car · 2024
Temerario
The Temerario is the successor to the Huracán. It uses a mid-engine twin-turbocharged V8 together with electric motors in a plug-in hybrid architecture. It represents Lamborghini's transition from its earlier naturally aspirated V10 sports-car formula toward electrified performance.
Performance SUV · 2018
Urus
The Urus is Lamborghini's high-performance SUV, using a twin-turbocharged V8 and all-wheel drive. Its introduction expanded the brand into a higher-volume luxury-SUV segment while retaining Lamborghini styling, acceleration, and performance-oriented chassis development.
V12 supercar · 2011
Aventador
The Aventador was Lamborghini's V12 flagship before being replaced by the Revuelto. It continued the company's large naturally aspirated V12 tradition and served as a major expression of the brand's angular styling and high-performance engineering.
V10 sports car · 2014
Huracán
The Huracán was Lamborghini's central V10 sports-car line and successor to the Gallardo. It was offered in multiple road, convertible, all-wheel-drive, rear-wheel-drive, and track-focused variants, and also formed the basis for Lamborghini's GT3 and Super Trofeo racing cars.
V12 supercar · 1974
Countach
The Countach became an icon of Lamborghini design through its sharply creased wedge body, scissor doors, and mid-mounted V12. It replaced the Miura as the brand's defining flagship and strongly influenced the appearance of subsequent Lamborghini models.
Mid-engine supercar · 1966
Miura
The Miura is a landmark Lamborghini sports car associated with the early development of the modern supercar. Its rear mid-engine, rear-wheel-drive configuration placed the engine within the wheelbase and became a reference point for later exotic-car design.
Motorsport vehicles · 2009
Squadra Corse racing cars
Lamborghini's Squadra Corse division develops customer-racing cars for programs including Super Trofeo and GT3 competition. Models have included racing versions of the Gallardo and Huracán, along with limited special projects produced for individual customers.
Marine powertrain
Lamborghini marine engines
Lamborghini-branded marine engines include large-displacement V12 power units used in offshore powerboat racing. This activity extends the marque's engineering and performance identity beyond road vehicles.

Controversies

2026
Lamborghini recalls 10,554 Urus vehicles over rearview camera display issue
Lamborghini is recalling 10,554 of its 2019 to 2024 Urus vehicles because the rearview camera may not display correctly. Dealers will update the affected software for free, and notification letters will be sent on Feb. 9.
Source 1 Source 2
2021
Recall announced for selected Bentley Bentayga and Lamborghini Urus vehicles
Volkswagen (China) Sales Co. filed a recall plan covering 138 selected imported 2018–2021 Bentley Bentayga and Lamborghini Urus vehicles. A supplier manufacturing deviation caused seat-belt retractors to malfunction, potentially preventing child seats from being locked in place. The company said authorized dealers would inspect and replace defective seat belts free of charge.
Source
2021
Lamborghini recalled 15 Aventador SVJ Coupes in Russia
Lamborghini recalled 15 Aventador SVJ Coupe cars sold in Russia from 2019 to 2021 because the hood could open at high speed, creating a road hazard and increasing accident risk. The company said it would notify owners, and repairs would be free.
Source
2021
Volkswagen China recalls Lamborghini Huracan vehicles
Volkswagen (China) Sales Co. filed a recall plan and decided to recall 35 imported 2020-model Lamborghini Huracan vehicles produced between January 28 and May 13, 2020, beginning March 5, 2021.
Source
2020
Jaguar Land Rover files patent lawsuits over Terrain Response technology
Jaguar Land Rover alleged that products from Lamborghini, Volkswagen, and Audi infringed its Terrain Response system patent. It filed a complaint with the U.S. International Trade Commission and federal lawsuits in New Jersey and Delaware seeking compensation from Volkswagen Group.
Source

Lamborghini Super Trofeo
Europe · North America · Asia
A one-make customer-racing program using Lamborghini Super Trofeo cars. Regional championships culminate in a World Final and provide a structured motorsport platform for professional, amateur, and customer teams.
Outcome. Established a recurring international motorsport platform and supported customer participation in Lamborghini-branded racing.
Source

Brand decisions

2024
Replace Huracán with TemerarioGeneration change
Background
Lamborghini's V10 sports-car generation reached the end of its product cycle and the brand was implementing broader electrification.
Action taken
The Temerario was unveiled with a twin-turbocharged V8 plug-in hybrid powertrain.
Aftermath
The Temerario became the successor to the Huracán in Lamborghini's core mid-engine sports-car range.
Source
2023
Replace Aventador with RevueltoGeneration change
Background
Lamborghini needed a successor to its V12 flagship that could retain the twelve-cylinder identity while meeting evolving performance and emissions requirements.
Action taken
The company introduced the Revuelto with a naturally aspirated V12 and three electric motors.
Aftermath
The Revuelto became the next generation of Lamborghini's V12 flagship line.
Source
2021
Commit to model-range hybridizationStrategy
Background
The company faced tightening emissions expectations while seeking to preserve high-performance powertrains.
Action taken
Lamborghini leadership stated that all models were intended to be hybridized by 2024.
Aftermath
The Revuelto and Temerario implemented plug-in hybrid systems in the V12 and core sports-car lines.
Source
2018
Enter the performance-SUV market with UrusProduct launch
Background
Lamborghini sought to expand its customer base and increase production volume beyond two-door supercars.
Action taken
The company launched the Urus, a twin-turbocharged V8 performance SUV.
Aftermath
The Urus became a core model line and broadened Lamborghini's presence in the luxury-SUV market.
Source
1998
Join Volkswagen Group through AudiM&A
Background
Repeated ownership changes and earlier financial distress had made long-term investment and product development difficult.
Action taken
The Volkswagen Group acquired Lamborghini and assigned it to Audi's control.
Aftermath
Audi ownership brought greater industrial stability and supported the development of successive flagship, V10, SUV, and hybrid model lines.
Source

Recent events

2024
Lamborghini unveils the Temerario[5]Lamborghini Temerarioen.wikipedia.org
Product launch · Product generation
The Temerario was presented as the successor to the Huracán and introduced a twin-turbocharged V8 plug-in hybrid powertrain to the core sports-car range.
2023
Lamborghini unveils the Revuelto[4]Lamborghini Revueltoen.wikipedia.org
Product launch · Product generation
The Revuelto became the successor to the Aventador and combined a naturally aspirated V12 engine with three electric motors in a plug-in hybrid system.
2021
Lamborghini announces hybridization plan[1]Lamborghinien.wikipedia.org
Product generation
Company leadership stated that all Lamborghini models were intended to be hybridized by 2024.
2018
Lamborghini introduces the Urus SUV[3]Lamborghini Urusen.wikipedia.org
Product launch
The Urus entered production as Lamborghini's performance SUV, expanding the brand beyond traditional supercars and increasing manufacturing scale.
1998
Volkswagen Group places Lamborghini under Audi control[1]Lamborghinien.wikipedia.org
M&A
Lamborghini was acquired by the Volkswagen Group and placed within Audi's organizational control, ending a period of ownership instability.

Sources63 sources

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