Audi Brasil Distribuidora de Veículos
Brazilian company responsible for importing and distributing Audi automobiles in Brazil.
Last updated August 31, 2026
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Overview
Audi Brasil Distribuidora de Veículos is the Brazilian company responsible for importing and distributing Audi automobiles in the Brazilian market. Its origins lie in a 1993 agreement between Audi and Senna Import, a company owned by Formula One driver Ayrton Senna and his family. Under that arrangement, Audi vehicles began to be imported into Brazil in 1994, establishing the commercial foundation for the brand's later local distribution structure. In December 1999, Audi and the Senna family agreed to create a joint venture to manage the business more formally. The venture was established in 2000 under the name Audi Senna. Senna Import held a 49 percent stake, while the remaining interest was held by Audi. The partnership connected Audi's international vehicle business and operational resources with the Senna family's Brazilian commercial presence and local knowledge. The ownership structure changed in 2005, when Audi acquired the Senna family's stake. The venture consequently became a wholly owned Audi subsidiary and adopted the name Audi Brasil Distribuidora de Veículos, which identifies its role as Audi's Brazilian import and distribution operation. The company is therefore distinct from Audi's global vehicle-manufacturing brand: its principal function is to bring Audi cars into Brazil and support their distribution in that market. The available reference material does not identify a separate manufacturing operation, a publicly traded listing, a headquarters location, or a broader international operating footprint for Audi Brasil Distribuidora de Veículos. Its documented market is Brazil, and its business scope is centered on Audi passenger automobiles imported for Brazilian customers. The company's historical significance rests chiefly on the transition from the Senna Import relationship, to the Audi Senna joint venture, and finally to wholly owned Audi control.
History
Audi's Brazilian distribution history began before the creation of the company now known as Audi Brasil Distribuidora de Veículos. In 1993, Audi entered into an agreement with Senna Import, a Brazilian company owned by Formula One driver Ayrton Senna and his family. The agreement covered the importation and sale of Audi automobiles in Brazil. Vehicle imports under this arrangement began in 1994, giving Audi an established commercial route into the Brazilian market. The relationship developed into a formal corporate partnership at the end of the decade. In December 1999, Audi and the Senna family agreed to form a joint venture for the Brazilian business. The venture was incorporated in 2000 as Audi Senna. Senna Import held 49 percent of the company, while Audi held the majority share. This structure combined Audi's interest in controlling the local distribution of its vehicles with the Senna family's existing Brazilian import and sales platform. Audi Senna operated as the local channel for Audi cars rather than as a separate automobile manufacturer. Its role was to import Audi vehicles and distribute them in Brazil. The documented history does not describe independent vehicle production by the company, nor does it identify additional product categories beyond Audi automobiles. A decisive ownership change occurred in 2005. Audi purchased the Senna family's interest in the joint venture, ending the minority participation of Senna Import and making the Brazilian operation wholly owned by Audi. Following the acquisition, the company received its current name, Audi Brasil Distribuidora de Veículos. The renaming reflected both the end of the joint-venture structure and the company's continuing function as Audi's Brazilian distribution entity. The available historical record is concise and does not provide detailed information about later management, sales performance, dealer-network development, model launches, manufacturing facilities, or corporate headquarters. What it establishes is a clear progression: an Audi–Senna Import commercial agreement in 1993, the start of imports in 1994, the creation of Audi Senna in 2000, and Audi's full acquisition and renaming of the operation in 2005. Through this sequence, Audi moved from a local partnership model to direct ownership of its Brazilian import and distribution business.
- 2005
Audi takes full ownership
[1]Audi acquired the Senna family's stake, converting the venture into a wholly owned Audi subsidiary and giving it the name Audi Brasil Distribuidora de Veículos.
- 2000
Audi Senna is established
[1]The joint venture began operating as Audi Senna, with Senna Import holding 49 percent and Audi holding the remaining interest.
- 1999
Joint-venture agreement is reached
[1]In December, Audi and the Senna family agreed to establish a joint venture for the Brazilian business.
- 1994
Audi imports begin in Brazil
[1]The first Audi vehicle imports under the Audi–Senna Import arrangement began in Brazil.
- 1993
Audi reaches Brazilian import and sales agreement
[1]Audi signed an agreement with Senna Import, a company owned by Ayrton Senna and his family, to import and sell Audi automobiles in Brazil.
Products and positioning
Audi's dedicated Brazilian import and distribution operation, connecting the Audi automobile range with the Brazilian market.
Passenger vehicles
Audi automobiles
Audi Brasil Distribuidora de Veículos imports and distributes Audi cars for the Brazilian market. The available reference does not identify individual models, model generations, body styles, powertrains, or locally produced vehicles. The company's documented product role is therefore the distribution of Audi-branded automobiles rather than the manufacture of a distinct local product line.
Brand decisions
2005
Audi acquires Senna Import's stakeM&ABackground
Audi and the Senna family had operated the Brazilian distribution venture with Senna Import holding a 49 percent minority interest.
Action taken
Audi purchased the Senna family's stake, making the Brazilian venture wholly owned by Audi and changing its name to Audi Brasil Distribuidora de Veículos.
Aftermath
The transaction ended the joint-venture structure and established the company's present identity as Audi's wholly owned Brazilian import and distribution subsidiary.
Sources1 sources
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