Xiaomi Auto

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Xiaomi's electric-vehicle business, focused on connected and intelligent battery-electric vehicles.

Last updated October 14, 2026

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Overview

Xiaomi Auto is the electric-vehicle business of Xiaomi Corporation and a Chinese manufacturer of intelligent battery-electric vehicles. The business was created as part of Xiaomi's effort to extend its consumer-electronics ecosystem into transportation, combining vehicle hardware with software, connectivity, driver-assistance features and the company's broader smart-device platform. The decision to enter vehicle manufacturing followed a period in which Xiaomi evaluated the long-term resilience of its smartphone-centered business. In early 2021, Xiaomi founder and chairman Lei Jun led discussions about diversification and concluded that intelligent electric vehicles represented a major technological and commercial transition. On 30 March 2021, Xiaomi announced the creation of a wholly owned intelligent-electric-vehicle subsidiary. The company identified an initial investment of RMB 10 billion and outlined a planned investment of approximately US$10 billion over a decade. Lei Jun assumed responsibility for the vehicle business and became its chief executive. Xiaomi Automobile Co., Ltd. was formally established on 1 September 2021. The venture recruited personnel from automotive design, engineering, investment and technology backgrounds, including people with experience connected to BMW and other vehicle-industry organizations. Xiaomi also announced a manufacturing partnership and development plan with the Beijing municipal government. The planned Beijing Economic and Technological Development Zone complex was designed in two phases, with a stated combined annual capacity of 300,000 vehicles when fully completed. The first production vehicle was the Xiaomi SU7, a large battery-electric sedan unveiled in December 2023 and formally launched in Beijing on 28 March 2024. The SU7 positioned Xiaomi in the competitive Chinese premium-EV market, emphasizing acceleration, range, digital interfaces, cabin technology and integration with Xiaomi's connected-device ecosystem. Orders began when the vehicle was launched. In July 2024, Xiaomi Auto obtained an independent vehicle-manufacturing qualification from Chinese authorities, after initially relying on credentials associated with BAIC Group during its production preparations. Xiaomi expanded its announced product program in May 2025 with the Xiaomi YU7, a mid-size battery-electric SUV scheduled for launch later that year. The company has also been associated with additional planned vehicle lines, including range-extended SUV projects identified as the SkyNomad N70 and N90, although their commercial status and final specifications require confirmation. A Xiaomi Vision Gran Turismo concept has likewise been presented as a design and technology study rather than a confirmed mass-production model. The brand's strategic proposition is to apply Xiaomi's existing strengths in consumer technology, industrial design, software and ecosystem management to automobiles. Its vehicles are intended to operate as connected products within a wider network of smartphones, smart-home devices and cloud services. At the same time, Xiaomi Auto faces the normal challenges of a new vehicle manufacturer, including manufacturing scale-up, regulatory compliance, safety scrutiny, after-sales service, supply-chain execution and competition from established Chinese EV companies. Its public identity therefore combines Xiaomi's mass-market technology heritage with an ambition to compete in higher-value intelligent mobility.

History

Xiaomi Auto emerged from Xiaomi Corporation's strategic decision to enter intelligent electric vehicles. In early 2021, Xiaomi's leadership considered how the company could diversify beyond smartphones and other consumer electronics. Founder and chairman Lei Jun became the principal advocate of the automotive project, aided by advice from figures in China's emerging electric-vehicle industry. Xiaomi publicly announced on 30 March 2021 that it would establish a wholly owned intelligent-EV subsidiary. The company described an initial investment of RMB 10 billion and a possible total investment of approximately US$10 billion over ten years, while Lei Jun took charge as chief executive of the new business. The formal operating company, Xiaomi Automobile Co., Ltd., was established on 1 September 2021. Xiaomi began recruiting automotive engineers, designers and managers, drawing on both internal technology talent and experienced automotive professionals. The recruitment campaign reportedly attracted a very large number of applications, reflecting the visibility of Xiaomi's consumer-electronics brand and the attention surrounding China's fast-growing EV sector. In November 2021, Xiaomi and the Beijing municipal government signed a cooperation agreement relating to the company's vehicle manufacturing and development presence in the Beijing Economic and Technological Development Zone. The proposed factory was planned in two stages, each associated with annual capacity of 150,000 vehicles, for a combined intended capacity of 300,000 vehicles after completion. The project established the industrial foundation for Xiaomi's transition from a technology brand into a vehicle producer. Xiaomi unveiled its first car, the SU7, on 28 December 2023. The sedan was designed as a connected, high-performance battery-electric vehicle and served as the first expression of Xiaomi's automotive design and software strategy. The company launched the SU7 in Beijing on 28 March 2024 and began accepting orders immediately. The vehicle entered a crowded Chinese market containing both specialist EV manufacturers and established automotive groups, making production reliability, delivery execution and customer service important tests for the new entrant. In July 2024, Xiaomi Auto obtained an independent vehicle-manufacturing qualification from Chinese authorities. The qualification marked a further step in the company's move from development and contract-related production arrangements toward an independently recognized automotive manufacturing operation. Xiaomi also expanded its physical industrial footprint through a reported purchase involving Beijing Yizhuang New Town for factory development. The next major announced vehicle was the YU7, a mid-size battery-electric SUV revealed in May 2025. The YU7 broadened Xiaomi's product range beyond the SU7 sedan and targeted a segment with strong demand in China. Other projects associated with the brand include the SkyNomad N70 and N90, described as planned range-extended SUVs, and the Vision Gran Turismo concept. Their final production plans, timing and specifications are not fully established in the available reference material. Xiaomi Auto's broader strategy is to make the vehicle part of Xiaomi's connected ecosystem. Its proposition links automotive hardware with digital interfaces, smart-device interoperability, software services and a technology-led user experience. The business nevertheless operates under the demanding safety, regulatory, capital, manufacturing and service requirements of the automotive industry. A fatal SU7 crash reported in March 2025 brought additional public scrutiny to the use of assisted-driving functions and affected the timing of a planned YU7 presentation. Xiaomi Auto's development therefore combines rapid product expansion with the continuing need to demonstrate safety, operational maturity and long-term manufacturing capability.

2025
YU7 is revealed
[1]Xiaomi Autoen.wikipedia.org
Xiaomi reveals its second announced vehicle, the YU7 electric SUV.
2024
SU7 enters the market
[1]Xiaomi Autoen.wikipedia.org
The SU7 launches on 28 March 2024 and Xiaomi begins taking orders.
2024
Independent manufacturing qualification is obtained
[1]Xiaomi Autoen.wikipedia.org
Xiaomi Auto receives an independent vehicle-manufacturing qualification in China.
2023
SU7 is unveiled
[1]Xiaomi Autoen.wikipedia.org
Xiaomi presents the SU7, its first electric car.
2021
Xiaomi announces its intelligent-EV subsidiary
[1]Xiaomi Autoen.wikipedia.org
Xiaomi announces a wholly owned electric-vehicle business, with Lei Jun appointed to lead the initiative.
2021
Xiaomi Automobile Co., Ltd. is established
[1]Xiaomi Autoen.wikipedia.org
The formal automotive company is established on 1 September 2021.
2021
Beijing manufacturing cooperation is announced
[1]Xiaomi Autoen.wikipedia.org
Xiaomi and Beijing announce cooperation for a vehicle project in the Beijing Economic and Technological Development Zone.

Products and positioning

Intelligent, connected and performance-oriented electric vehicles integrated with Xiaomi's consumer-technology ecosystem.

Battery-electric sedan · 2024
Xiaomi SU7
The SU7 is Xiaomi Auto's first production vehicle. It is a large battery-electric sedan designed around a technology-led user experience, with connected functions, digital interfaces and integration with Xiaomi's wider smart-device ecosystem. The model was unveiled in December 2023 and launched in China on 28 March 2024. It established Xiaomi's entry into the passenger-car market and serves as the principal demonstration of the company's approach to combining vehicle performance, software and consumer-electronics design.
Battery-electric SUV · 2025
Xiaomi YU7
The YU7 is a mid-size battery-electric SUV and Xiaomi Auto's second announced vehicle. Xiaomi revealed details of the model in May 2025 and indicated a later-2025 launch. The vehicle broadens the brand's portfolio from a sedan into the highly competitive electric-SUV segment. Final market specifications and production details are not fully covered by the available reference material.
Range-extended electric SUV
Xiaomi SkyNomad N70
The SkyNomad N70 is identified in reference material as a planned mid-size range-extended SUV. It belongs to a prospective vehicle series beyond Xiaomi's initial SU7 and YU7 products. The available material does not establish a confirmed launch date, final name, production status or detailed technical specification.
Range-extended electric SUV
Xiaomi SkyNomad N90
The SkyNomad N90 is identified as a planned flagship range-extended full-size SUV. It represents a potential expansion into a larger vehicle category, but the available reference material does not confirm commercial timing, final specifications or whether the project will enter mass production.
Automotive concept
Xiaomi Vision Gran Turismo
The Vision Gran Turismo is a concept associated with Xiaomi Auto's design and technology exploration. It should be treated as a study or concept vehicle rather than a confirmed retail product. Available reference material does not provide a production plan or launch schedule.

Controversies

2026
Xiaomi Auto recalls 390,435 SU7 electric vehicles over emergency door handle safety hazard
Xiaomi Auto Technology Co., Ltd. filed a recall plan with China's State Administration for Market Regulation, recalling 390,435 units of 2024 model Xiaomi SU7 series pure electric vehicles produced between December 27, 2023 and March 4, 2026. The recalled vehicles' interior emergency mechanical door handles are similar in color to the interior trim, making them hard to identify and operate; in extreme cases such as a severe collision causing loss of the low-voltage system, this may hinder occupants' escape and outside rescue. Xiaomi Auto will affix warning labels at the emergency mechanical handles free of charge and upgrade software via OTA to optimize the central lock unlocking logic and window-lowering strategy.
Source
2025
Fatal SU7 crash and assisted-driving scrutiny
A fatal crash involving a Xiaomi SU7 carrying three college students on 29 March 2025 attracted public controversy because the vehicle was reported to have been operating in an assisted-driving mode. The incident also affected the timing of a planned YU7 appearance at Auto Shanghai. The available reference does not establish a final legal or regulatory finding.
Source
2025
116,887 SU7 standard versions recalled over driver assistance safety hazard
On September 19, 2025, the State Administration for Market Regulation announced that Xiaomi Auto Technology Co., Ltd. recalled 116,887 SU7 standard versions. When the L2 highway navigation assist is activated, the vehicles may have insufficient recognition, warning, or handling of certain extreme special scenarios, posing a collision risk if the driver does not intervene in time; the company eliminated the hazard through an OTA upgrade. The subject of this incident is Xiaomi's auto business.
Source
2025
SU7 Ultra carbon fiber dual-duct front hood feature promotion sparks refund dispute
In May 2025, some consumers questioned that the actual function of the optional carbon fiber dual-duct front hood on the SU7 Ultra did not match the promotion, and demanded refunds without penalty. Xiaomi Auto apologized for unclear information expression and proposed measures such as reconfiguration for undelivered orders and compensation for users who had taken delivery. The cited reports record consumers' claims and the company's response, and do not constitute a judicial finding of false advertising.
Source 1 Source 2 Source 3
2025
SU7 Ultra software update limiting power and qualifying mode rules sparks controversy
In May 2025, some SU7 Ultra owners reported that after an in-car system update, maximum power was limited and required meeting track conditions to unlock. Xiaomi Auto admitted that the handling of the qualifying mode rollout and unlock conditions was inappropriate, suspended the related rollout, and apologized. This entry concerns a post-delivery dispute over software and product function changes and is recorded separately from the front hood promotion issue.
Source 1 Source 2

2025
Reveal the YU7 electric SUVProduct launch
Background
Following the SU7 sedan, Xiaomi sought to broaden its offering into the electric-SUV segment.
Action taken
Xiaomi disclosed the YU7 at a May 2025 anniversary event and indicated a later-2025 launch.
Aftermath
The YU7 became the second publicly announced Xiaomi Auto vehicle, although the available reference material does not provide final sales or production outcomes.
Source
2023
Unveil the SU7Product launch
Background
Xiaomi needed a first production model to establish its identity in China's electric-passenger-car market.
Action taken
The company unveiled the SU7 in December 2023 and presented it as a connected, technology-oriented electric sedan.
Aftermath
The SU7 became Xiaomi Auto's launch product and entered formal sales in March 2024.
Source
2021
Enter intelligent electric vehiclesStrategy
Background
Xiaomi sought to diversify its business and participate in the transition toward connected and intelligent electric mobility.
Action taken
The company approved the creation of a wholly owned intelligent-EV subsidiary and placed Lei Jun in charge of the business.
Aftermath
The decision led to the establishment of Xiaomi Automobile Co., Ltd., the recruitment of automotive talent and the development of a Beijing manufacturing base.
Announced planned investment. RMB 10 billion initial investment; approximately US$10 billion planned over ten years (Announced in 2021)
Source

Recent events

2025
Xiaomi reveals the YU7 electric SUV[1]Xiaomi Autoen.wikipedia.org
Product launch
At a Xiaomi anniversary event in May 2025, the company disclosed details of the YU7, its second announced vehicle and a mid-size battery-electric SUV.
2024
Xiaomi launches the SU7 and begins taking orders[1]Xiaomi Autoen.wikipedia.org
Product launch · Product generation
The SU7 was formally launched in Beijing on 28 March 2024, with order taking beginning on the same day.
2024
Xiaomi Auto receives independent vehicle-manufacturing qualification[1]Xiaomi Autoen.wikipedia.org
Regulation
Xiaomi Auto obtained an independent car-making qualification from Chinese authorities after earlier production preparations used BAIC Group credentials.
2023
Xiaomi unveils its first electric vehicle, the SU7[1]Xiaomi Autoen.wikipedia.org
Product launch
Xiaomi presented the SU7 as its first production electric vehicle and introduced the design and technology direction of the new automotive brand.
2021
Xiaomi announces the creation of an intelligent electric-vehicle subsidiary[1]Xiaomi Autoen.wikipedia.org
Other
Xiaomi announced a wholly owned business dedicated to intelligent electric vehicles, with Lei Jun leading the initiative and a long-term investment plan.
2021
Xiaomi Automobile Co., Ltd. is formally established[1]Xiaomi Autoen.wikipedia.org
Other
The vehicle company was officially established in September as Xiaomi's operating entity for automotive development and manufacturing.
2021
Xiaomi and Beijing sign an agreement for an automotive manufacturing base[1]Xiaomi Autoen.wikipedia.org
Other
Xiaomi and the Beijing municipal government announced cooperation connected with a factory in the Beijing Economic and Technological Development Zone.

Sources17 sources

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