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POCO F1 is the first product of POCO, an independent consumer technology brand born out of Xiaomi Corporation.

Last updated November 4, 2026

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Overview

POCO F1 is the first smartphone released under the POCO brand, an independent brand born out of Xiaomi Corporation. Launched in 2018, it swiftly propelled the brand in popularity among technology enthusiasts and media, thanks to its incredible performance, reaching over 2.2 million shipments. POCO positions itself as a consumer technology brand built on the philosophy of 'Everything you need, nothing you don't', focusing on delivering raw power and value to tech enthusiasts. The brand has since expanded to more than 35 global markets within three years, shipping over 9 million POCO phones globally in 2020. POCO operates with an independent product, sales and marketing team, while sharing resources from Xiaomi in manufacturing and after-sales.

History

POCO is an independent brand born out of Xiaomi Corporation. Its first product was released in 2018 – the POCO F1 – which swiftly propelled the brand in popularity among technology enthusiasts and media, reaching over 2.2 million shipments. As of the POCO about page, POCO has entered more than 35 global markets within three years, and in 2020 the brand shipped over 9 million POCO phones globally. POCO has an independent product, sales and marketing team, and shares resources from Xiaomi in manufacturing and after-sales.

  • 2020

    POCO ships over 9 million POCO phones globally.

  • 2018

    POCO F1, the first product of the POCO brand, is released, swiftly propelling the brand in popularity among technology enthusiasts and media.

  • POCO has entered more than 35 global markets within three years.

Products and positioning

Consumer technology brand focused on curating the raw power of technology that enables daily experience to be smoother and easier.

  • POCO F1

    The first POCO product, released in 2018, reaching over 2.2 million shipments.

Controversies

  • 2018

    Screen light leakage and touchscreen failure issues

    After the Xiaomi POCO F1 launched, many users reported light leakage at the edges of the screen. Xiaomi acknowledged it was a hardware issue (saying it affected fewer than 0.3% of users) and offered repair service; after the MIUI 10.3.5.0 update, some models experienced ghost touches and touch delay, and Xiaomi recalled some devices for inspection. Measures included repairs, tightened production tolerances, and software fixes.

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