Duokan

Duokan (多看阅读) is a Chinese digital reading brand that provides licensed ebooks and a multi-platform reading application. According to its official website, it offers free trials and purchase of premium legitimate ebooks, and its app supports Android, iPhone, iPad, Kindle and other devices. The service is aimed at readers who want a curated, high-quality reading experience, with the slogan '好书，你值得多看' (Good books, worth reading more). Duokan began as an independent startup known for its e-reading software and later became part of Xiaomi's ecosystem. It is positioned in the digital reading market in China, competing with platforms such as Amazon Kindle (China), WeChat Reading, and Dangdang's e-book services. Its cross-device support, including Kindle, reflects an early strategy of serving readers on multiple hardware platforms. The brand operates primarily in mainland China. Its website and app serve as the main storefronts for ebooks, and it is integrated into Xiaomi's broader content and services strategy. While exact current user numbers and financial details are not publicly disclosed in the provided evidence, Duokan remains an active digital reading service under Xiaomi.

Duokan was founded in 2010 as a startup focused on e-reading software. It gained attention for its e-book reader applications and later for its work on custom Android firmware, including a popular ROM for the Amazon Kindle, which allowed users to read Chinese content more easily. This early association with Kindle devices helped establish its reputation among Chinese readers. In 2012, Duokan was acquired by Xiaomi, the Chinese electronics company. Under Xiaomi, Duokan continued to operate as a digital reading platform, integrating with Xiaomi's ecosystem of devices and services. The acquisition was part of Xiaomi's broader strategy to expand into content and internet services. Duokan's reading app supports multiple platforms, including Android, iPhone, iPad, and Kindle, as stated on its official website. The platform offers a catalog of licensed ebooks with free trials and purchase options. Over time, it has competed with other digital reading services in China, such as WeChat Reading and Kindle China. As of the present, Duokan remains an active brand under Xiaomi, though its prominence has been affected by the competitive Chinese digital reading market. The service continues to provide ebooks and reading tools to users in mainland China.

• 2012

  Acquired by Xiaomi

• 2010

  Duokan founded as an e-reading software startup

• Duokan reading app supports Android, iPhone, iPad, Kindle and other devices

• Duokan Reading App

  Cross-platform e-reading application supporting Android, iPhone, iPad, Kindle and other devices.

• Duokan Ebook Store

  Online store offering licensed ebooks with free trials and purchase options.

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