Opel

Corporate brand

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German automotive brand offering passenger cars and light commercial vehicles as part of Stellantis.

Last updated October 10, 2026

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Overview

Opel is a German automotive brand whose origins date to Adam Opel's sewing-machine business, established in Rüsselsheim in 1862. The company expanded into bicycle manufacturing in 1886 and entered the automobile business at the end of the nineteenth century. After an initially unsuccessful partnership with automobile designer Friedrich Lutzmann, Opel used a licensing arrangement with the French manufacturer Darracq before developing a more substantial range of vehicles under its own name. During the early twentieth century, Opel evolved from a small industrial enterprise into one of Germany's leading automobile manufacturers. Its Doktorwagen, introduced in 1909, became associated with dependable and comparatively accessible motoring. In the 1920s the company adopted assembly-line production and used the Laubfrosch to demonstrate how industrial scale could lower vehicle prices. Opel also became famous beyond conventional automotive manufacturing through the Opel-RAK rocket program. Led prominently by Fritz von Opel with collaborators including Max Valier and Friedrich Wilhelm Sander, the program used rocket propulsion in cars, rail vehicles, and aircraft during 1928 and 1929, producing major speed records and one of the earliest public rocket-powered flights. General Motors acquired a majority interest in Opel in 1929 and obtained full control in 1931. Opel subsequently became the core of GM's European automotive operations alongside Vauxhall Motors, which GM had acquired in Britain. The company continued to develop high-volume family cars and commercial vehicles, including the Olympia, P4, Kapitän, and Blitz truck. Its production was also connected to Germany's wartime economy. Opel and General Motors have acknowledged the use of forced labor at Opel facilities during the Second World War, while the Opel Blitz truck was widely used by German military forces. After the war, Opel rebuilt its heavily damaged Rüsselsheim operation. The Brandenburg plant was dismantled and transferred to the Soviet Union, while Rüsselsheim resumed truck production in 1946 and also manufactured Frigidaire refrigerators during the postwar recovery. From the 1960s onward, Opel established a broad European passenger-car portfolio, including the Kadett, Rekord, Ascona, Manta, Senator, Corsa, and later the Astra and Vectra. Opel and Vauxhall product ranges were increasingly standardized from the 1970s and 1980s, with many vehicles sold under different badges in continental Europe and the United Kingdom. Opel remained a GM subsidiary until 2017, when PSA Group agreed to acquire Opel, Vauxhall, and GM's European financing operations for approximately €2 billion. The transaction transferred the brands into French ownership and made PSA one of Europe's largest automakers. In 2021, PSA merged with Fiat Chrysler Automobiles to create Stellantis. Opel therefore became one of Stellantis' principal European brands, alongside Vauxhall in the United Kingdom. The brand's contemporary portfolio centers on mainstream passenger cars, sport utility vehicles, battery-electric vehicles, and light commercial vehicles. Its current identity emphasizes German engineering, practical design, electrification, and broad European distribution.

History

Adam Opel founded the original business in Rüsselsheim on 21 January 1862. It initially manufactured sewing machines and became a major bicycle producer after introducing high-wheel bicycles in 1886. Following Adam Opel's death in 1895, his widow Sophie and their sons guided the company's move into automobiles. In 1898 they entered a partnership with Friedrich Lutzmann, whose designs formed the basis of Opel's first production cars. The partnership produced few vehicles and ended after two years. Opel then licensed French Darracq technology, selling cars under the Opel Darracq name from 1901. Opel began displaying vehicles of its own design in 1902 and ended Darracq production in 1907. The 1909 4/8 PS Doktorwagen helped establish Opel's reputation for reliable, relatively affordable transportation. A factory fire in 1911 led to the construction of a modernized facility. Opel later built a test oval, the Opel-Rennbahn, which opened to the public in 1920. During the early 1920s the company became the first German automaker to use assembly-line production. The Laubfrosch, a small green two-seater introduced in 1924, illustrated the cost advantages of mass production and helped broaden automobile ownership beyond wealthy customers. Opel's 1920s history also included the Opel-RAK rocket program. Fritz von Opel, working with Max Valier, Friedrich Wilhelm Sander, and others, developed rocket-propelled vehicles and aircraft. The RAK program achieved notable land and rail speed records in 1928 and culminated in rocket-powered flight demonstrations in 1929. These events attracted international attention and helped popularize rocket technology, although the program ended as economic and political conditions changed. General Motors purchased 80 percent of Opel in 1929 and acquired the remaining shares in 1931. Under GM ownership, Opel expanded its production scale and became a central element of GM's European business. The company produced passenger vehicles such as the P4, Olympia, and Kapitän, and operated a Brandenburg facility producing Blitz light trucks. Opel became Germany's first manufacturer to exceed 100,000 vehicles in annual production in 1935, and by 1937 its output made the Rüsselsheim facility one of Europe's largest automobile plants. The Second World War interrupted civilian automobile production. Opel's Brandenburg operation produced Blitz trucks, while Opel's industrial system became involved in Germany's wartime economy. Historical investigations and later corporate acknowledgements document the use of forced labor at Opel facilities. The Blitz truck was used extensively by German military forces and was among the vehicle types adapted for criminal purposes by the Nazi regime. These aspects remain a significant and difficult part of Opel's history. The war left the Rüsselsheim plant substantially damaged, while the Brandenburg plant was dismantled and transferred to the Soviet Union after the war. Opel completed its first postwar Blitz truck in July 1946 and rebuilt its business around commercial vehicles and passenger cars. The Rüsselsheim site also produced Frigidaire refrigerators during the early postwar period. In later decades Opel developed a broad range of compact, family, executive, and sporting vehicles. The Kadett and Corsa served the small-car market; the Ascona, Vectra, and Insignia occupied the family-car segment; and the Manta became a prominent coupé. Opel and Vauxhall gradually converged their European ranges, with many models sold under different brand names in the United Kingdom. GM retained Opel until 2017, when PSA Group purchased Opel and Vauxhall. The change of ownership brought Opel into a product and platform environment shared with Peugeot, Citroën, and DS. In 2021, PSA merged with Fiat Chrysler Automobiles to form Stellantis. Opel remains headquartered in Rüsselsheim and operates as a Stellantis brand, designing, engineering, manufacturing, and distributing passenger vehicles, electric vehicles, light commercial vehicles, and related components. Its contemporary strategy places greater emphasis on electrification while preserving its position as a practical mainstream European marque.

2021
Opel joins Stellantis
[1]Opelen.wikipedia.org
The PSA–Fiat Chrysler merger creates Stellantis, Opel's current parent group.
2017
PSA Group acquires Opel and Vauxhall
[1]Opelen.wikipedia.org
Opel leaves GM ownership and joins PSA Group.
1946
Postwar truck production resumes
[1]Opelen.wikipedia.org
The rebuilt Rüsselsheim plant completes its first postwar Opel Blitz truck.
1935
Annual production exceeds 100,000 vehicles
[1]Opelen.wikipedia.org
Opel becomes the first German automobile manufacturer to pass this annual production threshold.
1931
Opel becomes wholly owned by General Motors
[1]Opelen.wikipedia.org
GM acquires the remaining Opel shares and operates the company as a wholly owned subsidiary.
1929
General Motors acquires a majority stake
[1]Opelen.wikipedia.org
GM purchases 80 percent of Opel, beginning nearly nine decades of American ownership.
1924
Assembly-line production begins
[1]Opelen.wikipedia.org
Opel adopts assembly-line production for the Laubfrosch, helping reduce manufacturing costs.
1909
Doktorwagen introduced
[1]Opelen.wikipedia.org
The 4/8 PS Doktorwagen becomes known for robust construction and comparatively accessible pricing.
1899
First Opel automobile
[1]Opelen.wikipedia.org
Opel produces its first automobile after entering a partnership with Friedrich Lutzmann.
1886
Opel enters bicycle manufacturing
[1]Opelen.wikipedia.org
The company adds high-wheel bicycles and soon becomes a major bicycle producer.
1862
Adam Opel establishes the business in Rüsselsheim
[1]Opelen.wikipedia.org
The company begins as a sewing-machine manufacturer founded by Adam Opel.

Products and positioning

Mainstream European automotive brand combining practical family transportation, German engineering associations, accessible pricing, and increasingly electrified vehicle offerings.

Small passenger car · 1982
Opel Corsa
The Corsa is Opel's long-running small-car line, positioned for urban and everyday European mobility. It has been offered in multiple generations and body configurations, with later versions also available with battery-electric propulsion.
Compact passenger car · 1991
Opel Astra
The Astra is Opel's principal compact-car nameplate and successor to the Kadett. It has served family-car customers in hatchback, estate, and other configurations, with recent generations offering hybrid and electric variants.
Subcompact SUV · 2012
Opel Mokka
The Mokka is a small sport utility vehicle emphasizing compact dimensions, distinctive styling, and urban usability. It is offered with conventional and electric powertrains depending on market and generation.
Compact SUV · 2017
Opel Grandland
The Grandland is a family-oriented SUV positioned above the Mokka. It forms part of Opel's transition toward electrified mainstream vehicles and shares group technologies within Stellantis.
Light commercial vehicle
Opel Combo
The Combo is a compact van and people-carrier line used by small businesses, fleets, and families. It is part of Opel's light-commercial-vehicle offering and has also been sold in passenger-oriented configurations.
Light commercial vehicle · 2001
Opel Vivaro
The Vivaro is a medium-sized van designed for cargo transport, professional fleets, and passenger shuttle applications. Modern versions are related to Stellantis commercial-vehicle platforms and include electrified derivatives.
Large light commercial vehicle · 1998
Opel Movano
The Movano is Opel's large van line, serving freight, conversion, and commercial transport needs. It complements the Combo and Vivaro in the brand's light-commercial range.

Controversies

2026
Opel: Stellantis reinforces Takata airbag recall campaign in South Africa
Stellantis SA reinforced its Takata airbag recall campaign in South Africa, continuing a Stop-Drive safety warning for selected Citroën, DS, Chrysler, Jeep, Opel, Peugeot and Chevrolet models. The company urged owners of unrepaired vehicles to stop driving and arrange a free repair.
Source
Forced labor during the Second World War
Historical research and acknowledgements by Opel and General Motors document the use of forced labor at Opel facilities during the Nazi period. Opel's wartime production also included Blitz trucks used extensively by German forces.
Source

1929Opel-RAK rocket-powered flight
Germany · International media
Fritz von Opel participated in public rocket-powered flight demonstrations using an aircraft designed by Julius Hatry.
Outcome. The event generated worldwide attention and helped popularize the idea of rocket flight.
Source
1928Opel-RAK rocket vehicle demonstrations
Germany · International media
Opel publicized rocket propulsion through high-speed demonstrations involving rocket-powered cars and rail vehicles, turning experimental engineering into a major publicity event.
Outcome. The demonstrations produced speed records and established Opel-RAK as an important early rocket-technology program.
Source

Brand decisions

2021
Integration into StellantisM&A
Background
PSA Group and Fiat Chrysler Automobiles combined to create Stellantis.
Action taken
Opel became a Stellantis brand alongside Vauxhall and other European marques.
Aftermath
Opel gained access to Stellantis vehicle platforms, technologies, and electrification programs.
Source
2017
Transfer of Opel and Vauxhall to PSA GroupM&A
Background
General Motors was restructuring its international operations and agreed to exit its European passenger-car business.
Action taken
PSA Group agreed to acquire Opel, Vauxhall, and GM's European automotive financing operations for approximately €2 billion.
Aftermath
Opel entered a new European automotive group and subsequently became part of Stellantis.
Transaction value. Approximately €2 billion (2017 transaction announcement)
Source
1929
Sale of a majority stake to General MotorsM&A
Background
Opel had developed large modern production facilities and was one of Germany's leading automobile manufacturers.
Action taken
The Opel family sold an 80 percent stake to General Motors.
Aftermath
GM acquired the remaining shares in 1931 and retained full ownership until 2017.
Source

Recent events

2022
Opel accelerates its electric product range[4]Opel accelerates its electric product rangeopel.com
Product launch
Opel expanded battery-electric offerings across core vehicle lines and presented electrification as a central part of its European brand strategy.
2021
Opel becomes part of Stellantis[1]Opelen.wikipedia.org
M&A
The merger of PSA Group and Fiat Chrysler Automobiles created Stellantis, placing Opel within the new multinational automotive group.
2017
PSA Group agrees to acquire Opel and Vauxhall from General Motors[1]Opelen.wikipedia.org
M&A
PSA Group agreed to acquire Opel, Vauxhall, and GM's European automotive financing operations in a transaction valued at approximately €2 billion.
2017
Groupe PSA completes acquisition of Opel and Vauxhall[5]Groupe PSA completes acquisition of Opel and Vauxhallstellantis.com
M&A
Opel and Vauxhall moved from General Motors to Groupe PSA, beginning a new phase of platform, purchasing and product integration within the European group.

Sources12 sources

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