Mopar
Mopar is Stellantis's original-equipment parts, service, accessories, customization, and performance brand.
Last updated October 5, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Mopar is an automotive parts and service brand whose name originated as a contraction of “motor parts.” It was created by Chrysler in 1937 for the company’s replacement-parts business and subsequently developed into a broad identity covering genuine service parts, accessories, technical support, dealer service, vehicle protection, restoration components, motorsport products, and performance hardware. The brand is most closely associated with Chrysler, Dodge, Jeep, and Ram vehicles, although its scope has followed the changing structure of the Chrysler group and, since 2021, Stellantis. The original purpose of Mopar was to give Chrysler vehicles a recognizable source for factory-authorized replacement components. Over time, the brand became more visible to consumers through parts counters, dealership service departments, packaging, catalogs, and accessory programs. Its product range has included maintenance items, collision and mechanical replacement parts, electrical components, filters, lubricants, batteries, wheels, racks, towing equipment, interior accessories, and appearance products. These offerings are generally positioned as parts engineered, tested, or approved for the relevant vehicle platforms rather than as generic aftermarket alternatives. Mopar also has an important enthusiast and performance dimension. Chrysler’s muscle-car era made the Mopar name prominent among owners of Dodge and Plymouth vehicles, while Mopar Performance parts extended the brand into engine, drivetrain, chassis, exhaust, induction, suspension, and racing applications. The brand’s relationship with motorsport, drag racing, restoration, and collector communities helped make “Mopar” a cultural label for Chrysler-derived performance vehicles and parts, not merely a service-parts trademark. In the twenty-first century, Mopar expanded its customer-facing role through official accessories, vehicle-personalization programs, Mopar Vehicle Protection plans, connected-service support, and branded merchandising. It has also supplied accessories and service infrastructure for new vehicle launches, including Jeep and Ram products. Stellantis continues to use Mopar as a global aftersales and personalization brand across markets, while the exact availability of products and programs varies by country and vehicle brand. Mopar is not normally treated as a separately listed company. It operates within the Stellantis group and supports the group’s vehicle brands through parts distribution, service support, accessories, warranty-related programs, and technical information. Its core positioning combines original-equipment compatibility with enthusiast credibility: a customer can use Mopar for routine maintenance and repair, but the brand also carries a performance and customization heritage that differentiates it from a conventional parts catalog.
History
Mopar began in 1937 as Chrysler Corporation’s branded parts business. The name was formed from “motor parts,” a compact label that could be used on packaging and in dealer parts operations. Its initial role was practical: to identify replacement parts supplied through Chrysler’s authorized distribution and service network. By associating the parts business with the vehicle manufacturer, Chrysler could provide dealers and owners with a consistent alternative to unaffiliated replacement components. The brand’s importance grew as Chrysler expanded its model range and as American car ownership created a large market for maintenance and repair. Mopar became visible not only in dealership service departments but also in catalogs, parts counters, service literature, and packaging. The name gradually came to represent the wider Chrysler parts ecosystem, including components used to keep older vehicles in service and accessories that allowed owners to modify or personalize their cars. Mopar acquired particular cultural significance during the performance-car era. Chrysler, Dodge, and Plymouth vehicles became prominent in drag racing and American muscle-car culture, and the Mopar name became associated with engines, drivetrains, chassis components, and competition support. The later Mopar Performance program formalized that relationship by offering parts for street performance, racing, restoration, and engine building. This history explains why the term is used by enthusiasts both as a commercial brand and as a shorthand for Chrysler-family performance vehicles. As the automotive market changed, Mopar broadened beyond traditional replacement parts. Its activities came to include accessories, appearance and convenience products, towing and cargo equipment, service packages, vehicle-protection products, technical assistance, and programs supporting dealership maintenance. The brand also developed a role in new-vehicle launches, providing factory-approved personalization options for Jeep, Ram, Dodge, Chrysler, and related products. The corporate ownership of the brand changed as Chrysler passed through successive corporate structures. Mopar remained associated with Chrysler after the company’s restructuring and later became part of Fiat Chrysler Automobiles. In 2021, the merger of Fiat Chrysler Automobiles and Groupe PSA created Stellantis, and Mopar became part of the new group’s global portfolio. Stellantis has continued to use Mopar as an aftersales, parts, accessories, service, personalization, and performance identity, while the availability and naming of individual programs differ by market. Today, Mopar’s business is linked to the vehicle life cycle rather than to one independently listed corporation. It supports original-equipment replacement and maintenance, accessories, technical service, vehicle-protection offerings, restoration, performance, and enthusiast activities. Its distinctive value proposition is the combination of manufacturer affiliation and performance heritage: Mopar products are intended to fit and support Stellantis vehicles, while the brand’s history gives it a stronger identity among customization and motorsport communities than a generic parts supplier.
- 2021
Mopar joins Stellantis
[2]The creation of Stellantis placed Mopar within the newly formed automaker’s global aftersales and personalization portfolio.
- 2014
Mopar operates within Fiat Chrysler Automobiles
[2]Mopar became part of the Fiat Chrysler Automobiles group after the integration of Chrysler and Fiat operations.
- 2009
Mopar remains part of the reorganized Chrysler business
[2]Following Chrysler’s restructuring, Mopar continued as the company’s parts, service, accessories, and performance brand.
- 1970
Mopar Performance heritage expands
[1]Mopar’s performance-parts activities became increasingly associated with engine building, racing, restoration, and modification of Chrysler, Dodge, and Plymouth vehicles.
- 1960
Mopar enters the muscle-car performance era
[1]During the 1960s, Chrysler-family performance vehicles and related parts helped establish Mopar as a major enthusiast and motorsport identity.
- 1937
Mopar name introduced by Chrysler
[1]Chrysler introduced Mopar as a branded identity for its motor-parts business and authorized replacement-parts activities.
Products and positioning
A factory-linked automotive parts, service, accessories, customization, and performance brand for Stellantis vehicles, combining original-equipment compatibility with strong enthusiast and motorsport heritage.
Original-equipment replacement and maintenance parts · 1937
Mopar Genuine Parts
Mopar Genuine Parts cover routine maintenance and vehicle repair needs, including filters, batteries, braking components, electrical parts, mechanical assemblies, lubricants, and other service items. They are distributed through authorized channels for Chrysler, Dodge, Jeep, Ram, and other Stellantis vehicles, with fitment and availability depending on the vehicle and market.
Automotive accessories and personalization
Mopar Accessories
Mopar Accessories include vehicle-specific products for appearance, convenience, cargo carrying, towing, protection, wheels, lighting, interior use, and outdoor activity. The program is designed to provide factory-linked personalization options that can be sold and installed through dealers, although the catalog differs by vehicle and country.
Performance and racing components
Mopar Performance Parts
Mopar Performance Parts serve enthusiasts, engine builders, racers, and restorers. Depending on the application, the range has included engine components, induction and exhaust hardware, drivetrain parts, suspension and chassis products, control electronics, and competition-oriented equipment. Product legality, warranty treatment, and road use vary by component and jurisdiction.
Vehicle protection and service contracts
Mopar Vehicle Protection
Mopar Vehicle Protection provides branded vehicle-service and protection-plan offerings in participating markets. These programs can extend coverage beyond the original warranty or package scheduled maintenance and repair benefits, with terms, eligibility, and availability determined by market and vehicle.
Vehicle customization
Mopar Custom Shop
Mopar Custom Shop activities connect the brand with special vehicle personalization, concept development, heritage builds, and enthusiast-oriented accessories. The program has supported the presentation of customized Chrysler, Dodge, Jeep, and Ram vehicles and demonstrates Mopar’s role beyond ordinary replacement parts.
Brand decisions
2021
Integration into StellantisM&ABackground
Fiat Chrysler Automobiles and Groupe PSA combined to create Stellantis, requiring the continuing Chrysler-group brands and support operations to sit within a new multinational structure.
Action taken
Mopar was retained as Stellantis’s parts, accessories, service, protection, customization, and performance brand for relevant vehicle businesses.
Aftermath
The brand continues to support Stellantis vehicle lines and operates as part of the group rather than as a separately listed company.
Recent events
Mopar introduces seven SEMA custom vehicle concepts[4]
Reported:
Mopar introduced seven new custom vehicle concepts for this year's SEMA Show; the concepts were scheduled to be displayed at the Las Vegas Convention Center from Nov. 2–5.
Mopar and Jeep Performance Parts introduce EcoDiesel lift kits[5]
Reported:
Mopar and Jeep Performance Parts introduced 2-inch lift kits for EcoDiesel-powered Jeep Wrangler and Gladiator models. The Wrangler kit was available for purchase; the Gladiator kit was announced as planned for late summer.
Mopar launches Hellcrate Hellcat V8 crate engine[6]
Reported:
At the SEMA Show, Mopar, part of Fiat Chrysler Automobiles, introduced the Hellcrate, a 6.2-litre supercharged HEMI V8 crate engine producing 707 hp and 881 Nm of torque, the same powerplant used in the Dodge Hellcat. The engine requires the Mopar Hellcrate HEMI Engine Kit for a three-year/unlimited mileage warranty, with prices starting at US$19,530 for the engine and US$2,195 for the kit.
Sources6 sources
Cite this profile: Cite the canonical profile. /brand-wiki/mopar · Editorial policy · How profiles are compiled