Clicars

Clicars is a Spanish automotive retail company focused on selling reconditioned second-hand cars through an online-led model. Founded in 2016 by Pablo Fernández and Carlos Rivera, it was presented as Spain's first e-commerce platform dedicated to used-car sales. The business was created to make the purchase of a pre-owned vehicle more transparent and convenient by combining digital vehicle discovery and transaction processes with inspection, refurbishment, delivery and customer-support services. The company distinguishes its offer from an unverified used car by applying a formal reconditioning process. Vehicles are selected for their condition and are described as free from structural damage or major faults. Before sale, each car undergoes an inspection covering more than 320 points, including electronic diagnostics and dynamic road testing. Cars that pass the process may then receive mechanical and cosmetic work before being listed. This operating model supports Clicars' positioning of reconditioned vehicles as a separate category between new and conventional used cars, with an emphasis on quality control, convenience and purchase confidence. Clicars raised a seed financing round of €1 million and reported more than €5 million in revenue during its first year, according to the cited Wikipedia reference. The company moved its headquarters to Villaverde in Madrid in 2018, where it established a 40,000-square-metre reconditioning site. The facility was described as Europe's largest car-reconditioning plant at the time and gave Clicars an industrial base for processing vehicles at scale. The company formed an initial strategic alliance with Aramisauto.com in 2017. In 2021, Clicars became part of Aramis Group, the European online used-car group controlled by Stellantis. The transaction connected Clicars with a larger automotive platform while preserving its role as the group's Spanish brand. José Carlos del Valle was appointed chief executive of Clicars in Spain at the time of the acquisition. From 2023, Clicars broadened its physical presence in Spain through sales points in Zaragoza, Valencia, Alicante, Córdoba and Málaga, alongside its Madrid base. In 2024 it introduced its first Clicars Point in Alicante. The format combines the company's online sales proposition with personalized advice and an interactive showroom, reflecting a shift toward an integrated digital and physical retail experience rather than a purely online model. In 2025, Clicars opened a second reconditioning facility in Valencia, increasing its stated annual processing capacity to 30,000 vehicles. The same year, the company introduced a refreshed brand identity and further developed its “third category” positioning for reconditioned cars. In December 2025, Aramis Group appointed Alejandro Garcia Mella as Clicars' chief executive. Clicars therefore operates as a Spanish specialist within the broader Aramis and Stellantis ecosystem, with activities spanning vehicle sourcing, inspection, refurbishment, online sales and selected physical retail.

Clicars was established in Spain in 2016 by Pablo Fernández and Carlos Rivera. Its original proposition was to bring the used-car transaction online, giving customers a way to browse and purchase vehicles through an e-commerce platform rather than relying solely on traditional dealerships. The company focused on reconditioned cars: vehicles that had undergone structured inspection and refurbishment rather than being offered as ordinary unverified used stock. The company developed a quality-control process covering more than 320 inspection points. This included electronic diagnostics and dynamic testing, followed by mechanical and cosmetic refurbishment when required. The process became central to Clicars' attempt to create greater trust in online used-car purchasing. In its first year, the business raised a €1 million seed round and generated more than €5 million in revenue, according to the cited reference material. In 2017, Clicars entered an initial strategic alliance with Aramisauto.com. The relationship preceded Clicars' acquisition by Aramis Group in 2021. Aramis Group is an online used-car group and a subsidiary of Stellantis. Following the acquisition, José Carlos del Valle was appointed chief executive of Clicars in Spain, and the company continued operating as the group's Spanish specialist brand. A major operational development occurred in 2018, when Clicars moved its headquarters to Villaverde in Madrid. It established a 40,000-square-metre reconditioning facility there, described in the reference material as Europe's largest car-reconditioning plant. The site gave the business a larger base for inspection, preparation and distribution as its vehicle volumes grew. From 2023, Clicars pursued a national expansion strategy by adding physical sales points in Zaragoza, Valencia, Alicante, Córdoba and Málaga, while retaining Madrid as its principal base. This expansion complemented the original online model with locations where customers could receive advice and interact with vehicles in person. In 2024, the company formalized this approach with the launch of its first Clicars Point in Alicante. The format combined online purchasing with personalized consulting and an interactive showroom. Clicars continued to invest in operating capacity in 2025 by opening a second reconditioning facility in Valencia. The new site expanded the company's stated annual capacity to 30,000 vehicles. The company also introduced a new brand identity and emphasized reconditioned vehicles as a “third category” positioned between new and used cars. In December of the same year, Aramis Group appointed Alejandro Garcia Mella as chief executive of Clicars. Today, Clicars is an active Spanish automotive retailer within the Aramis Group and Stellantis structure. Its business covers vehicle sourcing, inspection, refurbishment, online merchandising, sales, delivery and physical customer-service touchpoints. Its central strategic distinction remains the attempt to combine the scale and convenience of e-commerce with industrial reconditioning standards and selected in-person retail experiences.

• 2025

  Valencia reconditioning facility opens

  [1]Clicarsen.wikipedia.org

  A second facility increases stated annual reconditioning capacity to 30,000 vehicles.

• 2025

  Brand identity and category positioning updated

  [1]Clicarsen.wikipedia.org

  Clicars introduces a new identity and promotes reconditioned vehicles as a category between new and used cars.

• 2024

  First Clicars Point launches

  [1]Clicarsen.wikipedia.org

  The first Clicars Point opens in Alicante, combining online sales with showroom-based advice and interaction.

• 2023

  National physical expansion begins

  [1]Clicarsen.wikipedia.org

  Clicars adds sales points in several Spanish cities beyond Madrid.

• 2021

  Acquired by Aramis Group

  [1]Clicarsen.wikipedia.org

  Clicars becomes part of Aramis Group, a Stellantis subsidiary, with José Carlos del Valle appointed Spanish chief executive.

• 2018

  Madrid reconditioning site opens

  [1]Clicarsen.wikipedia.org

  Clicars relocates to Villaverde in Madrid and establishes a 40,000-square-metre vehicle reconditioning facility.

• 2017

  Strategic alliance with Aramisauto.com

  [1]Clicarsen.wikipedia.org

  Clicars forms an initial strategic relationship with Aramisauto.com, preceding its later integration into Aramis Group.

• 2016

  Clicars is founded

  [1]Clicarsen.wikipedia.org

  Pablo Fernández and Carlos Rivera establish Clicars as an online platform dedicated to selling used cars in Spain.

A digital-first Spanish car retailer that presents inspected and refurbished vehicles as a higher-confidence alternative to conventional used cars and a value-oriented alternative to new vehicles.

• Used-car retail · 2016

  Reconditioned cars

  Clicars' core offering consists of second-hand vehicles selected, inspected and prepared for resale. The company describes its reconditioned cars as vehicles without structural damage or major faults. Each vehicle passes an inspection process covering more than 320 points, including electronic diagnostics and dynamic testing, and may receive mechanical and cosmetic work before being listed for customers.

• Digital automotive retail · 2016

  Clicars online sales platform

  The online platform is the principal customer interface for discovering and purchasing Clicars vehicles. It supports the company's e-commerce positioning by presenting inspected cars digitally while connecting the sale with preparation, delivery and customer-support services.

• Automotive showroom and retail service · 2024

  Clicars Point

  Clicars Point is an experiential physical retail format launched to complement online sales. The format combines personalized consultation with an interactive showroom, giving customers an in-person way to explore vehicles while retaining the company's digital-first purchasing model.

• 2025

  Expand reconditioning capacity in ValenciaStrategy

  Background

  Growing vehicle operations required additional industrial capacity beyond the Madrid site.

  Action taken

  Clicars opened a second reconditioning facility in Valencia.

  Aftermath

  The company stated that annual capacity expanded to 30,000 vehicles.

  Source

• 2025

  Position reconditioned cars as a third categoryStrategy

  Background

  Clicars sought to distinguish its inspected and refurbished inventory from both new vehicles and ordinary used cars.

  Action taken

  The company introduced a new brand identity and promoted reconditioned cars as a distinct third category.

  Aftermath

  The positioning became a central expression of Clicars' quality-control and value proposition.

  Source

• 2024

  Develop the Clicars Point omnichannel formatStrategy

  Background

  Clicars was expanding beyond a purely online model and needed physical environments that could support advice and customer interaction.

  Action taken

  The company opened its first Clicars Point in Alicante, combining digital sales with personalized consulting and an interactive showroom.

  Aftermath

  The format strengthened Clicars' omnichannel positioning, although broader performance data was not provided in the reference material.

  Source

• 2021

  Join Aramis GroupM&A

  Background

  Clicars had developed a Spanish online used-car and vehicle-reconditioning operation that could complement Aramis Group's European platform.

  Action taken

  Aramis Group acquired Clicars, bringing it into the Stellantis subsidiary's brand portfolio.

  Aftermath

  Clicars continued as the group's Spanish brand, and José Carlos del Valle was appointed chief executive in Spain.

  Source

• 2017

  Form strategic alliance with Aramisauto.comStrategy

  Background

  Clicars sought strategic support and broader automotive-group connectivity during its early development as an online used-car retailer.

  Action taken

  The company entered an initial strategic alliance with Aramisauto.com.

  Aftermath

  The relationship preceded Clicars' acquisition by Aramis Group in 2021.

  Source

1. 1Clicarsen.wikipedia.org