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Nickelodeon Records

Record label under Nickelodeon, releasing children's music and soundtracks.

Last updated August 31, 2026

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Overview

Nickelodeon Records is a music label under Nickelodeon, primarily releasing music albums and soundtracks related to Nickelodeon shows.

History

Nickelodeon's recorded-music activity began before the Nick Records name existed. The network released its first soundtrack album in 1993, establishing a practice of turning television programming into music products for children and families. These releases complemented Nickelodeon's programming business by allowing recognizable shows, characters, and performers to reach audiences through albums and related recordings. The Nick Records name was introduced in 2001, when Nickelodeon announced a partnership with Jive Records to establish a new record-label operation. The label was designed around Nickelodeon's television properties and its young talent pipeline. Rather than concentrating only on conventional recording artists, it featured performers who could participate in several parts of the network's entertainment system, including acting, singing, and dancing. Its catalog therefore combined soundtrack compilations, cast performances, songs from television productions, and recordings by young artists associated with Nickelodeon series. The label's business relationships changed during the 2000s. In September 2004, Nick Records announced a partnership with Bertelsmann Music Group. BMG later underwent significant corporate changes as the music industry consolidated, including the eventual sale of BMG's recorded-music labels to Sony. In 2007, Nickelodeon announced a new partnership with Sony to produce original soundtracks and shows. These relationships supplied distribution, production, and commercial support while Nickelodeon retained the programming brands and audience connection that gave the releases their identity. Nick Records was known by that name from 2001 to 2010. Nickelodeon continued to produce or commission music associated with its programming after the name's period of use, but the later music business was not necessarily organized or marketed under the Nick Records imprint. The broader catalog includes music tied to animated series, preschool programming, and live-action shows. Examples of associated properties mentioned in reference material include SpongeBob SquarePants, Rugrats, Blue's Clues, Dora the Explorer, The Backyardigans, The Fairly OddParents, The Naked Brothers Band, iCarly-related talent, Victorious-related talent, Big Time Rush, and other Nickelodeon productions. Nickelodeon's music administration also developed separately from the label brand. Music by Nickelodeon Inc. administers music used in Nickelodeon's original shows and is affiliated with BMI. Nickelodeon has also established Tunes by Nickelodeon Inc. and Nickelodeon Notes Inc., affiliated with ASCAP and SESAC respectively. These publishing entities should not be treated as interchangeable with Nick Records, although they support the same general catalog and rights-management ecosystem. In October 2022, Republic Records announced a worldwide music deal with Nickelodeon. The deal demonstrated that Nickelodeon remained active in recorded music and soundtrack exploitation, but the associated releases were reported as not using the Nickelodeon Records or Nick Records names. Accordingly, the current status of Nick Records as an active consumer-facing label is not clearly documented. Its strongest historical significance lies in its role as Nickelodeon's named music imprint during the 2001–2010 period and as a bridge between children's television franchises and commercial recorded music.

  • 2022

    Republic Records worldwide deal

    [1]

    Republic Records announced a worldwide music deal with Nickelodeon, although the resulting releases did not use the Nick Records or Nickelodeon Records name.

  • 2010

    Nick Records name period ends

    [1]

    Nickelodeon Records was known as Nick Records from 2001 to 2010; later Nickelodeon music activity was not consistently presented under that name.

  • 2007

    Sony partnership formed

    [1]

    Nickelodeon formed a partnership with Sony to produce original soundtracks and shows.

  • 2004

    Bertelsmann Music Group partnership announced

    [1]

    Nick Records announced a new partnership with Bertelsmann Music Group.

  • 2001

    Nick Records name introduced

    [1]

    Nickelodeon announced a partnership with Jive Records and began using Nick Records as the name of its label operation.

  • 1993

    Nickelodeon releases its first soundtrack album

    [1]

    Nickelodeon began its soundtrack-album activity before adopting the Nick Records name, creating the foundation for its later television-linked music business.

Products and positioning

A children's and youth-oriented television music imprint that extended Nickelodeon's shows, characters, and performers into recorded music, with an emphasis on soundtracks, cast albums, compilations, and young multi-disciplinary talent.

  • Soundtrack albums · 1993

    Nickelodeon television soundtracks

    Albums collecting songs from, or inspired by, Nickelodeon television programs. The format connected the network's most recognizable franchises with home listening and gave viewers a commercial music version of programming they already followed. Nickelodeon's first soundtrack album appeared in 1993, before the Nick Records name was introduced.

  • Youth music · 2001

    Nickelodeon cast and youth-performer recordings

    Recordings by young performers and television casts associated with Nickelodeon. The label's talent model favored performers who could combine music with acting and dancing, allowing songs and albums to reinforce the network's broader entertainment franchises.

  • Compilation albums · 2001

    Nickelodeon franchise compilations

    Compilation releases built around Nickelodeon series, characters, and programming blocks. These products could combine songs from several properties or concentrate on a single franchise, including animated, preschool, and live-action programming.

Brand decisions

  • 2022

    Use Republic Records for a worldwide Nickelodeon music dealStrategy

    Background

    Nickelodeon continued to develop and distribute music associated with its programming after the historical Nick Records naming period.

    Action taken

    Republic Records announced a worldwide music deal with Nickelodeon.

    Aftermath

    The deal did not revive the Nick Records name for the reported releases, leaving the current status of the imprint unclear.

  • 2007

    Partner with Sony for original soundtracks and showsStrategy

    Background

    Nickelodeon required a music-industry partner to support original soundtrack and television-related production.

    Action taken

    Nickelodeon formed a partnership with Sony to produce original soundtracks and shows.

    Aftermath

    The partnership became part of the label's later 2000s operating history, while the Nick Records name eventually ceased to be the primary label identity.

  • 2004

    Change external music partner to Bertelsmann Music GroupStrategy

    Background

    Nick Records changed its commercial music relationship after operating with Jive Records.

    Action taken

    Nick Records announced a new partnership with Bertelsmann Music Group.

    Aftermath

    The label continued operating within a changing recorded-music industry, with BMG's recorded-music assets later affected by broader corporate consolidation.

  • 2001

    Create a named Nickelodeon music-label operationStrategy

    Background

    Nickelodeon had already released a soundtrack album in 1993 and sought a more defined structure for music connected to its television properties and young performers.

    Action taken

    The network announced a partnership with Jive Records and began using the Nick Records name.

    Aftermath

    The imprint became associated with soundtrack compilations, cast recordings, and youth-oriented artists tied to Nickelodeon programming.

Recent events

  • 2022

    Republic Records announces a worldwide music deal with Nickelodeon[1]

    Product launch

    Republic Records announced a worldwide music deal with Nickelodeon. The resulting releases were reported as using neither the Nickelodeon Records nor Nick Records name.

  • 2007

    Nickelodeon forms a Sony partnership for original soundtracks and shows[1]

    Product launch

    Nickelodeon formed a partnership with Sony to produce original soundtracks and shows, changing the external music relationship supporting its television-linked recordings.

  • 2004

    Nick Records announces a new relationship with Bertelsmann Music Group[1]

    Other

    Nick Records announced a new music-business partnership with Bertelsmann Music Group, replacing its earlier arrangement with Jive Records.

  • 2001

    Nickelodeon introduces the Nick Records label through a Jive Records partnership[1]

    M&A

    Nickelodeon announced a partnership with Jive Records and began using Nick Records as the name for its music-label operation.

Sources1 sources

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