Nick Jr. Too

Nick Jr. Too is a preschool-focused pay television channel serving the United Kingdom and Ireland. It belongs to the Nick Jr. family of services and operates as a companion channel to the main Nick Jr. feed. The service originated as Nick Jr. 2, a one-hour timeshift channel launched in April 2006. It was subsequently developed into a more distinct sister service with its own schedule rather than functioning solely as a delayed repeat of the main channel. On 3 November 2014, Nick Jr. 2 was renamed Nick Jr. Too and became a 24-hour channel. The channel's development reflects the expansion of Nickelodeon's UK and Irish preschool offering during the digital-pay-television era. The original Nick Jr. service began as a daytime programming block on Nickelodeon UK in 1993 before becoming a standalone channel in September 1999. That channel was designed for preschool viewers and combined locally relevant British programming with imported series from the United States and other markets. As demand for dedicated children's channels increased, the Nick Jr. brand expanded through additional scheduling blocks, timeshift services and sister channels. Nick Jr. 2 was one of those extensions, giving households a second opportunity to watch Nick Jr. programming and eventually providing a separate schedule for the same broad preschool audience. After its 2014 rebrand, Nick Jr. Too became a full-time companion service. Its role is principally schedule depth and accessibility: it gives viewers another Nick Jr.-branded destination and allows programmes to be arranged differently from the main feed. The channel is associated with the wider Nick Jr. programming portfolio, which has included animated and live-action preschool series such as Dora the Explorer, The Backyardigans, Blue's Clues, Thomas the Tank Engine and other locally acquired or internationally distributed children's programmes. Exact programme rotations and scheduling have changed over time, and the available reference material does not establish a single permanent flagship programme for Nick Jr. Too itself. The service operates in the United Kingdom and Ireland, with the wider Nick Jr. operation historically using a shared schedule with market-specific advertising arrangements. Its brand identity has evolved alongside the main UK Nick Jr. channel, including transitions from presenter-led continuity and character-based idents to more internationally aligned Nick Jr. presentation packages. The broader channel family has used hosts and continuity characters including Face, Piper O'Possum, Moose and Zee, although the available material does not identify which elements were continuously used by Nick Jr. Too after its renaming. Nick Jr. Too is part of the UK and Australian Paramount Networks business. Paramount assumed full ownership of Nickelodeon UK and related channels after Sky sold its stake in the business on 31 October 2022. The channel therefore sits within Paramount's international children's and family television portfolio. It remains a linear pay-TV service rather than a standalone consumer-goods brand, and its commercial identity is primarily built around the Nick Jr. name, preschool programming, scheduling flexibility and distribution through television platforms.

Nick Jr. Too developed from the expansion of the Nick Jr. brand in the United Kingdom and Ireland. Nick Jr. itself began as a daytime block on Nickelodeon UK on 1 September 1993. The block targeted preschool children and initially occupied selected daytime hours, combining imported programmes with British children's content. It became a standalone channel on 1 September 1999, making the UK service an early dedicated preschool television network in the European market. As the dedicated channel gained distribution, Nickelodeon expanded its preschool portfolio. On 24 April 2006, Nick Jr. 2 launched as a one-hour timeshift service. It later evolved into a sister channel with a separate schedule, allowing the Nick Jr. family to provide more programming capacity and additional viewing opportunities. The channel was related to, but distinct from, the main Nick Jr. feed. Its branding and continuity were developed in parallel with the broader UK Nick Jr. identity. The wider Nick Jr. service underwent several schedule and presentation changes during this period. It introduced and retired branded blocks such as Noggin, Nick Jr. Classics and Nick Jr. Bedtime, while adopting different combinations of British-produced presentation, imported series and international Nick Jr. branding. In 2010, the main Nick Jr. channel began broadcasting continuously, and the network adopted a newer visual identity influenced by international Nick Jr. presentation. These changes established the broader brand environment in which Nick Jr. 2 operated. On 3 November 2014, Nick Jr. 2 was renamed Nick Jr. Too and became a 24-hour service. The new name positioned the channel as an additional Nick Jr. destination rather than simply a numbered timeshift feed. The available reference material does not specify a permanent programme lineup exclusive to Nick Jr. Too, but describes it as part of the UK and Ireland Nick Jr. channel family, carrying preschool programming associated with the wider brand. The service continued within the Nickelodeon UK portfolio as ownership of the business changed. Paramount Networks UK & Australia operates the UK and Irish Nickelodeon-related channels. On 31 October 2022, Sky sold its stake in Nickelodeon UK, including Nick Jr., to Paramount. This placed the Nick Jr. services, including Nick Jr. Too, under consolidated Paramount ownership. Nick Jr. Too's principal function remains the distribution of preschool television programming through a dedicated companion channel for the UK and Ireland.

• 2022

  Paramount takes full ownership of Nickelodeon UK

  [1]Nick Jr. (UK & Ireland)en.wikipedia.org

  Sky sells its stake in Nickelodeon UK, bringing the Nick Jr. services under Paramount ownership.

• 2014

  Nick Jr. 2 becomes Nick Jr. Too

  [1]Nick Jr. (UK & Ireland)en.wikipedia.org

  On 3 November, the sister channel is renamed Nick Jr. Too and begins operating 24 hours a day.

• 2013

  Nick Jr. 2 operates an extended schedule

  [1]Nick Jr. (UK & Ireland)en.wikipedia.org

  By July, Nick Jr. 2 is reported to be broadcasting for 21 hours per day, from 3 a.m. to midnight.

• 2006

  Nick Jr. 2 launches

  [1]Nick Jr. (UK & Ireland)en.wikipedia.org

  A one-hour timeshift service named Nick Jr. 2 launches on 24 April as an extension of the UK Nick Jr. channel offering.

A dedicated preschool companion channel offering Nick Jr. programming to viewers in the United Kingdom and Ireland, with a schedule complementary to the main Nick Jr. service.

• Preschool pay television channel · 2014

  Nick Jr. Too

  Nick Jr. Too is the UK and Ireland Nick Jr. companion channel that developed from Nick Jr. 2. It provides a full-time linear schedule of preschool programming associated with the Nick Jr. brand and complements the main Nick Jr. feed. Its programming mix may include animated and live-action series distributed through the wider Nickelodeon and Nick Jr. portfolio. The channel's separate identity is intended to provide additional scheduling capacity and viewing opportunities rather than a wholly separate content genre.

• Timeshift and companion television service · 2006

  Nick Jr. 2

  Nick Jr. 2 was the predecessor service to Nick Jr. Too. It launched in 2006 as a one-hour timeshift of the main Nick Jr. channel and later operated with a more independent schedule. The service extended the reach of the preschool brand and provided an additional channel outlet before adopting the Nick Jr. Too name in 2014.

• 2022

  Paramount consolidates ownership of Nickelodeon UKM&A

  Background

  Nick Jr. Too operated within the jointly owned Nickelodeon UK channel portfolio.

  Action taken

  Sky sold its stake in Nickelodeon UK, including the Nick Jr. services, to Paramount on 31 October.

  Aftermath

  Nick Jr. Too became part of Paramount's consolidated UK and Irish children's television portfolio.

  Source

• 2014

  Rebrand Nick Jr. 2 as Nick Jr. TooStrategy

  Background

  The Nick Jr. portfolio had expanded beyond the original channel, and the former timeshift service had developed into a separate companion outlet.

  Action taken

  On 3 November, Nick Jr. 2 was renamed Nick Jr. Too and shifted to 24-hour broadcasting.

  Aftermath

  The service was positioned as a full-time additional Nick Jr. channel for the United Kingdom and Ireland.

  Source

• 2022

  Paramount acquires Sky's stake in Nickelodeon UK[1]Nick Jr. (UK & Ireland)en.wikipedia.org

  M&A

  Sky sold its stake in Nickelodeon UK, including the Nick Jr. services, to Paramount, consolidating Paramount's ownership of the UK channel portfolio.

• 2014

  Nick Jr. 2 renamed Nick Jr. Too and becomes a 24-hour channel[1]Nick Jr. (UK & Ireland)en.wikipedia.org

  Other · Product generation

  The UK and Ireland companion service changed its name from Nick Jr. 2 to Nick Jr. Too and moved to round-the-clock broadcasting.

1. 1Nick Jr. (UK & Ireland)en.wikipedia.org