Maynards Bassetts

Maynards Bassetts is a United Kingdom confectionery brand owned by Mondelēz International. It was introduced in 2016 as a combined brand identity bringing together two established British confectionery names: Maynards and Bassett's. Mondelēz inherited both businesses through its acquisition of Cadbury in 2010 and subsequently used the combined Maynards Bassetts name across a broad range of sweets. The brand is associated primarily with traditional British bagged confectionery. Its portfolio includes soft fruit-flavoured sweets, jellies, gums, liquorice products, mints, bonbons, drops and assorted mixtures. Wine Gums are among its best-known products, while the Bassett's heritage is particularly visible in products such as Liquorice Allsorts and Jelly Babies. The resulting range spans both classic recipes with long-standing recognition and newer sour or fruit-led products aimed at contemporary consumers. Maynards Bassetts is not presented as a single narrowly defined product line. Instead, it functions as a house brand covering multiple confectionery formats and sub-lines. Products sold under the name include Maynards Wine Gums, Wine Pastilles, Wine Sours, Sports Mixture, Mini Gems, Swedish Berries, Fuzzy Peaches, Swedish Fish, Sour Cherry Blasters, Sour Watermelons, Sour Patch Kids variants and various fruit-shaped or fruit-flavoured sweets. The brand also retains a substantial traditional assortment, including Liquorice Allsorts, Fruit Allsorts, Jelly Babies, Sherbet Lemons, Pear Drops, Murray Mints, Mint Creams and Everton Mints. Its market identity is rooted in British confectionery heritage, familiar formats and accessible sharing-pack sweets rather than luxury chocolate or premium gifting. The portfolio also reflects the wider evolution of the sweets category, with sour variants, novelty shapes, smaller formats and recipe or naming updates appearing alongside established products. In 2022, Midget Gems were renamed Mini Gems, illustrating the brand's adaptation of product terminology while maintaining the underlying confectionery line. Maynards Bassetts remains part of Mondelēz International's broader global confectionery portfolio. Public reference material identifies the United Kingdom as the brand's principal market. Detailed information about its standalone financial performance, management structure, manufacturing footprint and corporate headquarters is not separately disclosed in the supplied sources.

Maynards Bassetts is a modern umbrella brand built from two older British confectionery names rather than a confectionery company founded independently under that exact name. Maynards and Bassett's had separate histories and product associations before becoming part of the Mondelēz International portfolio. Mondelēz obtained control of both names through its 2010 purchase of Cadbury. The acquisition brought Cadbury's confectionery assets into Mondelēz and provided the corporate basis for later portfolio integration. In 2016, Mondelēz introduced the Maynards Bassetts name to unite the two brands in the United Kingdom. The combined identity allowed products with different heritage associations to sit within a broader sweets portfolio. Maynards was strongly linked with products such as Wine Gums and other fruit-flavoured gums, while Bassett's was especially associated with Liquorice Allsorts, Jelly Babies and traditional British sweets. The combined name therefore connected two recognizable strands of the British confectionery market while preserving individual product names. Following the introduction of the umbrella brand, the portfolio covered a wide range of bagged sweets and confectionery formats. Traditional products included Wine Gums, Liquorice Allsorts, Jelly Babies, Sports Mixture, Sherbet Lemons, Pear Drops, Murray Mints, Everton Mints and assorted mixtures. Other products represented more contemporary flavour and texture trends, including sour sweets, fruit-shaped candies, fizzy or tangy variants and products related to the Sour Patch Kids franchise. The assortment has included both Maynards-branded and Bassett's-associated lines, demonstrating that the combined name operates as a portfolio architecture rather than replacing every individual product name. The brand has also undergone incremental product and naming changes. A notable example is the 2022 renaming of Midget Gems to Mini Gems. This change affected product terminology while retaining the sweets within the Maynards range. Other listed products have included renamed or reformulated Wine Gum variants, including Wine Gums Light and newer versions of traditional products, although the supplied reference does not provide detailed dates or technical descriptions for each change. Maynards Bassetts is principally identified with the United Kingdom. Its commercial role within Mondelēz is that of a confectionery brand covering everyday sweets, sharing bags and familiar heritage products. The available reference material does not establish a separate headquarters, standalone legal entity, executive team, financial results or independently reported sales figures for Maynards Bassetts. Those matters are therefore not treated as brand-specific facts here.

• 2022

  Midget Gems renamed Mini Gems

  [1]Maynards Bassettsen.wikipedia.org

  The product name Midget Gems was changed to Mini Gems within the Maynards portfolio.

• 2016

  Maynards Bassetts introduced

  [1]Maynards Bassettsen.wikipedia.org

  Mondelēz launched the Maynards Bassetts identity to combine its Maynards and Bassett's confectionery brands in the United Kingdom.

• 2010

  Cadbury acquisition brings Maynards and Bassett's under Mondelēz ownership

  [1]Maynards Bassettsen.wikipedia.org

  Mondelēz acquired Cadbury, gaining the corporate ownership context from which the later Maynards Bassetts combination was developed.

A heritage-oriented, mass-market British confectionery brand combining traditional sweets with contemporary sour, fruit and novelty formats.

• Fruit gums

  Maynards Wine Gums

  A core Maynards line of firm, chewy fruit-flavoured gums and one of the brand's most recognizable products. The portfolio has also included related variants such as Wine Pastilles, Wine Sours and Wine Gums Light.

• Liquorice confectionery

  Liquorice Allsorts

  A Bassett's-associated assortment combining liquorice with differently coloured and flavoured layers and shapes. It represents one of the strongest traditional British heritage associations within the combined brand.

• Jelly sweets

  Jelly Babies

  Soft, fruit-flavoured jelly sweets molded in baby-like shapes. Jelly Babies are part of the Bassett's heritage represented within the Maynards Bassetts portfolio.

• Gums · 2022

  Maynards Mini Gems

  Small, chewy gem-shaped sweets formerly sold under the name Midget Gems. The line adopted the Mini Gems name in 2022.

• Sour sweets

  Maynards Sour Patch Kids

  A sour-and-sweet confectionery line sold in the Maynards portfolio, alongside variants such as Ultra Sour Patch Kids and UK-only Sour Patch Kids Soda Popz.

• Assorted sweets

  Fruit and traditional assortments

  A broad group of classic products including Fruit Allsorts, Dessert Allsorts, Sports Mixture, Animal Mix, Sweetshop Favourites, Dolly Mixture, Snakes and assorted toffees.

• Fruit and sour sweets

  Fruit and sour novelty sweets

  The range has included Swedish Berries, Fuzzy Peaches, Swedish Fish, Sour Cherry Blasters, Sour Watermelons, Sour Chillers, Juicy Squirts Berry, Blush Berries, Blackberry Bushels, Orange Twists, Sour Grapes and Granny Smith products.

• Mints and boiled sweets

  Mints, bonbons and drops

  Traditional small confectionery products in the portfolio include Sherbet Lemons, Fruit Bonbons, Lemon Bonbons, Pear Drops, Murray Mints, Mint Creams, Mint Favourites, Imperials, Imperials Spearmint and Everton Mints.

• 2022

  Mondelez announces Maynards Bassetts Mini Gems rename

  Mondelez announced that its Maynards Bassetts brand's Midget Gems would be renamed Mini Gems, with the rebranded product planned to reach shelves from May 2022.

  Source

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• 2022

  Renaming of Midget Gems to Mini GemsOther

  Background

  The brand updated the name of an existing sweets product.

  Action taken

  Midget Gems were renamed Mini Gems.

  Aftermath

  The product continued within the Maynards range under the new name.

  Source

• 2016

  Unification of Maynards and Bassett's under one brand identityStrategy

  Background

  After acquiring Cadbury in 2010, Mondelēz controlled both the Maynards and Bassett's confectionery names. The company sought to present the related British sweets portfolio under a common identity.

  Action taken

  Mondelēz introduced Maynards Bassetts as the combined brand name for the two existing confectionery brands in the United Kingdom.

  Aftermath

  The unified identity was used across a broad range of products while individual product names, including Wine Gums, Liquorice Allsorts and Jelly Babies, remained in use.

  Source

• 2022-01-13

  Mondelez announces Maynards Bassetts Mini Gems rename[2]Mondelez宣布将Maynards Bassetts产品更名为Mini Gemsasianimage.co.uk

  Reported: 2022-01-13

  Mondelez announced that its Maynards Bassetts brand's Midget Gems would be renamed Mini Gems, with the rebranded product planned to reach shelves from May 2022.

1. 1Maynards Bassettsen.wikipedia.org
2. 2Mondelez宣布将Maynards Bassetts产品更名为Mini Gemsasianimage.co.uk