BigBasket

Retailer / private label

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Indian online grocery retailer owned by Tata Digital.

Last updated October 27, 2026

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Overview

BigBasket is an Indian online grocery retailer headquartered in Bengaluru and operated by Supermarket Grocery Supplies Pvt. Ltd. The business was established in December 2011 by a group of entrepreneurs whose earlier experience included the Indian dot-com era. It began as an online alternative to conventional grocery shopping, offering household staples and fresh food through digital ordering and home delivery. Its initial institutional backing came from Bengaluru-based private-equity investor Ascent Capital, which provided an early investment of $10 million. The company expanded by combining an online storefront with its own operational and delivery infrastructure. In 2015, it acquired Delyver, a hyperlocal delivery company, to strengthen last-mile logistics. By the middle of 2016, BigBasket was active in eight major Indian cities and was described as the country's largest online grocer. Its expansion reflected the logistical difficulty of grocery e-commerce: unlike many durable goods, groceries require frequent replenishment, reliable delivery windows, inventory discipline, and, in the case of fresh products, quality control and rapid handling. BigBasket raised substantial venture financing during the second half of the 2010s. Alibaba led a $300 million round in early 2018, when the company was valued at approximately $950 million. By May 2019, the retailer served 25 Indian cities and reached unicorn status after raising a further $150 million from investors including Mirae Asset-Naver Asia Growth Fund, CDC Group, and Alibaba. These investments supported geographic expansion, technology, supply-chain development, and customer acquisition in India's increasingly competitive digital-commerce market. The COVID-19 pandemic accelerated demand for online grocery fulfillment as consumers sought home delivery and reduced visits to physical stores. By the beginning of 2022, BigBasket was processing more than seven million orders per month. The company has also emphasized private-label merchandise; CEO Vipul Parekh stated that private-label products accounted for more than one-third of revenue. This gives the retailer greater control over assortment and pricing while distinguishing its offering from a marketplace composed solely of third-party brands. Tata Digital, a subsidiary of Tata Group, acquired a 64% majority stake in BigBasket in May 2021 at a reported valuation of approximately $1.85 billion. The transaction placed BigBasket within Tata's broader digital-commerce strategy and connected it with the Tata Neu ecosystem. In November 2021, BigBasket opened its first physical store in Bengaluru under the Fresho name, focusing primarily on fresh fruits and vegetables. The move extended the company beyond a purely online model and provided a physical format for fresh-food retail. In January 2023, the company received a further $200 million investment from investors including majority owner Tata Digital, at a reported valuation of $3.2 billion. BigBasket has continued to operate across more than 30 Indian cities, combining scheduled grocery delivery with faster fulfillment formats. In June 2025, it launched a ten-minute food-delivery service in Bengaluru, including offerings associated with Tata Starbucks and Qmin, the food platform of Indian Hotels Company Limited. The launch indicates an effort to broaden BigBasket's role from planned household grocery replenishment toward rapid food delivery within Tata's wider consumer ecosystem.

History

BigBasket was established in December 2011 as an Indian online grocery business. Its founders came from the generation of entrepreneurs shaped by India's earlier dot-com boom and crash. The company was registered as Supermarket Grocery Supplies Pvt. Ltd. and sought to apply digital ordering and organized fulfillment to a market traditionally served by neighborhood shops, supermarkets, and open markets. Its initial funding reportedly included a $10 million investment from Ascent Capital, a Bengaluru-based private-equity investor. The early business model depended not only on attracting customers to an online catalog, but also on solving the operational problems of grocery retail. Orders include both stable packaged products and perishable goods, and customers generally expect predictable delivery, accurate substitutions, and acceptable freshness. To reinforce its last-mile capabilities, BigBasket acquired Delyver in 2015. The transaction brought a hyperlocal delivery capability into the retailer's expansion plans. By mid-2016, BigBasket had entered eight major Indian cities and had become one of the country's leading online grocery companies. The company then entered a period of rapid capital-backed expansion. In early 2018, Alibaba led a reported $300 million financing round, giving BigBasket an estimated valuation of about $950 million. By May 2019, the service operated in 25 Indian cities. A further reported $150 million round, led by Mirae Asset-Naver Asia Growth Fund, CDC Group, and Alibaba, pushed the company above the valuation threshold commonly used to describe a privately held start-up as a unicorn. The capital supported growth in distribution, technology, assortment, and customer acquisition. In October 2020, BigBasket experienced a data breach affecting information associated with more than 20 million users. The reported data included names, telephone numbers, email addresses, physical addresses, IP addresses, dates of birth, and passwords. The incident became one of the most significant challenges in the company's public history because grocery platforms hold both account information and delivery-related data. It also highlighted the cybersecurity risks accompanying the rapid digitization of everyday retail. The pandemic substantially increased demand for grocery delivery. Lockdowns, mobility restrictions, and consumer concerns about crowded stores led more households to use online ordering. By the beginning of 2022, BigBasket was reportedly processing more than seven million orders each month. During this period, the business continued to develop private-label merchandise. According to CEO Vipul Parekh, private-label products contributed more than one-third of revenue, making owned and controlled assortment an important part of the company's economics and positioning. Tata Digital acquired a reported 64% majority stake in BigBasket in May 2021 at an estimated valuation of approximately $1.85 billion. The acquisition made BigBasket a central grocery component of Tata's digital-consumer ambitions and linked it to the wider Tata Neu strategy. Later in 2021, BigBasket opened its first physical store in Bengaluru under the Fresho name. The store concentrated primarily on fresh fruits and vegetables, giving the company a physical retail presence while extending its expertise in fresh-food merchandising. In January 2023, BigBasket raised a further reported $200 million from investors including Tata Digital, at an estimated valuation of $3.2 billion. By that period, the company operated in more than 30 Indian cities. Its development increasingly combined scheduled online grocery delivery, private-label products, fresh-food retail, and formats designed for faster fulfillment. In June 2025, BigBasket launched a ten-minute food-delivery service in Bengaluru. The service included offerings connected with Tata Starbucks and Qmin, the food platform of Indian Hotels Company Limited. This launch broadened the company's proposition from household grocery replenishment toward rapid prepared-food delivery and demonstrated how ownership by Tata Digital could support cross-brand integration.

2025
Ten-minute food delivery launch
[1]BigBasketen.wikipedia.org
BigBasket launched a ten-minute food-delivery service in Bengaluru with offerings including Tata Starbucks and Qmin.
2023
Further funding
[1]BigBasketen.wikipedia.org
The company received a reported $200 million investment at an estimated $3.2 billion valuation.
2021
Tata Digital takes majority control
[1]BigBasketen.wikipedia.org
Tata Digital acquired a reported 64% stake in BigBasket at an estimated valuation of approximately $1.85 billion.
2021
First Fresho store opens
[1]BigBasketen.wikipedia.org
BigBasket opened its first physical store in Bengaluru under the Fresho name.
2020
Data breach
[1]BigBasketen.wikipedia.org
A breach reportedly exposed information connected with more than 20 million users.
2019
Unicorn valuation
[1]BigBasketen.wikipedia.org
BigBasket expanded to 25 Indian cities and exceeded a $1 billion valuation after a reported $150 million funding round.
2018
Alibaba-led financing round
[1]BigBasketen.wikipedia.org
Alibaba led a reported $300 million financing round, valuing BigBasket at approximately $950 million.
2016
Expansion to eight major cities
[1]BigBasketen.wikipedia.org
By mid-2016, the company was operating in eight large Indian cities and had become India's leading online grocer by the description cited in the reference material.
2015
Delyver acquisition
[1]BigBasketen.wikipedia.org
BigBasket acquired hyperlocal delivery company Delyver to strengthen its last-mile network.
2011
BigBasket is established
[1]BigBasketen.wikipedia.org
BigBasket was set up in December 2011 as an online grocery business registered as Supermarket Grocery Supplies Pvt. Ltd.

Products and positioning

Digital grocery retailer combining online grocery ordering, fresh-food distribution, private-label products, home delivery, physical fresh-food stores, and rapid food delivery within the Tata Group's digital-commerce strategy.

E-commerce grocery retail · 2011
Online grocery delivery
BigBasket's core offering is an online grocery service for ordering household food and everyday consumer products. The assortment includes packaged groceries, fresh produce, household supplies, and personal-care items. The business combines a digital storefront with fulfillment and delivery operations, allowing customers in supported Indian cities to schedule grocery orders for home delivery.
Retail private label
Private-label products
BigBasket sells products under private labels controlled or developed by the retailer. These products form a significant part of its assortment and, according to CEO Vipul Parekh, contribute more than one-third of company revenue. Private-label merchandise gives the retailer greater influence over product selection, pricing, margins, and differentiation from competing grocery platforms.
Physical fresh-food retail · 2021
Fresho
Fresho is BigBasket's physical fresh-food store format. The first store opened in Bengaluru in November 2021 and focused primarily on fresh fruits and vegetables. The format extends BigBasket's online grocery identity into physical retail and gives the company another channel for merchandising and selling perishable products.
Rapid food delivery · 2025
Ten-minute food delivery
Launched in Bengaluru in June 2025, this service broadened BigBasket's proposition into rapid food delivery. The offering included products associated with Tata Starbucks and Qmin, the food platform of Indian Hotels Company Limited, linking BigBasket with brands and businesses in the broader Tata ecosystem.

Controversies

2020
BigBasket user-data breach
In October 2020, BigBasket suffered a data breach reportedly affecting more than 20 million users. The exposed information was reported to include names, telephone numbers, email addresses, physical and IP addresses, dates of birth, and passwords. The incident raised concerns about the protection of personal and delivery-related information held by online grocery platforms.
Source
2020
BigBasket discloses potential customer data breach
BigBasket stated that it had learned of a potential data breach and was evaluating the extent of the incident and the authenticity of the claims. Cyble reported that data allegedly belonging to BigBasket users had been offered for sale. The reported breach date varies across sources. The company's statement did not confirm the scope of the incident or the validity of the data offered for sale.
Source

2025
Enter ten-minute food deliveryProduct launch
Background
Rapid delivery and prepared-food services were becoming adjacent growth areas for digital grocery platforms.
Action taken
BigBasket launched a ten-minute food-delivery service in Bengaluru, including offerings associated with Tata Starbucks and Qmin.
Aftermath
The launch expanded BigBasket's service scope beyond planned grocery orders and used connections within the Tata consumer ecosystem.
Source
2021
Accept Tata Digital majority investmentM&A
Background
BigBasket had become a major Indian online grocer and was operating in a market where scale, logistics, technology, and access to a broader digital ecosystem were strategically important.
Action taken
Tata Digital acquired a reported 64% majority stake in BigBasket.
Aftermath
BigBasket became part of Tata's wider digital-commerce strategy and was positioned alongside the Tata Neu ecosystem.
Reported company valuation. $1.85 billion (May 2021 transaction valuation)
Source
2021
Open a physical Fresho storeStrategy
Background
Although BigBasket was built as an online grocer, fresh produce benefits from physical merchandising and local availability.
Action taken
BigBasket opened its first physical store in Bengaluru under the Fresho name, focusing mainly on fruits and vegetables.
Aftermath
The opening marked an expansion from a purely online retail model into an integrated online and physical fresh-food format.
Source
2015
Acquire Delyver for last-mile capabilityM&A
Background
Grocery e-commerce requires dependable local delivery and dense fulfillment coverage. BigBasket sought to reinforce this part of its operating model as it expanded across Indian cities.
Action taken
The company acquired hyperlocal delivery business Delyver.
Aftermath
The acquisition was part of BigBasket's effort to build its own last-mile delivery network and support geographic expansion.
Source

Recent events

2022-01-04
Tata CLiQ Luxury and bigbasket partner on gourmet store[4]Tata CLiQ Luxury 与 bigbasket 合作推出美食商店indiantelevision.com
Reported: 2022-01-05
Tata CLiQ Luxury and bigbasket teamed up to launch and grow a luxury gourmet store on Tata CLiQ Luxury. The store initially rolled out in Mumbai, with expansion to other Indian cities planned for coming months.
2021-11-24
BigBasket opens its first physical store in Bengaluru[5]BigBasket在班加罗尔开设首家实体店timesofindia.indiatimes.com
Reported: 2021-11-24
BigBasket entered offline retail by opening its first brick-and-mortar store in Bengaluru on Wednesday, November 24, 2021. The store is branded Fresho and sells fresh fruits and vegetables.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
2021-10-19
NZTE partners with Big Basket to expand product offerings in India[6]新西兰贸易发展局与 Big Basket 合作拓展印度商品种类retail.economictimes.indiatimes.com
New Zealand Trade and Enterprise announced a partnership with grocery e-tailer Big Basket to expand product offerings in India, aiming to make New Zealand food, beverage, grocery, dairy and FMCG products accessible to Indian consumers.
2021-10-06
Visa launches card-on-file tokenization service in India[7]Visa 在印度推出卡片档案代码化服务economictimes.indiatimes.com
Reported: 2021-10-06
Visa launched card-on-file tokenization services in India in partnership with Juspay. The service is available across ecommerce platforms including Grofers, bigbasket and MakeMyTrip.
Unconfirmed
GOELD products supplied through Bigbasket[8]GOELD产品开始通过Bigbasket供货equitybulls.com
Reported: 2021-08-19
Shri Bajrang Alliance started supplying GOELD-branded products to Bigbasket, an online retailer operating through its website and mobile application.
2021-08-10
SIDBI and BigBasket arrange loans for delivery partners[9]SIDBI与BigBasket合作为配送合作伙伴安排贷款thehindu.com
Reported: 2021-08-10
SIDBI tied up with BigBasket to provide loans to BigBasket delivery partners for purchasing e-bikes and e-vans.
2020-12-02
Tata Group in talks to acquire a majority stake in BigBasket[10]塔塔集团洽谈收购 BigBasket 多数股权citnews.com.cn
A report said Tata Group was in advanced talks to acquire nearly 80% of Alibaba-backed Indian e-commerce company BigBasket. The report said the deal could value BigBasket at $1.6 billion.
2020-11-09
BigBasket discloses potential customer data breach[3]BigBasket discloses potential customer data breachthehindu.com
Reported: 2020-11-09
BigBasket said it had learned of a potential data breach and was evaluating its extent and the authenticity of the claims. Cyble reported that data allegedly belonging to BigBasket users had been offered for sale; the reported breach date varies across sources.
2020-10-30
Bigbasket data breach[2]BigBasket user-data breachlivemint.com
Reported: 2020-11-08
Cyble reported that data allegedly belonging to Bigbasket was exposed and offered for sale. The article says the breach occurred on October 30, 2020, and Bigbasket said it was evaluating the extent and authenticity of the claim with cybersecurity experts.
2020-04-06
Rapido partners with retailers for essential deliveries[11]Rapido与零售商合作配送生活必需品businesstoday.in
Reported: 2020-04-06
Rapido announced partnerships with BigBasket, Big Baazar, and Spencer's Retail to help make last-mile deliveries of essential supplies during the lockdown.

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