FanDuel Sports Network
FanDuel Sports Network is a United States regional sports network group, formerly branded as Bally Sports.
Last updated August 31, 2026
Overview
FanDuel Sports Network is a group of regional sports networks in the United States that distributes local coverage of professional, collegiate, and high-school sports. The business was known for most of its earlier history as Fox Sports Networks, or Fox Sports Net, before being acquired from the Walt Disney Company by Sinclair Broadcast Group through its Diamond Sports Group subsidiary in 2019. The network group subsequently adopted the Bally Sports name in 2021 under a naming-rights arrangement with casino operator Bally's Corporation, and was renamed FanDuel Sports Network in 2024. The network system developed from regional channels associated with the Prime Network and SportsChannel during the 1980s and 1990s. In 1996, News Corporation and Liberty Media consolidated the Prime Sports outlets under the Fox Sports Net identity. The later addition of SportsChannel properties and other regional channels created a broad collection of locally focused sports networks. These channels typically held television rights for teams in Major League Baseball, the National Basketball Association, the National Hockey League, and college conferences, while also carrying studio shows, pregame and postgame programs, coaches' shows, and local sports news. Disney's 2017 agreement to acquire most of 21st Century Fox created a regulatory requirement that the regional sports operations be divested. Sinclair announced a $10.6 billion agreement to acquire the networks in 2019, and the transaction closed later that year. The channels temporarily retained Fox branding under a transitional license. Sinclair then sought a new commercial identity that could support increased digital distribution and sports-betting-related content. In November 2020, it announced a ten-year naming-rights deal with Bally's Corporation. The regional channels relaunched as Bally Sports on March 31, 2021, with several markets consolidated or renamed. The Bally Sports era included an effort to develop direct-to-consumer distribution. Bally Sports Plus was introduced in selected markets in June 2022 and expanded nationally within the network footprint in September 2022. The service was intended to supplement traditional cable and satellite carriage, although the business continued to face disputes with distributors and declining economics in the regional sports network sector. Diamond Sports Group entered Chapter 11 bankruptcy protection in March 2023 after missing a substantial interest payment. During the restructuring, it missed or renegotiated payments to several team and conference rights holders, lost selected local rights, and closed Bally Sports Arizona and Bally Sports San Diego. Rights for some teams moved to Major League Baseball, broadcast television stations, competing streaming services, or team-controlled platforms. The proceedings also produced proposed changes to distribution agreements, reductions in rights fees, and a plan to separate Diamond from Sinclair. In October 2024, the channels were rebranded FanDuel Sports Network. Diamond later emerged from bankruptcy on January 2, 2025, adopting the corporate name Main Street Sports Group. The FanDuel identity represented a new naming-rights arrangement and an attempt to reposition the regional sports portfolio after the loss of multiple team contracts. The network's long-term status remains dependent on rights renewals, distributor relationships, streaming economics, and the financial condition of its parent company.
History
The network group traces its roots to regional sports channels created during the expansion of cable television in the 1980s and early 1990s. Several of its predecessors operated as Prime Network or SportsChannel affiliates, carrying local professional and college games that were not generally available on national networks. In 1996, News Corporation and Liberty Media announced that the Prime Sports channels would be brought together under the Fox Sports Net brand. The relaunch took place on November 1, 1996. The following year, News Corporation and Liberty Media acquired a minority stake in Cablevision and NBC's SportsChannel operations. Those channels were subsequently integrated into Fox Sports Net, expanding the system's geographic reach. Additional acquisitions, launches, affiliations, and closures eventually produced a portfolio of more than twenty regional networks. The next major change followed Disney's proposed acquisition of 21st Century Fox in 2017. Because Disney already controlled ESPN and other sports assets, United States regulators required the Fox regional sports operations to be sold. Sinclair Broadcast Group acquired the networks through Diamond Sports Group in a transaction announced in 2019 and completed on August 22 of that year. Twenty-one networks were included. They continued using Fox Sports branding temporarily under a licensing arrangement with Fox Corporation. Sinclair later pursued a new identity and a broader commercial strategy. In November 2020, it announced a ten-year naming-rights agreement with Bally's Corporation. The channels relaunched as Bally Sports on March 31, 2021. Fox Sports Carolinas and Fox Sports Tennessee were discontinued as separate channels, while several other outlets received names intended to align more closely with their local markets. The new presentation also introduced graphics and programming concepts designed to accommodate sports-betting information. The company expanded beyond traditional pay television with Bally Sports Plus. The service began a limited rollout in June 2022 and received a broader launch in September of that year. This strategy reflected the industry's movement toward direct subscriptions, but the regional sports model remained dependent on expensive team-rights contracts and carriage payments from cable, satellite, and virtual distributors. Diamond's financial strain became public in February 2023, when it failed to make a $140 million interest payment and entered a grace period. It filed for Chapter 11 protection on March 14, 2023. The bankruptcy produced disputes over rights payments involving MLB, the NBA, the NHL, college sports distributors, and individual teams. Some contracts were reduced, rejected, or allowed to expire. In several markets, teams moved games to broadcast stations or team-operated streaming products. Bally Sports Arizona closed in October 2023, and Bally Sports San Diego later ceased operations after a settlement involving the San Diego Padres. Diamond and Sinclair negotiated a restructuring that included a proposed separation of Diamond from Sinclair and a settlement payment to Sinclair. A proposed Amazon investment and integration of the streaming product with Prime Video did not ultimately provide a lasting solution. By 2024, the company had also faced distributor disputes involving Comcast, Midco, and Optimum, although Comcast later reached a new carriage agreement. The network group was renamed FanDuel Sports Network in October 2024. Diamond Sports Group emerged from bankruptcy on January 2, 2025, and became Main Street Sports Group. The renamed company inherited a smaller and more contested rights portfolio. Its continuing role depends on retaining local sports contracts, reaching sustainable agreements with distributors, and balancing linear television with direct streaming.
- 2025Main Street Sports Group emerges from bankruptcy
Diamond Sports Group completed its restructuring and adopted the Main Street Sports Group corporate name.
- 2024FanDuel Sports Network rebrand
The Bally Sports channels adopted the FanDuel Sports Network identity.
- 2023Diamond Sports Group enters bankruptcy
Diamond filed for Chapter 11 protection after missing an interest payment and facing mounting rights and distribution pressures.
- 2022Bally Sports Plus launches
The group introduced a direct-to-consumer streaming product, first in selected markets and later throughout its footprint.
- 2021Bally Sports brand launches
The former Fox Sports regional channels were relaunched under the Bally Sports name on March 31.
- 2019Diamond Sports Group completes acquisition
Sinclair's Diamond Sports Group acquired twenty-one regional sports networks from Disney.
- 2017Disney announces acquisition of 21st Century Fox
The proposed transaction set in motion the regulatory divestiture of Fox's regional sports networks.
- 1998SportsChannel properties join the Fox Sports Net system
Former SportsChannel operations were rebranded or integrated, broadening the regional network portfolio.
- 1996Prime Sports channels become Fox Sports Net
News Corporation and Liberty Media consolidated Prime Sports regional outlets under the Fox Sports Net identity.
Products and positioning
A local and regional sports-media platform focused on live team coverage, regional sports rights, complementary studio programming, and digital access.
FanDuel Sports Network regional channelsRegional sports television2024
A collection of geographically focused sports channels carrying local game broadcasts, team programming, studio shows, and sports news. The channels are the successor to the Fox Sports Networks and Bally Sports outlets and have historically served professional, collegiate, and high-school sports audiences across multiple U.S. states.
Bally Sports PlusDirect-to-consumer streaming2022
The former Bally Sports subscription streaming service offered direct access to selected regional networks and local team broadcasts without requiring a conventional pay-television package. It launched in selected markets in 2022 and was later subject to restructuring and proposed platform changes.
Flagship businesses
- FanDuel Sports Network regional channels
- Former Bally Sports regional networks
- Bally Sports Plus, the former direct-to-consumer streaming service
- Local team game broadcasts and related studio programming
Marketing campaigns
- 2021Bally Sports Big Opening Day
United States
A joint launch-day special marked the transition from Fox Sports regional branding to Bally Sports. The program combined coverage and presenters from multiple regional channels and was produced with Sinclair's Stadium operation.
Outcome. Introduced the new brand across the network portfolio.
Brand decisions
- 2024Rebrand as FanDuel Sports NetworkStrategy
The reorganization required a new identity after the planned end of the Bally's naming-rights arrangement.
What changed. Diamond renamed the regional channels FanDuel Sports Network.
Aftermath. The portfolio continued under a new brand while the parent company completed restructuring and changed its corporate name.
- 2023Restructure Diamond Sports Group under Chapter 11Strategy
Diamond missed an interest payment and faced pressure from rights obligations, distributor disputes, and the changing regional sports network market.
What changed. Diamond filed for bankruptcy protection and proposed separating its operations from Sinclair.
Aftermath. The company renegotiated or lost multiple sports rights and closed certain regional channels.
Missed interest payment. $140 million (February 2023)
- 2020Adopt the Bally Sports naming-rights strategyStrategy
Sinclair sought to replace the transitional Fox identity and connect its sports properties with a commercial partner associated with sports betting and gaming.
What changed. Sinclair entered a ten-year naming-rights agreement with Bally's Corporation.
Aftermath. The regional channels relaunched as Bally Sports in 2021 and incorporated betting-oriented presentation plans.
- 2019Acquire the Fox regional sports networksM&A
Disney's acquisition of 21st Century Fox required the regional sports operations to be divested for competition reasons.
What changed. Sinclair used Diamond Sports Group to purchase twenty-one regional sports networks.
Aftermath. The channels continued temporarily under Fox branding before receiving a new identity.
Transaction value. $10.6 billion (Announced May 2019)
Leadership
| Name | Title | Tenure |
|---|---|---|
| Chris Ripley | Chief executive officer, Sinclair Broadcast Groupformer | — |
Recent events
- 2025Diamond Sports Group exits bankruptcy as Main Street Sports Group
The reorganized company emerged from bankruptcy and changed its corporate name to Main Street Sports Group.
BankruptcyOther - 2024Channels are renamed FanDuel Sports Network
The Bally Sports channels adopted the FanDuel Sports Network name during Diamond Sports Group's restructuring.
Other - 2023Diamond Sports Group files for Chapter 11 bankruptcy
The owner of Bally Sports sought bankruptcy protection after missing an interest payment and facing pressure from declining regional sports economics and rights obligations.
Bankruptcy - 2023Diamond loses selected team and conference rights during bankruptcy
Several teams and sports-rights partners ended, rejected, or renegotiated agreements as Diamond missed payments or entered restructuring negotiations.
LawsuitBankruptcy - 2023Bally Sports Arizona shuts down
After losing local rights to several Arizona teams, the regional channel ceased operations.
Bankruptcy - 2022Bally Sports Plus launches
The group introduced a direct-to-consumer streaming service in selected markets before expanding it across the network footprint.
Product launch - 2021Regional networks relaunch as Bally Sports
The former Fox Sports regional channels adopted the Bally Sports identity under a naming-rights agreement with Bally's Corporation.
Other - 2019Sinclair agrees to acquire Fox regional sports networks
Sinclair announced through Diamond Sports Group an agreement valued at $10.6 billion to acquire the regional sports networks being divested in connection with Disney's acquisition of 21st Century Fox.
M&A
Sources
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