FanDuel Sports Network
Corporate brand
UnclaimedFormer United States regional sports television network group that operated under the Fox Sports brand from 1996 until its 2021 rebranding as Bally Sports.
Last updated October 16, 2026
Overview
FanDuel Sports Network is a group of regional sports networks in the United States that distributes local coverage of professional, collegiate, and high-school sports. The business was known for most of its earlier history as Fox Sports Networks, or Fox Sports Net, before being acquired from the Walt Disney Company by Sinclair Broadcast Group through its Diamond Sports Group subsidiary in 2019. The network group subsequently adopted the Bally Sports name in 2021 under a naming-rights arrangement with casino operator Bally's Corporation, and was renamed FanDuel Sports Network in 2024. The network system developed from regional channels associated with the Prime Network and SportsChannel during the 1980s and 1990s. In 1996, News Corporation and Liberty Media consolidated the Prime Sports outlets under the Fox Sports Net identity. The later addition of SportsChannel properties and other regional channels created a broad collection of locally focused sports networks. These channels typically held television rights for teams in Major League Baseball, the National Basketball Association, the National Hockey League, and college conferences, while also carrying studio shows, pregame and postgame programs, coaches' shows, and local sports news. Disney's 2017 agreement to acquire most of 21st Century Fox created a regulatory requirement that the regional sports operations be divested. Sinclair announced a $10.6 billion agreement to acquire the networks in 2019, and the transaction closed later that year. The channels temporarily retained Fox branding under a transitional license. Sinclair then sought a new commercial identity that could support increased digital distribution and sports-betting-related content. In November 2020, it announced a ten-year naming-rights deal with Bally's Corporation. The regional channels relaunched as Bally Sports on March 31, 2021, with several markets consolidated or renamed. The Bally Sports era included an effort to develop direct-to-consumer distribution. Bally Sports Plus was introduced in selected markets in June 2022 and expanded nationally within the network footprint in September 2022. The service was intended to supplement traditional cable and satellite carriage, although the business continued to face disputes with distributors and declining economics in the regional sports network sector. Diamond Sports Group entered Chapter 11 bankruptcy protection in March 2023 after missing a substantial interest payment. During the restructuring, it missed or renegotiated payments to several team and conference rights holders, lost selected local rights, and closed Bally Sports Arizona and Bally Sports San Diego. Rights for some teams moved to Major League Baseball, broadcast television stations, competing streaming services, or team-controlled platforms. The proceedings also produced proposed changes to distribution agreements, reductions in rights fees, and a plan to separate Diamond from Sinclair. In October 2024, the channels were rebranded FanDuel Sports Network. Diamond later emerged from bankruptcy on January 2, 2025, adopting the corporate name Main Street Sports Group. The FanDuel identity represented a new naming-rights arrangement and an attempt to reposition the regional sports portfolio after the loss of multiple team contracts. The network's long-term status remains dependent on rights renewals, distributor relationships, streaming economics, and the financial condition of its parent company.
History
The network group traces its roots to regional sports channels created during the expansion of cable television in the 1980s and early 1990s. Several of its predecessors operated as Prime Network or SportsChannel affiliates, carrying local professional and college games that were not generally available on national networks. In 1996, News Corporation and Liberty Media announced that the Prime Sports channels would be brought together under the Fox Sports Net brand. The relaunch took place on November 1, 1996. The following year, News Corporation and Liberty Media acquired a minority stake in Cablevision and NBC's SportsChannel operations. Those channels were subsequently integrated into Fox Sports Net, expanding the system's geographic reach. Additional acquisitions, launches, affiliations, and closures eventually produced a portfolio of more than twenty regional networks. The next major change followed Disney's proposed acquisition of 21st Century Fox in 2017. Because Disney already controlled ESPN and other sports assets, United States regulators required the Fox regional sports operations to be sold. Sinclair Broadcast Group acquired the networks through Diamond Sports Group in a transaction announced in 2019 and completed on August 22 of that year. Twenty-one networks were included. They continued using Fox Sports branding temporarily under a licensing arrangement with Fox Corporation. Sinclair later pursued a new identity and a broader commercial strategy. In November 2020, it announced a ten-year naming-rights agreement with Bally's Corporation. The channels relaunched as Bally Sports on March 31, 2021. Fox Sports Carolinas and Fox Sports Tennessee were discontinued as separate channels, while several other outlets received names intended to align more closely with their local markets. The new presentation also introduced graphics and programming concepts designed to accommodate sports-betting information. The company expanded beyond traditional pay television with Bally Sports Plus. The service began a limited rollout in June 2022 and received a broader launch in September of that year. This strategy reflected the industry's movement toward direct subscriptions, but the regional sports model remained dependent on expensive team-rights contracts and carriage payments from cable, satellite, and virtual distributors. Diamond's financial strain became public in February 2023, when it failed to make a $140 million interest payment and entered a grace period. It filed for Chapter 11 protection on March 14, 2023. The bankruptcy produced disputes over rights payments involving MLB, the NBA, the NHL, college sports distributors, and individual teams. Some contracts were reduced, rejected, or allowed to expire. In several markets, teams moved games to broadcast stations or team-operated streaming products. Bally Sports Arizona closed in October 2023, and Bally Sports San Diego later ceased operations after a settlement involving the San Diego Padres. Diamond and Sinclair negotiated a restructuring that included a proposed separation of Diamond from Sinclair and a settlement payment to Sinclair. A proposed Amazon investment and integration of the streaming product with Prime Video did not ultimately provide a lasting solution. By 2024, the company had also faced distributor disputes involving Comcast, Midco, and Optimum, although Comcast later reached a new carriage agreement. The network group was renamed FanDuel Sports Network in October 2024. Diamond Sports Group emerged from bankruptcy on January 2, 2025, and became Main Street Sports Group. The renamed company inherited a smaller and more contested rights portfolio. Its continuing role depends on retaining local sports contracts, reaching sustainable agreements with distributors, and balancing linear television with direct streaming.
- 2025
Main Street Sports Group emerges from bankruptcy
[1]Diamond Sports Group completed its restructuring on January 2 and adopted the Main Street Sports Group corporate name.
- 2024
FanDuel Sports Network rebrand
[1]The Bally Sports channels adopted the FanDuel Sports Network identity in October.
- 2023
Diamond Sports Group enters bankruptcy
[1]Diamond filed for Chapter 11 protection on March 14 after missing a $140 million interest payment and facing mounting rights and distribution pressures.
- 2022
Bally Sports Plus launches
[1]The group introduced a direct-to-consumer streaming product, first in selected markets in June and later throughout its footprint in September.
- 2021
Bally Sports brand launches
[1]The former Fox Sports regional channels were relaunched under the Bally Sports name on March 31.
- 2021
Fox Sports branding ends
[2]The networks were rebranded Bally Sports, ending the Fox Sports Networks identity.
- 2019
Diamond Sports Group completes acquisition
[1]Sinclair's Diamond Sports Group acquired twenty-one regional sports networks from Disney, closing on August 22, 2019.
- 2019
Regional networks are sold to Sinclair
[2]Following Disney's acquisition of 21st Century Fox and a regulatory divestiture order, Diamond Sports Group acquired the regional networks.
- 2017
Disney announces acquisition of 21st Century Fox
[1]The proposed transaction set in motion the regulatory divestiture of Fox's regional sports networks.
- 2013
FSN becomes part of 21st Century Fox
[2]The regional sports properties were transferred to 21st Century Fox following the corporate separation of News Corporation's publishing and entertainment businesses.
Showing the 10 most recent.
Products and positioning
A local and regional sports-media platform focused on live team coverage, regional sports rights, complementary studio programming, and digital access. A market-focused regional sports broadcasting group built to provide local rights coverage and complement national sports networks.
Regional sports television · 2024
FanDuel Sports Network regional channels
A collection of geographically focused sports channels carrying local game broadcasts, team programming, studio shows, and sports news. The channels are the successor to the Fox Sports Networks and Bally Sports outlets and have historically served professional, collegiate, and high-school sports audiences across multiple U.S. states.
Direct-to-consumer streaming · 2022
Bally Sports Plus
The former Bally Sports subscription streaming service offered direct access to selected regional networks and local team broadcasts without requiring a conventional pay-television package. It launched in selected markets in 2022 and was later subject to restructuring and proposed platform changes.
Sports broadcasting · 1996
Regional sports television networks
The core FSN offering consisted of regionally focused cable channels serving defined local markets. Each affiliate negotiated or inherited rights to professional and collegiate teams in its area and supplemented live games with local sports news, analysis, documentaries, magazine programs, and studio shows. Some channels also used overflow feeds to carry simultaneous events.
Sports programming
National FSN programming
Alongside local game coverage, the FSN system distributed national sports discussion, documentary, and analysis programming. These programs helped give the geographically dispersed affiliates a shared editorial identity while leaving most schedule space to market-specific rights and production.
Marketing campaigns
- 2021Bally Sports Big Opening Day
United States
A joint launch-day special marked the transition from Fox Sports regional branding to Bally Sports. The program combined coverage and presenters from multiple regional channels and was produced with Sinclair's Stadium operation.
Outcome. Introduced the new brand across the network portfolio.
Brand decisions
2024
Rebrand as FanDuel Sports NetworkStrategyBackground
The reorganization required a new identity after the planned end of the Bally's naming-rights arrangement.
Action taken
Diamond renamed the regional channels FanDuel Sports Network.
Aftermath
The portfolio continued under a new brand while the parent company completed restructuring and changed its corporate name.
2023
Restructure Diamond Sports Group under Chapter 11StrategyBackground
Diamond missed an interest payment and faced pressure from rights obligations, distributor disputes, and the changing regional sports network market.
Action taken
Diamond filed for bankruptcy protection and proposed separating its operations from Sinclair.
Aftermath
The company renegotiated or lost multiple sports rights and closed certain regional channels.
Missed interest payment. $140 million (February 2023)
2021
Rebranding as Bally SportsStrategyBackground
After the Sinclair acquisition, the regional network group needed a new identity because the Fox Sports name was used under a temporary transition arrangement.
Action taken
Sinclair and Bally's Corporation implemented a cross-partnership that replaced the Fox Sports Networks branding with Bally Sports.
Aftermath
The Fox Sports Networks brand ceased to operate, while the regional sports channels continued under the Bally Sports name.
2020
Adopt the Bally Sports naming-rights strategyStrategyBackground
Sinclair sought to replace the transitional Fox identity and connect its sports properties with a commercial partner associated with sports betting and gaming.
Action taken
Sinclair entered a ten-year naming-rights agreement with Bally's Corporation.
Aftermath
The regional channels relaunched as Bally Sports in 2021 and incorporated betting-oriented presentation plans.
2019
Acquire the Fox regional sports networksM&ABackground
Disney's acquisition of 21st Century Fox required the regional sports operations to be divested for competition reasons, as Disney already owned ESPN.
Action taken
Sinclair used Diamond Sports Group to purchase twenty-one regional sports networks, excluding the YES Network, from Disney. The transaction closed on August 22, 2019.
Aftermath
The channels continued temporarily under Fox branding before receiving a new identity.
Transaction value. $10.6 billion (Announced May 2019)
2019
Divestiture and sale of the regional sports networksM&ABackground
Disney's acquisition of 21st Century Fox brought the regional sports networks under the same corporate ownership as ESPN. The United States Department of Justice required Disney to divest the networks because of competition concerns in regional sports broadcasting.
Action taken
Disney agreed to sell the networks, excluding the YES Network, to Sinclair Broadcast Group through Diamond Sports Group. The transaction closed on August 22, 2019.
Aftermath
The channels continued temporarily under Fox Sports branding through a transitional license and were subsequently renamed Bally Sports in 2021.
Recent events
- 2025
Diamond Sports Group exits bankruptcy as Main Street Sports Group[1]
Bankruptcy · Other
The reorganized company emerged from bankruptcy and changed its corporate name to Main Street Sports Group.
- 2024
Channels are renamed FanDuel Sports Network[1]
Other
The Bally Sports channels adopted the FanDuel Sports Network name during Diamond Sports Group's restructuring.
- 2023
Diamond Sports Group files for Chapter 11 bankruptcy[1]
Bankruptcy
The owner of Bally Sports sought bankruptcy protection after missing an interest payment and facing pressure from declining regional sports economics and rights obligations.
- 2023
Diamond loses selected team and conference rights during bankruptcy[1]
Lawsuit · Bankruptcy
Several teams and sports-rights partners ended, rejected, or renegotiated agreements as Diamond missed payments or entered restructuring negotiations.
- 2023
Bally Sports Arizona shuts down[1]
Bankruptcy
After losing local rights to several Arizona teams, the regional channel ceased operations.
- 2022
Bally Sports Plus launches[1]
Product launch
The group introduced a direct-to-consumer streaming service in selected markets before expanding it across the network footprint.
- 2021
Regional networks relaunch as Bally Sports[1]
Other
The former Fox Sports regional channels adopted the Bally Sports identity under a naming-rights agreement with Bally's Corporation.
- 2021
Fox Sports Networks channels become Bally Sports[2]
Product generation
A branding partnership with Bally's Corporation took effect, replacing the Fox Sports identity across the former regional network group.
- 2019
Sinclair agrees to acquire Fox regional sports networks[1]
M&A · Regulation
Sinclair announced through Diamond Sports Group an agreement valued at $10.6 billion to acquire the regional sports networks being divested in connection with Disney's acquisition of 21st Century Fox.
- 2019
Disney completes acquisition of 21st Century Fox assets[2]
Regulation · M&A
The regional sports networks were acquired by Disney as part of its 21st Century Fox transaction, subject to a Department of Justice divestiture requirement.
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Sources2 sources
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