Zhengzhou Nissan Automobile Company
A Chinese automobile manufacturer and Dongfeng–Nissan group company focused on pickup trucks, sport utility vehicles, light commercial vehicles, and related electric models.
Last updated August 22, 2026
Overview
Zhengzhou Nissan Automobile Company, commonly known as Zhengzhou Nissan, is a Chinese vehicle manufacturer headquartered in Zhengzhou, Henan. It operates within the wider Dongfeng–Nissan corporate structure and is associated with the production and sale of pickup trucks, sport utility vehicles, light commercial vehicles, minibuses, vans, and selected electric commercial vehicles. Its product portfolio has included vehicles sold under the Nissan, Dongfeng, Fengdu, and Dongfeng Ruitaite names. The company occupies a different position from Dongfeng Nissan Passenger Vehicle Company, the better-known Dongfeng–Nissan joint venture responsible for many Nissan-branded passenger cars in China. Zhengzhou Nissan has historically been more closely identified with utilitarian and commercial-oriented vehicles, including pickup trucks and body-on-frame sport utility vehicles. Its range has included the Dongfeng Rich family, Nissan Navara, Nissan Terra, Nissan NV200, Fengdu SUVs, and electric versions of selected commercial products. Zhengzhou Nissan became more directly integrated into the Dongfeng–Nissan structure after Dongfeng Motor Co., Ltd. acquired a majority stake in 2017 from listed Dongfeng subsidiaries for CN¥788 million, according to the supplied reference material. Following that transaction, the company’s product structure encompassed three principal marques: Dongfeng, Fengdu, and Nissan. This arrangement allowed the business to combine Nissan-derived products and technology with vehicles positioned under Dongfeng’s domestic commercial-vehicle and utility-vehicle brands. The Dongfeng-branded portfolio has included the Rich and Rich 6 pickup lines, the Rich SUV, the Yufeng light-commercial range, Succe vehicles and electric derivatives, Junfeng products, and Ruitaite electric commercial vans. Fengdu products have included the MX3, MX5, MX6, and Paladin sport utility vehicles. Nissan-branded products associated with the company have included the NV200, Navara, Terra, and Frontier Pro. Model availability and production status have changed over time, and several older products, including Dongfeng Succe, Yufeng S16, and Oting, are identified in the supplied material as discontinued. The company’s strategic importance lies in its role as a specialist vehicle operation inside a major Chinese automotive group rather than as a globally independent consumer brand. Its vehicles serve practical transportation, commercial fleet, rural, recreational, and work-use requirements. The combination of combustion-engine pickups and vans with electric commercial vehicles reflects the broader transition in China’s light-vehicle market toward electrification and connected transportation. Publicly supplied material does not establish a complete current model range, production volume, founding date, executive roster, or export footprint; those details therefore remain unspecified here.
History
Zhengzhou Nissan is an automobile manufacturing company based in Zhengzhou, China. The company is associated with the Dongfeng–Nissan industrial group and has developed a product identity centered on pickups, sport utility vehicles, vans, minibuses, and light commercial vehicles. Unlike the passenger-car operations commonly identified with Dongfeng Nissan, Zhengzhou Nissan’s role has primarily involved more utilitarian vehicle categories and products intended for commercial, recreational, fleet, and work applications. The company’s corporate position changed materially in 2017, when Dongfeng Motor Co., Ltd. acquired a majority stake from listed Dongfeng subsidiaries for CN¥788 million. The transaction placed Zhengzhou Nissan more firmly within Dongfeng Motor Co.’s group of operating companies. After the acquisition, the company’s product activities were described as spanning three marques: Dongfeng, Fengdu, and Nissan. This multi-brand structure combined Nissan-related vehicle programs with Dongfeng-branded commercial vehicles and Fengdu-branded sport utility vehicles. The Dongfeng portfolio associated with Zhengzhou Nissan has included the Rich pickup family, including the Rich, Rich 6, and related SUV variants. The company has also been connected with the Yufeng range of light commercial vehicles, Succe vans and electric derivatives, Junfeng products, Oting vehicles, and Ruitaite electric commercial vans. The Nissan side of the portfolio has included the NV200 van, Navara pickup, Terra SUV, and Frontier Pro. Fengdu products have included the MX3, MX5, MX6, and Paladin SUVs. Some models were later discontinued, while others were updated or replaced as the Chinese commercial-vehicle market evolved. Electrification became one strand of the company’s product development through electric versions of commercial vehicles and vans. The referenced product list includes the Rich EV, Succe EV, Succe EV panel van, and several Ruitaite electric commercial models. These products reflect the increasing importance of zero-emission delivery, urban logistics, and fleet transportation in China, although the available reference material does not provide a complete chronology of launches or current production status. Zhengzhou Nissan should therefore be understood as a specialist operating company and vehicle brand platform within the Dongfeng–Nissan ecosystem. Its identity is defined less by a single globally standardized model range than by a combination of Nissan-branded utility vehicles and Dongfeng or Fengdu products tailored to Chinese market requirements. The available sources do not establish the company’s original founding year, founders, detailed ownership percentages after 2017, current production capacity, executive leadership, or confirmed international sales markets. Those omissions require verification against current corporate filings or the company’s official materials.
- 2017Majority stake acquired by Dongfeng Motor Co.
Dongfeng Motor Co. acquired a majority stake in Zhengzhou Nissan from listed Dongfeng subsidiaries for CN¥788 million.
Products and positioning
Mass-market utility and commercial vehicles, with an emphasis on pickups, SUVs, vans, and electric light-commercial models.
Dongfeng RichPickup trucks and sport utility vehicles
The Rich family is a core Dongfeng utility-vehicle line associated with Zhengzhou Nissan. It has included pickup variants, the Rich SUV, Rich 6, and later Rich-branded derivatives. The range is positioned toward practical transportation, commercial use, and customers seeking a relatively affordable pickup or utility vehicle. An electric Rich EV is also included in the referenced portfolio.
Dongfeng YufengLight commercial vehicles
Yufeng is a light-commercial vehicle family associated with vans and work-oriented transportation. The referenced range includes Yufeng, Yufeng P16, Yufeng EM26, and Yufeng EM27L, while Yufeng S16 is identified as discontinued. The products serve cargo, passenger, and fleet applications rather than conventional private-car use.
Dongfeng SucceVans and electric commercial vehicles
Succe has been used for van and commercial-transport products in Zhengzhou Nissan’s Dongfeng portfolio. The referenced material lists both conventional Succe products and electric derivatives, including a panel-van configuration. The conventional Succe is identified as discontinued, while the status of each electric derivative is not fully established by the available sources.
Dongfeng RuitaiteElectric commercial vans
Ruitaite is an electric commercial-van range associated with Zhengzhou Nissan. The referenced products include the Ruitaite EM10, EM16, and EM30. They are intended for commercial and urban logistics applications, although the supplied material does not specify their launch dates, technical specifications, or current availability.
Fengdu SUV rangeSport utility vehicles
The Fengdu portfolio associated with Zhengzhou Nissan has included the MX3, MX5, MX6, and Paladin. These SUVs broaden the company’s offering beyond pickups and vans and represent a domestic-brand route for utility vehicles within the Dongfeng–Nissan structure. The available reference does not provide a complete current status for each model.
Nissan NavaraPickup truck
The Navara is a Nissan pickup associated with Zhengzhou Nissan’s Nissan-branded utility-vehicle portfolio in China. It serves both lifestyle and commercial roles, combining an open cargo bed with the higher ground clearance and rugged configuration expected of a pickup. The supplied material does not specify the exact production period or current Zhengzhou Nissan manufacturing status.
Nissan TerraSport utility vehicle
The Terra is a Nissan sport utility vehicle included among Zhengzhou Nissan’s referenced Nissan products. It is a utility-oriented SUV related in market positioning to the company’s pickup and commercial-vehicle activities. Detailed production dates, specifications, and current availability are not established by the supplied sources.
Nissan NV200Compact van
The NV200 is a compact Nissan van included in the Zhengzhou Nissan product list. It is designed for passenger transport, delivery, and other light-commercial uses, placing it within the company’s practical vehicle rather than passenger-sedan orientation. The available material does not identify a complete production or sales timeline.
Nissan Frontier ProPickup truck
Frontier Pro is listed as a Nissan product associated with Zhengzhou Nissan. It belongs to the pickup category and complements the Navara and Dongfeng Rich families in the company’s utility-vehicle portfolio. The supplied references do not provide verified launch timing, specifications, or current production status.
Flagship businesses
- Dongfeng Rich pickup family
- Nissan Navara
- Nissan Terra
- Dongfeng Yufeng
- Fengdu Paladin
Brand decisions
- 2017Integration into Dongfeng Motor Co.’s majority-owned portfolioM&A
Zhengzhou Nissan was a subsidiary in the wider Dongfeng–Nissan structure, and Dongfeng Motor Co. pursued a majority ownership position through an acquisition from listed Dongfeng subsidiaries.
What changed. Dongfeng Motor Co. acquired the majority stake for CN¥788 million.
Aftermath. The company continued with a multi-brand product structure covering Dongfeng, Fengdu, and Nissan vehicles.
Acquisition consideration. CN¥788 million (2017 transaction)
Recent events
- 2017Dongfeng Motor Co. acquired a majority stake in Zhengzhou Nissan
Dongfeng Motor Co. acquired the majority stake in Zhengzhou Nissan from listed Dongfeng subsidiaries for CN¥788 million, bringing the company more directly into the Dongfeng–Nissan operating structure.
M&A
Sources
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