Voyah

Corporate brand

Voyah is Dongfeng Motor Corporation's premium electric-vehicle brand, offering battery-electric and extended-range or plug-in hybrid vehicles.

Last updated October 15, 2026

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Overview

Voyah, also known in Chinese as Lantu, is a premium automotive brand established by China's state-owned Dongfeng Motor Corporation. It was founded in April 2019 with a focus on designing and developing high-end electric vehicles, positioning Dongfeng to compete in the expanding premium new-energy vehicle market. The brand is headquartered in Wuhan, Hubei, and operates within Dongfeng's broader automotive group rather than as an independent automaker. Dongfeng publicly introduced the Voyah name and brand identity on 17 July 2020 at Wuhan's Big House Contemporary Art Center. The brand was formally launched at the 2020 Beijing Auto Show in September, where it presented the i-Free and i-Land concepts. These studies established Voyah's initial design language and previewed production vehicles. Their development involved the Italian design and engineering firm Italdesign, while the concepts and subsequent production models used Dongfeng's Essa electric-vehicle platform. Voyah's emergence followed the restructuring of Dongfeng Renault. After Renault withdrew from the joint venture in 2020, the associated manufacturing facility was repurposed for Voyah production. This gave the new brand access to existing industrial infrastructure while allowing Dongfeng to develop a distinct premium-electric identity. The first production model was the Voyah Free, introduced on 18 December 2020 and brought to market in 2021. The mid-size crossover SUV was offered both as a pure battery-electric vehicle and with an extended-range powertrain. The original published range figures were a NEDC-rated 860 kilometres for the extended-range version and 500 kilometres for the pure-electric version. Voyah subsequently expanded from a single SUV into a broader portfolio covering sedans, crossovers, full-size sport-utility vehicles and multipurpose vehicles. The Dreamer full-size MPV joined the range in 2022, while the Passion sedan followed in 2023. The Courage mid-size battery-electric SUV was introduced in 2024. Later product plans and launches broadened the range further with updated versions of the Free, the Passion L, the Passion S, the Taishan and the Taishan X8. Depending on the model and market, the portfolio includes battery-electric, extended-range electric and plug-in hybrid configurations. The brand has also pursued connected-vehicle and intelligent-driving capabilities. On 22 January 2024, Voyah and Huawei signed a strategic cooperation agreement covering intelligent-vehicle development under Huawei's Huawei Inside approach. The agreement reflects the growing importance of software, digital cockpits, connectivity and assisted-driving technologies in China's premium electric-car sector, although the available reference material does not specify the individual production models or commercial terms associated with the cooperation. Voyah began international expansion in Europe and other markets during the 2020s. It entered Norway in June 2022, Israel in April 2023 and Belarus in July 2023. The company announced further Southern European expansion involving Spain and Portugal in January 2024 and launched in Italy in April of that year. Dongfeng also introduced Voyah in Lebanon in August 2024 alongside its M-Hero brand. These activities indicate an effort to establish Voyah as Dongfeng's internationally oriented premium new-energy marque, though the available materials do not provide complete market-by-market sales, dealer, production or financial data. On 9 April 2024, the 100,000th Voyah vehicle, a Dream MPV, left the assembly line. This production milestone marked the brand's scale-up from its initial Free launch to a multi-model business. The supplied reference material also states that Voyah debuted on the Hong Kong Stock Exchange on 18 March 2026; this date is retained as a reported milestone, but no ticker, offering details or listing-status documentation is provided here. Voyah's current identity is therefore that of a Dongfeng-backed premium vehicle brand combining electrified propulsion, upscale design, international expansion and technology partnerships.

History

Voyah was created by Dongfeng Motor Corporation in April 2019 as a premium brand dedicated to electric and other new-energy vehicles. Its creation formed part of Dongfeng's effort to establish a higher-end marque capable of addressing the rapidly developing premium electric-car market in China. The brand developed in the context of Dongfeng Renault's restructuring: Renault exited the joint venture in 2020, after which the associated factory was repurposed for Voyah vehicle production. Dongfeng presented Voyah and its logo in Wuhan on 17 July 2020. The brand's public product introduction followed at the September 2020 Beijing Auto Show, where it displayed the i-Free and i-Land concepts. The concepts were developed with involvement from Italdesign and were intended to preview Voyah's first production vehicles. They also introduced the Essa electric platform used by the early Voyah range. The first production model was the Free, launched on 18 December 2020 and introduced as a mid-size crossover SUV in 2021. It could be specified either as a pure battery-electric vehicle or with an extended-range powertrain. The original stated NEDC figures were 500 kilometres for the battery-electric version and 860 kilometres for the extended-range version. The Free established the core proposition of the brand: premium cabin and design positioning combined with multiple electrified propulsion choices. Voyah expanded beyond the Free with the Dreamer full-size MPV in 2022 and the Passion full-size sedan in 2023. The Courage mid-size electric SUV followed in 2024. The later portfolio described in the reference material includes the Free+, an updated Free variant; the Passion L, an upmarket Passion derivative; the Passion S coupe SUV; and the Taishan and Taishan X8 full-size SUV products. These vehicles use a mixture of battery-electric, extended-range and plug-in hybrid systems, depending on the model. Technology cooperation became an important part of Voyah's development. On 22 January 2024, the brand and Huawei signed a strategic agreement concerning intelligent-vehicle development under the Huawei Inside approach. The available material does not identify all resulting vehicle programs, but the agreement places Voyah within the wider Chinese automotive trend toward software-defined vehicles, connected services and advanced driver-assistance systems. Voyah began building an international footprint in 2022, entering Norway in June of that year. It expanded into Israel in April 2023 and Belarus in July 2023. In January 2024, the brand announced forthcoming activity in Spain and Portugal, and it launched in Italy in April. Dongfeng introduced Voyah in Lebanon in August 2024 alongside the M-Hero brand. The international strategy made Voyah one of Dongfeng's principal premium and new-energy brands for overseas markets. A production milestone came on 9 April 2024, when the 100,000th Voyah vehicle, a Dream MPV, left the assembly line. The milestone demonstrated the transition from a single-model launch brand to a broader product operation. The supplied reference material additionally reports a Hong Kong Stock Exchange debut on 18 March 2026, but it provides no ticker or offering information. Voyah remains a Dongfeng-backed active automotive brand focused on premium electrified vehicles.

2026
Reported Hong Kong Stock Exchange debut
[1]Voyahen.wikipedia.org
The supplied reference material reports that Voyah debuted on the Hong Kong Stock Exchange on 18 March 2026; listing details are not available in the source material.
2024
Huawei cooperation agreement
[1]Voyahen.wikipedia.org
Voyah and Huawei sign a strategic intelligent-vehicle development agreement on 22 January.
2024
100,000th vehicle produced
[1]Voyahen.wikipedia.org
A Dream MPV becomes the 100,000th Voyah vehicle produced on 9 April.
2022
First overseas market entry
[1]Voyahen.wikipedia.org
Voyah enters Norway in June.
2020
Brand and logo unveiled
[1]Voyahen.wikipedia.org
Dongfeng presents Voyah and its visual identity in Wuhan on 17 July.
2020
Voyah launches publicly
[1]Voyahen.wikipedia.org
The brand appears at the 2020 Beijing Auto Show with the i-Free and i-Land concepts.
2020
Voyah Free launched
[1]Voyahen.wikipedia.org
Voyah launches the Free, its first production model, on 18 December.
2019
Voyah is founded
[1]Voyahen.wikipedia.org
Dongfeng Motor Corporation establishes Voyah in April as a premium brand focused on electric-vehicle design and development.

Products and positioning

A premium Chinese new-energy vehicle brand combining upscale styling, battery-electric and range-extended or plug-in hybrid powertrains, intelligent-vehicle technology and international-market expansion.

Mid-size SUV · 2020
Voyah Free
Voyah's first production vehicle, the Free is a premium mid-size crossover SUV offered in pure-electric and extended-range versions. It introduced the brand's initial production interpretation of the Essa electric platform and was designed to combine long-distance usability with an upscale vehicle format. The original published NEDC figures were 500 kilometres for the pure-electric version and 860 kilometres for the extended-range version.
Full-size MPV · 2022
Voyah Dreamer
The Dreamer is Voyah's full-size premium multipurpose vehicle, introduced as the brand broadened beyond SUVs. It is offered in electrified configurations, including battery-electric and plug-in hybrid variants according to market and model specification. A Dreamer was the 100,000th Voyah vehicle produced in April 2024, linking the model to the brand's manufacturing-scale milestone.
Full-size sedan · 2023
Voyah Passion
The Passion is Voyah's full-size premium sedan. Its range includes battery-electric and plug-in hybrid powertrain configurations, extending the brand's offering into the executive-car segment. The model forms part of Voyah's strategy to cover several premium body styles rather than relying solely on crossover utility vehicles.
Mid-size SUV · 2024
Voyah Courage
The Courage is a mid-size SUV positioned as a battery-electric member of Voyah's expanding crossover line. It complements the Free by giving the brand another mid-size SUV product and supports its move toward a more diversified premium electric-vehicle portfolio.
Mid-size SUV · 2025
Voyah Free+
The Free+ is an updated derivative of the original Free mid-size SUV. The supplied reference material identifies it as a plug-in hybrid variant or generation update, but does not provide detailed specifications, launch markets or technical changes.
Full-size sedan · 2025
Voyah Passion L
The Passion L is described as an upmarket variant of the Passion sedan. It uses a plug-in hybrid powertrain according to the supplied reference material, although detailed equipment, market availability and positioning distinctions are not specified.
Coupe SUV · 2026
Voyah Passion S
The Passion S is identified as a mid-size coupe SUV within Voyah's newer product plans. The reference material describes battery-electric and plug-in hybrid versions but supplies no further technical or market information.
Full-size SUV · 2025
Voyah Taishan
The Taishan is a full-size SUV positioned near the top of Voyah's range. It is described as a plug-in hybrid model and represents the brand's expansion into larger premium sport-utility vehicles.
Full-size SUV · 2026
Voyah Taishan X8
The Taishan X8 is described as a five-seat version of the Taishan. The supplied material lists battery-electric and plug-in hybrid powertrain options but does not provide additional specifications.

Controversies

2026
Voyah to respond to AI-doubt over Zhuiguang S tunnel loop with one-take footage at launch event
Voyah announced it will use a one-take, unedited video at the 15:00 August 15 launch event for its Zhuiguang S model to respond to online doubts that its 360-degree tunnel loop stunt was AI-generated, after the topic trended on social media.
Source

2024
Strategic cooperation with HuaweiStrategy
Background
Voyah sought to strengthen intelligent-vehicle capabilities as premium electric vehicles increasingly depend on software, connectivity and advanced driver-assistance technologies.
Action taken
On 22 January 2024, Voyah and Huawei signed an agreement to cooperate on intelligent-vehicle development under a Huawei Inside model.
Aftermath
The available material confirms the agreement but does not identify all resulting vehicle programs, commercial terms or measurable business outcomes.
Source
2024
International market expansionStrategy
Background
Voyah aimed to establish itself as Dongfeng's premium international new-energy vehicle brand.
Action taken
The brand expanded from Norway, Israel and Belarus into Southern European markets including Italy, with Spain and Portugal identified for entry, and also launched in Lebanon.
Aftermath
The expansion broadened Voyah's overseas presence, although market sales, dealer counts and financial results are not provided.
Source

Recent events

2024
Voyah expanded its European and Middle Eastern presence[1]Voyahen.wikipedia.org
Other
Voyah announced or completed market entries involving Spain, Portugal, Italy and Lebanon after earlier launches in Norway, Israel and Belarus.
2024
Voyah and Huawei signed an intelligent-vehicle cooperation agreement[1]Voyahen.wikipedia.org
Other
The two companies agreed to cooperate on intelligent-vehicle development using the Huawei Inside model.
2024
Voyah and Huawei sign intelligent-vehicle cooperation agreement[1]Voyahen.wikipedia.org
Other
Voyah and Huawei agreed to cooperate on intelligent-vehicle development using a Huawei Inside model.
2024
Voyah reaches 100,000 vehicles produced[1]Voyahen.wikipedia.org
Other
The brand's 100,000th vehicle, a Voyah Dream MPV, rolled off the assembly line on 9 April 2024.
2024
Voyah expands its overseas presence[1]Voyahen.wikipedia.org
Other
After entering Norway, Israel and Belarus, Voyah announced or completed launches in Southern Europe and entered Lebanon in 2024.
2024
Voyah produced its 100,000th vehicle[1]Voyahen.wikipedia.org
Other
A Voyah Dreamer became the brand's 100,000th vehicle to leave the assembly line.
2020
Dongfeng introduces the Voyah brand and logo[1]Voyahen.wikipedia.org
Other
Dongfeng Motor Corporation publicly unveiled Voyah and its brand identity at the Big House Contemporary Art Center in Wuhan on 17 July 2020.
2020
Voyah launches at the Beijing Auto Show[1]Voyahen.wikipedia.org
Product launch
Voyah made its formal brand-show debut in September 2020 with the i-Free and i-Land concepts, which previewed later production vehicles.
2020
Voyah introduces its first model, the Free[1]Voyahen.wikipedia.org
Product launch · Product generation
The first Voyah model, the Free crossover SUV, was launched on 18 December 2020 with pure-electric and extended-range versions.
2020
Voyah publicly introduced its brand and logo in Wuhan[1]Voyahen.wikipedia.org
Other
Dongfeng Motor Corporation presented the Voyah name and brand logo at the Big House Contemporary Art Center in Wuhan.

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