Wyndham Hotels & Resorts
A global hotel franchising company operating a broad portfolio of economy, midscale, upscale, extended-stay, and resort brands.
Last updated November 4, 2026
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Overview
Wyndham Hotels & Resorts, Inc. is a United States-based hospitality company headquartered in Parsippany, New Jersey. It operates primarily as a hotel franchisor, licensing brands, reservation systems, operating standards, marketing programs, and other support services to independently owned and operated lodging properties. The company presents itself as one of the world's largest hotel franchisors and, according to the cited reference material, had more than 9,200 hotels in over 95 countries by June 2024. Its portfolio spans economy and budget lodging, midscale and upper-midscale hotels, extended-stay accommodation, boutique and soft-brand collections, and resort properties. The company became an independent public company in 2018 when the hotel-franchising business was separated from Wyndham Worldwide, which subsequently became known as Travel + Leisure Co. The separation created a lodging-focused business distinct from the former parent group's vacation-ownership operations. Wyndham Hotels & Resorts was formed on May 31, 2018, and began operating as a standalone listed company shortly afterward. Its business model is asset-light compared with hotel ownership: franchisees generally own or operate the properties, while Wyndham provides brand affiliation, distribution, sales and marketing, loyalty and reservation infrastructure, training, standards, and other commercial services. The company's brand history predates the 2018 corporation. The Wyndham hotel name originated in 1981 in Dallas, Texas, through the Trammell Crow Company. The original hotel chain later passed through several ownership structures. Patriot American Hospitality acquired the chain in 1998 and was later renamed Wyndham International. Blackstone acquired Wyndham International in 2005 and sold the Wyndham brand later that year to Cendant. Cendant's predecessor, Hospitality Franchise Systems, had built a substantial hotel-franchise portfolio through acquisitions including Days Inn, Howard Johnson, Ramada, and Super 8. In 2006, Cendant's hotel and timeshare businesses were separated into Wyndham Worldwide, under which Wyndham Hotel Group expanded its international franchise platform. Expansion under the predecessor organization broadened both Wyndham's geographic reach and its brand architecture. Major transactions included the 2008 acquisition of U.S. Franchise Systems, bringing Microtel and Hawthorn Suites into the portfolio; the 2010 purchase of the TRYP brand from Sol Meliá Hotels & Resorts; the 2016 acquisition of Latin American hotel company Fën Hotels and its Dazzler and Esplendor brands; and the 2017 acquisition of AmericInn and Three Rivers Hospitality. Wyndham also introduced Trademark Hotel Collection in 2017 as a soft-brand offering for independently distinctive hotels. In 2018, most legacy brands were presented with the Wyndham name in formats such as Days Inn by Wyndham, Ramada by Wyndham, and Super 8 by Wyndham. The same year, the predecessor company acquired La Quinta's hotel brand and related management business for $1.95 billion in cash, substantially increasing the scale of the eventual standalone lodging company. Wyndham's current commercial scope is built around a multi-brand franchise system rather than a single uniform hotel concept. Economy-oriented brands such as Super 8, Days Inn, Travelodge, and Howard Johnson target value-conscious travelers, while brands including Ramada, Baymont, Wingate, Wyndham Garden, La Quinta, and AmericInn serve broader midscale segments. Wyndham, Wyndham Grand, Dolce, Registry Collection, and selected soft or boutique brands extend the portfolio into upscale, resort, and distinctive independent lodging. Extended-stay offerings such as Hawthorn Extended Stay and Echo Suites address longer-duration accommodation, while Wyndham Alltra focuses on all-inclusive resorts. In 2024, the company announced a partnership with WaterWalk, with the properties to be marketed as WaterWalk Extended Stay by Wyndham. The…
History
The Wyndham name entered the hotel industry in 1981, when the Trammell Crow Company created the Wyndham hotel brand in Dallas, Texas. The chain was associated with Trammell Crow, whose company developed and operated hotels. The brand subsequently moved through a sequence of corporate owners. Patriot American Hospitality acquired Wyndham in 1998 and later adopted the Wyndham International name. Blackstone acquired Wyndham International in 2005 and sold the Wyndham brand later that year to Cendant. The Wyndham transaction was part of a wider consolidation of hotel franchising. Cendant's predecessor, Hospitality Franchise Systems, had been established in 1990 as an acquisition vehicle for hotel franchises. By the middle of the 1990s it had acquired Days Inn, Howard Johnson, Ramada, and Super 8. Hospitality Franchise Systems later merged with CUC International, producing Cendant Corporation. In 2006, Cendant separated its hotel and timeshare businesses into Wyndham Worldwide. The resulting Wyndham Hotel Group combined a large collection of lodging brands and served properties across a wide range of price points and geographic markets. During the Wyndham Worldwide period, the hotel group expanded through acquisitions and brand development. In 2008 it purchased U.S. Franchise Systems from Global Hyatt Corporation, adding Microtel and Hawthorn Suites, and acquired the Exel Inn chain, converting its properties to Wyndham brands. In 2010, it acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts and later marketed it as Tryp by Wyndham. The brand was aimed at select-service, midmarket travelers in major urban and international destinations. Wyndham's Latin American presence grew in 2016 through the acquisition of Fën Hotels. The transaction added management contracts and the Dazzler and Esplendor brands in markets including Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the United States. In 2017, Wyndham announced the acquisition of AmericInn and its management company, Three Rivers Hospitality, from Northcott Hospitality. AmericInn added a predominantly franchised regional hotel network. That year Wyndham also launched Trademark Hotel Collection, its first soft-brand product, allowing distinctive independent hotels to affiliate with a larger reservation and distribution system while retaining more individual identity. Brand architecture became more visibly unified in 2018, when legacy names were commonly presented with the Wyndham endorsement, including Days Inn by Wyndham, Ramada by Wyndham, and Super 8 by Wyndham. On May 30, 2018, Wyndham acquired La Quinta's hotel brand and related management business in a cash transaction reported at $1.95 billion. The transaction was completed immediately before the separation of the hotel business from Wyndham Worldwide. The spin-off occurred on May 31, 2018, creating Wyndham Hotels & Resorts as an independent public company. The new company inherited a large franchise platform and continued to operate across economy, midscale, upscale, resort, boutique, and extended-stay segments. Its model emphasizes franchising and related hotel support rather than owning most of the underlying real estate. Franchisees receive access to brand standards, reservations, sales channels, marketing, technology, loyalty and distribution capabilities, while Wyndham earns fees connected with the franchise relationship and related services. The company has also been involved in a notable cybersecurity dispute. After payment-card data was stolen in breaches affecting Wyndham customers, the FTC filed suit in 2012, alleging shortcomings in the company's data-security practices. Wyndham challenged the action in court. In April 2014, a federal district court rejected the company's motion to dismiss. The case became an important legal development concerning the FTC's authority and the application of consumer-protection principles to corporate information-security practices. In 2023, Choice Hotels publicly proposed to acquire Wyndham, offering $90 for each outstanding share after Wyndham had rejected an earlier direct approach. The proposal did not, on the supplied record, result in a completed transaction. In 2024, Wyndham announced a relationship with WaterWalk under which the extended-stay properties would be branded WaterWalk Extended Stay by Wyndham. By June 2024, the company was described as having more than 9,200 hotels in over 95 countries and a portfolio of 24 brands, while other listings describe 25 brands depending on counting conventions and brand status.
- 2024
WaterWalk partnership adds an extended-stay affiliation
[1]Wyndham announces that WaterWalk properties will be marketed under the WaterWalk Extended Stay by Wyndham name.
- 2023
Choice Hotels makes an acquisition proposal
[1]Choice Hotels publicly proposes to acquire Wyndham's outstanding shares for $90 per share after an earlier approach was declined.
- 2018
La Quinta acquisition and corporate spin-off
[1]Wyndham acquires La Quinta's hotel business and then separates its hotel-franchising operations from Wyndham Worldwide, forming Wyndham Hotels & Resorts as an independent public company.
- 2017
AmericInn and Trademark Hotel Collection expand the portfolio
[1]Wyndham announces the acquisition of AmericInn and launches Trademark Hotel Collection as a soft-brand offering.
- 2016
Fën Hotels expands Wyndham's Latin American platform
[1]The acquisition of Fën Hotels adds management contracts and the Dazzler and Esplendor brands across several Latin American markets.
- 2010
TRYP brand is acquired
[1]Wyndham acquires the TRYP hotel brand from Sol Meliá Hotels & Resorts and later markets it as Tryp by Wyndham.
- 2008
Microtel and Hawthorn Suites are added
[1]Wyndham acquires U.S. Franchise Systems from Global Hyatt Corporation, bringing the Microtel and Hawthorn Suites brands into its portfolio.
- 2006
Wyndham Hotel Group becomes part of Wyndham Worldwide
[1]Cendant separates its hotel and timeshare businesses into Wyndham Worldwide, under which Wyndham Hotel Group operates as a major multi-brand lodging division.
- 2005
Wyndham brand moves from Blackstone to Cendant
[1]Blackstone acquires Wyndham International and later sells the Wyndham hotel brand to Cendant.
- 1998
Patriot American Hospitality acquires Wyndham
[1]The Wyndham chain is acquired by Patriot American Hospitality, which later adopts the Wyndham International name.
Products and positioning
A broad, asset-light hotel-franchising platform spanning economy, midscale, upscale, extended-stay, boutique, and resort lodging.
Upscale and full-service hotels · 1981
Wyndham
The flagship Wyndham brand serves business and leisure travelers through full-service and select-service properties. It is positioned above the company's economy flags and is associated with broad international distribution, standardized guest amenities, meeting or event capabilities at selected properties, and access to Wyndham's central reservation and loyalty infrastructure.
Upscale hotels and resorts
Wyndham Grand
Wyndham Grand is a higher-end hotel and resort brand within the Wyndham portfolio. Properties generally target leisure, group, and business travelers seeking more extensive facilities and a stronger destination or full-service proposition than the company's midscale brands.
Midscale hotels and resorts · 1954
Ramada by Wyndham
Ramada is an internationally oriented midscale lodging brand serving both business and leisure demand. Its properties vary by market and format but commonly provide conventional hotel rooms, food and beverage or meeting facilities at selected locations, and a familiar global brand identity supported by Wyndham's franchise platform.
Economy and midscale hotels · 1970
Days Inn by Wyndham
Days Inn is a value-focused hotel brand with a large presence in roadside and short-stay markets. The brand is designed around practical accommodation for budget-conscious travelers and benefits from Wyndham's reservation, marketing, and franchise support systems.
Economy hotels · 1974
Super 8 by Wyndham
Super 8 is one of Wyndham's major economy flags, particularly associated with roadside and drive-to travel in North America. It offers standardized, affordable lodging through a predominantly franchised network and is marketed to travelers prioritizing convenience and price.
Midscale hotels · 1968
La Quinta by Wyndham
La Quinta is a midscale hotel brand acquired by Wyndham in 2018. Its network includes roadside, suburban, and urban properties serving business and leisure travelers. The acquisition significantly expanded Wyndham's room and franchise footprint in the United States and other markets.
Economy hotels · 1939
Travelodge
Travelodge is a value-oriented hotel brand used across multiple markets. Its properties typically focus on accessible rates, practical rooms, and convenient locations for short stays, with local operating variations within Wyndham's franchise standards.
Midscale hotels · 1984
AmericInn by Wyndham
AmericInn is a predominantly franchised hotel brand acquired with Three Rivers Hospitality in 2017. Historically concentrated in the Midwestern United States, the Ohio Valley, and Mountain states, it is oriented toward dependable regional lodging for road travelers, families, and business guests.
Economy and midscale hotels · 1994
Microtel by Wyndham
Microtel is a compact-format hotel brand added through Wyndham's 2008 acquisition of U.S. Franchise Systems. It emphasizes efficient rooms, value pricing, and a relatively consistent limited-service experience for short-stay travelers.
Extended-stay hotels · 1986
Hawthorn Extended Stay
Hawthorn is Wyndham's extended-stay offering for guests who need accommodation for longer periods. Properties are designed around residentially oriented features and practical amenities that distinguish the brand from conventional overnight limited-service hotels.
All-inclusive resorts
Wyndham Alltra
Wyndham Alltra is an all-inclusive resort platform serving leisure and vacation travelers. The proposition combines accommodation with bundled food, beverage, activities, and resort services, extending Wyndham's portfolio beyond conventional franchised city and roadside hotels.
Soft-brand hotel collection · 2017
Trademark Collection by Wyndham
Trademark Collection is Wyndham's soft-brand platform for independent and distinctive hotels, particularly in the upper-midscale and higher segments. It allows participating properties to retain more individual character while accessing Wyndham's distribution, sales, marketing, and reservation systems.
Urban and boutique hotels
Dazzler by Wyndham
Dazzler is an urban-oriented brand added through the Fën Hotels transaction. It was developed primarily for city travelers in Latin American markets and forms part of Wyndham's effort to offer more design-led and destination-specific lodging alongside its standardized economy and midscale flags.
Boutique hotels
Esplendor Boutique Hotels
Esplendor is a boutique hotel brand originating in the Fën Hotels portfolio. Its properties emphasize local character and distinctive design rather than a uniform conventional hotel format, while the Wyndham affiliation provides broader distribution and commercial support.
Extended-stay accommodation · 2024
WaterWalk Extended Stay by Wyndham
WaterWalk Extended Stay by Wyndham is the announced branding relationship between Wyndham and WaterWalk. The offering is aimed at longer-stay guests and combines WaterWalk's extended-stay concept with Wyndham's hotel distribution, brand, and franchise capabilities.
Controversies
2021
Wyndham Philadelphia Workers Strike and Demonstrate
In November 2021, more than a dozen workers at the Wyndham Philadelphia Historic District Hotel went on strike and demonstrated outside the hotel. According to the source, the workers were seeking fair raises, improved working conditions, and a safe workload. The event is recorded as a labor action involving Wyndham Philadelphia employees and is noted in connection with the Wyndham Hotels & Resorts brand.
2020
Hotel brands sued over alleged human trafficking at Texas properties
Human trafficking victims filed three federal lawsuits in December against hotel brands linked to Wyndham Hotels & Resorts, Hilton Worldwide Holdings and Choice Hotels, alleging trafficking at Texas hotels and failures to prevent it. The claims are allegations; the article does not report a court determination.
2012
FTC cybersecurity lawsuit after payment-card breaches
The Federal Trade Commission sued Wyndham after breaches resulted in the theft of payment-card information connected with hundreds of thousands of customers. The action challenged the adequacy of the company's information-security practices and became a significant test of the FTC's consumer-protection authority in cybersecurity matters.
Brand decisions
2024
Add WaterWalk extended-stay affiliationProduct launchBackground
Wyndham sought to expand its presence in the growing extended-stay segment.
Action taken
It announced a partnership under which WaterWalk properties would be rebranded or marketed as WaterWalk Extended Stay by Wyndham.
Aftermath
The relationship was described as adding 11 hotels and approximately 1,500 rooms.
2023
Consider Choice Hotels acquisition proposalM&ABackground
Choice Hotels sought to combine two large hotel-franchising platforms and publicly pursued Wyndham after an earlier approach was declined.
Action taken
Choice announced a proposal to acquire all outstanding Wyndham shares for $90 per share.
Aftermath
The supplied reference material records the proposal but does not establish that a transaction was completed.
Proposed consideration per share. $90 per share (2023)
2018
Acquire La Quinta hotel businessM&ABackground
Wyndham pursued substantial scale in the midscale hotel-franchising market before separating its hotel business into a standalone company.
Action taken
Wyndham acquired the La Quinta hotel brand and associated management business in cash.
Aftermath
The acquisition added a large franchised network and materially increased Wyndham's room and brand footprint.
Transaction value. $1.95 billion (2018)
2018
Separate the hotel-franchising business from Wyndham WorldwideStrategyBackground
Wyndham Worldwide planned to separate its hotel operations from its vacation-ownership and related businesses.
Action taken
The hotel business was spun off on May 31, 2018, creating Wyndham Hotels & Resorts as an independent public company.
Aftermath
The new company focused on hotel franchising and related lodging services, while Wyndham Worldwide later became Travel + Leisure Co.
2017
Plan to acquire AmericInn and Three Rivers HospitalityM&ABackground
Wyndham wanted to expand its predominantly franchised regional hotel presence in the United States.
Action taken
Wyndham announced plans to acquire AmericInn and its management company, Three Rivers Hospitality, from Northcott Hospitality.
Aftermath
AmericInn added approximately 200 hotels and about 11,600 rooms across a largely Midwestern and interior United States network.
Announced transaction value. $170 million (2017)
2017
Launch Trademark Hotel CollectionProduct launchBackground
Independent hotel owners increasingly sought the distribution advantages of major chains without giving up distinctive property identities.
Action taken
Wyndham introduced Trademark Hotel Collection as its first soft-brand product for upper-midscale and higher-end independent hotels.
Aftermath
The launch broadened Wyndham's franchise proposition beyond conventional standardized flags.
2016
Acquire Fën HotelsM&ABackground
Wyndham sought to increase its Latin American presence and add distinctive regional hotel concepts.
Action taken
It acquired Fën Hotels, including management contracts and the Dazzler and Esplendor brands.
Aftermath
The transaction added properties and contracts in Argentina, Peru, Costa Rica, Uruguay, Paraguay, Bolivia, and the United States.
2010
Acquire the TRYP hotel brandM&ABackground
Wyndham aimed to strengthen its select-service and midmarket presence in cosmopolitan and international destinations.
Action taken
It acquired TRYP from Sol Meliá Hotels & Resorts and subsequently marketed the brand as Tryp by Wyndham.
Aftermath
The transaction added a city-oriented brand aimed at business and leisure travelers.
2008
Acquire U.S. Franchise SystemsM&ABackground
Wyndham sought to broaden its franchise portfolio and strengthen its presence in limited-service and extended-stay lodging.
Action taken
It acquired U.S. Franchise Systems from Global Hyatt Corporation, adding Microtel and Hawthorn Suites.
Aftermath
The transaction expanded Wyndham's brand coverage in economy, midscale, and extended-stay segments.
Transaction value. $150 million (2008)
Recent events
Wyndham and HotelREZ announce strategic partnership[5]
Reported:
Wyndham Hotels & Resorts announced a strategic partnership with HotelREZ Hotels & Resorts to add more than 40 independent luxury hotels to Wyndham's Registry Collection Hotels brand by early next year, with additional properties expected to follow.
- Unconfirmed
Archi and Wyndham partner on branded residences in Georgia[6]
Archi unveiled the next phase of Archi Grand Avenue, which includes Wyndham Residences. Wyndham said it is working with Archi on the project and will bring its hospitality experience to create the branded residences.
- Unconfirmed
Travel + Leisure and Wyndham plan to grow the Sports Illustrated Resorts brand[7]
Reported:
Travel + Leisure and Wyndham plan to grow the Sports Illustrated Resorts brand. The available source is headline-only and provides no further details on the growth plan, its scope, or its timing.
Wyndham Philadelphia workers strike and demonstrate[4]
Reported:
More than a dozen workers at the Wyndham Philadelphia Historic District Hotel went on strike and demonstrated outside the hotel, seeking fair raises, improved working conditions, and a safe workload.
Wyndham and Playa announce partnership for Wyndham Alltra[8]
Wyndham Hotels & Resorts announced a partnership with Playa Hotels & Resorts to launch Wyndham Alltra, an all-inclusive resort brand. Its first two properties were planned to open in December 2021.
- Unconfirmed
Wyndham launches a new mobile app[9]
Wyndham Hotels & Resorts announced the arrival of its new mobile app for iOS and Android; the app was available in both platforms’ app stores and includes features such as mobile check-in and digital room keys.
- Unconfirmed
Hotel brands sued over alleged human trafficking at Texas properties[3]
Reported:
Human trafficking victims filed three federal lawsuits in December against hotel brands linked to Wyndham Hotels & Resorts, Hilton Worldwide Holdings and Choice Hotels, alleging trafficking at Texas hotels and failures to prevent it. The claims are allegations; the article does not report a court determination.
Days Inn property owner files for bankruptcy[10]
Reported:
ITS Investing Spokane LLC filed for Chapter 11 bankruptcy protection for the Days Inn by Wyndham property in downtown Spokane. The property was expected to continue operating during the filing.
Sources10 sources
- 1Wyndham Hotels & Resortsen.wikipedia.org
- 2Wyndham Hotels & Resorts official websitewyndhamhotels.com
- 3Hotel brands sued over alleged human trafficking at Texas propertiesbisnow.com
- 4Wyndham Philadelphia Workers Strike and Demonstratefox29.com
- 5温德姆与 HotelREZ 宣布建立战略合作伙伴关系prnewswire.com
- 6Archi与Wyndham合作在格鲁吉亚开发品牌住宅tradearabia.com
- 7Travel + Leisure 与 Wyndham 计划发展 Sports Illustrated Resorts 品牌news.google.com
- 8Wyndham与Playa宣布合作推出Wyndham Alltratravelmarketreport.com
- 9Wyndham推出全新移动应用breakingtravelnews.com
- 10Days Inn酒店物业所有者申请破产保护spokesman.com
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