La Quinta Inns & Suites
La Quinta Inns & Suites is a North American limited-service hotel brand owned and franchised by Wyndham Hotels & Resorts.
Last updated October 14, 2026
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Overview
La Quinta Inns & Suites, also known as La Quinta and La Quinta by Wyndham, is a limited-service hotel brand serving primarily price-conscious and middle-income travelers. The brand began in 1968 when San Antonio real-estate entrepreneurs Sam Barshop and Phil Barshop opened the first La Quinta Inn in San Antonio, Texas, across from the site of HemisFair '68. Its name is derived from Spanish usage associated with a country house, country estate, or villa. From its earliest years, La Quinta was designed around the needs of motorists and value-oriented travelers, with relatively straightforward accommodations, convenient locations, complimentary breakfast at many properties, swimming pools at many hotels, and flexible reservation practices that varied by property and rate. The chain expanded through a combination of company-owned hotels and franchised locations. Its original headquarters were in San Antonio. In 1999, La Quinta announced a move toward the Dallas–Fort Worth area, citing the importance of access to a major international airport and nonstop air connections. The company relocated its principal headquarters to Irving, Texas, while retaining a substantial San Antonio presence for functions including accounting, information systems, and reservations. La Quinta became part of a larger hotel portfolio during the 2005 acquisition of its parent, LQ Corporation, by Blackstone Group. The transaction was announced at a stated value of approximately $3.4 billion in cash and assumed debt and closed in January 2006. At that time, the broader La Quinta group included owned and franchised properties operating under several hotel names, including La Quinta Inn, La Quinta Inn & Suites, Baymont Inn & Suites, Woodfield Suites, and Budgetel. Blackstone later prepared La Quinta for a public offering, and La Quinta Holdings, Inc. sold shares to public investors in April 2014. During the 2010s, the brand pursued changes intended to fit evolving guest behavior and improve the consistency and appeal of its properties. In 2011, it discontinued pay-per-view in-room entertainment in favor of allowing guests to use their own devices. In 2012, it introduced an Instant Hold feature intended to make short-notice reservations easier using a guest's telephone number. In 2015, La Quinta introduced its Del Sol prototype, which incorporated updated interior design, LED lighting, and indoor and outdoor pool concepts. These initiatives reflected the brand's effort to modernize without abandoning its value-oriented, limited-service positioning. Leadership changed in September 2015 when president and chief executive Wayne Goldberg stepped down. Chief financial officer Keith Cline served as interim chief executive during the transition. La Quinta's real-estate structure also changed during the period leading to its eventual sale. Before and around the public-company era, hotel real estate was held through La Quinta Properties, Inc., a real-estate investment trust structure that leased properties to the operating company. The later separation of real estate from hotel franchising and management became central to the 2018 transaction with Wyndham. On January 18, 2018, Wyndham Worldwide Corporation and La Quinta Holdings announced an agreement under which Wyndham would acquire La Quinta's hotel franchising and management operations for approximately $1.95 billion in cash. The associated hotel real estate was separated into CorePoint Lodging, a publicly traded real-estate investment trust. The transaction closed on May 31, 2018, bringing more than 900 La Quinta franchised properties into Wyndham's system and combining La Quinta's loyalty proposition with Wyndham's broader loyalty platform. The deal strengthened Wyndham's position among the world's largest hotel-room operators and expanded its presence in the economy and midscale segments.
History
La Quinta was established in 1968 by brothers Sam and Phil Barshop in San Antonio, Texas. The first hotel opened opposite the site of HemisFair '68, an international exposition that helped draw visitors to the city. The company's early concept centered on practical, affordable lodging for motorists and other travelers. The name La Quinta is associated with a Spanish term for a country place or villa, and the brand developed a recognizable roadside and suburban hotel format. The business expanded through both owned hotels and franchising. In 1999, it announced plans to move its headquarters from San Antonio to the Dallas–Fort Worth area. The company cited the limited availability of nonstop flights from San Antonio International Airport and the strategic importance of proximity to Dallas/Fort Worth International Airport. Some corporate functions remained in San Antonio after the move. In November 2005, LQ Corporation announced that it had agreed to be acquired by Blackstone Group. The transaction, reported at approximately $3.4 billion in cash and debt, closed on January 25, 2006. At the time, the La Quinta group had a broad portfolio of owned and franchised hotels, including brands beyond La Quinta itself. Blackstone subsequently prepared the company for a public-market offering, and La Quinta Holdings sold shares to the public in April 2014. The brand made several operational and product decisions during the 2010s. It discontinued pay-per-view entertainment in 2011, reflecting the growing use of guests' personal devices. In 2012, it introduced Instant Hold, a reservation feature designed for travelers needing a last-minute room. In 2015, the Del Sol prototype updated the physical design language with LED lighting, modernized decoration, and indoor and outdoor pool elements. La Quinta's ownership and real-estate arrangements evolved alongside these operating changes. Its properties had been held through La Quinta Properties, Inc., a REIT structure that leased hotels to the operating business. In 2018, Wyndham Worldwide agreed to acquire La Quinta's hotel franchise and management operations, while the real estate was separated into CorePoint Lodging. The Wyndham transaction was completed on May 31, 2018, and brought more than 900 La Quinta franchised properties into Wyndham's system. La Quinta and Wyndham loyalty programs were intended to be integrated as part of the transaction. Following the acquisition, La Quinta remained a separate hotel brand within Wyndham Hotels & Resorts. Its network continued to serve value-oriented travelers in the United States and selected international markets. A 2019 agreement with Profusion Group supported planned development in the Dominican Republic. As of December 31, 2023, the referenced Wikipedia article reported 918 properties and 89,391 rooms. Because the system includes franchised hotels, amenities, room configurations, pricing, and the condition of individual properties can differ by location.
- 2023
Reported system reaches 918 properties
[1]The referenced Wikipedia material reports 918 properties and 89,391 rooms as of December 31, 2023.
- 2019
Dominican Republic development agreement
[1]La Quinta signs a development arrangement with Profusion Group for planned expansion in the Dominican Republic.
- 2018
Wyndham acquisition closes
[1]Wyndham completes its acquisition of La Quinta's hotel franchise and management businesses on May 31, while the real estate is separated into CorePoint Lodging.
- 2015
Del Sol prototype introduced
[1]La Quinta introduces a new prototype featuring LED lighting, refreshed decoration, and indoor and outdoor pool concepts.
- 2015
Leadership change: Wayne Goldberg steps down
[1]President and CEO Wayne Goldberg steps down in September; Chief Financial Officer Keith Cline serves as interim CEO during the transition.
- 2014
La Quinta Holdings becomes publicly traded
[1]La Quinta Holdings, Inc. sells shares to public investors in April.
- 2012
Instant Hold reservation feature launches
[1]The brand introduces a feature intended to let travelers place short-notice reservations using a telephone number.
- 2011
Pay-per-view entertainment is discontinued
[1]La Quinta ends pay-per-view in-room entertainment and shifts emphasis toward guests' personal devices.
- 2006
Blackstone transaction closes
[1]The acquisition of LQ Corporation by Blackstone closes on January 25.
- 2005
Blackstone agrees to acquire LQ Corporation
[1]LQ Corporation announces a cash-and-debt acquisition agreement with Blackstone valued at approximately $3.4 billion.
Products and positioning
A value-oriented, limited-service hotel brand for price-conscious leisure, road, and business travelers, emphasizing convenient locations, practical amenities, accessible rates, and a recognizable standardized brand experience while allowing variation among franchised properties.
Limited-service hotel and extended-stay-oriented lodging · 1968
La Quinta Inn & Suites
The original La Quinta format, generally focused on straightforward overnight accommodation for value-conscious travelers. Properties commonly provide basic guest-room amenities and may include breakfast, Wi-Fi, parking, and swimming-pool facilities, although the exact offering varies by hotel. A broader La Quinta format that may offer larger rooms or suites alongside conventional guest rooms. It is aimed at leisure and business travelers seeking practical amenities and accessible rates, with facilities and room configurations differing among company-operated and franchised locations.
Wyndham hotel brand · 2018
La Quinta by Wyndham
The post-acquisition brand identity used within Wyndham Hotels & Resorts. It connects La Quinta properties with Wyndham's reservation, franchise, loyalty, and distribution infrastructure while retaining La Quinta's separate customer-facing identity.
Hotel design and development prototype · 2015
Del Sol prototype
A 2015 design prototype intended to modernize La Quinta properties. Its reported features included LED lighting, updated decorative elements, and indoor and outdoor pool concepts. It represents a development and renovation standard rather than a separate lodging brand.
Brand decisions
2019
Planned Dominican Republic expansionStrategyBackground
Wyndham sought to extend La Quinta's international development footprint through local hotel-development partners.
Action taken
La Quinta signed an arrangement with Profusion Group contemplating eight locations in the Dominican Republic over five years.
Aftermath
The agreement established a planned development pipeline; the reference material does not confirm how many locations were ultimately opened.
2018
Sale of hotel franchise and management operations to WyndhamM&ABackground
La Quinta's ownership structure included hotel operating businesses and separately held real estate, while Wyndham sought to expand its scale in the economy and midscale lodging markets.
Action taken
Wyndham Worldwide agreed to acquire La Quinta's franchise and management businesses for approximately $1.95 billion in cash. The real estate was separated into CorePoint Lodging, a publicly traded REIT.
Aftermath
The transaction closed on May 31, 2018, added more than 900 franchised properties to Wyndham, and supported integration of the two companies' loyalty programs.
Transaction value. $1.95 billion cash purchase price (Announced January 18, 2018; completed May 31, 2018)
2015
Introduction of the Del Sol hotel prototypeGeneration changeBackground
La Quinta sought to refresh the physical appearance and guest experience of its limited-service properties.
Action taken
The company introduced a prototype using LED lighting, modernized decoration, and indoor and outdoor pool concepts.
Aftermath
The prototype provided a framework for new development and selected property updates, although the reference does not quantify its rollout.
2012
Launch of Instant HoldOtherBackground
Travelers sometimes need accommodation at short notice and may not have time for a conventional reservation process.
Action taken
La Quinta introduced Instant Hold, allowing last-minute reservations using a guest's telephone number.
Aftermath
The feature expanded the brand's short-notice booking capability; a measured business result is not provided.
2011
Replace pay-per-view entertainment with guest-device usageStrategyBackground
Guests were increasingly bringing and using their own connected devices for entertainment.
Action taken
La Quinta discontinued pay-per-view in-room entertainment and emphasized use of guests' personal devices.
Aftermath
The change aligned the hotel experience with changing media-consumption habits; no quantified outcome is provided in the reference material.
Recent events
- 2019
La Quinta signs Dominican Republic development agreement[1]
Other
La Quinta reached an arrangement with Profusion Group to develop the brand in the Dominican Republic, with eight locations contemplated over five years.
- 2018
Wyndham announces agreement to acquire La Quinta hotel operations[1]
M&A
Wyndham Worldwide agreed to acquire La Quinta's hotel franchise and management businesses for approximately $1.95 billion in cash, while the real-estate assets were separated into CorePoint Lodging.
- 2018
Wyndham completes La Quinta acquisition[1]
M&A
The transaction closed on May 31, 2018, adding more than 900 La Quinta franchised properties to Wyndham's hotel portfolio.
- 2015
Wayne Goldberg steps down as chief executive[1]
Leadership change
President and CEO Wayne Goldberg left the role, and CFO Keith Cline assumed interim chief executive responsibilities.
- 2014
La Quinta sells shares to the public[1]
Other
La Quinta Holdings, Inc. completed a public share offering as part of Blackstone's preparation for the company's sale and public-company phase.
- 2005
La Quinta agrees to be acquired by Blackstone[1]
M&A
LQ Corporation announced an agreement for acquisition by Blackstone Group in a transaction valued at approximately $3.4 billion in cash and debt.
Sources1 sources
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