Super 8 China
Super 8 China is the China-market business and hotel brand network for the international Super 8 lodging brand, offering economy and differentiated hotel formats through a predominantly franchise-oriented model.
Last updated October 9, 2026
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Overview
Super 8 China is the China-market presence of Super 8, an international hotel brand that the official Chinese website identifies as belonging to Wyndham Hotels & Resorts. The Super 8 brand began in the United States in 1974; the China business dates from 2004. The official site describes the brand’s core promise as value-oriented accommodation that is clean and comfortable, paired with friendly service. Its China network comprises hotels open or under development in more than 300 cities. The website reports nearly 2,000 such hotels in China, while its global figures describe nearly 3,000 hotels and approximately 180,000 rooms. These figures are presented by the company as current or as of specified dates, rather than as independently verified totals. The China business spans economy lodging as well as newer formats intended to address different traveler needs. The official brand-history page identifies Super 8 Select, launched in 2018 for midscale business travel; Super 8 Preferred, launched in 2022; and Super8·悦 and Super8 International, both launched in 2023. The website’s hotel listings also feature these brands and describe properties serving business and leisure travelers. The company’s approach gives franchisees room to reflect local market conditions and incorporate regional character and individual styles, rather than requiring every property to look identical. Customers can search and book hotels through the Chinese website and its stated digital and customer-service channels, and can access member benefits, promotions, vouchers, points and hotel-related products through the membership area and Super 8 Mall. The site also promotes franchise opportunities and provides materials about brand concepts, hotel design and joining the network. Super 8 China therefore operates both as a consumer-facing booking and loyalty platform and as a hotel brand and franchise system. The official pages identify the parent group but do not provide a named founder, a China headquarters address, or leadership biographies in the supplied evidence.
History
Super 8 originated in the United States, not China. The official Chinese brand-history page dates the first Super 8 hotel to 1974 in Aberdeen, South Dakota. It describes the original property as a 60-room motor hotel charging US$8.88 per night. The same page traces the international network’s expansion: the first Canadian hotel opened in Saskatchewan in 1981; by 1993 the brand had expanded to 48 U.S. states and opened its 1,000th hotel; and in 1996 it reported 1,500 hotels and 93,000 rooms across those states. The source says the network expanded beyond North America in 1999, when a hotel opened in Singapore, and that the 2,000th hotel opened in Cochrane, Alberta, on July 11, 2003. These milestones describe the wider Super 8 brand, rather than the China operation alone. Super 8 entered China in 2004. The official history records more than 2,000 hotels worldwide by that year and says the brand formally entered the Chinese market. A major China-network milestone followed in 2008, when the China headquarters and franchisee teams managed accommodation services for parts of the Beijing Olympic Village. In 2010, the brand signed an agreement to serve as a designated hotel for participants in Expo 2010 Shanghai. By 2012, the official timeline reported more than 500 contracted Super 8 hotels in China. In 2016, the 1,000th China hotel opened in Chuzhou, Anhui, a milestone the company connected to its “100 cities, 1,000 hotels” strategy. The China portfolio later broadened beyond its original economy-hotel identity. In 2018, Super 8 Select launched as a midscale business-travel offering; the official page associated this period with brand segmentation, an upgrade in quality and a move toward smart hotels. Super 8 Preferred launched in 2022. In 2023, the company introduced Super8·悦, described as a small urban-and-town boutique format, and Super8 International, described on the company page as a higher-end, luxury hotel brand. Those descriptions are the company’s own positioning statements. The official China website describes a network of nearly 2,000 open or forthcoming hotels across more than 300 Chinese cities. It also explains a distinctive franchise approach: operators are encouraged to adapt to local market conditions and incorporate regional identity and individual style. Alongside hotel development, the business maintains online reservation, membership and promotional services, including its website, member area and Super 8 Mall. The company identifies Wyndham Hotels & Resorts as the wider group to which Super 8 belongs. The supplied sources do not name the China operation’s founder or executives, specify its headquarters, or establish a detailed legal ownership structure for the local operating entity.
- 2023
Super8·悦 and Super8 International launch
[3] - 2022
Super 8 Preferred launches
[3] - 2018
Super 8 Select launches
[3] - 2016
China's 1,000th Super 8 hotel opens in Chuzhou
[3] - 2012
More than 500 contracted hotels in China
[3] - 2010
Designated hotel for Expo 2010 Shanghai participants
[3] - 2008
China team supports Beijing Olympic Village accommodation services
[3] - 2004
Super 8 enters China
[3] - 2003
The 2,000th hotel opens in Cochrane, Alberta
[3] - 1999
Expansion beyond North America
[3]
Products and positioning
Value-oriented lodging built around clean, comfortable accommodation and friendly service. The China network also differentiates its offer through franchisee-led local character and additional hotel formats for business, leisure and higher-end stays.
Super 8 Hotels
The core hotel brand, positioned by the company around value, clean and comfortable accommodation, and friendly service.
Super 8 Select Hotels
A midscale business-travel format launched in 2018.
Super 8 Preferred Hotels
A hotel format introduced in 2022.
Super8·悦
A small urban-and-town boutique hotel format introduced in 2023; the company describes its concept through six health-related elements.
Super8 International Hotels
A higher-end hotel format launched in 2023, according to the official brand-history page.
Super 8 Mall and membership services
The official site promotes hotel-related products, room offers, vouchers, point redemption and member benefits.
Marketing campaigns
Brand decisions
Sources4 sources
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