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Brand Wiki/Consumer Discretionary/W San Francisco
W

W San Francisco

Sub-brand

Unclaimed

A 31-story W Hotels luxury boutique hotel in downtown San Francisco, located beside the San Francisco Museum of Modern Art and opposite Moscone Center.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Company facts

W San Francisco

Industry
Consumer Discretionary · Hotel Chains
Headquarters
San Francisco, California, United States
Founded
1999
Parent
Marriott International
Country
United States
Group
W Hotels
On this page5
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Overview

W San Francisco is a luxury boutique hotel in downtown San Francisco, California, operating under the W Hotels brand, which is part of Marriott International. The property occupies a 31-story, approximately 96-meter-high tower next to the San Francisco Museum of Modern Art and across from Moscone Center, placing it in a major cultural, convention, and business district of the city. Its location gives the hotel a particular connection to museum visitors, convention attendees, business travelers, and guests seeking access to the South of Market area. The tower was constructed by Webcor Builders and opened in 1999. At the time of its completion, it was notable in San Francisco's skyline and was described as the city's tallest concrete-framed structure until the completion of The Paramount three years later. The building contains 401 guest rooms and is operated as a W-branded hotel. Its scale and high-rise form distinguish it from smaller independent boutique properties, while its W affiliation places it within an international lifestyle-hospitality system known for design-led accommodations, food and beverage, social spaces, and an urban-oriented guest experience. As a hotel property rather than a separately listed company, W San Francisco's principal offerings are lodging, hotel-based guest services, and food and beverage facilities. Public reference material identifies the property, its opening year, height, location, room count, builder, and operating brand, but does not provide enough verified information to describe specific room categories, restaurants, amenities, renovation history, ownership structure, individual executives, financial performance, or marketing campaigns. Marriott International is identified as the operator's parent company in the available material. The hotel remains an active San Francisco property according to the supplied reference context.

History

W San Francisco is a hotel property in San Francisco's South of Market area. Its high-rise building was constructed by Webcor Builders and opened in 1999 as a 31-story, approximately 96-meter tower. The site is immediately next to the San Francisco Museum of Modern Art and across from Moscone Center, giving the property a location that combines cultural tourism, convention traffic, and downtown business activity. The building was an important addition to San Francisco's modern skyline when it opened. It was described as the tallest concrete-framed structure in the city until The Paramount was completed three years later. The tower contains 401 rooms and operates under the W Hotels name. W Hotels is part of the Marriott International hospitality portfolio, making the property a branded hotel within a larger global hotel group rather than an independently traded company. Available reference material is limited to the property's basic history, architecture, location, room inventory, builder, and operating affiliation. It does not establish a founder, a separately identified owner, a hotel general manager, detailed architectural authorship, renovation dates, financial results, or a documented sequence of brand campaigns and controversies. Accordingly, those aspects are not added here. The property's documented identity is principally that of a large W-branded luxury boutique hotel serving San Francisco visitors and convention participants.

  • 2002

    Replaced as the city's tallest concrete-framed structure

    [1]W San Franciscoen.wikipedia.org

    The Paramount is completed three years after W San Francisco opened, ending the hotel's documented distinction as San Francisco's tallest concrete-framed structure.

  • 1999

    Hotel opens

    [1]W San Franciscoen.wikipedia.org

    The 31-story W San Francisco tower opens in downtown San Francisco with 401 guest rooms. The building was constructed by Webcor Builders.

Products and positioning

Luxury lifestyle and boutique hospitality in a prominent downtown San Francisco high-rise, serving leisure, cultural, business, and convention travelers.

  • Hotel accommodation · 1999

    W San Francisco guest rooms

    The property's core offering is a 401-room hotel operation in a 31-story downtown tower. The rooms support the hotel's role as a luxury lifestyle property near major cultural and convention destinations, although the available reference does not specify room types, suites, rates, or detailed in-room amenities.

  • Hotel services · 1999

    W San Francisco hospitality services

    The hotel provides the standard service platform associated with a full-service W-branded property, including guest support and hotel operations. The supplied sources specifically identify the property as a W hotel but do not document a complete, verifiable list of facilities or service departments.

  • Food and beverage

    W San Francisco food and beverage

    Food and beverage is part of the hotel's typical hospitality scope. No specific restaurant, bar, menu, culinary concept, or opening date is established by the supplied reference material, so the offering is described only at the property level.

Related entries

  • Marriott International
  • W Hotels
  • AC Hotel Bella Sky Copenhagen
  • AC Hotels
  • Adolphus Hotel
  • Aloft Hotels
  • Armenia Marriott Hotel Yerevan
  • Atlanta Marriott Marquis
  • Autograph Collection
  • Bangkok Marriott Hotel The Surawongse
  • Boston Marriott Long Wharf
  • Bulgari Hotel and Residences
  • Camelback Inn
  • CitizenM
  • Courtyard by Marriott
  • Delta Hotels
  • Design Hotels
  • Fairfield by Marriott
  • Four Points by Sheraton
  • Grosvenor House Hotel
  • Hanbury Manor
  • Hôtel de Bourgtheroulde
  • Hotel ICON
  • Hotel Imperial
  • Hotel Newfoundland
  • Indianapolis Marriott Downtown
  • JW Marriott
  • JW Marriott Cannes
  • JW Marriott Chennai
  • JW Marriott Grand Rapids
  • JW Marriott Hotel Hong Kong
  • JW Marriott Hotels
  • JW Marriott Indianapolis
  • JW Marriott Jakarta
  • JW Marriott Kuala Lumpur
  • JW Marriott Kuwait City
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  • JW Marriott Shanghai
  • Le Centre Sheraton Hotel

Sources1 sources

  1. 1W San Franciscoen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/w-san-francisco · Editorial policy · How profiles are compiled