Four Points by Sheraton

Four Points by Sheraton is a global hotel brand operated by Marriott International. It occupies the midscale to upper-midscale portion of the lodging market and is designed for travelers who want dependable full-service accommodation, practical rooms, food and beverage, meeting space, and access to an international loyalty ecosystem without the positioning or price level of a luxury resort brand. The brand has traditionally emphasized business travelers, small conventions, and leisure guests seeking familiar standards in urban, airport, suburban, and regional destinations. The brand was introduced by ITT Sheraton in April 1995. Its initial purpose was to replace the Sheraton Inns designation at selected properties, giving those hotels a distinct identity while preserving a connection with the broader Sheraton system. During the early 2000s, Four Points operated approximately 135 hotels in about 15 countries, although the United States remained its principal market. In 1998, Starwood Hotels & Resorts acquired ITT Sheraton. Starwood subsequently repositioned Four Points in 2000 as a premier upscale hotel chain serving both business and leisure customers. A notable element of the Starwood-era proposition was Best Brews, a food-and-beverage program that encouraged participating hotels to feature local craft beers. The program gave individual properties a way to connect with their local markets while maintaining a recognizable brand experience. More broadly, Four Points properties have generally combined standardized accommodation and service expectations with locally adapted restaurants, bars, meeting facilities, and destination-specific design. Marriott International acquired the brand in September 2016 through its purchase of Starwood. Following the transaction, Marriott reviewed Four Points properties against its brand standards. Hotels that did not meet those requirements were expected to renovate or leave the brand, making portfolio quality control an important part of the post-acquisition integration. By June 30, 2020, Marriott operated 291 Four Points properties worldwide containing 53,054 rooms, with a further 130 hotels and 27,342 rooms in the development pipeline according to the cited reference material. These figures describe the brand at that date rather than its current scale. The portfolio includes conventional Four Points by Sheraton hotels as well as properties with distinctive local histories. Examples include the historic Arusha Hotel in Tanzania, which Four Points began managing in 2017; the 43-story Four Points by Sheraton Sheikh Zayed Road, Dubai, which opened in 2007; and the Four Points by Sheraton Havana, which opened in 2016 after the conversion of Hotel Quinta Avenida. The Havana property became the first United States-managed hotel in Cuba since 1960, but Marriott was later directed by the United States Treasury to end its management there after the suspension of the relevant operating authorization. In 2023, Marriott announced a related spinoff concept initially called Four Points Express by Sheraton. It targeted the mid-range segment in Europe, the Middle East, and Africa, with the first property opening in London in 2024. The concept was renamed Four Points Flex by Sheraton later in 2024 and had 19 locations in England, Japan, and Turkey as of December 2024. Four Points Flex extends the brand family into a more flexible, select-service-oriented format while the core Four Points brand remains associated with internationally distributed, moderate-rate, full-service hotels.

Four Points by Sheraton was created by ITT Sheraton in April 1995. The launch responded to a portfolio-labeling need: selected hotels previously identified as Sheraton Inns were given a separate brand identity under the Four Points name. The concept occupied a moderate-rate, full-service position and was intended to serve practical business and leisure needs rather than compete directly with Sheraton's higher-tier positioning. By the early 2000s, the brand had expanded to roughly 135 properties across approximately 15 countries, with the United States still accounting for most of its presence. ITT Sheraton was acquired by Starwood Hotels & Resorts in 1998. In 2000, Starwood relaunched Four Points as a premier upscale hotel chain for business and leisure travelers. This period established several recognizable elements of the brand proposition, including dependable accommodations, food and beverage facilities, meeting space, and the Best Brews initiative, which encouraged hotels to offer local craft beers. Marriott International acquired Starwood in September 2016, bringing Four Points into Marriott's global lodging portfolio. After the acquisition, Marriott evaluated individual properties against brand standards. Hotels that failed to meet those standards were required to renovate or exit the system. This approach reflected the difficulty of maintaining a consistent international brand experience across a portfolio that included conversions, older buildings, and independently owned properties managed or franchised under the brand. Four Points has also been applied to distinctive properties with strong local identities. In 2017, the brand assumed management of the Arusha Hotel in Tanzania, a property established in 1894 and described as one of East Africa's oldest hotels. In Dubai, Four Points Sheikh Zayed Road occupies a 43-story building that was originally planned as a residential development before being converted into a hotel; it opened in 2007. The Four Points Havana, created through the conversion of Hotel Quinta Avenida, opened in June 2016 during the period of improved United States-Cuba relations. Its operation was short-lived: in 2020, Marriott was instructed by the United States Treasury to discontinue management after the suspension of its authorization to operate in Cuba. The brand's portfolio has included both purpose-built hotels and conversions. In Munich, the Arabella Hochhaus, which had operated as a Sheraton for more than two decades, became Four Points by Sheraton Munich Arabellapark in 2022 because the property was expected to be demolished in 2030. Other cited properties include hotels in Brisbane, Riyadh, and San Jose, demonstrating the brand's use across city-center, business, heritage, and regional locations. As of June 30, 2020, Marriott reported 291 Four Points properties with 53,054 rooms and another 130 hotels with 27,342 rooms planned. These figures illustrate the brand's international scale at that time, although they should not be treated as current operating statistics. In September 2023, Marriott announced Four Points Express by Sheraton, a related mid-range concept aimed initially at Europe, the Middle East, and Africa. Its first hotel opened in London in 2024. Later in 2024, the concept was renamed Four Points Flex by Sheraton. By December 2024, the cited reference identified 19 Four Points Flex locations in England, Japan, and Turkey. The Flex format broadened the brand family toward a more flexible, select-service operating model while the original Four Points proposition remained centered on moderate-rate, full-service international lodging.

• 2024

  Four Points Flex launches under its new name

  [1]Four Points by Sheratonen.wikipedia.org

  Four Points Express is renamed Four Points Flex by Sheraton; the first London property had opened earlier in the year.

• 2023

  Four Points Express is announced

  [1]Four Points by Sheratonen.wikipedia.org

  Marriott announces a related mid-range spinoff concept for Europe, the Middle East, and Africa.

• 2022

  Munich Arabellapark changes to Four Points

  [1]Four Points by Sheratonen.wikipedia.org

  The Arabella Hochhaus changes from a Sheraton operation to Four Points by Sheraton Munich Arabellapark ahead of anticipated demolition in 2030.

• 2017

  Four Points assumes management of Arusha Hotel

  [1]Four Points by Sheratonen.wikipedia.org

  Four Points begins managing the historic Arusha Hotel in Tanzania, established in 1894.

• 2016

  Marriott acquires the brand

  [1]Four Points by Sheratonen.wikipedia.org

  Four Points becomes part of Marriott International through Marriott's acquisition of Starwood.

• 2013

  Starwood acquires the Riyadh Khaldia property

  [1]Four Points by Sheratonen.wikipedia.org

  The former Mena Grand Khaldia Hotel becomes part of the Four Points portfolio in Riyadh.

• 2007

  Four Points Sheikh Zayed Road Dubai opens

  [1]Four Points by Sheratonen.wikipedia.org

  The 43-story Dubai hotel opens after a planned residential project is converted into a hotel.

• 2004

  Historic Hotel Montgomery reopens as a Four Points

  [1]Four Points by Sheratonen.wikipedia.org

  The historic Hotel Montgomery in San Jose begins operating under the Four Points brand after reopening.

• 2000

  Four Points is relaunched under Starwood

  [1]Four Points by Sheratonen.wikipedia.org

  Starwood repositions the brand for business and leisure travelers and establishes the Best Brews program.

• 1998

  Starwood acquires ITT Sheraton

  [1]Four Points by Sheratonen.wikipedia.org

  The acquisition transfers Four Points into Starwood Hotels & Resorts' brand portfolio.

Showing the 10 most recent.

Reliable, practical midscale to upper-midscale lodging for business travelers, small conventions, and leisure guests, combining standardized Marriott brand expectations with locally adapted food, beverage, and destination experiences.

• Full-service hotel chain · 1995

  Four Points by Sheraton hotels

  The core Four Points offering consists of moderate-rate to upper-midscale hotels with standardized guestrooms, food and beverage outlets, meeting facilities, and services for business and leisure travelers. Properties are commonly located in cities, business districts, airports, suburban areas, and regional destinations. The model combines Marriott's brand requirements with locally adapted restaurants, bars, and design elements.

• Food and beverage program · 2000

  Best Brews

  Best Brews is a Four Points food-and-beverage program centered on offering local craft beers or other locally relevant beer selections. It gives individual hotels a way to reflect their destination while supporting a common brand idea. The program is associated with the Starwood-era relaunch of Four Points and complements hotel bars, restaurants, and social spaces.

• Select-service hotel chain · 2024

  Four Points Flex by Sheraton

  Four Points Flex by Sheraton is the renamed version of the Four Points Express concept announced in 2023. It targets the mid-range market through a more flexible operating format than the traditional full-service Four Points model. The initial geographic focus was Europe, the Middle East, and Africa, while the cited reference reported locations in England, Japan, and Turkey by December 2024.

• 2000Best Brews

  International Four Points properties

  Starwood introduced Best Brews as part of the Four Points relaunch. Participating hotels feature local craft beers, linking a consistent brand program with destination-specific food and beverage experiences.

  Outcome. Established a recognizable hospitality and beverage feature associated with the brand.

  Source

• 2023

  Develop a Four Points Express spinoffProduct launch

  Background

  Marriott sought to extend the brand family into the mid-range market with a format aimed initially at Europe, the Middle East, and Africa.

  Action taken

  Marriott announced Four Points Express by Sheraton, with the first property opening in London in 2024.

  Aftermath

  The concept was renamed Four Points Flex by Sheraton later in 2024 and expanded to locations including England, Japan, and Turkey.

  Source

• 2020

  End management of the Havana propertyOther

  Background

  The United States Treasury ordered Marriott to cease managing Four Points by Sheraton Havana after the United States suspended Marriott's authorization to operate in Cuba.

  Action taken

  Marriott was directed to end management of the hotel by August 31, 2020.

  Aftermath

  The Havana property ceased to be a Marriott-managed Four Points hotel.

  Source

• 2016

  Integrate Four Points into Marriott's portfolioM&A

  Background

  Marriott acquired Starwood, including the Four Points brand.

  Action taken

  Marriott assumed operation and oversight of the brand and evaluated properties against Marriott standards.

  Aftermath

  Properties that failed to meet standards were required to renovate or leave the brand.

  Source

• 2000

  Reposition Four Points for business and leisure travelersStrategy

  Background

  After acquiring ITT Sheraton, Starwood reviewed the brand's market role and sought a stronger upscale proposition.

  Action taken

  Starwood relaunched Four Points and added the Best Brews local-beer program.

  Aftermath

  Four Points expanded its appeal beyond former Sheraton Inns customers and developed a more distinct lifestyle and food-and-beverage identity.

  Source

• 1995

  Create a distinct brand for former Sheraton InnsStrategy

  Background

  ITT Sheraton wanted to replace the Sheraton Inns designation at selected properties with a separate identity.

  Action taken

  The company launched Four Points by Sheraton as a moderate-rate, full-service hotel brand.

  Aftermath

  The new brand developed an international portfolio focused on practical business and leisure lodging.

  Source

• 2024

  Four Points Express is renamed Four Points Flex[1]Four Points by Sheratonen.wikipedia.org

  Product generation

  The spinoff concept was renamed Four Points Flex by Sheraton; the cited reference reported 19 locations in England, Japan, and Turkey by December.

• 2023

  Marriott announces Four Points Express by Sheraton[1]Four Points by Sheratonen.wikipedia.org

  Product launch

  Marriott announced a related mid-range concept for Europe, the Middle East, and Africa.

• 2020

  Marriott ordered to stop managing Four Points Havana[1]Four Points by Sheratonen.wikipedia.org

  Regulation

  The United States Treasury directed Marriott to cease managing the Havana hotel after the Trump administration suspended Marriott's authorization to operate in Cuba.

• 2016

  Marriott acquires Four Points through Starwood transaction[1]Four Points by Sheratonen.wikipedia.org

  M&A

  Marriott obtained the Four Points brand as part of its acquisition of Starwood Hotels & Resorts.

• 2016

  Four Points by Sheraton Havana opens[1]Four Points by Sheratonen.wikipedia.org

  Product launch

  The Havana property opened after the conversion of Hotel Quinta Avenida and became the first United States-managed hotel in Cuba since 1960.

• 2000

  Starwood relaunches Four Points as an upscale hotel chain[1]Four Points by Sheratonen.wikipedia.org

  Product launch

  Following its acquisition of ITT Sheraton, Starwood repositioned Four Points for business and leisure travelers and introduced the Best Brews concept.

• 1995

  ITT Sheraton introduces Four Points by Sheraton[1]Four Points by Sheratonen.wikipedia.org

  Product launch

  ITT Sheraton launched Four Points by Sheraton to replace the Sheraton Inns designation at selected hotels.

1. 1Four Points by Sheratonen.wikipedia.org