W Miami Hotel
Product brand
UnclaimedW Miami is a luxury hotel in Miami's Brickell district, occupying a tower within the Icon Brickell mixed-use development.
Last updated August 22, 2026
Overview
W Miami is a luxury hotel located at 485 Brickell Avenue in Miami, Florida. The property occupies Tower 3 of Icon Brickell, a large waterfront mixed-use development in the Brickell neighborhood of Greater Downtown Miami. The hotel opened in 2009 under the Viceroy Miami name and was designed by Arquitectonica, a Miami-based international architecture, interior design, and urban-planning practice. Its setting combines a dense urban location with waterfront amenities and views across the Miami area. The property forms part of the wider Icon Brickell complex, which was developed on approximately 10 acres and consists of three towers. W Miami occupies a 50-story building and includes 148 rooms and suites, five commercial units, and 38 condominium-hotel units. Its accommodation and public spaces are integrated into a mixed-use residential and hospitality environment rather than operating as a standalone resort campus. The hotel changed ownership and brand identity during the 2010s. In 2011, Pebblebrook Hotel Trust acquired the Viceroy Miami for $36.5 million. In June 2016, Qatar-based hospitality investment firm Al Rayyan Tourism Investment Company, a wholly owned subsidiary of Al Faisal Holding, acquired the property for $64.5 million. Following that transaction, the hotel was rebranded from Viceroy Miami to W Miami, and management shifted from Viceroy to Starwood. The rebranding placed the property within the W Hotels portfolio and made it the third W-branded hotel in South Florida, alongside W South Beach and W Fort Lauderdale. W Miami's identity is centered on upscale accommodation, design-led public areas, food and beverage venues, and rooftop leisure facilities. The property is particularly associated with a rooftop cocktail lounge on the 50th floor, the W Living Room on the 15th floor, and a rooftop infinity pool described in reference material as Florida's largest. Restaurants, lounges, pools, and other commercial spaces complement the guestrooms and suites. The hotel has also received or been cited for hospitality recognition. Before the 2016 rebranding, Viceroy Miami was included in USA Today's 2015 "10 Best" list for hotel rooftop bars. ARTIC stated that the property had previously appeared in Condé Nast Traveler's Top Hotels in Florida selections in 2013 and 2015. Publicly available reference material provides substantial information about the property's development, ownership changes, architecture, facilities, and rebranding, but does not establish a separate corporate company behind the hotel or identify current property executives.
History
W Miami opened in 2009 as Viceroy Miami in Miami's Brickell neighborhood. The hotel was developed as part of Icon Brickell, a major mixed-use waterfront project comprising three towers on approximately 10 acres. W Miami occupies Tower 3, a 50-story building designed by Arquitectonica. The property includes 148 guestrooms and suites, five commercial units, and 38 condominium-hotel units, reflecting the integrated residential, commercial, and hospitality model of the Icon Brickell development. The hotel's architecture and interior environment were created within the broader design program for Icon Brickell. Its location in Brickell placed the property in one of Miami's principal urban business and high-end residential districts, while its waterfront setting supported a resort-style offer built around pools, lounges, food and beverage, and views of the city and bay area. In 2011, Pebblebrook Hotel Trust purchased the Viceroy Miami for $36.5 million. The property continued to operate under the Viceroy identity during the following years. Its rooftop cocktail venue gained outside attention and the hotel was included in USA Today's 2015 "10 Best" selection for hotel rooftop bars. The property was also cited by ARTIC as having appeared in Condé Nast Traveler's Top Hotels in Florida selections in 2013 and 2015. A major ownership and branding transition occurred in 2016. On June 1, Al Rayyan Tourism Investment Company, a Qatar-based hospitality investment company and wholly owned subsidiary of Al Faisal Holding, announced its acquisition of the hotel for $64.5 million. The transaction was described as ARTIC's fifth investment in the United States and its second in Miami, following the acquisition of the St. Regis Bal Harbour Resort in 2014. After the sale, the hotel was renamed W Miami and management moved from Viceroy to Starwood, the hospitality company associated with the W Hotels brand at that time. The rebranding connected the property to W Hotels' South Florida presence, making W Miami the third W hotel in the region alongside W South Beach and W Fort Lauderdale. The hotel's public identity subsequently emphasized the W brand's design and lifestyle orientation while retaining its Brickell location and existing mixed-use physical structure. The property is known for several signature spaces. These include a cocktail lounge on the 50th floor, the W Living Room on the 15th floor, and a rooftop infinity pool described in reference material as Florida's largest. Restaurants, additional lounges, pools, and commercial units support the hotel operation. Available reference material documents the property's opening, design, ownership history, rebranding, physical configuration, and selected recognition, but does not provide reliable details on current general management, operating performance, or a dedicated corporate website.
- 2016
Acquisition and conversion to W Miami
[1]ARTIC acquired the property for $64.5 million, after which it was rebranded from Viceroy Miami to W Miami and moved to Starwood management.
- 2015
Rooftop bar recognition
[1]Viceroy Miami was included in USA Today's 2015 "10 Best" selection for hotel rooftop bars. ARTIC also cited a 2015 Condé Nast Traveler Florida hotel recognition.
- 2013
Cited among Condé Nast Traveler's Florida hotel selections
[1]ARTIC later stated that the property had been recognized in Condé Nast Traveler's Top Hotels in Florida selections in 2013.
- 2011
Pebblebrook Hotel Trust acquisition
[1]Pebblebrook Hotel Trust acquired the Viceroy Miami for $36.5 million.
- 2009
Hotel opened as Viceroy Miami
[1]The property opened in Miami's Brickell district as Viceroy Miami and formed part of the Icon Brickell mixed-use development.
Products and positioning
An urban luxury hotel positioned around design, nightlife, rooftop leisure, and waterfront access in Miami's Brickell district.
Luxury accommodation · 2009
W Miami guestrooms and suites
The hotel contains 148 rooms and suites within Tower 3 of Icon Brickell. The accommodation offer combines a luxury urban hotel experience with access to the property's restaurants, lounges, pools, and rooftop facilities.
Food and beverage · 2009
Rooftop cocktail lounge
A cocktail lounge located on the building's 50th floor is one of the property's best-known public-facing features. Its elevated position and rooftop setting have contributed to the hotel's nightlife and destination-bar positioning.
Hotel lounge · 2016
W Living Room
The W Living Room on the 15th floor serves as a signature social and lounge space associated with the W Miami identity. It forms part of the hotel's design-led public-area program.
Leisure facility · 2009
Rooftop infinity pool
W Miami features a rooftop infinity pool. Reference material describes it as Florida's largest infinity pool, making it a prominent leisure amenity and part of the hotel's rooftop experience.
Brand decisions
2016
ARTIC acquired the hotelM&ABackground
The property was operating as Viceroy Miami when Al Rayyan Tourism Investment Company announced its purchase. The transaction expanded ARTIC's United States hospitality portfolio and represented its second Miami investment.
Action taken
ARTIC acquired Viceroy Miami for $64.5 million and subsequently changed the property's brand to W Miami.
Aftermath
The Viceroy identity ended, Starwood assumed management, and the property became part of the W Hotels portfolio as the third W hotel in South Florida.
Acquisition price. $64.5 million (June 2016)
2016
Rebranding from Viceroy Miami to W MiamiStrategyBackground
Following ARTIC's acquisition, the hotel required a new operating and brand identity.
Action taken
The property was converted to the W Hotels brand, with management transferred from Viceroy to Starwood.
Aftermath
The hotel joined W Hotels' South Florida network alongside W South Beach and W Fort Lauderdale.
Recent events
- 2016
ARTIC acquired Viceroy Miami and announced W rebranding[1]
M&A · Leadership change
Al Rayyan Tourism Investment Company acquired the Viceroy Miami for $64.5 million. The property was subsequently rebranded as W Miami, with Starwood taking over management from Viceroy.
- 2011
Pebblebrook Hotel Trust acquired Viceroy Miami[1]
M&A
Pebblebrook Hotel Trust acquired the Viceroy Miami property for $36.5 million.
Sources1 sources
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