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Brand Wiki/Consumer Discretionary/W Hong Kong
W

W Hong Kong

Product brand

Unclaimed

A five-star W Hotels property in West Kowloon, Hong Kong, located in the Cullinan II development above Kowloon station.

On this pageHistory↘

Last updated August 31, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Recent events
  5. 5. Related entries
  6. 6. Sources

Company facts

W Hong Kong

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Hong Kong
Founded
2008
Parent
W Hotels
Country
Hong Kong
Owner
Sun Hung Kai Properties
Group
Marriott International
On this page6
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Recent events
  5. 5. Related entries
  6. 6. Sources

Overview

W Hong Kong is a five-star hotel operating under the W Hotels brand in West Kowloon, Hong Kong. The property occupies the first 25 floors of Cullinan II, a Sun Hung Kai Properties-owned tower within the Union Square and Kowloon station area. Its location places it alongside the Elements shopping and lifestyle complex and provides access to the Airport Express network, making the hotel relevant to both international visitors and Hong Kong-based guests. The hotel began trial operations on 8 August 2008 and commenced official operations in January 2009. At launch, it was presented as a large urban lifestyle hotel with 393 guest rooms. Its facilities include a rooftop swimming pool and WooBar, amenities associated with the W Hotels concept of combining upscale accommodation with design-led social and nightlife spaces. W Hong Kong belongs to W Hotels, the lifestyle-hotel brand within Marriott International. The property is distinct from the corporate hotel brand itself: it is an individual hotel whose identity is expressed through W Hotels' design, service, food-and-beverage, and social-experience positioning. Its physical setting in Cullinan II also connects it to the wider commercial and transport ecosystem around Kowloon station, including Elements and the Airport Express connection to Hong Kong International Airport. The available reference material identifies the hotel’s room inventory, principal facilities, location, ownership context, and opening sequence, but does not provide reliable information about individual executives, financial performance, room-rate history, major campaigns, controversies, or subsequent renovations. Those fields are therefore left unreported rather than inferred.

History

W Hong Kong was developed as part of Cullinan II in the Union Square district of West Kowloon. The tower is owned by Sun Hung Kai Properties and is situated above and around the Kowloon station area, a major transport and commercial node that also connects with Elements and the Airport Express service to Hong Kong International Airport. The hotel entered trial operations on 8 August 2008. This initial operating phase preceded its formal opening in January 2009, when the property launched as a W Hotels establishment. At opening, W Hong Kong occupied the first 25 floors of Cullinan II and contained 393 guest rooms. Its scale and location positioned it as a substantial international hotel serving visitors to Hong Kong as well as the local luxury and lifestyle market. The property’s facilities reflected the W Hotels operating model, which emphasizes contemporary design, social spaces, food and beverage, and leisure programming in addition to conventional accommodation. The hotel included the rooftop swimming pool and WooBar, the latter serving as a branded bar and gathering space. These facilities helped distinguish the property from a purely business-oriented hotel by giving it a visible lifestyle and nightlife component. W Hong Kong operates within the W Hotels portfolio, which is part of Marriott International. The hotel’s property ownership and its hotel-brand affiliation are separate aspects of its structure: Sun Hung Kai Properties is identified with the Cullinan II development, while W Hotels supplies the operating and brand context. The reference material does not establish the identities of the property’s founding management team, later general managers, financial results, renovations, or major promotional initiatives. No additional historical claims are included here without supporting source material.

  • 2009

    Official operations commence

    [1]W Hong Kongen.wikipedia.org

    The property officially began operating in January 2009 as a W Hotels hotel with 393 guest rooms.

  • 2008

    Trial operations begin

    [1]W Hong Kongen.wikipedia.org

    W Hong Kong began trial operations on 8 August 2008 at Cullinan II in West Kowloon.

Products and positioning

An upscale, design-led urban lifestyle hotel combining five-star accommodation with social, dining, bar, and leisure experiences.

  • Hotel accommodation · 2009

    Guest rooms

    W Hong Kong opened with a total of 393 guest rooms. The rooms form the core accommodation offering of the five-star property, which occupies the first 25 floors of Cullinan II in West Kowloon.

  • Bar and nightlife · 2009

    WooBar

    WooBar is the hotel’s named bar and social venue. It represents the food-and-beverage and nightlife component of the W Hong Kong experience and supports the brand’s lifestyle-oriented positioning.

  • Leisure facility · 2009

    Rooftop swimming pool

    The rooftop swimming pool is a leisure facility provided by the hotel. Its elevated setting is part of the property’s amenity offer within Cullinan II.

Recent events

  • 2009

    W Hong Kong officially opens[1]W Hong Kongen.wikipedia.org

    Product launch

    The hotel began official operations in January 2009 as a W Hotels property with 393 guest rooms and facilities including WooBar and a rooftop swimming pool.

  • 2008

    W Hong Kong begins trial operations[1]W Hong Kongen.wikipedia.org

    Other

    W Hong Kong started trial operations on 8 August 2008 in Cullinan II at Kowloon station in West Kowloon.

Related entries

  • W Hotels
  • Sun Hung Kai Properties
  • Marriott International
  • AC Hotel Bella Sky Copenhagen
  • AC Hotels
  • Adolphus Hotel
  • Aloft Hotels
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  • Armenia Marriott Hotel Yerevan
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  • Autograph Collection
  • Bangkok Marriott Hotel The Surawongse
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Sources1 sources

  1. 1W Hong Kongen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/w-hong-kong · Editorial policy · How profiles are compiled