Supor

Corporate brand

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A Chinese cookware and kitchen-appliance brand owned by Groupe SEB.

Last updated October 29, 2026

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Overview

Supor, formally Zhejiang Supor Co., Ltd., is a Chinese manufacturer and consumer brand focused on cookware and small kitchen appliances. Founded in 1994 and headquartered in Hangzhou's Binjiang District, the company developed from a domestic cookware business into one of China's best-known kitchen-product manufacturers. Its portfolio includes pressure cookers, woks, other cookware, rice cookers, induction cookers, kettles, and related household kitchen appliances. Supor's early importance was closely associated with the modernization of Chinese household cooking. Pressure cookers and other metal cookware formed the core of its historical business, while the company later expanded into electrically powered products that addressed the growing demand for convenient, standardized home cooking. The brand's product range therefore spans both traditional kitchen hardware and small appliances, allowing it to participate in several adjacent consumer categories rather than relying on a single product line. The company became the first Chinese cookware manufacturer to list on a stock market. By 2006, it was described as China's largest cookware and small-appliance company. A defining ownership change followed in the same year, when Groupe SEB, the French maker of cookware and small domestic appliances, agreed to acquire Supor for 2.37 billion yuan, reported at the time as approximately US$296 million. Groupe SEB subsequently became Supor's controlling shareholder, linking the Chinese brand to a global appliance group while preserving Supor as a locally recognized consumer-facing brand. Supor primarily serves the Chinese mass and upper-mass consumer market, with products distributed through retail and other commercial channels. Its positioning combines practical household utility, accessible pricing, and the credibility associated with a major domestic manufacturer. Under Groupe SEB ownership, Supor also became part of a broader international manufacturing and brand portfolio, although the available reference material does not establish the precise geographic scope or revenue contribution of its overseas operations. Supor remains a listed Chinese company and an important Groupe SEB brand. Public reference material supplied for this entry identifies its principal categories and ownership history but does not provide enough verified information to describe current executives, detailed manufacturing sites, recent product launches, financial performance, or specific advertising campaigns without risking unsupported claims.

History

Supor was established in 1994 in Zhejiang, China, as a cookware-focused company. Its development took place during a period in which Chinese households were adopting more standardized and specialized cooking equipment. Pressure cookers, woks, and related metal cookware formed the foundation of the brand, while later expansion into rice cookers, induction cookers, kettles, and other small appliances broadened its role in the home kitchen. The company became notable not only for its product range but also for its position in China's cookware industry. By 2006, reference material characterized Supor as the largest Chinese company in the cookware and small-appliance sector. It was also the first Chinese cookware company to be listed on a stock market, giving it an unusual capital-markets profile for a domestic kitchen-products manufacturer. A major turning point came in 2006, when Groupe SEB, a French cookware and small-appliance group, agreed to acquire Supor for 2.37 billion yuan, or approximately US$296 million according to the cited reference. The transaction made Groupe SEB Supor's controlling shareholder and connected the Chinese company with a multinational owner whose portfolio also covered cookware and small domestic appliances. The supplied material identifies the acquisition as a key event in Supor's development, but does not provide sufficient verified detail about the transaction's regulatory process, subsequent shareholding changes, management appointments, or operational integration to expand those aspects reliably. Supor's business remains centered on household cooking. The brand bridges traditional cookware and powered appliances, serving consumers who may purchase individual kitchen tools as well as more convenient electric cooking equipment. Its Chinese identity and local market position remain central to the brand, while Groupe SEB ownership provides an international corporate relationship. The available sources do not establish a detailed chronology of later product generations, overseas expansion, marketing programs, controversies, or current leadership. Those areas require additional company filings or independently verified reporting before inclusion.

2006
Supor reaches a leading domestic position
[1]Suporen.wikipedia.org
Supor is described as China's largest cookware and small-appliance company and as the first Chinese cookware company to list on a stock market.
2006
Groupe SEB agrees to acquire Supor
[1]Suporen.wikipedia.org
Groupe SEB agrees to acquire Supor for 2.37 billion yuan, reported as approximately US$296 million, and becomes its controlling shareholder.
1994
Supor is founded
[1]Suporen.wikipedia.org
Supor is established in Zhejiang, China, beginning its development as a cookware and kitchen-products company.

Products and positioning

Mass-market to upper-mass-market kitchen products combining accessible cookware with practical small appliances.

Cookware
Pressure cookers
Pressure cookers are one of Supor's historically important product categories and helped establish the brand in China's household cookware market. The category represents Supor's traditional cookware heritage and its focus on practical equipment for everyday meal preparation. Specific models, technologies, and current product status are not detailed in the supplied references.
Cookware
Woks and cookware
Supor produces woks and other cookware for routine household cooking. These products extend beyond pressure cooking into the conventional cookware used for frying, sautéing, boiling, and general food preparation. The category is central to the brand's identity and supports its position as a broad kitchen-products company. The supplied sources do not identify specific materials, collections, or current model names.
Small kitchen appliances
Rice cookers
Rice cookers are part of Supor's expansion from metal cookware into electrical kitchen appliances. They address convenient household cooking and broaden the brand's participation in China's small-appliance market. The reference material confirms the category but does not provide verified launch dates, technical specifications, or detailed product-generation history.
Small kitchen appliances
Induction cookers
Induction cookers form part of Supor's electric cooking portfolio. They complement the company's cookware lines by providing a countertop or household cooking heat source and illustrate the brand's move into integrated kitchen-use solutions. Specific product families and launch chronology are not established by the supplied references.
Small kitchen appliances
Electric kettles
Electric kettles are included among Supor's small household appliances. The category extends the brand beyond meal preparation into everyday hot-water use, consistent with its broader kitchen-appliance positioning. No detailed information about models, design features, or market launches is available in the supplied source material.

Controversies

2026
AI-generated suggestive advertising controversy
Media reports said an authorized Supor personal-care-appliance flagship store published AI-generated videos depicting people intruding into bathrooms and toilets, with suggestive wording used to promote a steam-cleaning appliance. Supor stated that the videos were removed after the issue was identified and acknowledged deficiencies in authorized-store content management and review procedures.
Source
2021
Court orders Kangbach to pay Supor RMB 3 million
In a commercial-disparagement case brought by Supor, a first-instance judgment ordered Kangbach to pay RMB 3 million and to eliminate the impact through the original channels, according to the article. The court stated that when Kangbach published its allegations, no judicial ruling or administrative decision had established that Supor infringed Kangbach's patent rights. The report describes the ruling as a first-instance judgment in the case.
Source
2019
SUPOR recalled KC38BQ/KC45BQ thermos cups
Wuhan SUPOR Cookware Co. filed a recall plan covering 30,100 SUPOR KC38BQ/KC45BQ thermos cups made in the specified production periods. The recall was recorded as a controversy note concerning the SUPOR brand. The filing identifies the recalling entity, the affected product models, and the number of units within the scope of the plan. No further details on causes, remedies, or outcomes are included in the available event record.
Source
2019
SUPOR recalls 25,300 electric kettles
SUPOR filed a recall plan with China’s State Administration for Market Regulation for 25,300 SW-15T66C electric kettles manufactured from March 4 to March 6, 2019, because the kettle spout may have sharp edges. Consumers were advised to stop using affected products and contact the company for free repairs.
Source
2019
Kangbach sues Supor over honeycomb non-stick patent
Kangbach alleged that Supor’s honeycomb-series frying pans used its honeycomb non-stick patent technology and constituted serious infringement; the article reports a lawsuit over the dispute.
Source
2012
Report on manganese content in stainless steel cookware sparks material standard and safety controversy
In February 2012, a related CCTV report triggered controversy over the manganese content of Supor stainless steel cookware. The company denied violating mandatory standards and emphasized that material content, migration levels, and recommended standards should not be conflated; the media interviewed different expert opinions. This entry records both sides of the controversy and does not directly characterize the manganese content report as meaning that all products are toxic or illegal.
Source
Reported misleading blender advertising penalty
A supplied media report stated that advertising for a Supor “fully silent” blender was found to constitute misleading promotion and resulted in a reported regulatory fine of 3.48 million yuan. The underlying official decision was not supplied, so the amount and legal characterization require verification.
Source

2006
Accept Groupe SEB acquisitionM&A
Background
Supor had become a leading Chinese cookware and small-appliance company and was the first Chinese cookware company to list on a stock market.
Action taken
Groupe SEB agreed to acquire Supor for 2.37 billion yuan and became its controlling shareholder.
Aftermath
The transaction placed Supor within Groupe SEB's international cookware and small-appliance group while retaining Supor as a distinct Chinese brand.
Acquisition consideration. 2.37 billion yuan (2006)
Source

Recent events

Unconfirmed
Court orders Kangbach to pay Supor RMB 3 million[13]Court orders Kangbach to pay Supor RMB 3 millionhznews.hangzhou.com.cn
Reported: 2021-01-07
The article reports that a first-instance judgment in Supor's commercial-disparagement case ordered Kangbach to pay RMB 3 million and eliminate the impact through the original channels. The court said no judicial ruling or administrative decision had established Supor's patent infringement when Kangbach published its allegations.
2020-04-28
Supor reports first-quarter 2020 results[16]苏泊尔公布2020年一季度业绩sc.stock.cnfol.com
Supor reported first-quarter 2020 revenue of 3.581 billion yuan, down 34.57% year over year, and adjusted net profit of 293 million yuan, down 41.21%. The company said the COVID-19 pandemic had a temporary but significant impact on first-quarter sales and profit.
2019-12-24
SUPOR recalled KC38BQ/KC45BQ thermos cups[12]SUPOR recalled KC38BQ/KC45BQ thermos cupsfinance.sina.com.cn
Reported: 2019-12-24
Wuhan SUPOR Cookware Co. filed a recall plan covering 30,100 SUPOR KC38BQ/KC45BQ thermos cups made in the specified production periods.
2019-12-23
SUPOR recalls 25,300 electric kettles[14]SUPOR recalls 25,300 electric kettlesfinance.sina.com.cn
Reported: 2019-12-23
SUPOR filed a recall plan with China’s State Administration for Market Regulation for 25,300 SW-15T66C electric kettles manufactured from March 4 to March 6, 2019, because the kettle spout may have sharp edges. Consumers were advised to stop using affected products and contact the company for free repairs.
Unconfirmed
Kangbach sues Supor over honeycomb non-stick patent[15]Kangbach sues Supor over honeycomb non-stick patentnews.cnfol.com
Kangbach alleged that Supor’s honeycomb-series frying pans used its honeycomb non-stick patent technology and constituted serious infringement; the article reports a lawsuit over the dispute.
Unconfirmed
Supor director resigns[17]苏泊尔董事辞职finance.sina.com.cn
Reported: 2019-10-09
Supor director Vincent LEONARD resigned from the company's sixth board and its audit committee for personal reasons; he no longer holds any position at the company.

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