Maharaja Whiteline
Maharaja Whiteline is an Indian small domestic appliance brand, part of Groupe SEB, offering kitchen appliances, home comfort and garment care products.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Maharaja Whiteline is an Indian small domestic appliance brand founded in 1976, now part of Groupe SEB. It offers a wide range of products across kitchen appliances, home comfort and garment care, and is described as the 2nd most known small appliances brand in India with 76% awareness. The brand operates with a pan-India presence and an in-house manufacturing facility at Baddi, Himachal Pradesh.
History
Maharaja Whiteline was founded in 1976 and has been a leader in innovation since its inception. The brand introduced the first "1,2,3... Maharaja Mixie", a unique solution for full meal preparation with 3 jars for liquidizing, dry and wet grinding, and chutney. It is now part of Groupe SEB, a worldwide manufacturer of small domestic equipment founded in 1857 and based in Lyon, France. Groupe SEB India, which includes Maharaja Whiteline, has a pan-India presence with 17 branch offices, 500 distributors, and 40,000 dealers, and operates an in-house manufacturing facility at Baddi, Himachal Pradesh.
Products and positioning
Create well thought-out solutions that make life easier, with beautiful and tasty results!
Mixer Grinder
Juicer Mixer Grinder
Wet Grinder
Food Processor
Hand Blender
Juice Extractor
Induction Cooktop
Oven Toaster Griller (OTG)
Gas Cooktop
Breakfast Chopper
Air Fryer
Air Cooler
Water Heater
Room Heater
Steam Iron
Dry Iron
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/maharaja-whiteline · Editorial policy · How profiles are compiled