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Maharaja Whiteline

Maharaja Whiteline is an Indian small domestic appliance brand, part of Groupe SEB, offering kitchen appliances, home comfort and garment care products.

Last updated September 15, 2026

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Overview

Maharaja Whiteline is an Indian small domestic appliance brand founded in 1976, now part of Groupe SEB. It offers a wide range of products across kitchen appliances, home comfort and garment care, and is described as the 2nd most known small appliances brand in India with 76% awareness. The brand operates with a pan-India presence and an in-house manufacturing facility at Baddi, Himachal Pradesh.

History

Maharaja Whiteline was founded in 1976 and has been a leader in innovation since its inception. The brand introduced the first "1,2,3... Maharaja Mixie", a unique solution for full meal preparation with 3 jars for liquidizing, dry and wet grinding, and chutney. It is now part of Groupe SEB, a worldwide manufacturer of small domestic equipment founded in 1857 and based in Lyon, France. Groupe SEB India, which includes Maharaja Whiteline, has a pan-India presence with 17 branch offices, 500 distributors, and 40,000 dealers, and operates an in-house manufacturing facility at Baddi, Himachal Pradesh.

Products and positioning

Create well thought-out solutions that make life easier, with beautiful and tasty results!

  • Mixer Grinder

  • Juicer Mixer Grinder

  • Wet Grinder

  • Food Processor

  • Hand Blender

  • Juice Extractor

  • Induction Cooktop

  • Oven Toaster Griller (OTG)

  • Gas Cooktop

  • Breakfast Chopper

  • Air Fryer

  • Air Cooler

  • Water Heater

  • Room Heater

  • Steam Iron

  • Dry Iron

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