OBH Nordica

OBH Nordica is a Nordic consumer-products company and brand with origins in Sweden and Denmark. The company says it was formed in 2002 when Swedish Nordica and Danish OBH came together. Nordica had been founded in 1959; the supplied company material does not identify individual founders of either business. The brand’s stated ambition is to combine innovation, practical solutions and stylish design at an affordable price, with the aim of making everyday life easier for Nordic consumers. Its products are presented as serving household routines and personal styling. The available product references include hair dryers, stylers and straighteners, as well as the Magic Style Brush and Volumaster PRO. The homepage also features recipes and describes collections for consumers in four Nordic markets, but the supplied evidence does not provide a complete product catalogue. OBH Nordica has national companies in Sweden, Denmark, Norway and Finland and also operates in China. Its stated head office is in Sundbyberg, outside Stockholm, Sweden. The company says it has been part of Groupe SEB since 2015. Groupe SEB is described on the brand’s site as a household-products group headquartered in France. OBH Nordica remains an active brand whose website directs visitors to country-specific Nordic collections and current news.

OBH Nordica traces its origins to two Nordic businesses: Swedish Nordica and Danish OBH. According to the company’s account, Nordica was founded in 1959. In 2002, Nordica and OBH merged to form OBH Nordica. The supplied material does not give the founding date of Danish OBH, name individual founders, or provide a detailed account of the merger beyond this description. The company presents its identity around designing a good life through products that combine innovation, smart solutions and stylish design at an affordable price. Its stated purpose is to make everyday life easier for Nordic consumers, with products intended to support household routines and personal styling. The available evidence mentions hair dryers, stylers and straighteners, and specifically highlights Magic Style Brush and Volumaster PRO. It does not establish when these individual products first launched. OBH Nordica’s company structure and markets expanded beyond its Swedish and Danish origins. The company says it has national companies in Sweden, Denmark, Norway and Finland and also operates in China. It identifies its head office as being in Sundbyberg, outside Stockholm, Sweden. The website presents country-specific destinations for all four Nordic markets, alongside recipes and product collections. In 2015, OBH Nordica became part of Groupe SEB, a household-products group headquartered in France. The available company page describes Groupe SEB as a large international group, but this dossier does not extend those group-level attributes to OBH Nordica itself. OBH Nordica’s website continues to present the brand and country collections, and its homepage promotes current styling products. No further dated corporate milestones or leadership changes are established by the supplied evidence.

• 2015

  OBH Nordica becomes part of Groupe SEB

• 2002

  Swedish Nordica and Danish OBH merge

• 1959

  Nordica founded

Designed, practical and innovative products at an affordable price, intended to make everyday life easier for Nordic consumers.

• Hair dryers, stylers and straighteners

  Personal styling product categories identified in the supplied product evidence.

• Magic Style Brush

  A styling product featured on the homepage, which describes an upgraded version.

• Volumaster PRO

  A styling product promoted on the homepage alongside Magic Style Brush.

• 2015

  Joined Groupe SEBOther

1. 1OBH Nordica | OBH Nordicaobhnordica.com
2. 2About OBH Nordica | OBH Nordicaobhnordica.com