Simply Beverages

Simply Beverages, also known as the Simply Orange Juice Company, is an American refrigerated beverage brand operated by The Coca-Cola Company. The business began on July 29, 2001, when Minute Maid introduced the Simply Orange line in the Northeastern United States. Its initial range comprised Original, Original with Calcium, and Grove Made orange juices. The brand was designed around refrigerated, not-from-concentrate juice and a visual identity built around clear plastic bottles, green closures, and prominent green labeling. After its initial launch, Simply expanded rapidly. Distribution reached the Southeastern United States by 2003 and then broadened nationally. The brand also entered Canada, where the product was initially marketed as Minute Maid Simply Orange before adopting the Simply Orange name in 2006. Its portfolio moved beyond orange juice with the introduction of Simply Lemonade and Simply Limeade in 2006, followed by grapefruit and apple products in 2007. Subsequent extensions included blended orange beverages, raspberry and mango lemonades, cranberry cocktail, fruit punches, tropical and mixed-berry drinks, peach, watermelon, and other fruit-based products. The brand's core product proposition is refrigerated fruit refreshment with a taste and appearance positioned as closer to juice made from whole fruit than conventional concentrate-based products. Simply Orange is a significant purchaser of Florida oranges, while the company also sources orange juice from Brazil and Mexico. It uses computer-modeled blending to combine juice from different origins and maintain a consistent flavor profile across seasons. This sourcing and blending model supports year-round availability but also means that the brand's supply chain is international despite its strong association with Florida citrus. Simply has continued to broaden its definition of the beverage category. Reduced-calorie and lower-sugar products appeared under Simply Light in 2018. Smoothies and plant-based beverages such as Simply Almond and Simply Oat were later introduced, although the smoothie and plant-based lines described in the reference material were subsequently discontinued. The company also entered alcohol-adjacent beverage extensions with Simply Spiked Lemonade in 2022, followed by additional spiked flavors. In 2025, Simply introduced Simply Pop, a shelf-stable range of fruit-flavored prebiotic sodas, extending the brand beyond refrigerated juice. Packaging and pricing decisions have been important to the brand's recent development. In 2018, the standard bottle size was reduced from 59 fluid ounces to 52 fluid ounces. The reference material also reports further size reductions across parts of the portfolio in 2025, alongside product discontinuations and new launches. These changes reflect the practical pressures facing packaged beverages, including production costs, retail pricing, and changing consumer demand. Simply's advertising has also contributed to its identity. Donald Sutherland provided the voice for Simply commercials from 2001 through 2022, after which Eugene Cordero became the voice associated with the brand's advertising. The brand remains part of Coca-Cola's broader non-alcoholic beverage portfolio and competes in refrigerated juices, lemonades, fruit drinks, functional beverages, and newer ready-to-drink categories.

Simply Beverages traces its origin to Minute Maid's launch of Simply Orange on July 29, 2001. The first products were introduced in the Northeastern United States as Original, Original with Calcium, and Grove Made. The range emphasized refrigerated, not-from-concentrate orange juice and was packaged in clear plastic bottles with green closures and green label elements. This packaging became a major part of the brand's shelf identity. The business expanded into the Southeastern United States by 2003 and achieved national distribution soon afterward. Canada became an early international market; the product was initially sold there as Minute Maid Simply Orange and was renamed Simply Orange in 2006. The expansion established the brand as a Coca-Cola-controlled beverage platform rather than a single orange-juice product. Portfolio diversification began in 2006 with Simply Lemonade and Simply Limeade. Simply Grapefruit and Simply Apple followed in 2007, while Simply Orange with Mango and Simply Orange with Pineapple were added in 2008. The brand subsequently introduced Simply Lemonade with Raspberry, Simply Cranberry Cocktail, Simply Lemonade with Mango, and a succession of fruit punch, tropical, mixed-berry, peach, strawberry, and watermelon products. These extensions allowed Simply to compete across juice, juice drinks, and lemonade occasions rather than relying exclusively on orange juice. Simply's orange juice supply chain combines domestic and international sourcing. The company is a major buyer of Florida oranges, but it also imports orange juice from Brazil and Mexico. Computer-modeled blending is used to combine supplies and support a consistent taste throughout the year. This model reflects the seasonal nature of citrus agriculture and the need for large-scale beverage distribution. The brand made several format and nutrition changes in the late 2010s. In 2018, the standard bottle size was reduced from 59 fluid ounces to 52 fluid ounces, and Simply Light was introduced with fewer calories and less sugar. Simply Watermelon and Simply Smoothies were added in 2019. Simply Almond arrived in 2020, followed by Simply Oat in 2021; the reference material states that the smoothie and plant-based beverage extensions were later discontinued. A major strategic extension arrived in June 2022 with Simply Spiked Lemonade. Additional alcoholic variants followed, including Simply Spiked Peach and later tropical, limeade, and cranberry offerings. In 2023 the portfolio also included Simply Mixology, Simply Pineapple, and Simply Grape. In 2024, Simply Strawberry and Simply Mango were introduced alongside Simply Spiked Limeade and a limited-time Simply Spiked Cranberry, while Simply Mixed Berry was discontinued. The reference material reports further changes in 2025. Simply Spiked Tropical and Simply Spiked Bold were introduced, Simply Pop entered the shelf-stable prebiotic soda category, and Simply Mixology and Simply Spiked Peach were discontinued. It also reports reductions in package sizes across portions of the portfolio. These moves indicate an effort to manage production economics while extending the brand into functional soda and alcoholic ready-to-drink beverages. Advertising has been a long-running part of Simply's identity. Donald Sutherland voiced Simply commercials from 2001 until 2022. Eugene Cordero became the advertising voice from 2022 onward. In January 2023, a consumer class-action lawsuit alleged that Simply Tropical was marketed as all-natural without adequate disclosure of PFAS content. The allegation became the principal controversy associated with the brand in the supplied reference material.

• 2025

  Simply Pop enters prebiotic soda

  [1]Simply Beveragesen.wikipedia.org

  Simply launched Simply Pop and continued to extend Simply Spiked with new flavors.

• 2023

  Portfolio extensions continue

  [1]Simply Beveragesen.wikipedia.org

  Simply added Simply Mixology, Simply Pineapple, Simply Grape, and Simply Spiked Peach according to the supplied reference.

• 2022

  Simply Spiked launches

  [1]Simply Beveragesen.wikipedia.org

  Simply introduced Simply Spiked Lemonade, entering the alcoholic ready-to-drink beverage segment.

• 2018

  Bottle size and nutrition portfolio change

  [1]Simply Beveragesen.wikipedia.org

  The standard bottle size was reduced from 59 fluid ounces to 52 fluid ounces, and Simply Light was introduced.

• 2007

  Grapefruit and apple products introduced

  [1]Simply Beveragesen.wikipedia.org

  The company announced Simply Grapefruit and Simply Apple, broadening the fruit-juice portfolio.

• 2006

  Lemonade and limeade added

  [1]Simply Beveragesen.wikipedia.org

  Simply expanded beyond orange juice with Simply Lemonade and Simply Limeade.

• 2003

  Distribution expands nationally

  [1]Simply Beveragesen.wikipedia.org

  The brand expanded into the Southeastern United States and reached national distribution.

• 2001

  Minute Maid launches Simply Orange

  [1]Simply Beveragesen.wikipedia.org

  Minute Maid founded the business and launched three Simply Orange varieties in the Northeastern United States.

Refrigerated, fruit-forward beverages positioned around straightforward ingredients, fresh-tasting flavor, and the visual appeal of clear packaging. The portfolio spans mainstream juice, lemonade, reduced-calorie drinks, alcoholic extensions, and newer functional soda formats.

• Not-from-concentrate orange juice · 2001

  Simply Orange

  The founding and flagship Simply line consists of refrigerated orange juices, including original and calcium-fortified variants. The juice is associated with clear plastic bottles, green closures, and a broad portfolio of orange blends and flavor combinations. Orange juice is sourced from Florida and other origins, including Brazil and Mexico, with modeled blending used to support a consistent taste across the year.

• Lemonade · 2006

  Simply Lemonade

  Introduced as one of the brand's first major extensions beyond orange juice, Simply Lemonade is a refrigerated lemonade line. It has been offered in several flavored forms, including raspberry, mango, and strawberry variants, and helped establish Simply as a broader fruit-refreshment brand rather than a single-juice label.

• Limeade · 2006

  Simply Limeade

  Simply Limeade extends the brand's lemonade proposition into a lime-based refrigerated drink. The range reflects Simply's strategy of using familiar fruit flavors in a format positioned for refreshment and at-home consumption. A cherry variant was reported in the supplied reference material.

• Fruit beverages · 2007

  Simply Fruit Juices and Juice Drinks

  The wider portfolio has included Simply Grapefruit, Simply Apple, Simply Cranberry Cocktail, Simply Peach, Simply Watermelon, Simply Pineapple, Simply Grape, Simply Mango, Simply Strawberry, fruit punch, tropical, and mixed-berry products. Availability varies by product and period, with some variants discontinued after limited runs or portfolio changes.

• Reduced-calorie fruit beverages · 2018

  Simply Light

  Simply Light was introduced as a lower-calorie, lower-sugar extension of the Simply beverage range.

• Alcoholic ready-to-drink beverages · 2022

  Simply Spiked

  Simply Spiked is the brand's alcoholic extension, beginning with Simply Spiked Lemonade in 2022. The range later included peach, limeade, tropical, bold, and limited-time cranberry variants. Some products, including Simply Spiked Peach, were reported as discontinued in 2025.

• Prebiotic soda · 2025

  Simply Pop

  Simply Pop is a shelf-stable line of fruit-flavored prebiotic sodas launched in 2025. It represents an expansion into functional and better-for-you-positioned carbonated refreshments outside the brand's traditional refrigerated juice format.

• 2023

  PFAS allegations concerning Simply Tropical

  A consumer class-action lawsuit filed in January 2023 alleged that Simply Tropical was promoted as all-natural while allegedly failing to disclose high levels of PFAS. The supplied material identifies the matter as an allegation and does not establish a final court outcome.

  Source

Read more

• 2025

  Launch Simply PopProduct launch

  Background

  Consumer interest in functional beverages and prebiotic soda created an opportunity beyond refrigerated juice.

  Action taken

  Simply introduced Simply Pop, a shelf-stable fruit-flavored prebiotic soda line.

  Aftermath

  The launch broadened Simply's category presence into functional carbonated beverages.

  Source

• 2022

  Enter alcoholic ready-to-drink beveragesProduct launch

  Background

  The Simply brand had established recognition in juice and lemonade and sought additional beverage occasions.

  Action taken

  Simply launched Simply Spiked Lemonade.

  Aftermath

  The brand subsequently developed a broader Simply Spiked range with multiple flavors.

  Source

• 2018

  Reduce standard bottle sizeStrategy

  Background

  The brand faced production-cost and packaged-beverage margin pressures.

  Action taken

  The standard bottle size was changed from 59 fluid ounces to 52 fluid ounces.

  Aftermath

  The change reduced the volume sold in the standard package while preserving the established bottle format.

  Source

1. 1Simply Beveragesen.wikipedia.org