Coca-Cola Black Cherry Vanilla
Product brand
UnclaimedA discontinued Coca-Cola flavor that combined black cherry and vanilla, introduced in the United States in 2006.
Last updated August 24, 2026
Overview
Coca-Cola Black Cherry Vanilla was a short-lived Coca-Cola flavor introduced by The Coca-Cola Company in the United States in January 2006. It combined the company's cola base with black-cherry and vanilla flavor notes, positioning the drink within the broader wave of flavored colas that Coca-Cola developed during the 2000s. A diet counterpart, Diet Coke Black Cherry Vanilla, was released alongside it and was marketed within the Diet Coke family. The launch formed part of a wider reshaping of Coca-Cola's North American flavored-cola lineup. At the time, Coca-Cola was phasing out Vanilla Coke and its diet version in the region, while Cherry Coke was being renamed Coca-Cola Cherry. Black Cherry Vanilla therefore occupied a hybrid position: it retained the familiar Coca-Cola identity but added two flavor cues associated with earlier or neighboring products in the portfolio. The standard product was sold in several mainstream package formats, including 20-ounce bottles, 2-liter bottles, and 12-pack cans. The diet version used a combination of aspartame and acesulfame potassium as sweeteners. These formats indicate that the product was distributed through ordinary Coca-Cola retail channels rather than being limited to a specialist or food-service release. Sales performance was comparatively weak. During the first six months after launch, Black Cherry Vanilla Coke represented approximately 4 percent of purchases from Coca-Cola and its variants in the reported comparison, while Diet Black Cherry Vanilla Coke represented about 3 percent. The same comparison showed stronger results for several other Coca-Cola offerings, including Coca-Cola with Lime and its diet version, caffeine-free colas, Cherry Coke products, and Diet Coke. The figures suggest that the flavor combination did not achieve the same level of consumer uptake as some competing variants in Coca-Cola's own portfolio. The original product was discontinued after low sales. Coca-Cola Vanilla returned to the United States in summer 2007, replacing the need for Black Cherry Vanilla as a vehicle for the vanilla flavor in the company's North American lineup. The discontinuation left the product as a brief experiment in flavor extensions rather than a continuing standalone brand. A related Coca-Cola Cherry Vanilla flavor later appeared through Coca-Cola Freestyle fountain machines. That product was subsequently made available in cans and bottles in February 2020, but it was a later product and should not be treated as a continuation of the discontinued Black Cherry Vanilla formulation. Coca-Cola Black Cherry Vanilla is therefore best understood as a defunct, United States-focused product brand from the mid-2000s, notable for combining two established flavor directions during a period of active experimentation in the Coca-Cola portfolio.
History
Coca-Cola Black Cherry Vanilla emerged in January 2006 as a United States product from The Coca-Cola Company. It was introduced in both regular and diet forms, with the diet product carrying the name Diet Coke Black Cherry Vanilla and being presented as part of the Diet Coke family. The flavor profile combined black cherry with vanilla in a Coca-Cola base, extending the company's established practice of using fruit and dessert-inspired flavor cues to create limited or experimental cola variants. Its introduction coincided with significant changes to Coca-Cola's North American flavored-cola range. Vanilla Coke and its diet counterpart were being phased out, while Cherry Coke was renamed Coca-Cola Cherry. Black Cherry Vanilla consequently served as a new mixed-flavor proposition during a period when Coca-Cola was reorganizing how its flavored products were named and positioned. The product was distributed in standard retail formats, including 20-ounce bottles, 2-liter bottles, and 12-pack cans. Diet Coke Black Cherry Vanilla used aspartame and acesulfame potassium in combination as its sweetening system. The product's early sales were not strong compared with several other Coca-Cola offerings. In the first six months of sales, Black Cherry Vanilla Coke accounted for approximately 4 percent of purchases from Coca-Cola and its variants in the cited comparison, while Diet Black Cherry Vanilla Coke accounted for approximately 3 percent. Coca-Cola with Lime and Diet Coke with Lime performed better in that comparison, as did other categories including caffeine-free colas, Cherry Coke products, and Diet Coke. These results provided little evidence that Black Cherry Vanilla had achieved broad consumer acceptance. The company discontinued the product after its weak sales performance. Coca-Cola Vanilla returned to the United States in summer 2007, restoring a dedicated vanilla cola option while Black Cherry Vanilla disappeared from the regular retail lineup. No continuing standalone Black Cherry Vanilla product is documented in the supplied reference material. The flavor idea later appeared in a related form through Coca-Cola Freestyle fountain systems. Coca-Cola Cherry Vanilla was subsequently released in cans and bottles in February 2020. Although the later product shared cherry-and-vanilla flavor associations, it represented a separate later formulation and launch rather than a documented revival of Coca-Cola Black Cherry Vanilla. The original product is therefore a discontinued mid-2000s Coca-Cola flavor experiment with a short United States market life.
- 2020
Related Cherry Vanilla bottled and canned release
[1]A later Coca-Cola Cherry Vanilla variant associated with Coca-Cola Freestyle was released in cans and bottles in February.
- 2007
Discontinuation and return of Coca-Cola Vanilla
[1]The Black Cherry Vanilla products were discontinued after low sales, and Coca-Cola Vanilla returned to the United States in summer 2007.
- 2006
United States launch
[1]Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were introduced in the United States in January.
- 2006
Initial sales comparison
[1]During the first six months of sales, the regular product represented about 4 percent and the diet version about 3 percent of purchases from Coca-Cola and its variants in the reported comparison.
Products and positioning
A flavored Coca-Cola extension combining black-cherry and vanilla notes, offered as both a conventional and reduced-calorie cola in the United States.
Flavored cola · 2006
Coca-Cola Black Cherry Vanilla
The standard version combined Coca-Cola's cola base with black-cherry and vanilla flavoring. It was introduced in the United States in January 2006 and sold in 20-ounce bottles, 2-liter bottles, and 12-pack cans. The product was discontinued after low sales.
Diet flavored cola · 2006
Diet Coke Black Cherry Vanilla
The diet counterpart was marketed as part of the Diet Coke family and used a blend of aspartame and acesulfame potassium for sweetening. It launched alongside the regular Black Cherry Vanilla product in the United States in 2006 and was later discontinued.
Brand decisions
2007
Discontinue Black Cherry Vanilla and restore Coca-Cola VanillaStrategyBackground
Sales of Black Cherry Vanilla were low, while the company continued to maintain a vanilla cola proposition for the United States.
Action taken
Coca-Cola discontinued Black Cherry Vanilla and brought Coca-Cola Vanilla back to the United States during summer 2007.
Aftermath
Black Cherry Vanilla ceased to be a regular retail product. A later Cherry Vanilla product appeared in a separate launch through Coca-Cola Freestyle and then in packaged formats.
2006
Launch a black-cherry-and-vanilla cola extensionProduct launchBackground
The launch took place while Coca-Cola was phasing out Vanilla Coke and its diet counterpart in North America and renaming Cherry Coke as Coca-Cola Cherry.
Action taken
The Coca-Cola Company introduced regular and diet Black Cherry Vanilla products in the United States, using standard retail packages for the regular version and positioning the diet version within the Diet Coke family.
Aftermath
The products recorded comparatively low sales in their first six months and did not become permanent members of the North American lineup.
Recent events
- 2020
Related Coca-Cola Cherry Vanilla product reaches cans and bottles[1]
Product launch
A later Coca-Cola Cherry Vanilla variant, originating in Coca-Cola Freestyle fountains, was released in cans and bottles in February 2020. It was related in flavor concept but was not the same product as Black Cherry Vanilla.
- 2007
Black Cherry Vanilla products discontinued after weak sales[1]
Other
The Black Cherry Vanilla products were discontinued after low sales, while Coca-Cola Vanilla returned to the United States during summer 2007.
- 2006
Coca-Cola launches Black Cherry Vanilla and Diet Coke Black Cherry Vanilla[1]
Product launch
The Coca-Cola Company introduced the regular and diet versions of Black Cherry Vanilla in the United States in January 2006 as part of its flavored-cola portfolio.
Sources1 sources
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