Coca-Cola Raspberry
Product brand
UnclaimedA raspberry-flavored Coca-Cola variant released in several markets as regular, diet, and zero-sugar formulations.
Last updated August 22, 2026
Overview
Coca-Cola Raspberry is a raspberry-flavored extension of Coca-Cola produced by The Coca-Cola Company and its bottling partners. It has not operated as a single, continuously available global product. Instead, the name has been used for market-specific launches, seasonal reintroductions, fountain-service flavor options, and related formulations such as Diet Coke Raspberry and Coca-Cola Zero Sugar Raspberry. The first documented retail launch came in New Zealand. Coca-Cola Amatil announced the product on 20 April 2005 for release on 1 June of that year. It was positioned as a limited-time flavor and became the third Coca-Cola flavor introduced in New Zealand after Cherry Coke and Vanilla Coke. The original retail run lasted through the end of 2005, after which the product was released in Fiji during the following year. A diet counterpart, Diet Coke Raspberry, was sold in New Zealand at the same time as the regular version. The raspberry flavor was later made available in the United States through Coca-Cola Freestyle, a self-service fountain platform introduced by Coca-Cola. In this setting, raspberry was offered as a selectable flavor option rather than necessarily as a separately packaged national retail product. The Freestyle version used flavor syrup added to standard Coca-Cola, reflecting the platform's customization model. Coca-Cola Raspberry returned to New Zealand for the 2017–2018 summer season after Coca-Cola Amatil announced the relaunch on 26 October 2017. The returning formula differed from the 2005 product. It used sucralose and acesulfame potassium to reduce sugar content by 25 percent compared with standard Coca-Cola. The same formulation was also introduced in Australia and remained available there until 2019, according to the referenced account. A related product, Coca-Cola California Raspberry, appeared in the United States in 2018 as a naturally flavored, home-produced product sweetened with cane sugar. The zero-sugar expression followed a separate European and international rollout. Coca-Cola Zero Sugar Raspberry first launched in Finland and Norway in August 2018. It expanded to the United Kingdom and Denmark in January 2019, where the Danish market name was Coca-Cola Hindbær. Sweden received the product in January 2020, and the variant subsequently appeared in the Netherlands in April 2021, as well as Belgium, Taiwan, and Australia in March 2023. The product family illustrates Coca-Cola's approach to flavor innovation: use a recognizable core cola identity, adapt the formula and sweetener system to local market requirements, and distribute the flavor through different channels. Availability, packaging, naming, and formulation have varied by market and by product version. Because the referenced material documents launches and availability periods rather than a single current worldwide status, the present status of Coca-Cola Raspberry as a unified product is uncertain.
History
Coca-Cola Raspberry emerged as a market-specific flavor extension rather than as a permanently standardized global Coca-Cola product. Its first documented retail introduction occurred in New Zealand in 2005. Coca-Cola Amatil announced the product on 20 April 2005, with sales scheduled to begin on 1 June. The release was limited in duration and remained available until the end of that year. It followed Cherry Coke and Vanilla Coke as the third Coca-Cola flavor introduced in New Zealand. Fiji received the product the following year. A Diet Coke Raspberry version was sold alongside the regular product in New Zealand during the 2005 launch period. The raspberry flavor was also incorporated into Coca-Cola Freestyle in the United States in 2009. Freestyle allowed consumers to select flavor combinations at dispensing machines, so the raspberry expression functioned as a flavor option added to regular Coca-Cola through syrup rather than necessarily as a conventional, separately distributed packaged beverage. This channel helped Coca-Cola offer the flavor without requiring a uniform nationwide retail launch. After the original New Zealand release, Coca-Cola Raspberry returned to that market for the 2017–2018 summer season. Coca-Cola Amatil announced the relaunch on 26 October 2017. The newer product did not use the same formula as the 2005 version. It contained sucralose and acesulfame potassium and was described as having 25 percent less sugar than standard Coca-Cola. The formulation was also brought to Australia, where it remained available through 2019. In the United States, a related product called Coca-Cola California Raspberry appeared in 2018. That product was described as a natural, home-produced variant sweetened with cane sugar, making it distinct from the lower-sugar Coca-Cola Raspberry formulation used in New Zealand and Australia. A separate zero-sugar product family developed in Europe and other markets. Coca-Cola Zero Sugar Raspberry first appeared in Finland and Norway in August 2018. It expanded to Great Britain and Denmark in January 2019; the Danish market used the name Coca-Cola Hindbær. Sweden received the drink in January 2020, followed by the Netherlands in April 2021. Later documented markets included Belgium, Taiwan, and Australia, where the variant launched in March 2023. Across these releases, the raspberry name has covered several related but not identical products. Differences include the base beverage, sweetener system, sugar level, packaging channel, local branding, and availability period. The history therefore reflects Coca-Cola's use of regional and seasonal flavor programs rather than a single uninterrupted product lifecycle. The referenced material does not establish one current worldwide retail status for the family.
- 2023
Australian zero-sugar launch
[1]The zero-sugar raspberry variant launched in Australia in March.
- 2021
Netherlands launch
[1]Coca-Cola Zero Sugar Raspberry expanded to the Netherlands in April.
- 2018
Zero-sugar variant launches in Finland and Norway
[1]Coca-Cola Zero Sugar Raspberry was first released in Finland and Norway in August.
- 2017
New Zealand seasonal relaunch announced
[1]Coca-Cola Amatil announced a return for the 2017–2018 New Zealand summer season.
- 2009
Coca-Cola Freestyle availability
[1]Raspberry became a selectable Coca-Cola Freestyle flavor option in the United States.
- 2006
Fiji release
[1]The raspberry flavor was released in Fiji after its initial New Zealand run.
- 2005
First New Zealand launch
[1]Coca-Cola Amatil announced Coca-Cola Raspberry for a limited New Zealand release beginning 1 June.
- 2005
Diet formulation introduced
[1]Diet Coke Raspberry was sold in New Zealand during the same period as the original regular version.
Products and positioning
A fruit-flavored extension of Coca-Cola used for limited-time, seasonal, fountain, and market-specific launches. Its positioning combines the familiar Coca-Cola cola profile with raspberry flavor, with some later formulations emphasizing reduced sugar or zero sugar.
Flavored cola · 2005
Coca-Cola Raspberry
The regular raspberry-flavored Coca-Cola expression. It was first sold as a limited-time product in New Zealand in 2005, later released in Fiji, offered through Coca-Cola Freestyle in the United States, and relaunched in New Zealand and Australia for a later seasonal program. The 2017–2018 formulation used sucralose and acesulfame potassium and contained 25 percent less sugar than standard Coca-Cola.
Diet flavored cola · 2005
Diet Coke Raspberry
A diet raspberry-flavored counterpart sold in New Zealand alongside the original Coca-Cola Raspberry launch in 2005. The referenced material identifies the product and its launch timing but does not establish a broader or continuing international retail presence.
Zero-sugar flavored cola · 2018
Coca-Cola Zero Sugar Raspberry
A zero-sugar raspberry-flavored Coca-Cola variant first released in Finland and Norway in August 2018. It subsequently appeared in Great Britain, Denmark, Sweden, the Netherlands, Belgium, Taiwan, and Australia. Denmark marketed the flavor under the local name Coca-Cola Hindbær.
Naturally flavored cola · 2018
Coca-Cola California Raspberry
A related United States variant introduced in 2018. It was described as a natural, home-produced product sweetened with cane sugar, distinguishing it from the reduced-sugar Coca-Cola Raspberry formulation used in New Zealand and Australia.
Brand decisions
2018
International rollout of Coca-Cola Zero Sugar RaspberryProduct launchBackground
Coca-Cola used a zero-sugar raspberry variant to extend the flavor family beyond the earlier regular and diet releases.
Action taken
The product launched in Finland and Norway in August 2018 and later expanded to additional European and international markets.
Aftermath
The documented rollout continued through launches in Great Britain, Denmark, Sweden, the Netherlands, Belgium, Taiwan, and Australia.
2017
Adoption of a reduced-sugar raspberry formulationGeneration changeBackground
The raspberry product returned to New Zealand for the 2017–2018 summer season after the original 2005 limited release.
Action taken
The new formula used sucralose and acesulfame potassium and was described as containing 25 percent less sugar than standard Coca-Cola. It was also introduced in Australia.
Aftermath
The Australian version remained available until 2019, while the referenced material does not specify the subsequent status of the New Zealand version.
Recent events
- 2023
Coca-Cola Zero Sugar Raspberry launches in Australia[1]
Product launch
The zero-sugar raspberry variant was introduced in Australia in March 2023, following earlier launches in several European and other markets.
- 2019
Coca-Cola Zero Sugar Raspberry expands across European markets[1]
Product launch
Following its 2018 launch in Finland and Norway, Coca-Cola Zero Sugar Raspberry was introduced in the United Kingdom and Denmark in January 2019.
- 2017
Coca-Cola Raspberry returns to New Zealand for summer[1]
Product launch · Product generation
Coca-Cola Amatil announced the return of Coca-Cola Raspberry for New Zealand's 2017–2018 summer season, using a lower-sugar formulation.
- 2005
Coca-Cola Raspberry announced for New Zealand launch[1]
Product launch
Coca-Cola Amatil announced a limited-time New Zealand release of Coca-Cola Raspberry, scheduled for 1 June 2005.
Sources1 sources
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