Simon Premium Outlets
A global portfolio and retail brand for designer and premium outlet shopping centers operated by Simon Property Group.
Last updated October 6, 2026
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Overview
Simon Premium Outlets is the outlet-shopping brand and operating platform of Simon Property Group, one of the largest owners and operators of shopping, dining, entertainment, and mixed-use destinations in the United States. The brand covers a portfolio of outlet centers that offer merchandise from fashion, sportswear, footwear, accessories, home, beauty, and other consumer brands at discounts from conventional full-price retail. Individual properties generally combine enclosed or open-air retail environments with restaurants, visitor services, parking, tourism-oriented amenities, and promotional programs. The Premium Outlets identity is associated with Simon's large-format outlet destinations, including Woodbury Common Premium Outlets in New York, Sawgrass Mills in Florida, and Desert Hills Premium Outlets in California. These centers serve both local shoppers and visitors traveling from other regions or countries. Their tenant mixes typically include a combination of luxury, designer, contemporary, athletic, lifestyle, and mass-market brands, although the exact assortment differs by property and changes over time. Simon developed the brand as part of its broader strategy of owning and managing specialized retail real estate rather than selling merchandise directly as a conventional retailer. The company provides property operations, leasing, marketing, customer services, digital information, and tenant coordination. As a result, Simon Premium Outlets is best understood as a retail-place brand and shopping-center network rather than a single merchandise label. Products are supplied by independent tenant brands and may include outlet-specific collections, prior-season inventory, excess stock, and specially produced goods. The platform's positioning emphasizes value, brand access, destination shopping, and the breadth of its tenant roster. Large centers often function as tourism destinations, using location, scale, dining, events, loyalty or promotional programs, and digital tools to encourage longer visits. The brand's international footprint has included outlet destinations and related operations outside the United States, although the portfolio and market presence can change through property acquisitions, dispositions, partnerships, and operating agreements. Simon Premium Outlets remains part of Simon Property Group's publicly traded real-estate business. Its performance is therefore linked to outlet-center occupancy, tenant sales, consumer travel, discretionary spending, tourism, leasing demand, and Simon's overall portfolio strategy. No separate public financial statements or stock listing for Simon Premium Outlets are identified; the SPG ticker belongs to the parent company.
History
Simon Premium Outlets is a branded outlet-center platform within Simon Property Group rather than an independently listed company. Its history is therefore connected to Simon's expansion from shopping-center ownership and management into specialized retail formats, including outlet malls. The brand name identifies a network and operating concept built around centers where manufacturers, designers, retailers, and other tenants sell merchandise through value-oriented channels. Outlet centers differ from conventional regional malls in their merchandising model and location strategy. They commonly feature stores selling prior-season products, excess inventory, outlet-specific lines, and other merchandise at reduced prices. Simon's outlet properties have generally been developed or managed as large destinations, with extensive tenant rosters and an emphasis on convenience, parking, food service, customer information, and visitor traffic. This model allows the properties to draw from broad geographic areas and, in some cases, from international tourism. Over time, the Simon Premium Outlets portfolio has included prominent properties in major consumer and tourism markets. Woodbury Common Premium Outlets in New York, Sawgrass Mills in Florida, and Desert Hills Premium Outlets in California are among the best-known destinations associated with the platform. Portfolio composition is not static: Simon Property Group can acquire, sell, redevelop, rebrand, or operate properties through different ownership and partnership arrangements. Consequently, the presence of a center in a particular market should be verified against the current official portfolio. The brand's operating activities include leasing retail space, managing physical assets, coordinating tenant relationships, marketing shopping destinations, maintaining customer-facing services, and supporting digital discovery of stores and offers. Simon does not generally manufacture the goods sold in these centers. Instead, the merchandise proposition is created by the participating tenant brands, whose assortments and discount practices vary by store and season. Simon Premium Outlets has also been presented as an international outlet concept through properties and operations in markets outside the United States. International activity has been subject to local ownership structures, operating arrangements, and changes in the wider Simon portfolio. The brand's current business remains primarily a retail-real-estate and destination-management activity, with results influenced by occupancy, tenant health, shopper traffic, tourism, household spending, and Simon Property Group's capital-allocation decisions.
Simon establishes a premium outlet portfolio
[1]Simon Property Group develops and operates outlet-shopping destinations under the Premium Outlets identity. A definitive brand launch year is not established in the supplied reference material.
Expansion into destination-scale outlet centers
[1]The platform becomes associated with large outlet destinations serving regional shoppers and tourists, including major properties in New York, Florida, and California.
International portfolio development
[1]Simon extends the Premium Outlets concept beyond the United States through outlet properties and operations in selected international markets.
Products and positioning
Destination-oriented premium outlet shopping that combines recognized brands, discounted merchandise, large-scale retail environments, tourism appeal, and value-focused customer experiences.
Retail real estate and destination shopping
Premium outlet shopping centers
Large-scale outlet centers that combine stores from designer, fashion, athletic, footwear, accessories, home, beauty, and other brands. The centers are designed around value-oriented shopping and may include restaurants, visitor services, seasonal promotions, customer information, and tourism-focused amenities. The merchandise is supplied by tenants rather than manufactured by Simon.
Outlet shopping center
Woodbury Common Premium Outlets
A major Premium Outlets destination in Central Valley, New York, known for its broad collection of designer, fashion, footwear, accessory, and lifestyle stores. Its customer base includes residents of the wider New York region as well as domestic and international visitors.
Outlet and value-oriented shopping center
Sawgrass Mills
A large shopping destination in Sunrise, Florida, associated with Simon's outlet and value-retail portfolio. It combines outlet stores with a wider range of retail, dining, and entertainment uses and attracts both local shoppers and visitors to South Florida.
Outlet shopping center
Desert Hills Premium Outlets
A Premium Outlets destination in Cabazon, California, positioned between major Southern California population centers and travel routes. The center is associated with designer, fashion, footwear, accessory, and lifestyle outlet shopping.
Recent events
Siam Premium Outlets Bangkok opens in Thailand[4]
Reported:
Siam Premium Outlets Bangkok celebrated its opening, marking the arrival of Thailand’s first Premium Outlets center.
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