Orlando Premium Outlets
An open-air outlet shopping center on International Drive in Orlando, Florida.
Last updated August 22, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Orlando Premium Outlets is an open-air outlet shopping center located along the northern end of International Drive in Orlando, Florida. The property is part of Simon Property Group's Premium Outlets portfolio and serves both local shoppers and visitors to the Orlando tourism market. Its retail offer is built around discounted merchandise from recognized apparel, footwear, accessories, sporting-goods, and lifestyle brands rather than around a single department-store anchor. The complex opened in 1990 under the name Belz Factory Outlet World. At its debut, it contained 175 stores distributed among two indoor malls, four annexes, and an outdoor designer outlet center. This original configuration reflected the period's factory-outlet model, in which shoppers visited enclosed or semi-enclosed clusters of brand stores for manufacturer-direct and clearance merchandise. Prime Retail acquired the center in summer 2005 and renamed it Prime Outlets-Orlando. A major redevelopment followed, changing the property from its earlier multi-building outlet format into a more open-air lifestyle-oriented shopping environment. The remodeled center reopened in September 2007 and was renamed Prime Outlets-International, reflecting its location on International Drive. The final redevelopment phase opened in April 2008, adding more than 40 stores in the area between Neiman Marcus Last Call and the food court. In late August 2010, Simon Property Group acquired the center through its Premium Outlets division as part of a broader transaction involving most of the Prime Outlets portfolio. The property was renamed Orlando Premium Outlets-International Drive in September 2010 and is commonly marketed as Orlando Premium Outlets. It operates alongside Orlando Premium Outlets-Vineland Avenue, another Simon outlet center in the Orlando area that opened in 2000. The destination consists of a main shopping center and a separate Outlet Marketplace Center containing approximately 20 stores. The overall property has more than 180 stores, including outlet-format locations associated with Nike, Saks Fifth Avenue, Victoria's Secret, Old Navy, Reebok, PacSun, and other national brands. Public transportation access is provided by Lynx bus routes 8, 24, and 42. The center's positioning combines outlet pricing, a broad multi-brand tenant mix, and proximity to the International Drive tourism corridor.
History
Orlando International Premium Outlets began operations in 1990 as Belz Factory Outlet World. The original complex contained 175 stores arranged across two indoor malls, four annexes, and an outdoor designer outlet center. Its location on International Drive placed it within one of Orlando's principal visitor and entertainment corridors, giving the property access to both area residents and the region's large tourism economy. In summer 2005, Prime Retail acquired the property and renamed it Prime Outlets-Orlando. Under Prime Retail, the center underwent a substantial physical and commercial transformation. The redevelopment moved the property toward an open-air lifestyle-center format, replacing the earlier configuration with a more unified outlet-shopping environment. The remodeled center reopened in September 2007 and was renamed Prime Outlets-International, a name tied to its International Drive address. The redevelopment continued into 2008. In April of that year, the last phase opened with more than 40 stores located between the former Neiman Marcus Last Call location and the food court. The changes expanded the tenant offer and strengthened the center's role as a large destination outlet property rather than a collection of smaller factory-outlet buildings. In late August 2010, Simon Property Group acquired the center through its Premium Outlet sector together with the majority of the Prime Outlet centers. The property received the Orlando Premium Outlets-International Drive name in September 2010 and became part of Simon's wider network of outlet shopping destinations. It is also a sister property to Orlando Premium Outlets-Vineland Avenue, which opened in 2000 and serves as another major outlet destination in the Orlando market. The current property is organized into a main center and a separate Outlet Marketplace Center with approximately 20 stores. In total, the complex has more than 180 stores. Its tenant mix includes outlet and factory-store concepts from brands such as Nike, Saks Fifth Avenue, Victoria's Secret, Old Navy, Reebok, and PacSun. Lynx bus routes 8, 24, and 42 provide public transportation service. The center continues to operate as an active, multi-brand outlet destination under Simon Property Group's Premium Outlets platform.
- 2010
Simon Property Group acquisition and rebranding
[1]Simon Property Group acquired the center through its Premium Outlets division, and the property was renamed Orlando Premium Outlets-International Drive.
- 2008
Final redevelopment phase opened
[1]More than 40 additional stores opened in the area between Neiman Marcus Last Call and the food court.
- 2007
Open-air redevelopment completed in its main phase
[1]The remodeled property reopened as an open-air lifestyle center and adopted the Prime Outlets-International name.
- 2005
Prime Retail acquisition
[1]Prime Retail acquired the center and renamed it Prime Outlets-Orlando.
- 1990
Opening as Belz Factory Outlet World
[1]The property opened with 175 stores across two indoor malls, four annexes, and an outdoor designer outlet center.
Products and positioning
Large open-air outlet shopping destination serving Orlando residents and International Drive visitors through a broad mix of national-brand factory and outlet stores.
Outlet shopping center · 1990
Main outlet center
The main component of the property is a large open-air outlet shopping center with more than 180 stores across the overall complex. It brings together factory and outlet-format locations for fashion, footwear, sportswear, accessories, and lifestyle merchandise. Its open-air layout and broad tenant mix support destination shopping on Orlando's International Drive.
Outlet shopping center
Outlet Marketplace Center
The Outlet Marketplace Center is the property's separate secondary component and contains approximately 20 stores. It extends the center's outlet assortment beyond the main shopping area and contributes to the complex's overall scale as a multi-brand discount retail destination.
Fashion and specialty retail
Brand factory and outlet stores
The center's principal commercial offering is a collection of branded outlet stores. Identified anchor or prominent concepts include Nike Factory Store, Saks Fifth Avenue OFF 5TH, Victoria's Secret Factory Store, Old Navy Outlet, Reebok, and PacSun. These stores generally focus on discounted, outlet-specific, clearance, or prior-season merchandise, although individual assortments vary by tenant.
Brand decisions
2010
Integration into Simon Premium OutletsM&ABackground
Prime Retail's outlet portfolio was acquired by Simon Property Group's Premium Outlets sector.
Action taken
Simon Property Group acquired the center in late August 2010 and renamed it Orlando Premium Outlets-International Drive in September.
Aftermath
The property became part of Simon's Premium Outlets network and a sister property to Orlando Premium Outlets-Vineland Avenue.
2007
Conversion to an open-air lifestyle-center formatGeneration changeBackground
The original property consisted of indoor malls, annexes, and an outdoor designer outlet center. Prime Retail pursued a major redevelopment to create a more unified open-air shopping environment.
Action taken
The remodeled center reopened in September 2007 under the Prime Outlets-International name, with the redevelopment continuing into a final phase that opened in 2008.
Aftermath
The project expanded and modernized the destination, adding more than 40 stores in its final phase and establishing the physical format associated with the current center.
Recent events
Simon announces temporary retail property closures[3]
Reported:
Simon announced that it would close all of its retail properties at 7 p.m. Wednesday. The article says the closures would last through March 29.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/orlando-premium-outlets · Editorial policy · How profiles are compiled