Sheraton Grand Tel Aviv Hotel
Corporate brand
UnclaimedSheraton Grand Tel Aviv Hotel is a large Sheraton beachfront hotel on Hayarkon Street in Tel Aviv, Israel.
Last updated August 24, 2026
Overview
Sheraton Grand Tel Aviv Hotel is a prominent beachfront hotel on Hayarkon Street in Tel Aviv, Israel. It operates under the Sheraton name, a hotel brand within Marriott International's portfolio, and serves leisure, business, meetings, and events customers in the Tel Aviv market. The property occupies a site with substantial historical significance: before the hotel was built, it was associated with the Red House, a 1926 structure that later served as the headquarters of the Haganah and Mossad LeAliyah Bet. During the 1948 Arab–Israeli War, the building was used by David Ben-Gurion and the supreme command of the Israel Defense Forces, and it briefly housed Israel's Ministry of Foreign Affairs after the war. A plaque at the hotel's entrance records this earlier history. The current hotel was developed by Ignatz Bubis and Emilio Bruns and designed by Werner Joseph Wittkower and Yaakov Rechter. It opened on March 12, 1977, under the name Tel Aviv-Sheraton. Over time, it was known as the Sheraton Tel Aviv Hotel & Towers and later as the Sheraton Tel Aviv Hotel. The property underwent an extensive renovation in 2022 and adopted the Sheraton Grand Tel Aviv name in 2023, placing it within Sheraton's higher-end Grand positioning. The hotel's predecessor has its own place in the history of the Sheraton brand in Israel. The first Sheraton-Tel Aviv Hotel stood approximately one mile north of the current property, near Independence Park. The building had originally been planned as the Nordau Plaza Hotel in 1948. Construction reached roughly 80 percent completion by 1952 before stopping. After several unsuccessful development efforts, a Milwaukee-based group completed the project as a 220-room, seven-story hotel costing $4.5 million. It opened in March 1961 as the first Sheraton hotel outside the United States and Canada. The hotel hosted the 16th Chess Olympiad in 1964 and received a 136-room addition in November 1970. It was renamed the Pal Hotel in 1974 and demolished in 1991. The neighboring beach continues to be known locally as Sheraton Beach. Today, the Grand Tel Aviv property is positioned as an upscale urban resort with direct access to the Mediterranean beachfront. Its core offer consists of guest accommodation, food and beverage services, leisure facilities, and venues for meetings and social functions. The available reference material does not establish the hotel's ownership structure, current general manager, room count after renovation, financial performance, or an official website URL, so those details are left unspecified.
History
The Sheraton Grand Tel Aviv occupies a site on Hayarkon Street with a history predating the hotel. A building known as the Red House was constructed there in 1926. It first served as the seat of Tel Aviv's city council and later became associated with the Haganah and Mossad LeAliyah Bet, which organized the clandestine movement of Jewish immigrants into British Mandatory Palestine. During the 1948 Arab–Israeli War, the Red House was used by David Ben-Gurion and the supreme command of the Israel Defense Forces. After the war, it briefly served as the seat of the Ministry of Foreign Affairs. The building was subsequently demolished to make way for the present hotel, and a plaque at the entrance preserves its memory. The hotel's earlier namesake property was located about one mile north of the current site, on the north side of Independence Park. It had originally been designed in 1948 as the Nordau Plaza Hotel. Construction was approximately 80 percent complete by 1952, but work then stopped. Chicago-based investors acquired the unfinished structure in 1957 and proposed completing it, although that plan failed. A Milwaukee-based group later purchased the project and finished a seven-story, 220-room hotel at a reported cost of $4.5 million. The property opened in March 1961 as the Sheraton-Tel Aviv Hotel, becoming the first Sheraton hotel outside the United States and Canada. It hosted the 16th Chess Olympiad in 1964, and a 136-room wing was added in November 1970. The hotel changed its name to the Pal Hotel in 1974 and was demolished in 1991. The nearby beach remains locally associated with the Sheraton name. The current hotel was developed by Ignatz Bubis and Emilio Bruns and designed by Werner Joseph Wittkower, who had also designed the earlier Sheraton, together with Yaakov Rechter. It opened on March 12, 1977, as the Tel Aviv-Sheraton Hotel. The property subsequently used the names Sheraton Tel Aviv Hotel & Towers and Sheraton Tel Aviv Hotel. After an extensive renovation in 2022, it was renamed Sheraton Grand Tel Aviv in 2023. The hotel continues to operate as a full-service beachfront property under the Sheraton brand, offering accommodation, dining, leisure facilities, and space for meetings and events.
- 2023
Sheraton Grand name introduced
[1]The renovated property was renamed Sheraton Grand Tel Aviv.
- 2022
Extensive renovation
[1]The current property underwent an extensive renovation.
- 1991
Original Sheraton property demolished
[1]The first Sheraton-Tel Aviv Hotel, later known as the Pal Hotel, was demolished.
- 1977
Current hotel opens
[1]The present-day hotel opened on March 12 as the Tel Aviv-Sheraton Hotel.
- 1974
Earlier property renamed Pal Hotel
[1]The original Sheraton-Tel Aviv property was renamed the Pal Hotel.
- 1970
Additional wing completed
[1]A 136-room wing was added to the original hotel in November.
- 1964
Chess Olympiad hosted
[1]The first Sheraton-Tel Aviv Hotel hosted the 16th Chess Olympiad.
- 1961
First Sheraton-Tel Aviv Hotel opens
[1]The first Sheraton-Tel Aviv Hotel opened in March as the first Sheraton property outside the United States and Canada.
- 1957
Unfinished hotel acquired
[1]Chicago-based investors acquired the largely incomplete Nordau Plaza structure, although their proposed completion project later collapsed.
- 1948
Earlier hotel project begins
[1]The building that later became the first Sheraton-Tel Aviv Hotel was designed as the Nordau Plaza Hotel.
Showing the 10 most recent.
Products and positioning
Upscale beachfront hotel combining full-service accommodation, leisure amenities, dining, and meetings and events in central Tel Aviv.
Hotel accommodation · 1977
Guest rooms and suites
The hotel's primary offering is full-service accommodation in a beachfront Tel Aviv setting. The property is described as providing guest rooms with sea-oriented views and access to the wider services and amenities of the Sheraton operation. The precise post-renovation room inventory and room categories are not specified in the available reference material.
Hospitality services · 1977
Dining and food service
Food and beverage service is part of the hotel's full-service hospitality proposition. It supports overnight guests, local visitors, business travelers, and event customers. The available source material does not provide a verified current list of restaurants, bars, menus, or culinary concepts.
Business and event hospitality · 1977
Meetings and events
Meeting and event facilities extend the hotel's role beyond leisure accommodation. These services are suited to business gatherings, conferences, receptions, and other functions hosted at a large urban hotel. Specific venue names, capacities, and packages are not established by the supplied sources.
Hotel recreation · 1977
Leisure facilities
The property is positioned around beachfront leisure and includes a rooftop pool among its noted amenities. Its location on Hayarkon Street provides access to Tel Aviv's Mediterranean shoreline. Details about additional recreational facilities are not confirmed in the supplied reference material.
Brand decisions
2023
Adoption of Sheraton Grand brandingStrategyBackground
Following the 2022 renovation, the property was repositioned under the Sheraton Grand name.
Action taken
The hotel was renamed Sheraton Grand Tel Aviv.
Aftermath
The property continued operating as a Sheraton-branded beachfront hotel in Tel Aviv.
2022
Renovation of the Tel Aviv propertyStrategyBackground
The established Tel Aviv Sheraton property was extensively renovated before adopting a new Grand designation.
Action taken
The hotel underwent an extensive renovation.
Aftermath
The renovation was followed by the property's renaming as Sheraton Grand Tel Aviv in 2023.
Recent events
- 2023
Property renamed Sheraton Grand Tel Aviv[1]
Leadership change
Following the renovation, the hotel adopted the Sheraton Grand Tel Aviv name.
- 2022
Sheraton Tel Aviv undergoes extensive renovation[1]
Other
The Tel Aviv Sheraton property was extensively renovated as part of its transition to the Sheraton Grand Tel Aviv identity.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/sheraton-grand-tel-aviv-hotel · Editorial policy · How profiles are compiled