Planet Hollywood Las Vegas
A Hollywood-themed casino resort on the Las Vegas Strip, operated by Caesars Entertainment.
Last updated October 14, 2026
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Overview
Planet Hollywood Resort & Casino, also known as Planet Hollywood Las Vegas, is an integrated casino resort on the Las Vegas Strip in Paradise, Nevada. The property is owned and operated by Caesars Entertainment and combines casino gaming, hotel accommodation, restaurants, retail, live entertainment, meeting facilities, and celebrity-oriented branding. Its casino occupies approximately 68,600 square feet, while the resort contains roughly 2,500 rooms and suites. The entertainment complex includes a large theater formerly known as the Aladdin Theatre for the Performing Arts and later marketed under names including the Zappos Theater and Bakkt Theater; Caesars has referred to the venue as PH Live. The theater can accommodate about 7,000 guests and has hosted major concert residencies and touring productions. The current resort occupies a site with a long Las Vegas history. The first major property on the location was the Tallyho Hotel, opened in 1962 without a casino. After financial difficulties and ownership changes, it became the King's Crown Tallyho and was subsequently acquired by Milton Prell. Prell renovated the property and reopened it as the Aladdin in 1966 with an Arabian theme, casino, restaurants, showroom, and golf course. The Aladdin became associated with popular culture, including the 1967 wedding of Elvis Presley and Priscilla Beaulieu, but experienced repeated financial problems. It closed in 1997 and its hotel tower was demolished in 1998. A replacement Aladdin was developed by Jack Sommer's Aladdin Gaming in partnership with London Clubs International. Construction costs grew substantially as the project changed, and the new resort opened on August 18, 2000. It included the Aladdin casino, hotel tower, entertainment facilities, and the Desert Passage shopping center, which was separately owned. The resort encountered difficulties almost immediately. Its elevated casino floor, hard-to-find entrance, layout, limited reservation infrastructure, and insufficient pre-opening marketing were identified as factors that hindered customer traffic. The economic effects of the September 11 attacks intensified the problems, and the property filed for Chapter 11 bankruptcy in September 2001. In 2003, an agreement was reached to sell the Aladdin to OpBiz, a partnership involving Planet Hollywood International, Starwood Hotels, and Bay Harbour Management. The transaction closed in 2004, after which the property underwent a phased renovation while remaining open. The redesign replaced much of the Arabian presentation with a contemporary Hollywood and entertainment identity, including a Times Square-inspired exterior with large digital displays. The connected Desert Passage shopping center was renovated and renamed Miracle Mile Shops. The resort formally adopted the Planet Hollywood name in April 2007, followed by a grand opening in November of that year. The Planet Hollywood concept was intended to link the resort to the celebrity and film associations of Planet Hollywood International. Its public spaces used entertainment memorabilia, theatrical design, celebrity-oriented suites, restaurants, shows, and concerts to distinguish the property from conventionally themed casino resorts. The resort's entertainment strategy became particularly prominent through residencies such as Britney Spears's Britney: Piece of Me, which ran from 2013 through 2017, as well as engagements by Jennifer Lopez, Gwen Stefani, Lionel Richie, Christina Aguilera, Shania Twain, Keith Urban, and other performers. The property again faced financial pressure during the Great Recession. Harrah's Entertainment acquired part of the resort's mortgage in 2009 and assumed full ownership in February 2010. Harrah's subsequently changed its corporate name to Caesars Entertainment. Caesars completed a renovation of the resort's 2,496 hotel rooms and suites in 2017. The property continues to operate as a Caesars casino resort, with gaming, lodging, restaurants, M…
History
The property stands on one of the Las Vegas Strip's historically changing resort sites. Edwin S. Lowe developed the Tallyho Hotel, which opened in December 1962 without casino gaming. Because the property lacked gaming revenue, it closed the following year. It reopened as the King's Crown Tallyho, but plans to add a casino were delayed and eventually abandoned amid concerns from Nevada gaming authorities about its financing. Milton Prell later acquired the site, renovated it, and opened the Aladdin on April 1, 1966. The Arabian-themed resort contained a casino, restaurants, a showroom, and a golf course. It gained cultural visibility through events such as Elvis Presley and Priscilla Beaulieu's 1967 wedding. Despite these associations, the Aladdin went through continuing financial difficulties and ownership changes. Jack Sommer and the Sommer Family Trust acquired it in 1994. Sommer then formed a partnership with London Clubs International through Aladdin Gaming and planned to replace the resort with a larger complex. The original Aladdin closed on November 25, 1997. Its hotel tower was imploded on April 27, 1998, while the Aladdin Theatre for the Performing Arts was retained. Aladdin Gaming hired Fluor Corporation for the replacement project and finalized an $826 million financing plan in 1998. The development cost later rose to approximately $1.4 billion, excluding the separately owned Desert Passage mall. Planet Hollywood International had considered a music-oriented project called Sound Republic behind the resort, but that proposal was cancelled after its development relationship with Aladdin Gaming ended. The replacement Aladdin opened on August 18, 2000, one day later than planned because of fire-safety testing delays. It opened with a large casino, hotel tower, theater, restaurants, and the adjacent Desert Passage retail complex. The resort struggled from the outset. Its casino was elevated and difficult to discover, the main entrance was not sufficiently prominent, and some visitors could reach restaurants and mall areas without passing through the gaming floor. The property also lacked the reservation systems, customer databases, and marketing budget available to larger established casino operators. The September 11 attacks further damaged visitation and revenue, leading to layoffs and a Chapter 11 filing in September 2001. In April 2003, OpBiz agreed to purchase the resort for $635 million. The partnership included Planet Hollywood International, Starwood Hotels, and Bay Harbour Management. The transaction closed on September 1, 2004, and renovations began approximately thirteen months later. Work was carried out in phases so that the resort could remain open. Permitting and the difficulty of renovating an operating resort delayed the project. The redesign introduced a Hollywood-oriented visual identity, a Times Square-style facade with LED displays, and a more direct casino entrance. Desert Passage was separately renovated and became Miracle Mile Shops. The name change to Planet Hollywood took effect on April 17, 2007. The grand opening took place on November 16, 2007, with celebrity performances and a broader entertainment strategy. The resort used film and music associations, celebrity-themed penthouses, restaurants, shows, and concerts to differentiate itself. Privé nightclub opened in late 2007 but was investigated over allegations concerning drugs, prostitution, underage patrons, and employee assaults. The club closed in July 2009, and Nevada gaming regulators later imposed a $500,000 fine. It reopened after the operator agreed to improve security and supervision. The Great Recession placed renewed financial pressure on the property. Harrah's Entertainment purchased part of its approximately $860 million mortgage in 2009 and took full ownership in February 2010. Harrah's later became Caesars Entertainment. Caesars completed a major renovation of the property's hotel rooms and suites in 2017. The resort has since continued operating as a Caesars Strip property, with casino gaming, approximately 2,500 rooms, restaurants, Miracle Mile Shops access, meetings, and several entertainment venues. The main theater has undergone multiple naming and renovation phases. Originally opened in 1976 as part of the original Aladdin, it was renovated for the replacement resort in 2000 and again in 2005. A partnership between Caesars Entertainment and Bakkt Holdings led to the venue being called Bakkt Theater from 2023, alongside multimillion-dollar enhancements. By 2025, Caesars materials again used the PH Live name. Smaller venues include the Criss Angel Theater and the Chippendales Theater. The resort's poker operation closed in 2021, reopened in a new 23-table format in May 2025, and was announced for later consolidation at Caesars Palace and Horseshoe Las Vegas.
- 2025
New poker room opens
[1]A 23-table poker room opens on the resort's mezzanine level.
- 2023
Main theater becomes Bakkt Theater
[1]The principal entertainment venue is renamed as part of a Caesars and Bakkt partnership.
- 2017
Guest-room renovation completed
[1]Renovation of approximately 2,496 rooms and suites is completed.
- 2010
Caesars assumes ownership
[1]Harrah's Entertainment takes full ownership; the company later becomes Caesars Entertainment.
- 2007
Planet Hollywood grand opening
[1]The renamed resort celebrates its grand opening after a phased renovation.
- 2004
OpBiz acquisition closes
[1]OpBiz completes its acquisition and prepares the property for conversion to Planet Hollywood.
- 2001
Chapter 11 bankruptcy filing
[1]The Aladdin files for bankruptcy protection after severe financial difficulties.
- 2000
Replacement Aladdin opens
[1]A new Aladdin resort opens on August 18 after a major redevelopment.
- 1998
Original hotel tower demolished
[1]The original Aladdin hotel tower is imploded to clear the site for a replacement resort.
- 1997
Original Aladdin closes
[1]The original resort closes before redevelopment.
Products and positioning
A Las Vegas Strip integrated resort positioned around Hollywood, music, celebrity, and theatrical entertainment, combining casino gaming and hotel operations with high-profile restaurants, retail, and large-scale live shows.
Gaming · 2000
Casino
The resort's casino occupies approximately 68,600 square feet. Caesars describes the current gaming floor as containing approximately 890 slot machines and 80 table games. The property has also operated high-limit gaming and poker facilities, although its poker-room configuration has changed over time.
Accommodation · 2007
Hotel rooms and suites
Planet Hollywood offers approximately 2,500 rooms and suites in a 39-story tower. The guest accommodation inventory underwent a major renovation completed in 2017, covering approximately 2,496 rooms and suites. The resort has also marketed celebrity-associated penthouses and premium accommodations.
Live entertainment · 1976
PH Live
The resort's principal theater seats approximately 7,000 people and has hosted concert residencies, touring productions, and celebrity engagements. The venue originated as the Aladdin Theatre for the Performing Arts, later operated under several names, and was called Bakkt Theater from 2023 before Caesars again used PH Live in later materials.
Food and beverage · 2007
Restaurants and dining
The resort contains a range of restaurants and bars, including Gordon Ramsay Burger, which opened in 2012, and Caramella, an Italian restaurant and lounge developed by Caesars Entertainment and Tao Group Hospitality. Earlier tenants included Koi, which closed in January 2024, and Pink's Hot Dogs.
Live entertainment · 2009
Criss Angel Theater
A smaller showroom with approximately 1,500 seats. It has hosted productions including Peepshow and is associated with Criss Angel's MINDFREAK, which began its Planet Hollywood run in 2018.
Retail and dining · 2007
Miracle Mile Shops
The resort is connected to the separately owned Miracle Mile Shops, a retail, dining, and entertainment complex of approximately 475,000 square feet. The mall was formerly called Desert Passage and was renovated and renamed during the Planet Hollywood conversion.
Controversies
2009
Privé nightclub regulatory investigation
Privé was investigated over allegations including drug use, prostitution, admission of minors, and assaults by employees against customers. The club closed in July 2009, and Nevada gaming regulators later imposed a $500,000 fine on Planet Hollywood. The operator agreed to improve security and oversight before reopening.
2005
National Labor Relations Board findings
The NLRB found that Aladdin Gaming had committed unfair labor practices during a union-organizing campaign and ordered remedial measures, including notices and corrections to certain disciplinary records.
Marketing campaigns
- 2013Britney: Piece of Me
United States
Britney Spears's concert residency used the resort's main theater as a recurring destination for visitors and concert audiences.
Outcome. The residency ran from 2013 through 2017 and became one of the property's best-known entertainment engagements.
- 2007Planet Hollywood Las Vegas rebranding
United States
The resort used a Hollywood and celebrity-centered identity, redesigned exterior signage, entertainment programming, and a major opening event to reposition the former Aladdin for the Las Vegas market.
Outcome. The property became Planet Hollywood Resort & Casino and established its current entertainment-led identity.
Brand decisions
2025
Poker operations planned for consolidationOtherBackground
A new poker room had opened at Planet Hollywood after the prior room closed in 2021.
Action taken
Caesars announced that the poker room would cease operations after January 31, 2026, with poker activity consolidated at Caesars Palace and Horseshoe Las Vegas.
Aftermath
The announced change would end the resort's poker operation while retaining poker elsewhere in the Caesars portfolio.
2010
Harrah's assumes full ownershipM&ABackground
The resort experienced renewed financial pressure during the Great Recession.
Action taken
Harrah's Entertainment acquired part of the mortgage in 2009 and took full ownership in February 2010.
Aftermath
The property became part of the later Caesars Entertainment portfolio.
Mortgage amount referenced in reporting. $860 million (2009)
2007
Conversion from Aladdin to Planet HollywoodStrategyBackground
The new owners sought to replace the Aladdin's previous theme with a broader entertainment and celebrity proposition.
Action taken
The resort adopted the Planet Hollywood name and introduced Hollywood-oriented design, signage, restaurants, celebrity programming, and renovated connections to Miracle Mile Shops.
Aftermath
Planet Hollywood became the property's continuing brand identity.
2004
Acquisition by OpBiz partnershipM&ABackground
The Aladdin was financially distressed and required a new ownership and operating strategy.
Action taken
OpBiz, involving Planet Hollywood International, Starwood Hotels, and Bay Harbour Management, acquired the resort and began planning a conversion.
Aftermath
The property was renovated and renamed Planet Hollywood in 2007.
Acquisition price. $635 million (2003 agreement; transaction completed in 2004)
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