Caesars Entertainment
American gaming, casino, hospitality, sports betting, and entertainment company
Last updated August 31, 2026
Overview
Caesars Entertainment is an American gaming and hospitality company whose portfolio combines casino resorts, hotels, restaurants, live entertainment, sports wagering, iGaming, loyalty marketing, and branded destination experiences. The company is headquartered in Reno, Nevada, while its corporate and operational presence extends across numerous gaming jurisdictions in the United States. Its properties include large destination resorts in Las Vegas and regional casinos, racinos, and casino hotels in states such as Nevada, New Jersey, Louisiana, Mississippi, Missouri, Indiana, Illinois, Iowa, Ohio, Pennsylvania, Maryland, and other regulated markets. The present company traces its corporate lineage to the Eldorado Hotel in Reno, which opened in 1973 under investors including Don Carano and members of the Carano family. Eldorado expanded through the development of Silver Legacy Resort Casino, the acquisition of regional casino businesses, and a 2014 reverse merger with MTR Gaming Group that created the publicly traded Eldorado Resorts, Inc. During the following years, Eldorado pursued an acquisition-led strategy. It acquired or added interests in properties associated with Hollywood Casino, Circus Circus Reno, Silver Legacy, Isle of Capri Casinos, Grand Victoria Casino, and Tropicana Entertainment. These transactions broadened the company from a regional operator into a significant multi-state gaming group. A decisive turning point came in 2020, when Eldorado Resorts acquired Caesars Entertainment Corporation. The transaction brought together Eldorado's regional casino platform and Caesars' much larger collection of iconic properties and brands, including Caesars Palace, Harrah's, Horseshoe, Flamingo, Paris, Planet Hollywood, The LINQ, and related resort and entertainment operations. After the transaction closed in July 2020, Eldorado adopted the Caesars Entertainment name. The combined company retained Caesars Rewards as its principal customer-loyalty platform and became one of the largest casino and hospitality operators in the United States. Following the merger, Caesars continued to reshape its portfolio to address regulatory requirements, reduce leverage, and concentrate on selected markets. It sold or transferred various properties and operating businesses, including assets in Missouri, Indiana, Louisiana, Nevada, and other jurisdictions. It also expanded into digital wagering through the acquisition of William Hill's U.S. business in 2021, subsequently developing Caesars Sportsbook as a national online and mobile sports-betting brand where permitted by law. The European and African operations associated with the former London Clubs International business were later divested, leaving the company more heavily focused on North American gaming and digital markets. Caesars' business model spans several related activities. Casino resorts generate revenue from gaming, hotel rooms, food and beverage, retail, meetings, conventions, and entertainment. The company also uses Caesars Rewards to connect play and non-gaming spending across its properties and digital products. Caesars Sportsbook and Caesars iGaming provide online sports wagering and casino products in jurisdictions that authorize them, often through market-access agreements with tribes, casinos, and other local partners. Branded events and entertainment offerings, including the World Series of Poker before its 2024 sale, have helped extend the company beyond traditional casino operations. The company remains a major operator of regulated gaming and hospitality venues, with Caesars Palace serving as its most internationally recognizable property brand. Its positioning combines large-scale casino resorts, established hospitality brands, loyalty benefits, entertainment programming, and an increasingly integrated retail-and-digital wagering ecosystem. Operations are subject to extensive licensing, responsible-gaming, consumer-protection, advertising, data-security, and…
History
Caesars Entertainment's history is rooted in the Eldorado Hotel in Reno, Nevada, which opened in May 1973. The project was developed by investors including Don Carano and members of the Carano family. Eldorado later expanded its Reno presence through the Silver Legacy Resort Casino, opened in 1995 in partnership with Circus Circus Enterprises. In 1996, the Eldorado businesses were reorganized as Eldorado Resorts LLC in connection with a bond offering. The company began building a broader regional portfolio during the 2000s. In 2005, it acquired a controlling interest in the bankrupt Hollywood Casino Shreveport and rebranded the property as Eldorado Casino Shreveport. In 2013, Eldorado agreed to combine with publicly traded MTR Gaming Group through a reverse merger. The transaction closed in September 2014, adding racinos and regional gaming operations in Ohio, Pennsylvania, and West Virginia and establishing Eldorado Resorts, Inc. as the public company in its modern form. Gary Carano became chairman and chief executive officer. Eldorado pursued several significant acquisitions after the MTR combination. In 2015, it bought Circus Circus Reno and the remaining interest in Silver Legacy from MGM Resorts International. In 2017, it acquired Isle of Capri Casinos, adding a substantial group of casinos. In 2018, it purchased Grand Victoria Casino in Illinois and acquired the operating business of Tropicana Entertainment. Real-estate investment trusts and other property owners were involved in several of these transactions, reflecting the increasingly common separation of casino real estate ownership from operating businesses. Eldorado also sold selected properties, including Presque Isle Downs and the operating business of Lady Luck Casino Nemacolin, as it managed its portfolio. In 2019, Eldorado entered discussions to combine with Caesars Entertainment Corporation. Caesars accepted Eldorado's proposal in June of that year. The planned transaction was designed to join Eldorado's regional scale with Caesars' established resort brands and loyalty program. To address debt and competition concerns, Eldorado sold or arranged the sale of several properties before and around completion of the merger. Regulators also required divestitures in certain jurisdictions, including Indiana and Missouri. The Federal Trade Commission approved the acquisition in June 2020, and the transaction closed on July 20, 2020. Although Eldorado was the acquiring corporate entity, it adopted the Caesars Entertainment name after closing. The combined company operated a large portfolio of destination resorts and regional casinos under brands such as Caesars, Harrah's, Horseshoe, Flamingo, Paris, and Planet Hollywood. Caesars Rewards became the principal loyalty framework connecting the portfolio. The post-merger company continued to refine its asset base. In 2021, it completed the acquisition of William Hill and used the U.S. business to develop Caesars Sportsbook. Caesars subsequently sold William Hill's European operations to 888 Holdings and disposed of casino businesses in Europe and Africa associated with the former London Clubs International operations. Other post-merger sales included properties in Indiana and additional regional markets, partly reflecting regulatory conditions and the company's effort to focus capital on priority assets. Caesars also expanded its sports and digital businesses. It entered partnerships with professional sports organizations, including a sportsbook relationship with the Cleveland Cavaliers, and launched or expanded mobile and retail wagering in regulated states. In 2023, the company disclosed a cybersecurity incident involving an outside information-technology vendor. The incident exposed sensitive information associated with a significant number of loyalty customers and led to litigation, although the company reported that its casino and hotel operations were not affected in the same way as its customer-data systems. In 2024, Caesars acquired WynnBet's Michigan iGaming operations and expanded regulated digital-market access. It also announced the sale of the World Series of Poker brand to NSUS Group while preserving a long-term right to host the principal live tournament series at Caesars' Las Vegas resorts. These moves illustrate the company's continuing transition from a primarily property-based casino operator toward a broader gaming, hospitality, loyalty, entertainment, and digital-wagering platform.
- 2024Michigan iGaming operations and World Series of Poker transaction
Caesars acquired WynnBet's Michigan operations and announced the sale of the World Series of Poker brand while retaining rights to host its major live event in Las Vegas.
- 2023Customer-data cybersecurity incident disclosed
Caesars reported a ransomware-related compromise involving an external technology provider and sensitive loyalty-member information.
- 2022Cleveland Cavaliers sportsbook partnership announced
Caesars became the official sportsbook partner of the Cleveland Cavaliers and opened a retail sportsbook at Rocket Mortgage FieldHouse.
- 2021William Hill acquisition completed
Caesars completed the acquisition of William Hill and developed the U.S. business under the Caesars Sportsbook brand.
- 2020Merger closes and Eldorado adopts Caesars name
The acquisition closed on July 20 after regulatory approval, and Eldorado Resorts became Caesars Entertainment.
- 2019Caesars acquisition agreed
Eldorado and Caesars reached an agreement intended to create a major combined casino and hospitality group.
- 2018Grand Victoria and Tropicana operations added
Eldorado acquired Grand Victoria Casino and the operating business of Tropicana Entertainment.
- 2017Isle of Capri Casinos acquired
The acquisition expanded Eldorado's regional casino portfolio across several U.S. jurisdictions.
- 2015Circus Circus Reno and Silver Legacy interests acquired
Eldorado acquired Circus Circus Reno and the remaining interest in Silver Legacy from MGM Resorts International.
- 2014MTR Gaming combination creates modern Eldorado Resorts
A reverse merger with MTR Gaming Group closed, adding racinos and creating the publicly traded Eldorado Resorts, Inc.
- 1996Eldorado businesses reorganized
The Eldorado companies were reorganized as Eldorado Resorts LLC in connection with a bond offering.
- 1995Silver Legacy Resort Casino opens
Eldorado opened the adjacent Silver Legacy Resort Casino in partnership with Circus Circus Enterprises.
- 1973Eldorado Hotel opens in Reno
The Eldorado Hotel opened in Reno, Nevada, establishing the corporate lineage that later led to Eldorado Resorts and the modern Caesars Entertainment company.
Products and positioning
A large-scale North American gaming and hospitality group combining destination resorts, regional casinos, loyalty marketing, entertainment, and regulated digital wagering.
Casino resorts and regional casinosGaming and hospitality1973
Caesars operates destination resorts and regional casinos offering slot machines, table games, poker, hotel rooms, restaurants, bars, entertainment, retail, meetings, and convention facilities. The portfolio includes flagship Las Vegas resorts as well as properties serving local and regional customers in multiple regulated U.S. markets. Some properties are operated under leases or management arrangements rather than being held entirely as owned real estate.
Caesars PalaceCasino resort
Caesars Palace is the company's best-known resort brand and a major Las Vegas destination. Its offering combines casino gaming with hotel accommodation, restaurants, retail, shows, nightlife, meetings, and other entertainment. The brand's Roman-inspired identity has made it one of the most recognizable names in the international casino-resort sector.
Caesars RewardsLoyalty program
Caesars Rewards is the group's customer-loyalty platform. Members earn and redeem benefits across participating casinos, hotels, restaurants, entertainment venues, and selected digital products. The program is designed to link customer activity across the company's geographically dispersed properties and to support cross-selling between physical resorts and online wagering services.
Caesars SportsbookSports betting2021
Caesars Sportsbook is the company's U.S. sports-wagering brand, available through mobile applications, online platforms, and selected retail sportsbooks in jurisdictions that permit regulated sports betting. It was developed substantially from the U.S. operations acquired through William Hill and is supported by casino partnerships, market-access agreements, promotions, and the Caesars Rewards ecosystem.
Caesars iGamingOnline casino
Caesars iGaming comprises regulated online casino and related digital gaming offerings. Availability depends on state law and market-access arrangements. The company has expanded this business through platform development, partnerships, and the acquisition of WynnBet's Michigan iGaming operations.
World Series of PokerPoker events and brand1970
The World Series of Poker became one of the best-known poker tournament brands under Caesars' ownership and was associated with the company's Las Vegas casinos. In 2024, Caesars announced an agreement to sell the brand to NSUS Group while retaining a long-term right to host the principal live tournament series at its Las Vegas properties.
Flagship businesses
- Caesars Palace
- Caesars Rewards
- Caesars Sportsbook
- Harrah's
- Horseshoe
- Flamingo
- Paris Las Vegas
- The LINQ
- Bally's casinos
- Flamingo resorts
- Grand Casino properties
- Harrah's casinos and resorts
- Horseshoe casinos
- Total Rewards, later Caesars Rewards
- The LINQ entertainment district
- World Series of Poker
- Caesars Atlantic City
- Bally's Atlantic City
- Bally's Las Vegas
- Flamingo Las Vegas
- Caesars Windsor
Marketing campaigns
- 2022Cleveland Cavaliers sportsbook partnership
Ohio · United States
Caesars entered a multi-year partnership with the Cleveland Cavaliers and opened a retail sportsbook at Rocket Mortgage FieldHouse, combining sports sponsorship with a physical wagering venue.
Outcome. Expanded Caesars' sports-betting presence through a professional-sports partnership and retail location.
- 2021Caesars Sportsbook national expansion
United States
After acquiring William Hill's U.S. business, Caesars reorganized and promoted its regulated sports-wagering operations under the Caesars Sportsbook name. The initiative linked mobile and retail betting with the company's casino properties and Caesars Rewards program.
Outcome. Established Caesars Sportsbook as the company's principal U.S. digital sports-betting brand.
Brand decisions
- 2024Acquire WynnBet Michigan operationsM&A
Caesars sought to expand its regulated iGaming footprint and strengthen its access to the Michigan market.
What changed. Caesars acquired WynnBet's Michigan iGaming operations and extended market-access rights connected with the Sault Ste. Marie Tribe of Chippewa Indians.
Aftermath. Caesars initially continued using the WynnBet brand in Michigan while planning a transition toward its own digital platform.
- 2024Sell the World Series of Poker brandM&A
Caesars pursued portfolio monetization while seeking to preserve the commercial value of the flagship live poker tournament hosted at its Las Vegas resorts.
What changed. Caesars announced the sale of the World Series of Poker brand to NSUS Group and retained a long-term right to host the main live series at its Las Vegas casinos.
Aftermath. The transaction separated ownership of the global poker brand from Caesars' continuing role as host of its principal live event.
- 2021Acquire William Hill's businessM&A
Caesars wanted to accelerate its participation in regulated U.S. online and retail sports betting by acquiring an established wagering operator.
What changed. Caesars completed the acquisition of William Hill and used the U.S. operations as the basis for Caesars Sportsbook.
Aftermath. The company expanded its digital wagering platform while later selling William Hill's European operations and concentrating on North American markets.
- 2020Complete the acquisition of Caesars Entertainment CorporationM&A
Eldorado Resorts sought to combine its growing regional portfolio with Caesars' destination resorts, brands, and loyalty program. Regulatory approval required portfolio changes and divestitures in certain markets.
What changed. The transaction closed in July 2020, after which Eldorado Resorts adopted the Caesars Entertainment name and combined the loyalty operations under Caesars Rewards.
Aftermath. The combined company became one of the largest casino and hospitality operators in the United States and began integrating physical properties with digital wagering businesses.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Tom Reeg | Chief Executive Officer | 2019– |
| Anthony Rodio | Chief Executive Officerformer | 2019–2020 |
| Mark Frissora | Chief Executive Officerformer | 2015–2019 |
| Gary Carano | Former chairman and chief executive officerformer | 2014–2020 |
| Gary Loveman | Chief Executive Officerformer | 2003–2015 |
| Arthur Goldberg | Chief executive officerformer | 1998–2003 |
| Arthur Goldberg | Chief executive officer and president of Park Place Entertainmentformer | 1998– |
| Stephen Bollenbach | Chief executive officer of Hilton Hotels Corporation during the formation of Park Place Entertainmentformer | 1996–1998 |
| Stephen Bollenbach | Chief executive officer of Hilton Hotels Corporation during the expansion and gaming spin-off planningformer | 1996–1998 |
| William F. Harrah | Founderformer | 1937–1978 |
Controversies
- 2023Ransomware-related customer-data breachControversy
Caesars disclosed that an external information-technology vendor had been compromised by a cybercrime group identified in reporting as Scattered Spider or UNC3944. The incident exposed driver's-license information and potentially Social Security numbers associated with a significant number of loyalty customers. Caesars said its casino and hotel operations were not disrupted in the same manner as its information systems and acknowledged paying a ransom. Civil lawsuits followed, alleging inadequate protection of personal information.
Recent events
- 2024Caesars acquires WynnBet Michigan operations
Caesars acquired WynnBet's Michigan iGaming operations and extended market-access arrangements connected with the Sault Ste. Marie Tribe of Chippewa Indians.
M&AProduct launch - 2024World Series of Poker brand sale announced
Caesars announced an agreement to sell the World Series of Poker brand to NSUS Group while retaining rights to host the flagship live tournament series at its Las Vegas properties for an extended period.
M&A - 2021Caesars completes acquisition of William Hill
Caesars acquired William Hill's business, with the U.S. operations becoming the foundation for the Caesars Sportsbook brand.
M&AProduct launch - 2021Caesars sells William Hill's European business
Caesars agreed to sell William Hill's European operations to 888 Holdings, further concentrating the group on North American activities.
M&A - 2020Eldorado Resorts completes acquisition of Caesars Entertainment
The transaction closed after regulatory review, and Eldorado Resorts changed its corporate name to Caesars Entertainment.
M&ALeadership change - 2020Caesars and Eldorado merger closes
Eldorado Resorts completed its combination with Caesars Entertainment and adopted the Caesars name, ending the standalone historical corporation.
M&A - 2019Eldorado Resorts agrees to acquire Caesars Entertainment
Eldorado Resorts agreed to acquire Caesars Entertainment Corporation in a cash-and-stock transaction that would create a substantially larger gaming and hospitality operator.
M&A - 2015Caesars Entertainment Operating Company files for Chapter 11
The principal casino operating subsidiary and numerous affiliates sought bankruptcy protection; the parent corporation did not file.
Bankruptcy - 2010Company adopts Caesars Entertainment Corporation name
Harrah's Entertainment changed its corporate name to Caesars Entertainment Corporation while retaining Harrah's as a major operating brand.
Other - 2008Harrah's completes leveraged buyout
Apollo Global Management and TPG Capital completed a leveraged acquisition that left the company with substantial debt.
M&A - 2005Caesars Tahoe is sold during merger-related asset divestitures
Caesars Tahoe was sold to Columbia Sussex for $45 million in a series of transactions associated with the Harrah's-Caesars merger and antitrust considerations.
M&ARegulation - 2005Harrah's Entertainment acquires Caesars Entertainment
The acquisition expanded the company to approximately 40 casinos and strengthened its Las Vegas Strip presence.
M&A - 2005Caesars Tahoe is sold before the Harrah's merger
Caesars Tahoe was sold to Columbia Sussex during a series of divestitures associated with efforts to resolve antitrust concerns surrounding the proposed acquisition.
M&ARegulation - 2005Harrah's completes the acquisition of Caesars Entertainment
The acquisition ended Park Place's independence and transferred the Caesars portfolio to Harrah's Entertainment.
M&A - 2004Park Place adopts the Caesars Entertainment name
The company completed its planned corporate renaming to Caesars Entertainment, Inc. and changed its stock symbol from PPE to CZR.
Leadership change - 2004Las Vegas Hilton is sold
Caesars Entertainment sold the Las Vegas Hilton to Colony Capital for $280 million as part of a focus on major casino assets.
M&A - 2004Harrah's Entertainment agrees to acquire Caesars Entertainment
Harrah's agreed to buy Caesars Entertainment for more than $5 billion; the transaction was completed in 2005 after selected asset sales.
M&A - 2004The company becomes Caesars Entertainment
The corporate renaming took effect on January 6, 2004, accompanied by a change in the public-company ticker to CZR.
Other - 2004Harrah's agrees to acquire Caesars Entertainment
Harrah's Entertainment agreed to acquire Caesars Entertainment in a transaction valued at more than $5 billion.
M&A - 2003Park Place announces a Caesars corporate identity
Management announced that Park Place would adopt the Caesars Entertainment name in order to capitalize on the recognition of its Caesars casino brand.
Leadership change - 2001Park Place is inducted into the Gaming Hall of Fame
Park Place Entertainment was named to the Gaming Hall of Fame.
Other - 2000Park Place Entertainment acquires Caesars World
The company bought Caesars World from Starwood for approximately $3 billion, adding Caesars Palace and other major casino assets.
M&A - 2000Park Place acquires Caesars World
The company purchased Caesars World from Starwood, adding Caesars Palace and other major casino properties to its portfolio.
M&A - 1998Park Place Entertainment is formed through Hilton gaming spin-off
Hilton Hotels separated its casino operations into Park Place Entertainment, which simultaneously acquired Grand Casinos and became a large publicly traded gaming company.
M&A - 1998Park Place Entertainment is created from Hilton's gaming division
Hilton separated its casino operations into Park Place Entertainment, which immediately acquired Grand Casinos and began operating as an independent public company.
M&A - 1990The Promus Companies are formed
A corporate reorganization created The Promus Companies as the holding structure for Harrah's and related hotel businesses.
Other - 1980Harrah's Entertainment is acquired by Holiday Inn
Holiday Inn acquired Harrah's, linking the casino company with a major hotel group.
M&A
Sources
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