Nutrafol

Nutrafol is a US hair-wellness brand focused on supplements and related support for people experiencing hair thinning. Its central proposition is that hair health starts from within: the brand presents thinning as potentially connected to factors such as hormones, stress, lifestyle, nutrition, metabolism and aging, and positions its formulas as addressing underlying contributors rather than treating hair as a purely cosmetic concern. Nutrafol says its formulas use a scientifically rigorous approach to research and clinically tested ingredients. The brand offers products organized around different customer needs and life stages. Its website presents formulas for women aged 18–44, women aged 45 and older, postpartum customers, and men. It also highlights Women’s Balance, described on its site as a hair-growth supplement for menopausal women with published clinical studies. Nutrafol promotes a quiz-based process to help customers identify possible root causes and select a formula, as well as subscriptions that include access to naturopathic doctors for personalized advice. The company describes these consultations as offering help identifying root causes, lifestyle and hair-wellness guidance, and, when needed, Hair Mineral Analysis testing or referral to partner doctors. Nutrafol’s brand story is rooted in the founders’ personal experiences with hair thinning and dissatisfaction with conventional treatment options. Co-founders Giorgos Tsetis and Roland Peralta describe seeking a natural approach that connected hair growth with broader health and wellness. The brand now presents itself as a science-oriented hair-wellness business combining supplements, education and personalized services. Unilever owns Nutrafol. Its current public-facing communications emphasize product plans tailored to customer stage and needs, clinical evidence, and ongoing support through a subscription and consultation model.

Nutrafol’s official brand story describes its beginnings as a response to the founders’ personal experiences with hair thinning. Giorgos Tsetis says that he began noticing thinning in his early twenties while working as a model, which he associated with genetics and the stress of a demanding lifestyle. He tried a prescription hair drug but says he experienced sexual side effects over a period of years. That experience led him to seek a natural approach to hair growth. Co-founder Roland Peralta’s account is also tied to personal health. The brand says he experienced thinning while recovering from thyroid cancer and rheumatoid arthritis. During his recovery, Peralta researched and used botanical nutraceuticals in connection with his health conditions and observed an improvement in his hair growth as his overall health improved. The founders’ accounts established the brand’s framing of hair wellness as connected to broader health and of hair thinning as something that can have more than one contributing factor. Nutrafol says it set out to create a new category in hair growth rather than offer another untested alternative to hair drugs. Its stated approach combines scientific research with formulas using clinically tested ingredients. The brand’s current communications continue this emphasis, describing hair wellness as beginning within the body and discussing potential contributors including hormones, stress, lifestyle, metabolism, nutrition and aging. As its offering developed, Nutrafol organized products around different customer groups and life stages, including women, men, postpartum customers, and women aged 45 and older. Its website specifically highlights Women’s Balance for menopausal women with hair thinning and says that published clinical studies support the product. The brand also developed a personalized selection and support model: visitors can take a quiz to choose a plan, while subscribers can access naturopathic doctors for ongoing guidance. The services page describes consultations, lifestyle advice, optional Hair Mineral Analysis testing, and possible referrals to partner doctors. Nutrafol’s public-facing business today combines supplements with educational content and personalized support. Its press page lists coverage of hair-loss topics and announces product and research updates, including a next generation of booster nutraceuticals and a study concerning its products and hair growth in women. Nutrafol is owned by Unilever. The supplied official brand materials identify Tsetis as co-founder and chairman and Peralta as co-founder; they do not provide a complete dated chronology of the company’s founding, ownership transaction, or subsequent leadership changes.

• Giorgos Tsetis and Roland Peralta develop the brand concept from personal experiences with hair thinning

• Nutrafol establishes a science-oriented, clinically tested approach to hair-wellness supplements

• Nutrafol expands its offering across customer groups and life stages, including postpartum and menopausal women

• Nutrafol promotes personalized plans and naturopathic doctor consultations through subscriptions

A science-oriented hair-wellness brand that frames hair thinning as connected to internal and lifestyle factors, pairing supplements with personalized guidance.

• Nutrafol Women's Balance

  A hair-growth supplement presented for menopausal women experiencing hair thinning; the brand says it has published clinical studies in this group.

• Women's formulas for ages 18–44

  Hair-wellness supplement formulas presented for women aged 18–44 experiencing signs of thinning.

• Men's formulas

  Hair-wellness supplement formulas offered for men.

• Postpartum formula

  A formula presented for the postpartum life stage.

1. 1Hair Wellness from Within | Nutrafolnutrafol.com
2. 2Our Story | Nutrafolnutrafol.com
3. 3Press | Nutrafolnutrafol.com
4. 4Let's Make Hair Growth Happen Together | Nutrafolnutrafol.com
5. 5Nutrafol Launches the First and Only Hair Serum Leveraging Patent-Pending Plant Exosome Technologyprnewswire.com