Clear

Clear is an international hair-care brand owned by Unilever and principally associated with anti-dandruff shampoo and scalp-care products. The brand is marketed around the idea that visible dandruff is linked to the condition of the scalp, and its products are therefore presented as more than conventional cleansing shampoos. Depending on the market, Clear's portfolio has included shampoos, conditioners, treatment products and related scalp-care formats for different consumer groups and hair needs. The brand's market identity is built around accessible, everyday scalp care rather than salon-exclusive hair services. Its communications commonly emphasize cleansing, dandruff management, freshness, hair strength and confidence. Product variants may be organized by gender, hair type, fragrance, moisturizing needs or other local-market preferences. The exact names, formulas, pack designs and portfolio breadth vary by country, reflecting differences in consumer habits, regulation and Unilever's local brand strategy. Clear operates within Unilever's broader beauty and personal-care portfolio. It is distributed through mass retail, supermarkets, pharmacies, e-commerce and other consumer channels, although channel availability differs by market. The brand has been particularly visible in television, sports, entertainment and digital marketing, using public-facing personalities and performance-oriented messaging in some countries to associate scalp confidence with an active lifestyle. Clear should be distinguished from similarly named products and businesses because its relevant identity is the Unilever hair-care brand, not a general use of the word "clear." Publicly available material in the supplied references does not establish a single global founding year, founder, headquarters, or uniform worldwide product catalogue. Those details are consequently left unspecified here. The brand remains active, but its ownership structure, product availability and positioning can differ across national markets.

Clear is a Unilever-owned hair-care brand whose principal category is anti-dandruff shampoo. Its identity is centered on scalp health and dandruff management, with marketing that generally frames a healthy-looking scalp as the foundation for clean, confident and attractive hair. Unlike a specialist medical brand, Clear is positioned as an everyday consumer product available through ordinary retail and personal-care channels. The brand's global development has not followed one uniformly documented product or corporate chronology in the supplied material. Unilever has adapted Clear's formulas, packaging, naming conventions and communication for individual markets. As a result, a product or campaign described as part of Clear in one country may not have an exact equivalent elsewhere. Regional portfolios have included products for men and women, moisturizing or strengthening needs, freshness, different hair types and broader scalp-care concerns. Clear's commercial proposition combines routine cleansing with dandruff control. Its packaging and advertising typically emphasize a clean scalp, reduced visible flakes, freshness and hair that feels stronger or healthier. The brand has also used scientific and dermatological language in consumer communications, although the precise claims and permitted wording depend on local regulations and the formulation sold in each market. These variations make it inappropriate to treat any one national product specification as a universal description of the brand. Marketing has been an important part of Clear's public identity. In several markets, the brand has connected scalp confidence with sport, entertainment, celebrities, digital creators and active lifestyles. Such campaigns broaden the category beyond a functional hygiene purchase and present dandruff control as relevant to self-confidence and public appearance. The specific ambassadors, partnerships and campaign results are market-specific and are not enumerated here because no reliable source details were supplied. Clear sits within Unilever's wider beauty and personal-care business and competes in the mass-market shampoo and anti-dandruff segments. It is sold through a mixture of grocery, drugstore, specialty retail and online channels, depending on geography. The brand's current status is active. A definitive global founding date, original founder, global headquarters and complete list of national product launches are not established by the provided reference material, so these fields remain open rather than being inferred from Unilever's corporate history.

Mass-market, science-led scalp care with a primary emphasis on dandruff control, cleansing and everyday hair confidence.

• Shampoo

  Clear anti-dandruff shampoos

  The core Clear product family consists of shampoos marketed for dandruff control and scalp cleansing. Formulas, active ingredients, fragrances, claims and packaging differ across markets. The range is generally positioned for frequent consumer use and may include variants aimed at freshness, moisture, hair strength or different hair types.

• Men's hair care

  Clear men's range

  In some markets, Clear has offered products specifically branded or communicated for men. These products retain the brand's anti-dandruff and scalp-care focus while using male-oriented packaging, fragrances, benefit claims or advertising. The precise range and availability are not uniform worldwide.

• Women's hair care

  Clear women's range

  Clear has also marketed variants for women in selected markets. These products combine dandruff or scalp-care claims with benefits such as conditioning, softness, moisture, smoothness or hair strength. Product names and formulations vary by country, and the range should not be assumed to be available in every market where Clear is sold.

• Conditioning and treatment

  Clear conditioners and scalp-care products

  Beyond shampoo, the brand has been associated in some markets with conditioners and related scalp or hair-treatment formats. These products extend the brand proposition from dandruff cleansing into routine post-wash care and broader hair maintenance. The exact formats and distribution are market-dependent.