Nogger

Nogger is a European ice-cream bar brand associated primarily with the German Langnese business of Unilever. It was introduced in West Germany in 1964 and is described as one of Unilever's oldest ice-cream brands. The original bar combines vanilla ice cream with a cocoa-based coating containing hazelnuts and small rusk pieces. The standard product weighs approximately 69 grams and has an energy value of about 870 kilojoules, or 210 kilocalories, according to the product description cited in the brand's Wikipedia article. The brand developed through regional variants and changes to its internal filling. Nogger Choc was introduced in 1986 with dark-chocolate ice cream and a nut-nougat center. Its initially soft center was changed to a hard chocolate core during the 1990s. The product disappeared from the market between 2001 and 2008, then returned after a StudiVZ social-network group campaigned for its reintroduction. A related Cremissimo Nogger Choc product was sold in one-litre containers under Cremissimo, a German subsidiary brand associated with Langnese. Other variants included Nogger Riegel, which used caramel rather than a nut-nougat center, and regional products such as Nogger Toffee or Caramel in Slovakia and the Czech Republic. Nogger has also been adapted for local markets and changing flavor preferences. Nogger Cherry, with a cherry center, was previously sold in the Czech Republic. Nogger Sandwich placed the ice cream between two cookies and originated in Albania, while also appearing in Germany and Turkey. Nogger Black, a licorice-flavored Swedish variant introduced in 2005, used a dark appearance, a crisp coating element and a licorice-cream filling. It was withdrawn for 2007. Nogger Mint followed in 2009. Brand communication has been an important part of Nogger's public identity. In Germany, the slogan "Nogger dir einen!" was used for several decades and became particularly recognizable in the 1980s. The phrase was later discontinued after public attention focused on its unintended sexual double meaning in colloquial German. In Sweden, the 2005 advertising for Nogger Black generated a racial-language controversy because an anti-racism organization argued that the product name and graffiti-style creative evoked an offensive English racial slur. The episode made Nogger Black one of the most publicly debated products in the range. Nogger's identity therefore combines longevity, seasonal impulse consumption and product experimentation. Rather than functioning as a single standardized item across all markets, it has served as a platform for region-specific flavors, formats and sub-brands within Unilever's wider ice-cream portfolio. Publicly available reference material does not establish a standalone Nogger corporate entity, independent headquarters, listing, or separate financial reporting.

Nogger began in West Germany in 1964 as a branded ice-cream bar within the business that became associated with Langnese and Unilever. Its core formula established the brand's enduring profile: vanilla ice cream enclosed by a cocoa-based coating with hazelnuts and rusk pieces. This combination differentiated the bar from simpler chocolate-coated products and provided a recognizable texture as well as a sweet, nutty flavor. During the following decades, Nogger developed a strong German advertising identity. The slogan "Nogger dir einen!" was used for many years and became especially familiar through 1980s advertising. Its popularity was accompanied by controversy because the wording could be understood as a sexual double entendre in German. The slogan was eventually removed from the product's communication and packaging, although it remained part of the brand's cultural history. Product development expanded substantially in the 1980s and 1990s. Nogger Choc arrived in 1986 with a nut-nougat filling and dark-chocolate ice cream. The filling changed from a soft center to a hard chocolate center during the 1990s. The product was unavailable from 2001 through 2008, after which it returned following an online consumer campaign organized through StudiVZ. The reintroduction demonstrated the role that social-network communities could play in reviving discontinued packaged-food products. Nogger also became a regional platform rather than a uniform international recipe. Nogger Riegel substituted caramel for the nut-nougat core. Nogger Toffee or Caramel was sold in Slovakia and the Czech Republic, while Nogger Cherry was previously available in the Czech market. Nogger Sandwich, a cookie-enclosed format, originated in Albania and was also sold in Germany and Turkey. A one-litre Cremissimo Nogger Choc format connected the product concept with another Langnese-related brand. In Sweden, the brand was used for more experimental flavor extensions. Nogger Black, a licorice-filled product with a dark appearance, was launched in 2005. Its advertising generated a public dispute when the Center Against Racism said the name and creative treatment could be interpreted as referencing an offensive racial term. The product was withdrawn for 2007. Nogger Mint was introduced in 2009, continuing the pattern of extending the established brand into new flavor territory. The available reference material presents Nogger as a product brand rather than a separately incorporated business. Ownership, independent management, financial results and a dedicated corporate website are not separately documented. Its history is consequently best understood as part of Unilever's branded ice-cream portfolio and its regional operating businesses, particularly Langnese in Germany and GB Glace in Sweden.

• 2009

  Nogger Mint released

  [1]Noggeren.wikipedia.org

  A mint-flavored extension was added to the Nogger range.

• 2008

  Nogger Choc re-released

  [1]Noggeren.wikipedia.org

  The discontinued product returned after an online StudiVZ campaign supported its reintroduction.

• 2007

  Nogger Black withdrawn

  [1]Noggeren.wikipedia.org

  The Swedish licorice variant was withdrawn for the 2007 season.

• 2005

  Nogger Black introduced in Sweden

  [1]Noggeren.wikipedia.org

  A licorice-flavored Swedish variant was launched and soon became associated with an advertising controversy.

• 2001

  Nogger Choc leaves the market

  [1]Noggeren.wikipedia.org

  Nogger Choc became unavailable, beginning an absence that lasted until 2008.

• 1986

  Nogger Choc launched

  [1]Noggeren.wikipedia.org

  The range expanded with a product featuring dark-chocolate ice cream and a nut-nougat filling.

• 1964

  Nogger introduced in West Germany

  [1]Noggeren.wikipedia.org

  The original vanilla ice-cream bar with cocoa-style coating, hazelnuts and rusk pieces entered the West German market.

A long-established European impulse ice-cream brand positioned around a recognizable vanilla, chocolate, nut and rusk combination, with local variants extending the range into nougat, caramel, licorice, mint, fruit and sandwich formats.

• Ice-cream bar · 1964

  Nogger original

  The original Nogger is a vanilla ice-cream bar covered with a cocoa-based fat icing containing hazelnuts and rusk pieces. The cited specification gives a weight of approximately 69 grams and an energy value of about 210 kilocalories. Its combination of vanilla, chocolate-style coating and crunchy inclusions defines the brand's classic format.

• Filled ice-cream bar · 1986

  Nogger Choc

  Introduced in 1986, Nogger Choc combines dark-chocolate ice cream with a nut-nougat cream center. The center was initially soft and was changed to a hard chocolate core during the 1990s. The bar was absent between 2001 and 2008 before being re-released following a consumer campaign. The cited product specification gives a weight of approximately 66 grams and 226 kilocalories.

• Container ice cream

  Cremissimo Nogger Choc

  A one-litre container variation of the Nogger Choc concept sold under the Cremissimo brand, a German brand associated with Langnese and Unilever. It adapts the filled chocolate-and-nougat flavor profile from a single impulse bar to a take-home format.

• Filled ice-cream bar

  Nogger Riegel

  Nogger Riegel is a variation that replaces the nut-nougat center with caramel. It retains the broader Nogger idea of a coated bar with a distinctive flavored filling while shifting the profile toward caramel.

• Regional ice-cream bar

  Nogger Toffee/Caramel

  Sold in Slovakia and the Czech Republic, Nogger Toffee or Caramel is a regional variant similar to Nogger Riegel and built around a caramel filling.

• Fruit-filled ice-cream bar

  Nogger Cherry

  Nogger Cherry was a Czech-market variation that added a cherry center to the familiar Nogger bar concept. The reference material states that it was previously sold in the Czech Republic.

• Ice-cream sandwich

  Nogger Sandwich

  Nogger Sandwich places the ice cream between two cookies. The format originated in Albania and was also sold in Germany and Turkey, illustrating the brand's adaptation to local product formats.

• Licorice-flavored ice-cream bar · 2005

  Nogger Black

  Introduced in Sweden in 2005, Nogger Black used licorice cream, a dark appearance and a crisp element in its coating. Its advertising caused a racial-language controversy, and the product was withdrawn for 2007.

• Flavored ice-cream bar · 2009

  Nogger Mint

  Nogger Mint was released in 2009 as a mint-flavored extension of the established Nogger ice-cream-bar range.

• 2005

  Nogger Black advertising controversy

  In April 2005, Sweden's Center Against Racism criticized advertising for Nogger Black. The organization said that the product name and campaign wording, including graffiti-style treatment and a phrase pairing Nogger with licorice, could be read as an allusion to an offensive English racial slur. The controversy received further discussion in international commentary and remained associated with the product before its withdrawal for 2007.

  Source

Read more

• 2008StudiVZ Nogger Choc reintroduction campaign

  Germany

  A group on the StudiVZ social network campaigned for the return of Nogger Choc after the product had been unavailable since 2001.

  Outcome. Nogger Choc was re-released in 2008.

  Source
• 2005Nogger Black advertising campaign

  Sweden

  The campaign for the licorice-flavored Nogger Black used graffiti-style lettering and a visual message pairing the product name with licorice. The Center Against Racism argued that the creative could be interpreted as invoking an offensive racial slur.

  Outcome. The controversy became the defining public issue surrounding Nogger Black, which was subsequently withdrawn for 2007.

  Source
• Nogger dir einen!

  Germany

  A German advertising slogan used for several decades, particularly associated with the brand's 1980s advertising. Its wording became widely recognized but also attracted attention because of an unintended sexual double meaning in colloquial German.

  Outcome. The slogan was later discontinued and no longer appeared on the product packaging described in the reference material.

  Source

• 2008

  Re-release of Nogger ChocProduct launch

  Background

  Nogger Choc had been unavailable from 2001 through 2008, while an online StudiVZ group advocated bringing it back.

  Action taken

  The product was reintroduced in 2008 with its chocolate-and-nougat concept.

  Aftermath

  The re-release is cited as an example of consumer social-network activity influencing the return of a discontinued ice-cream product.

  Source

• 2007

  Withdrawal of Nogger BlackOther

  Background

  Nogger Black was introduced in Sweden in 2005 and became the subject of criticism over advertising that an anti-racism organization considered racially offensive.

  Action taken

  The licorice-flavored variant was withdrawn for 2007.

  Aftermath

  Nogger Black is documented as a discontinued regional variant rather than a continuing part of the range.

  Source

1. 1Noggeren.wikipedia.org