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Nintendo Pictures

A Tokyo-based Japanese animation and visual-content studio owned by Nintendo and focused on games, animation, films, television, and other productions involving Nintendo and external intellectual property.

Last updated August 26, 2026

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Overview

Nintendo Pictures Co., Ltd. is a Japanese animation and visual-content production company headquartered in Tokyo. It is wholly owned by Nintendo and develops or produces computer-generated imagery, animation, motion-capture work, films, television content, and other visual media. The company operates within Nintendo’s broader effort to extend the reach of its intellectual property beyond interactive games while maintaining control over the presentation of characters and fictional worlds. The business originated before it adopted the Nintendo Pictures name. Its roots were in the computer-graphics and virtual-reality research activities of Visual Science Laboratory, a company founded in 1991 by Kenji Yoshida. The relevant production operation began to receive credits under the Dynamo Pictures name in October 2004. It was formally established as an independent animation studio on March 18, 2011, under the leadership of Hiroshi Hirokawa. During its Dynamo Pictures period, the studio worked across computer graphics, animation, motion capture, game-related visual production, anime films, and television projects. Its work was not limited to Nintendo-owned properties. A separate amusement-focused business was carved out of the company on October 1, 2021. That operation, which developed theatrical and virtual-reality attractions for amusement and theme-park settings, became Dynamo Amusement, Inc. and later an affiliated subsidiary of GENDA. The separation left Dynamo Pictures concentrated more directly on visual-content production. Nintendo announced on July 14, 2022, that it intended to acquire Dynamo Pictures and rename it Nintendo Pictures. Nintendo described the transaction as a way to strengthen its planning and production capabilities for visual content. The acquisition was completed on October 3, 2022, when Dynamo Pictures became a wholly owned Nintendo subsidiary and formally adopted the Nintendo Pictures name. The studio’s strategic role is to help Nintendo develop media based on its intellectual properties, including animated and film projects, while also retaining the technical and creative capabilities inherited from Dynamo Pictures. Nintendo’s broader screen strategy has included partnerships with outside producers as well as work by internal or controlled production entities, so Nintendo Pictures should not automatically be treated as the sole producer of every Nintendo-related film or series. Its remit is broader than a single franchise and can include projects based on non-Nintendo properties. As of the available reference material, the company’s first fully in-house short under the Nintendo Pictures name was Close to You, released in October 2025. Publicly available information identifies Nintendo Pictures primarily as a production studio rather than a consumer-facing distribution label. Its importance therefore lies in its role within Nintendo’s intellectual-property, animation, and visual-media infrastructure rather than in a separately marketed product portfolio.

History

Nintendo Pictures developed from the computer-graphics and virtual-reality activities of Visual Science Laboratory, a Japanese research and development company founded by Kenji Yoshida in 1991. The production unit that later became associated with Dynamo Pictures began receiving credits under the Dynamo Pictures name in October 2004. At that stage, its work was connected to computer graphics, animation, motion capture, and other forms of digital visual production. The operation became a formally independent animation studio on March 18, 2011. Hiroshi Hirokawa, who had led the relevant production activity, established the independent company as Dynamo Pictures. The studio worked on a range of visual projects, including video-game-related production, anime films, television series, and other computer-generated or motion-capture content. Its portfolio was not restricted to Nintendo franchises, and its pre-acquisition identity was that of an independent Japanese production studio. On October 1, 2021, Dynamo’s amusement-focused section was separated from the main company. The unit specialized in theatrical and virtual-reality attractions for amusement parks and related venues. It became Dynamo Amusement, Inc. and subsequently an affiliated subsidiary of GENDA, an amusement and arcade company. This restructuring distinguished the attraction business from Dynamo Pictures’ core animation and visual-production activities. Nintendo announced on July 14, 2022, that it would acquire Dynamo Pictures and change its name to Nintendo Pictures. Nintendo said the transaction was intended to improve the company’s planning and production structure for visual content. The acquisition closed on October 3, 2022. Dynamo Pictures then became a wholly owned subsidiary of Nintendo and began operating under the Nintendo Pictures name. Under Nintendo ownership, the studio’s role is associated with the expansion of Nintendo intellectual property into animation, film, television, and other visual formats. The company also retains the ability to work on projects outside Nintendo’s own properties. Nintendo Pictures is therefore best understood as a production capability inside the Nintendo group, rather than simply as a film label or a distributor. The available reference material identifies Close to You as the first short produced fully in-house by Nintendo Pictures after the rebranding, with its release in October 2025. The company’s public history otherwise emphasizes its corporate lineage, acquisition, and production function rather than a separately documented list of commercially branded releases.

  • 2025

    Close to You is released

    [1]

    Close to You was released as the first short produced fully in-house under the Nintendo Pictures name.

  • 2022

    Nintendo announces acquisition

    [1]

    Nintendo announced on July 14, 2022, that it would acquire Dynamo Pictures and rename it Nintendo Pictures.

  • 2022

    Acquisition closes and Nintendo Pictures launches

    [1]

    On October 3, 2022, Dynamo Pictures became a wholly owned Nintendo subsidiary and adopted the Nintendo Pictures name.

  • 2021

    Amusement unit is spun off

    [1]

    The company’s amusement section was separated on October 1, 2021, becoming Dynamo Amusement, Inc.

  • 2011

    Dynamo Pictures is formally established

    [1]

    Hiroshi Hirokawa formally established Dynamo Pictures as an independent animation studio on March 18, 2011.

  • 2004

    Dynamo Pictures name begins appearing in credits

    [1]

    The relevant computer-graphics and visual-production operation began to be credited as Dynamo Pictures in October 2004.

  • 1991

    Visual Science Laboratory is founded

    [1]

    Kenji Yoshida founded Visual Science Laboratory, the computer-graphics and virtual-reality research company from whose production activities Nintendo Pictures ultimately developed.

Products and positioning

Nintendo’s in-house visual-content and animation studio, intended to strengthen the planning and production of screen-based content involving Nintendo intellectual property while preserving the technical capabilities of the former Dynamo Pictures.

  • Animation and visual production

    Animated and CG productions

    Nintendo Pictures produces or supports animated and computer-generated visual content, drawing on capabilities developed during its Dynamo Pictures period. These activities can include feature-length and short animation, television work, game-related imagery, and other screen-based productions. The studio’s remit is not confined to Nintendo properties, although its ownership by Nintendo gives Nintendo intellectual property a central strategic role.

  • Short film · 2025

    Close to You

    Close to You is a short produced fully in-house by Nintendo Pictures. It was identified as the studio’s first fully internal production after the company adopted the Nintendo Pictures name and was released in October 2025.

Brand decisions

  • 2022

    Nintendo acquires Dynamo PicturesM&A

    Background

    Nintendo sought to strengthen its planning and production structure for visual content and announced its intention to acquire the Tokyo-based animation studio Dynamo Pictures.

    Action taken

    Nintendo completed the acquisition on October 3, 2022, made Dynamo Pictures a wholly owned subsidiary, and changed its name to Nintendo Pictures.

    Aftermath

    The transaction created an internal Nintendo-group studio focused on animation, films, television, game-related visual work, and other visual content.

  • 2021

    Separation of the amusement businessStrategy

    Background

    Dynamo Pictures had an amusement section focused on theatrical and virtual-reality attractions for theme parks and other entertainment venues.

    Action taken

    The amusement section was spun off on October 1, 2021, as Dynamo Amusement, Inc.; it later became an affiliate subsidiary of GENDA.

    Aftermath

    The separation left Dynamo Pictures more focused on animation and visual-content production before its acquisition by Nintendo.

Recent events

  • 2025

    Nintendo Pictures releases Close to You[1]

    Product launch

    Close to You became the studio’s first short produced fully in-house after the company adopted the Nintendo Pictures identity.

  • 2022

    Nintendo announces acquisition and renaming of Dynamo Pictures[1]

    M&A

    Nintendo announced plans to acquire Dynamo Pictures and rename the company Nintendo Pictures as part of an effort to reinforce its planning and production structure for visual content.

  • 2022

    Nintendo completes acquisition of Dynamo Pictures[1]

    M&A · Leadership change

    The transaction closed on October 3, making Dynamo Pictures a wholly owned Nintendo subsidiary and completing its transition to the Nintendo Pictures name.

Sources1 sources

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