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Brand Wiki/Other/Mount Franklin Water
M

Mount Franklin Water

Product brand

Unclaimed

Mount Franklin Water is an Australian bottled spring-water brand owned and manufactured by Coca-Cola Europacific Partners.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Mount Franklin Water

Industry
Other · Companies (General)
Parent
Coca-Cola Europacific Partners
Country
Australia
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Mount Franklin Water is an Australian bottled spring-water brand operated by Coca-Cola Europacific Partners. The brand is positioned around packaged drinking water for everyday consumption and is sold in a range of formats suited to retail, food-service, hospitality, sporting and on-the-go occasions. Its core portfolio consists of still spring water in containers ranging from small single-serve bottles of approximately 250 millilitres to larger 1.5-litre formats. The brand has also extended beyond still water through lightly sparkling, flavoured and other carbonated water products. Mount Franklin is primarily an Australian-market brand rather than a globally distributed international label. Its visibility has been supported by consumer marketing, public-facing partnerships and event associations. Australian model Jennifer Hawkins has served as an ambassador for Mount Franklin Lightly Sparkling Water since 2014, linking the product line with a lifestyle-oriented presentation of sparkling water. The brand has also participated in breast-care and breast-cancer fundraising initiatives. Its association with the National Breast Cancer Foundation has included activities during Breast Cancer Awareness Months, while a partnership with the McGrath Foundation, beginning in 2010, supported fundraising for breast-care nurses across Australia. Sports sponsorship has been another important element of Mount Franklin's public profile. From 2012 through 2018, it was the official water provider of the Australian Open tennis tournament. The Australian Open contract changed hands in 2018, when Ganten, a bottled-water company based in China, became the tournament's water provider. This marked the end of Mount Franklin's formal role at the event but not the end of the brand's broader Australian retail and consumer presence. The brand's products compete in Australia's packaged-water category, where differentiation commonly depends on source positioning, convenience, package size, taste, carbonation, availability and brand trust. Mount Franklin's portfolio gives it coverage across conventional still water and more distinctive sparkling or flavoured formats. A 2013 TripAdvisor Australia Travellers' Choice Favourites award named Mount Franklin the best bottled water in its category, providing an example of third-party consumer recognition. Mount Franklin's corporate identity is tied to Coca-Cola Europacific Partners, which owns and manufactures the brand. Public reference material does not establish a separate founding date, founder, headquarters address or standalone listed-company status for Mount Franklin Water. The brand should therefore be understood as a product brand within a larger beverage-company portfolio, with its commercial focus centered on Australia.

History

Mount Franklin Water is an Australian bottled spring-water brand manufactured and owned by Coca-Cola Europacific Partners. Publicly available reference material does not identify a standalone founding year or founder, so the brand's early corporate history cannot be established precisely from the supplied sources. Its role is best understood as that of a packaged-water product brand operating within a larger beverage portfolio rather than as an independently listed company. The brand's main product is still spring water, sold in several package sizes from approximately 250 millilitres to 1.5 litres. This range allows Mount Franklin to serve individual, family and convenience occasions. The portfolio has also included flavoured waters and carbonated varieties, giving the brand a presence in segments adjacent to conventional bottled water. Lightly sparkling water has been particularly visible in its marketing, with Australian model Jennifer Hawkins associated with the brand as an ambassador from 2014. Mount Franklin developed a notable community and sponsorship profile during the 2010s. From 2010, it partnered with the McGrath Foundation in fundraising connected with breast-care nurses across Australia. The brand has also been associated with the National Breast Cancer Foundation, including fundraising activity during Breast Cancer Awareness Months. These relationships connected a consumer beverage product with breast-health awareness and charitable giving. Sport was another significant channel for brand exposure. Mount Franklin became the official water provider of the Australian Open in 2012 and retained that role until 2018. The arrangement placed the brand in a prominent national sporting environment and supported visibility among spectators, players and television audiences. In 2018, the contract moved to Ganten, a Chinese bottled-water company, ending Mount Franklin's official provider role at the tournament. Consumer recognition also contributed to the brand's profile. In 2013, Mount Franklin was voted best bottled water in the TripAdvisor Australia Travellers' Choice Favourites awards. The recognition reflected consumer or traveller preference rather than a technical certification of the water source. Today, Mount Franklin remains associated with the Australian bottled-water market and with Coca-Cola Europacific Partners. Its offer spans still spring water and selected sparkling, flavoured and carbonated formats. The available reference material does not provide a current headquarters address, separate website URL, executive roster, financial data or detailed information about production sites. Those fields are therefore left unspecified rather than inferred.

  • 2018

    Australian Open provider contract changes

    [1]Mount Franklin Wateren.wikipedia.org

    Ganten replaced Mount Franklin as the Australian Open's official water provider.

  • 2014

    Jennifer Hawkins ambassador association begins

    [1]Mount Franklin Wateren.wikipedia.org

    Jennifer Hawkins became an ambassador for Mount Franklin Lightly Sparkling Water.

  • 2013

    TripAdvisor bottled-water award

    [1]Mount Franklin Wateren.wikipedia.org

    Mount Franklin was voted best bottled water in the 2013 TripAdvisor Australia Travellers' Choice Favourites awards.

  • 2012

    Australian Open partnership begins

    [1]Mount Franklin Wateren.wikipedia.org

    Mount Franklin became the official water provider of the Australian Open.

  • 2010

    McGrath Foundation partnership begins

    [1]Mount Franklin Wateren.wikipedia.org

    Mount Franklin began working with the McGrath Foundation to support fundraising for breast-care nurses across Australia.

Products and positioning

An accessible Australian bottled spring-water brand offering still, lightly sparkling, flavoured and carbonated formats for everyday hydration and on-the-go consumption.

  • Bottled spring water

    Mount Franklin Spring Water

    The brand's core still-water line, offered in multiple package sizes from approximately 250 millilitres to 1.5 litres. It is designed for everyday hydration and is distributed in formats suitable for personal consumption, convenience retail and shared use.

  • Sparkling water

    Mount Franklin Lightly Sparkling Water

    A lightly carbonated water line that has received dedicated lifestyle marketing and was associated with Jennifer Hawkins as a brand ambassador from 2014. The product extends Mount Franklin beyond still spring water into a more premium-feeling refreshment occasion.

  • Flavoured and carbonated water

    Mount Franklin Flavoured and Carbonated Waters

    A group of flavoured and carbonated water products reported as part of the Mount Franklin portfolio. Detailed flavour names, formulations, package sizes and current availability are not specified in the supplied reference material.

Marketing campaigns

  • 2014Jennifer Hawkins Lightly Sparkling campaign

    Australia

    Jennifer Hawkins was appointed as an ambassador for Mount Franklin Lightly Sparkling Water, supporting the product's lifestyle and refreshment positioning.

    Outcome. The source records the ambassador relationship but does not report campaign performance metrics.

    Source
  • 2012Australian Open official water partnership

    Australia

    Mount Franklin supplied the Australian Open as its official water provider from 2012 through 2018.

    Outcome. The partnership ended in 2018 when the contract transferred to Ganten.

    Source
  • 2010McGrath Foundation partnership

    Australia

    Mount Franklin partnered with the McGrath Foundation to support fundraising for breast-care nurses across Australia.

    Outcome. The partnership established a continuing charitable association between the brand and breast-care support; the supplied source does not quantify funds raised.

    Source
  • National Breast Cancer Foundation fundraising

    Australia

    Mount Franklin has been associated with the National Breast Cancer Foundation through fundraising activities, including initiatives conducted during Breast Cancer Awareness Months.

    Outcome. The source confirms the association but does not provide campaign dates, fundraising totals or a measured commercial outcome.

    Source

Brand decisions

  • 2018

    End of Australian Open water-provider roleStrategy

    Background

    Mount Franklin had served as the Australian Open's official water provider since 2012.

    Action taken

    The event's water-provider contract was transferred to Ganten.

    Aftermath

    Mount Franklin ceased to be the official water provider for the tournament; the source provides no explanation for the change or financial terms.

    Source

Recent events

  • 2018

    Ganten takes over Australian Open water-provider contract[1]Mount Franklin Wateren.wikipedia.org

    Leadership change

    The Australian Open water-provider contract previously held by Mount Franklin was transferred to Ganten, a bottled-water company based in China.

  • 2014

    Jennifer Hawkins becomes Mount Franklin Lightly Sparkling ambassador[1]Mount Franklin Wateren.wikipedia.org

    Campaign

    Australian model Jennifer Hawkins became an ambassador for Mount Franklin Lightly Sparkling Water, an association reported as continuing from 2014.

  • 2013

    Mount Franklin receives TripAdvisor Australia bottled-water recognition[1]Mount Franklin Wateren.wikipedia.org

    Other

    Mount Franklin was voted Australia's best bottled water in the 2013 TripAdvisor Travellers' Choice Favourites awards.

  • 2012

    Mount Franklin becomes Australian Open official water provider[1]Mount Franklin Wateren.wikipedia.org

    Campaign

    Mount Franklin became the official water provider for the Australian Open, a role it held through 2018.

  • 2010

    Mount Franklin begins partnership with the McGrath Foundation[1]Mount Franklin Wateren.wikipedia.org

    Other

    Mount Franklin began a partnership with the McGrath Foundation to help raise funds for breast-care nurses across Australia.

Related entries

  • Coca-Cola Europacific Partners

Sources1 sources

  1. 1Mount Franklin Wateren.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/mount-franklin-water · Editorial policy · How profiles are compiled