Landal Greenparks
Product brand
UnclaimedEuropean holiday park operator
Last updated October 14, 2026
Overview
Landal is a Dutch holiday-park and vacation-accommodation operator whose business developed from a company-owned recreation village into a large European network of managed and rented holiday parks. Its origins date to 1954, when the Dutch insurance company Nillmij en Arnhem acquired Rabbit Hill. The village was initially intended for the company’s employees, but the limited number of eligible staff led the owner to make accommodation available to outside holidaymakers. The resulting rental model proved commercially viable and was extended through the development and acquisition of additional villages. The business expanded outside the Netherlands in 1965, when it opened its first foreign village in Germany. During the following decades, the holiday-village portfolio passed through the corporate structures and names associated with Nillmij, ENNIA and, after the 1983 merger of ENNIA and AGO, Aegon. The recreation division was eventually separated from Aegon. On 18 July 1996, the holiday villages were sold to Rotterdam-based holding company Indofin in partnership with London-based Charterhouse Development Capital. The operation continued under the Landal GreenParks name. Landal’s growth has combined park management contracts, acquisitions and the operation of both company-developed and independently owned accommodation. In 2002, it acquired Beheer & Projecten B.V. from Groupe Pierre & Vacances, obtaining management contracts for 34 former Gran Dorado holiday villages. The transaction followed a Dutch competition-regulatory decision that prevented Pierre & Vacances from operating the villages itself. Landal also took over smaller resorts previously associated with Creative Holiday Parks. These transactions helped make it one of the Netherlands’ largest holiday-village operators. The company subsequently became part of Wyndham Destination Network, a business unit of Wyndham Worldwide. In 2018, Wyndham sold Landal to Platinum Equity. A further ownership and strategic change was announced in July 2021, when Roompot, which was owned by KKR, agreed to acquire Landal GreenParks. Regulatory approval took longer than initially expected. The transaction was approved in 2023 after remedies included the sale of 30 parks to Dormio Group. Landal GreenParks and Roompot then combined their operations under the Landal name, with the parks gradually receiving a unified visual identity and brand presentation. Roompot brought its own history and market presence to the combination. Founded in 1965 in Kamperland, it grew from a family campsite into a major provider of holiday accommodation in the Netherlands, Belgium and Germany. Its expansion included the development of coastal parks and acquisitions such as Hogenboom and Qurios Holiday Retreats. The combined Landal business therefore covers a broader portfolio of holiday parks, cottages, bungalows and other short-term accommodation than the former Landal GreenParks operation alone. The post-merger company manages and rents accommodation at more than 250 parks across Europe, with approximately 23,000 holiday units according to the cited reference material. Its network includes parks in the Netherlands, Belgium, Germany, Denmark, the United Kingdom, Austria, Switzerland and the Czech Republic. The business reports approximately six million guests and more than 27 million overnight stays annually, as well as about 5,200 employees across its parks and offices. In addition to its Amsterdam headquarters, offices are identified in Goes, Zwolle, Trier and Varde. The portfolio serves leisure travelers seeking self-catering cottages, nature-oriented breaks, family holidays and coastal or countryside recreation. Individual parks may offer restaurants, retail, indoor or outdoor leisure facilities, activities and local excursions, but the precise offer varies by location. Landal operates primarily as a holiday-accommodation platform and park manager rather than as a conventional hotel chain. Its brand proposition is based on destination variety, self-catering accommodation, access to natural settings and the convenience of booking within a large, standardized European network. The business remains active under the Landal identity following the Roompot combination, while the legacy Landal GreenParks and Roompot names continue to be relevant for historical and portfolio context.
History
Landal’s history began in 1954 with the acquisition of Rabbit Hill by Nillmij en Arnhem, a Dutch insurance company. The village was initially conceived as a recreational facility for employees. Because the employee population was too small to fill the accommodation, the company opened the bungalows to external guests. This converted an internal employee benefit into a commercial holiday-rental model, which was subsequently expanded through additional villages. The first Landal-related village outside the Netherlands opened in Germany in 1965. The recreation operation later passed through the corporate reorganizations associated with Nillmij and ENNIA. In 1983, ENNIA merged with AGO to create Aegon, requiring changes to the names and structure of the holiday villages. Aegon eventually decided to sell its recreation division. On 18 July 1996, the holiday villages were sold to Indofin in partnership with Charterhouse Development Capital, and the business adopted the Landal GreenParks name. A significant expansion took place in 2002, when Landal acquired Beheer & Projecten B.V. from Groupe Pierre & Vacances. The transaction included management contracts for 34 Gran Dorado holiday villages. Landal later also acquired smaller villages connected with Creative Holiday Parks. These transactions strengthened its position in the Dutch holiday-park market and expanded its role as a manager of parks owned or developed by different parties. Landal subsequently became part of Wyndham Destination Network, within Wyndham Worldwide. Wyndham sold the business to Platinum Equity in 2018. In July 2021, Roompot announced an agreement to acquire Landal GreenParks. Roompot had originated in 1965 as a family campsite in Kamperland and had grown through park development and acquisitions, including Hogenboom and Qurios Holiday Retreats. The proposed transaction was reviewed by competition authorities and was not immediately completed. Approval was obtained in 2023 after a remedy package included the divestment of 30 parks to Dormio Group. Landal GreenParks and Roompot then combined and operated under the Landal name. The integration involved a gradual transition in park appearance and brand identity. The combined company has a network of more than 250 parks and roughly 23,000 holiday accommodations in eight European markets: the Netherlands, Belgium, Germany, Denmark, the United Kingdom, Austria, Switzerland and the Czech Republic. The business reports around six million guests, more than 27 million overnight stays and approximately 5,200 employees. Its offices include locations in Amsterdam, Goes, Zwolle, Trier and Varde. The modern Landal business combines accommodation rental, holiday-park management and destination services. Its portfolio includes cottages, bungalows and other self-catering units in coastal, countryside and nature-oriented locations. The company’s historical development reflects the consolidation of the European holiday-park sector, moving from a single corporate recreation village to a cross-border platform with both owned and managed operations.
- 2023
Landal and Roompot combined
[1]After regulatory approval and park divestments, the two operators combined under the Landal name.
- 2021
Roompot acquisition announced
[1]Roompot announced its planned acquisition of Landal GreenParks, subject to regulatory approval.
- 2018
Acquired by Platinum Equity
[1]Wyndham sold Landal GreenParks to private-equity firm Platinum Equity.
- 2002
Gran Dorado management contracts acquired
[1]Landal acquired Beheer & Projecten B.V. and management contracts covering 34 Gran Dorado holiday villages.
- 1996
Business sold to Indofin and Charterhouse
[1]Aegon’s recreation division was sold to Indofin in partnership with Charterhouse Development Capital, after which the operation continued as Landal GreenParks.
- 1965
First foreign village opened in Germany
[1]The holiday-village operation expanded beyond the Netherlands with its first overseas location in Germany.
- 1954
Rabbit Hill acquired by Nillmij en Arnhem
[1]The Dutch insurance company Nillmij en Arnhem acquired Rabbit Hill, establishing the origin of the holiday-village business that later became Landal.
Products and positioning
A European holiday-park operator focused on self-catering accommodation, nature-based leisure and family vacations across a broad network of managed and rented resorts.
Holiday parks
Landal holiday parks
A network of European leisure parks offering short-stay accommodation and destination amenities. Parks are located in coastal, countryside, forest and other nature-oriented settings, with the exact facilities varying by location. Typical services can include restaurants, shops, recreational activities and family-oriented entertainment.
Vacation rentals
Cottages and bungalows
Self-catering cottages, bungalows and comparable holiday units form the core accommodation offer. They are designed for individual travelers, couples and families seeking more space and domestic facilities than a conventional hotel room, generally within or near a managed holiday park.
Hospitality and property management
Park management services
Landal’s business includes operating and renting accommodation on behalf of holiday villages and park owners. This management-contract model has been part of the company’s expansion since at least the acquisition of Beheer & Projecten B.V. and the associated Gran Dorado contracts in 2002.
Brand decisions
2023
Adopting the Landal name after the Roompot combinationStrategyBackground
Following approval of the Roompot and Landal transaction, the combined business needed a common commercial identity.
Action taken
The combined operator began operating under the Landal name and started a gradual transition of park appearances and brand identity.
Aftermath
The Landal brand became the umbrella identity for the combined holiday-park network.
2021
Agreeing to the Roompot acquisitionM&ABackground
Landal GreenParks agreed to be acquired by Roompot, creating a larger holiday-park operator with overlapping European markets.
Action taken
The parties announced the transaction and submitted it for regulatory review.
Aftermath
Approval was ultimately obtained in 2023 with remedies that included the sale of 30 parks to Dormio Group.
2021
Expanding the United Kingdom park networkStrategyBackground
Landal reported strong demand for domestic and regional holidays after a strong summer season.
Action taken
The company announced plans to add nine parks in the United Kingdom.
Recent events
- 2023
Regulators approved the Landal and Roompot combination[1]
M&A · Regulation
The Dutch Authority for Consumers and Markets approved the combination after remedies included the sale of 30 parks to Dormio Group.
- 2023
Landal and Roompot began operating under the Landal name[1]
M&A
Following regulatory approval and completion of the combination, the two holiday-park businesses began operating under the Landal name, with a gradual identity transition across the parks.
- 2022
Landal Sandybrook became a VisitEngland finalist[1]
Other
Landal Sandybrook was listed as a finalist in the holiday-park category at VisitEngland’s Awards for Excellence.
- 2021
Roompot announced its agreement to acquire Landal GreenParks[1]
M&A
Roompot, backed by KKR, announced an agreement to acquire Landal GreenParks. Completion was subject to regulatory review.
- 2021
Landal announced expansion in the United Kingdom[1]
Other
Following a strong summer for domestic and regional holidays, Landal announced plans to add nine parks in the United Kingdom.
- 2020
Landal Darwin Forest received VisitEngland gold recognition[1]
Other
Landal Darwin Forest won gold in the holiday-park category at VisitEngland’s Awards for Excellence.
Sources1 sources
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