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Indola

Indola is a professional hair brand offering salon-oriented colour, care and styling products, education, and commercial services.

Last updated September 25, 2026

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Overview

Indola is a professional hair brand whose current offer is built around products and services for hairdressers and salons. The brand describes its approach as “#SimplySmarter”: a compact but complete portfolio intended to help stylists address varied client needs with relatively simple, practical services. Its official website presents the brand as a source of salon products, education, and trend-led inspiration rather than as a general-purpose consumer retailer. Its product offer includes permanent and demi-permanent colour, products for lifting and lightening, temporary colour with styling benefits, hair care, and styling products. Named ranges and offerings on the official site include PCC, Crea-Bold, Blonde Expert, XpressColor, Rapid Blond+, Color Transformer, Cream Developer, Service Essentials, and Care & Style. The homepage also highlights newer offerings such as a range for textured hair, PCC Smart Lift, and Color Style Mousse. The brand promotes salon education through how-to content, videos, seminars, and commercial services designed around real salon demand. Indola has historical roots in a Dutch cosmetics business established in 1929. Its history later included electrical equipment and other products, but those activities should not be confused with the present professional hair brand. The Dutch-language history supplied here states that Indola Cosmetics was sold to Alberto-Culver in 1983 and that Alberto-Culver sold Indola to Henkel in 2004. Henkel is therefore the current parent identified for the brand. The official site describes production at two sites, Wassertrüdingen in Germany and Maribor in Slovenia; it does not identify a distinct headquarters for Indola itself in the supplied material. The brand’s stated positioning combines salon expertise, practical service design, trend awareness, and accessibility. Its Street Style Collection is presented as wearable, salon-ready inspiration, released twice a year and supported by educational material. Indola also describes sustainability measures related to manufacturing and packaging, including renewable electricity and carbon-neutral operations at its two named production sites, alongside packaging-material changes. The official website is presented in English and German and supplies no specific list of countries in which the brand operates.

History

Indola’s history has more than one commercial chapter, and its present identity is best understood as a professional hair brand rather than as a continuation of every historical product line associated with the name. The Dutch-language historical account states that the brand’s antecedent was Hollander & Kohn, a cosmetics business founded in 1929 in Voorburg. It initially made products including shaving cream and subsequently expanded into equipment for hairdressing businesses, including hair-drying hoods and curling irons. Indola NV was established in 1932 for that equipment activity, with production associated with the subsidiary NV Industriële Onderneming W.H. Braskamp. The account describes a modern factory built in stages between 1954 and 1956 beside the harbour in Rijswijk. The business made equipment for hairdressers and other electrical and mechanical products, while a department produced chemical-cosmetic goods. By the mid-1950s it employed nearly 600 people, and the source says about 40% of production was exported. It also reports that the company had sales locations in Paris and Düsseldorf and business establishments in several European cities during the 1960s. These details concern the historical company and should not be read as a verified description of the current brand’s market footprint. In 1963, the company acquired Utrecht-based EMI and continued it as Indola Electric. On 4 January 1965, Indola merged with Van der Heem NV to form Indoheem NV. The historical account says the remaining business later continued under the Indola name after the radio and telecommunications activities were sold to Philips in 1966. The name was then associated with electrical tools and household appliances as well as cosmetics. A factory fire in Rijswijk on 22 May 1971 damaged part of the complex, according to the same account. A major separation of the cosmetics business occurred in 1983, when Hagemeyer sold Indola Cosmetics to Alberto-Culver. The historical source describes a dispute over the name and says Indola Electric was renamed Indolec. In 2004 Alberto-Culver sold Indola to Henkel. The source states that the name continued as a brand after the sale. These transactions distinguish the current hair brand’s corporate history from the earlier Dutch manufacturer’s broader industrial operations. In its current official presentation, Indola identifies itself as a professional hair brand serving stylists. It emphasizes a compact portfolio, salon services, education, and trend-led inspiration under the “#SimplySmarter” idea. Its Street Style Collection is described as appearing twice a year, complemented by educational videos and seminars. Current official product information covers colour, lightening, care, and styling, with named ranges including PCC, Blonde Expert, and Care & Style. Indola also describes manufacturing at Wassertrüdingen in Germany and Maribor in Slovenia and publishes sustainability information about those sites and its packaging. The supplied materials do not establish a distinct current headquarters, founder, executive roster, or complete list of operating markets.

  • 2004

    Indola sold to Henkel

  • 1983

    Indola Cosmetics sold to Alberto-Culver

  • 1971

    Rijswijk factory fire

  • 1966

    Radio and telecommunications activities sold

  • 1965

    Merger creates Indoheem NV

  • 1963

    EMI acquired

  • 1954

    Factory construction begins in Rijswijk

  • 1932

    Indola NV established

  • 1929

    Cosmetics business founded

Products and positioning

A professional salon hair brand with a compact yet complete portfolio, practical and commercially minded services, and wearable, trend-led education and inspiration. Its stated brand idea is “#SimplySmarter.”

  • PCC

    A colour range for permanent and demi-permanent results; the official site also highlights white-hair coverage.

  • Blonde Expert

    A range that includes lightener, highlifts, bonding oil, and leave-in care.

  • Crea-Bold

    A colour offering described as lasting 8 to 15 washes, depending on hair structure.

  • XpressColor

    A fast colour service promoted for outgrown roots.

  • Rapid Blond+

    A lightening product described as suitable for natural and coloured hair.

  • Color Style Mousse

    Temporary colour mousse with styling benefits, offered in updated trend-led shades.

  • PCC Smart Lift

    A lifting range presented as supporting soft blending of white hair and hair integrity.

Brand decisions

  • Packaging and manufacturing sustainability initiativesOther

Sources6 sources

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