Fujifilm Business Innovation
A Fujifilm Group company providing office equipment, production printing systems, document technologies, and business process solutions. Japanese copier and office equipment manufacturer, a joint venture between Fujifilm and Xerox.
Last updated October 14, 2026
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Overview
Fujifilm Business Innovation Corporation is a Japanese document-technology and business-solutions company owned by Fujifilm Holdings Corporation. It develops, manufactures, sells, and services office printers, multifunction devices, production-printing systems, software, and related document-management and workflow solutions. The company operates primarily across Japan and the Asia-Pacific region, with activities and subsidiaries serving markets including Australia, New Zealand, Singapore, Malaysia, China, and Hong Kong. The business began in 1962 as Fuji Xerox, a 50:50 joint venture between Fujifilm and Rank Xerox. Its original role was to distribute Rank Xerox equipment in Japan, but it gradually developed independent research, engineering, manufacturing, and product-development capabilities. This shift made the company more than a sales channel: it became a significant contributor to xerographic, color-printing, multifunction-device, and document-workflow technologies used by both Fuji Xerox and Xerox-branded businesses. Fuji Xerox introduced the FX2200 copier in 1973, which was recognized at the time as an especially compact copier, and later introduced the Xero Printer 100 in 1987, described in reference material as an early multifunction printer/copier. The company also expanded its regional footprint. In 1982 it acquired distribution rights in Australia, New Zealand, Singapore, and Malaysia from Xerox Corporation and established Fuji Xerox Asia Pacific in Singapore. Xerox transferred its China and Hong Kong operations to Fuji Xerox in 2000, further increasing the company’s importance within the wider Xerox network. Fujifilm increased its ownership stake to 75% in 2001. The long-running partnership became the subject of a proposed structural transaction in 2018, when Xerox announced a plan involving Fujifilm’s acquisition of a controlling interest and the combination of the businesses. Xerox’s board opposed the transaction, and the proposal was abandoned in May 2018. In November 2019, Fujifilm announced that it would purchase Xerox’s remaining 25% interest for approximately US$2.3 billion. The transaction gave Fujifilm full ownership of the company. Fujifilm and Xerox subsequently decided not to renew their technology agreement after it expired at the end of March 2021. Fuji Xerox was renamed Fujifilm Business Innovation Corporation in April 2021. The rebranding reflected Fujifilm’s plan to use its own technologies together with technologies from other Fujifilm Group businesses, while continuing product-supply arrangements with Xerox. The company’s current identity therefore combines its historical expertise in xerography and office equipment with Fujifilm’s broader capabilities in imaging, digital transformation, workflow, and production systems. Its portfolio includes the Apeos office-equipment and workflow family and the Revoria production-printing family, alongside printers, multifunction systems, print servers, software, managed services, and business-process offerings. The company maintains its headquarters at Tokyo Midtown West in Minato, Tokyo, and has additional offices in Tokyo and Kanagawa Prefecture. It remains an active Fujifilm subsidiary, although its former Fuji Xerox product lines and software-support arrangements have entered different stages of transition over time.
History
Fujifilm Business Innovation traces its origins to Fuji Xerox, established in 1962 as an equal partnership between Fujifilm and Rank Xerox. Rank Xerox had been the Xerox-related organization responsible for international markets outside the United States, and Fuji Xerox initially functioned mainly as a distributor of Rank Xerox products in Japan. Over time, the company developed its own engineering and research capabilities and became involved in the design, production, and sale of xerographic and document-related equipment. A major early development was the FX2200 copier, introduced in 1973 and recognized in contemporary accounts as the world’s smallest copier at that time. Fuji Xerox subsequently expanded beyond conventional copying into printer and multifunction technologies. Its Xero Printer 100, introduced in 1987, was described as the world’s first multifunction printer/copier in the supplied reference material. The company also contributed technology and manufacturing capabilities to devices sold by Xerox Corporation, particularly in color-printing and document-production fields. Regional expansion began in 1982, when Fuji Xerox acquired distribution rights from Xerox Corporation for Australia, New Zealand, Singapore, and Malaysia. It established Fuji Xerox Asia Pacific in Singapore to coordinate those markets. In 1997, Rank Xerox was absorbed into Xerox Corporation, changing the corporate context of the Fuji Xerox joint venture without ending the partnership. Xerox later transferred its China and Hong Kong operations to Fuji Xerox in 2000. In 2001, Fujifilm increased its ownership of the venture to 75 percent. The company became involved in a proposed restructuring of the wider Fujifilm-Xerox relationship in 2018. Xerox announced an agreement under which Fujifilm would acquire a 50.1 percent controlling stake in Xerox and the two businesses would be combined into a larger organization. The proposal was valued by Xerox at approximately US$6.1 billion for the stake and was presented as creating a combined business with an aggregate market value of about US$18 billion. Xerox’s board opposed the transaction, and it was called off in May 2018. The ownership relationship changed decisively in 2019. On November 5, Fujifilm announced that it would purchase Xerox’s remaining 25 percent interest in Fuji Xerox for approximately US$2.3 billion. Fujifilm thereby moved toward full ownership of the company and greater control over its technology, product strategy, and regional operations. On January 6, 2020, Fujifilm announced that it would allow its technology agreement with Xerox to expire at the end of March 2021 rather than renew it. The company stated that separating the businesses would allow it to combine its own technologies with those of other Fujifilm Group companies and market products and solutions under a new brand worldwide. Product-supply agreements with Xerox were to continue, preserving some commercial links after the end of the technology arrangement. In April 2021, Fuji Xerox was formally renamed Fujifilm Business Innovation Corporation. The new name marked the end of the Fuji Xerox identity after nearly six decades and repositioned the company within Fujifilm’s broader portfolio. The business retained its focus on office printing, multifunction devices, production printing, document workflow, and related services while emphasizing digital transformation and business-process support. The company is headquartered at Tokyo Midtown West in Akasaka, Minato, Tokyo. It also has a significant office at Toyosu Bayside Cross Tower in Koto, Tokyo, as well as offices in Yokohama, Ebina, and Minamiashigara in Kanagawa Prefecture. Its current product families include Apeos for office equipment and workflow environments and Revoria for production printing. The company continues to serve customers across Japan and the Asia-Pacific region as a Fujifilm-owned document-technology business.
- 2021
Fuji Xerox becomes Fujifilm Business Innovation
[1]The company adopts its current name after the Fujifilm-Xerox technology agreement ends.
- 2021
Corporate name changes to FUJIFILM Business Innovation
Fuji Xerox adopts a new corporate identity as FUJIFILM Business Innovation Corp.
- 2019
Fujifilm agrees to buy Xerox’s remaining stake
[1]Fujifilm announces the acquisition of Xerox’s remaining 25 percent interest in Fuji Xerox.
- 2019
FUJIFILM Holdings becomes sole owner
FUJIFILM Holdings acquires Xerox's interest in Fuji Xerox, ending the joint-venture ownership structure.
- 2018
Proposed Fujifilm-Xerox combination is abandoned
[1]A proposed transaction involving Fujifilm’s acquisition of a controlling interest in Xerox is opposed by Xerox’s board and subsequently cancelled. The planned strategic transaction involving Xerox and FUJIFILM Holdings is abandoned after shareholder opposition and legal disputes.
- 2001
Fujifilm increases its ownership
[1]Fuji Photo Film increases its stake in the venture to 75 percent.
- 2000
China and Hong Kong operations transferred
[1]Xerox transfers its China and Hong Kong operations to Fuji Xerox.
- 1990
Asia-Pacific expansion
Fuji Xerox broadens its regional presence through operations and related businesses in Asia-Pacific markets.
- 1987
Xero Printer 100 introduced
[1]Fuji Xerox introduces the Xero Printer 100, described as an early multifunction printer/copier.
- 1982
Asia-Pacific expansion
[1]The company acquires distribution rights in Australia, New Zealand, Singapore, and Malaysia and establishes Fuji Xerox Asia Pacific in Singapore.
Products and positioning
An integrated office, production-printing, document-management, and workflow-solutions provider combining Fujifilm technology with long-standing xerographic expertise.
Office equipment and document workflow
Apeos
Apeos is Fujifilm Business Innovation’s office-oriented product and solutions family. It includes multifunction printers and related workflow, document-management, and connectivity capabilities designed for corporate offices and distributed work environments. The family represents the company’s transition from hardware-centered copying toward integrated document processes and digital business workflows. Apeos is a family of networked multifunction office systems associated with Fuji Xerox and subsequently FUJIFILM Business Innovation. Depending on the model and market, the range supports printing, copying, scanning, finishing, user authentication, cloud connectivity, and workflow integration. It targets businesses that need a central office document platform rather than a standalone printer.
Production printing
Revoria
Revoria is the company’s production-printing family for commercial printers, in-house print departments, and other high-volume environments. The range is associated with digital production systems designed to handle demanding print workloads, variable content, color reproduction, and workflow integration. It extends the company’s historical expertise from office xerography into professional and industrial document production.
Office printers
DocuPrint
DocuPrint was a Fuji Xerox printer family serving office and personal-workgroup printing needs. The line included laser and color printers sold in several markets. Reference material indicates that by February 2024 drivers for Fuji Xerox-manufactured DocuPrint products had been removed from the official website and presented end-of-life messaging, suggesting that at least some models were no longer actively supported. DocuPrint covered Fuji Xerox office printers, including monochrome and color laser-based systems for personal, workgroup, and business use. Products emphasized network connectivity, document throughput, consumables management, and compatibility with the company's broader office-printing environment.
Copiers and multifunction printers
DocuCentre
DocuCentre was one of Fuji Xerox's major multifunction-device families for offices and enterprise departments. Systems in the range combined copying, network printing, scanning, and optional finishing functions, with models spanning general office use and higher-volume departmental environments. The name was strongly associated with the company's pre-2021 Xerox-linked product portfolio.
Production digital printing
Iridesse
Iridesse was a high-end production-printing platform aimed at commercial printers and in-house production departments. It supported high-volume digital output and specialty-color applications, helping print providers produce transactional, marketing, publishing, and personalized materials with greater digital flexibility.
Controversies
2020
Fuji Xerox Australia sues former executives over accounting irregularities
Fuji Xerox Australia filed legal action in Australia's Federal Court against two former local executives, including former managing director Neil Whittaker. The company alleges that its 2015 and 2016 financial reports contained accounting irregularities; the allegations are presented as claims in the litigation.
Brand decisions
2021
Corporate rebrandingOtherBackground
The end of the Fujifilm-Xerox technology agreement required a new corporate identity after the company had operated as Fuji Xerox for nearly six decades.
Action taken
Fuji Xerox was renamed Fujifilm Business Innovation Corporation in April 2021.
Aftermath
The company continued its office-equipment, production-printing, and document-solutions activities under a Fujifilm-owned brand.
2021
Replace the Fuji Xerox corporate identityStrategyBackground
Following the change in ownership, FUJIFILM sought to operate its document-technology business under a unified identity rather than continue the Xerox-linked corporate name.
Action taken
Fuji Xerox was renamed FUJIFILM Business Innovation Corp., with corresponding brand transitions across relevant operations and markets.
Aftermath
The Fuji Xerox name became a legacy brand while its principal business activities continued under FUJIFILM Business Innovation.
2020
End of the Xerox technology agreementStrategyBackground
Fujifilm and Xerox maintained a long-standing technology relationship, but Fujifilm announced that the agreement would expire at the end of March 2021.
Action taken
Fujifilm chose not to renew the technology agreement, announced the new Fujifilm Business Innovation name, and planned to combine Fujifilm Group technologies with its own capabilities. Product-supply agreements with Xerox were retained.
Aftermath
The company became more technologically and commercially aligned with Fujifilm while preserving selected supply links with Xerox.
2019
Fujifilm purchases Xerox’s remaining stakeM&ABackground
After the 2018 combination proposal failed, Fujifilm announced that it would acquire Xerox’s remaining 25 percent interest in Fuji Xerox.
Action taken
Fujifilm agreed to pay approximately US$2.3 billion for the remaining stake, moving the company to full Fujifilm ownership.
Aftermath
Fuji Xerox became a wholly owned Fujifilm subsidiary and subsequently prepared for rebranding and greater technological independence.
Purchase price. Approximately US$2.3 billion (2019 announcement)
2019
Acquire Xerox's ownership interestM&ABackground
After the proposed broader transaction was abandoned, FUJIFILM Holdings pursued direct ownership of Fuji Xerox.
Action taken
FUJIFILM Holdings acquired Xerox's stake in Fuji Xerox and made the company wholly owned.
Aftermath
Fuji Xerox was no longer a joint venture and could be integrated into FUJIFILM's document solutions strategy.
2018
Proposed combination with XeroxM&ABackground
Xerox announced a proposed transaction involving Fujifilm’s acquisition of a 50.1 percent controlling stake and the combination of the businesses. Xerox’s board opposed the agreement.
Action taken
The proposed transaction was abandoned in May 2018 after opposition from Xerox’s board.
Aftermath
The existing Fuji Xerox ownership arrangement remained in place temporarily, but the failed transaction was followed by Fujifilm’s agreement to acquire Xerox’s remaining interest.
Proposed acquisition consideration. Approximately US$6.1 billion for the proposed 50.1 percent stake (2018)
2018
Terminate the proposed Xerox and FUJIFILM transactionM&ABackground
Xerox, FUJIFILM Holdings, and Fuji Xerox were involved in a proposed transaction intended to combine Xerox with Fuji Xerox. Xerox shareholders and former Xerox directors challenged the proposal, creating legal and governance complications.
Action taken
The parties ended the proposed combination rather than proceeding with the planned structure.
Aftermath
The termination was followed by an agreement under which FUJIFILM Holdings acquired Xerox's interest in Fuji Xerox, creating a wholly owned FUJIFILM subsidiary.
Recent events
- Unconfirmed
Fujifilm Business Innovation launches the Apeos brand and multifunction printers in China[5]
Fujifilm Business Innovation (China) announced the Apeos product brand and launched 11 models in the Apeos C and ApeosPro series of color digital multifunction printers.
Fujifilm Business Innovation launches Apeos multifunction printers in China[6]
Reported:
Fujifilm Business Innovation (China) announced the Apeos product brand and released 11 flagship color digital multifunction printers under the Fujifilm brand.
Fujifilm Business Innovation China announces a brand slogan[7]
Fujifilm Business Innovation (China) announced the brand slogan “Accelerate Your Business Success.”
- Unconfirmed
ApeosPort flagship multifunction printer launch[8]
Fuji Xerox China held an ApeosPort 2020 flagship product launch and introduced 17 new-generation ApeosPort multifunction printers.
Fujifilm Xerox China launches 17 next-generation ApeosPort models[9]
Reported:
Fujifilm Xerox China held a product launch event and introduced 17 next-generation ApeosPort flagship multifunction printer models.
Fuji Xerox launches neon pink toner for Iridesse[10]
Reported:
Fuji Xerox announced the launch of neon pink specialty toner for its Iridesse six-color production digital press. The toner expands the press's color capabilities and can be combined with CMYK and other specialty toners.
- Unconfirmed
Fuji Xerox Australia sues former executives over accounting irregularities[4]
Reported:
Fuji Xerox Australia filed legal action in Australia's Federal Court against two former local executives, including former managing director Neil Whittaker. The company alleges that its 2015 and 2016 financial reports contained accounting irregularities; the allegations are presented as claims in the litigation.
- Unconfirmed
Fuji Xerox China launched digital transformation solutions and services[11]
Fuji Xerox China introduced an industry-wide digital transformation solutions and services framework, including a digital workspace smart-meeting solution and digital productivity solutions using robotic process automation and artificial intelligence.
Fuji Xerox's China business wins China Environmental Label Outstanding Enterprise Award[12]
Fuji Xerox's China business received the China Environmental Label Outstanding Enterprise Award, selected by the Environmental Development Center of China's Ministry of Ecology and Environment.
Fujifilm plans to make Fuji Xerox a wholly owned subsidiary[13]
Reported:
Fujifilm announced that it planned to make Fuji Xerox, its joint venture with Xerox, a wholly owned subsidiary by purchasing Xerox's 25% stake. The source describes the purchase as a plan, not a completed acquisition.
Sources14 sources
- 1Fujifilm Business Innovationen.wikipedia.org
- 2Fujifilm Business Innovation official websitefujifilm.com
- 3https://www.fujixerox.comfujixerox.com
- 4Fuji Xerox Australia sues former executives over accounting irregularitiesarnnet.com.au
- 5富士胶片商业创新在中国推出Apeos品牌及数码多功能机cbinews.com
- 6富士胶片商业创新在中国推出Apeos系列数码多功能机finance.sina.com.cn
- 7富士胶片商业创新（中国）发布品牌口号itbear.com.cn
- 8ApeosPort旗舰多功能数码复合机发布donews.com
- 9富士施乐中国推出17款新一代ApeosPort机型tech.sina.com.cn
- 10富士施乐推出Iridesse霓虹粉色干墨prnasia.com
- 11富士施乐（中国）推出数字化转型方案与服务cbinews.com
- 12富士施乐在华企业荣获中国环境标志优秀企业奖itbear.com.cn
- 13富士胶卷拟将富士施乐转为全资子公司finance.sina.com.cn
- 14引领办公智变 富士施乐推出新一代ApeosPort旗舰智能型数码多功能机oa.it168.com
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