Fleming's Prime Steakhouse & Wine Bar
An American upscale steakhouse chain centered on prime steaks, wine, and fine-dining-style American cuisine.
Last updated August 22, 2026
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Overview
Fleming's Prime Steakhouse & Wine Bar, commonly called Fleming's, is an American upscale steakhouse restaurant chain owned and operated by Bloomin' Brands. The concept combines a steakhouse menu with a substantial wine program and a service format positioned above conventional casual dining. Its food offering extends beyond steaks to include seafood and other American fine-dining dishes, including calamari, crab, lobster, chocolate desserts, and seasonal preparations. The brand was founded in 1998 by Paul Fleming and Bill Allen. Its first restaurant opened in Newport Beach, California, establishing the concept in Southern California before it expanded into a broader U.S. chain. The brand name emphasizes both sides of its proposition: prime steakhouse dining and wine-bar hospitality. Fleming's has consequently developed around occasions such as dinners, celebrations, business meals, and other higher-check restaurant visits rather than a narrowly specialized steak-only format. Fleming's is part of Bloomin' Brands, the publicly traded restaurant company whose portfolio also includes other full-service dining concepts. The chain is company-owned rather than primarily franchised, according to the available reference material. Its corporate headquarters are in Tampa, Florida, while its first location and historical origins are associated with Newport Beach, California. The chain was affected by the COVID-19 pandemic in 2020, as were many restaurant operators. The available reference material does not specify the precise operational measures or financial effects for Fleming's, so those details are not stated here. In 2024, the brand expanded its premium offering by officially adding A5 Wagyu at 20 locations, with a pre-launch tied to National Wagyu Day on June 21. This move reinforced Fleming's emphasis on high-end beef and limited premium menu experiences. As of 2025, Fleming's had 70 locations across 26 U.S. states and one location in São Paulo, Brazil. The chain therefore remained predominantly U.S.-based while maintaining a limited international presence. Its current identity is defined by upscale steakhouse dining, a curated wine-focused experience, prime beef, seafood and celebratory hospitality, within the larger operating structure of Bloomin' Brands.
History
Fleming's Prime Steakhouse & Wine Bar was established in 1998 by Paul Fleming and Bill Allen. The first restaurant opened in Newport Beach, California, providing the initial base for a concept built around premium steaks, wine, and upscale full-service dining. From its beginning, the brand was broader than a steak-only restaurant: its menu also encompassed seafood, appetizers, desserts, and other American dishes associated with fine dining. The pairing of a steakhouse menu with a dedicated wine-bar identity became central to the brand's positioning. The chain subsequently expanded beyond its original Southern California setting into a national U.S. footprint. Fleming's became part of Bloomin' Brands, which owns and operates the concept. Although the brand originated in Newport Beach, its corporate headquarters are identified in the available reference material as Tampa, Florida. The restaurants are described as company-owned, rather than as a predominantly franchised network. Fleming's was affected by the COVID-19 pandemic in 2020, alongside many other restaurant chains. The available material confirms the impact but does not document specific Fleming's closures, financial results, staffing decisions, or changes to service formats. Those details therefore remain unspecified. In 2024, Fleming's broadened its premium beef offer by adding A5 Wagyu at 20 locations. The initiative was preceded by a pre-launch connected with National Wagyu Day on June 21, making it both a menu development and a marketing moment for the chain's steakhouse proposition. The addition complemented the existing focus on prime steaks and reinforced the brand's premium positioning. By 2025, Fleming's had 70 locations in 26 U.S. states and one location in São Paulo, Brazil. This footprint made it primarily a U.S. restaurant chain with a limited international presence. Its documented menu and identity continued to combine prime steaks and wine with seafood such as crab and lobster, dishes such as calamari, chocolate desserts, and seasonal American preparations. The brand's historical development can therefore be understood as the expansion of a California-founded upscale steakhouse concept into a company-owned national chain within Bloomin' Brands, with selective premium product innovation and limited international reach.
- 2025
Reported footprint reaches 70 locations
[1]The chain was reported to have 70 company-owned restaurants across 26 U.S. states and one location in São Paulo, Brazil.
- 2024
A5 Wagyu added at selected locations
[1]Fleming's officially introduced A5 Wagyu at 20 locations, with a pre-launch associated with National Wagyu Day on June 21.
- 2020
COVID-19 pandemic affects the chain
[1]Fleming's was among the restaurant chains affected by the COVID-19 pandemic; specific brand-level effects are not detailed in the available reference.
- 1998
First Fleming's restaurant opens
[1]Paul Fleming and Bill Allen founded the brand, and its first location opened in Newport Beach, California.
Products and positioning
Upscale steakhouse dining with a wine-centered hospitality experience, aimed at customers seeking premium beef, seafood, celebratory meals, and full-service American fine dining.
Steakhouse entrées · 1998
Prime steaks
Prime steaks are the core of Fleming's menu and brand identity. They anchor the restaurant's upscale steakhouse proposition and are presented alongside wine, seafood, side dishes, and full-service hospitality. The available reference identifies steak as the central offering but does not provide a complete cut list or preparation specifications.
Premium beef · 2024
A5 Wagyu
A5 Wagyu was added to the Fleming's offering at 20 locations in 2024. Its selective availability positions it as a premium and potentially limited menu option rather than a standard item across the entire chain. The available source does not specify the supplier, exact cuts, pricing, or continuing availability.
Beverages · 1998
Wine program
Wine is a defining part of Fleming's concept, reflected in the brand's full name and wine-bar positioning. The program is designed to accompany steakhouse and seafood dishes and to support a more elevated dining occasion. The available reference confirms the importance of wine but does not provide a current bottle list, inventory size, or geographic sourcing details.
Restaurant entrées and specials · 1998
Seafood and seasonal American cuisine
Alongside steak, Fleming's serves American fine-dining-style dishes including calamari, crab, lobster, and other seasonal specials. These items broaden the concept for guests who want an upscale meal without choosing steak and provide menu variety for group dining and celebratory occasions. The exact seasonal rotation varies and is not specified in the available material.
Desserts · 1998
Chocolate desserts
Chocolate desserts are among the dessert offerings associated with the Fleming's menu. They complement the chain's full-service, occasion-oriented positioning and extend the meal beyond steak and wine. The available reference does not identify specific dessert names or recipes.
Marketing campaigns
- 2024A5 Wagyu National Wagyu Day pre-launch
United States · 20 Fleming's locations
Fleming's used a pre-launch associated with National Wagyu Day on June 21 to introduce A5 Wagyu at 20 locations. The initiative connected a premium menu addition with a calendar-based food occasion.
Outcome. A5 Wagyu was officially added at 20 locations. Broader campaign performance metrics are not available in the reference material.
Brand decisions
2024
Introduce A5 Wagyu at 20 locationsProduct launchBackground
Fleming's sought to extend its premium steakhouse proposition with a highly premium beef offering.
Action taken
The chain officially added A5 Wagyu to 20 locations, following a pre-launch tied to National Wagyu Day on June 21.
Aftermath
The product became part of the brand's selected-location offering. Sales, pricing, and longer-term rollout information are not reported in the available source.
Recent events
- Unconfirmed
Fleming’s Rancho Mirage location permanently closes[3]
Reported:
Fleming’s Prime Steakhouse & Wine Bar at the River in Rancho Mirage permanently shut down. The location was removed from Fleming’s website.
LeadingResponse partners with Fleming's Prime Steakhouse & Wine Bar[4]
Reported:
LeadingResponse partnered with Fleming's Prime Steakhouse & Wine Bar on a specialized program with a streamlined booking process for clients and advisors to host event programs.
Sources4 sources
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