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Bonefish Grill

An American casual-dining seafood restaurant chain specializing in wood-grilled fish and seasonal seafood dishes.

Last updated August 26, 2026

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Overview

Bonefish Grill is an American casual-dining seafood restaurant chain focused on seafood, wood-grilled fish, seasonal specialties, cocktails, and other complementary dishes. The brand was founded by Tim Curci and Chris Parker on January 15, 2000, in St. Petersburg, Florida. Its original concept centered on a seafood-oriented restaurant experience that combined made-to-order food with a more polished but still accessible casual-dining environment. The chain remained relatively small during its first period of independent operation. Bloomin' Brands, then operating through its restaurant-company structure, acquired Bonefish Grill on October 5, 2001, when the brand had three restaurants. The acquisition gave Bonefish access to the resources, operating systems, and expansion capabilities of a larger multi-brand restaurant group. Bonefish subsequently developed into one of Bloomin' Brands' established restaurant concepts alongside brands such as Outback Steakhouse, Carrabba's Italian Grill, and Fleming's Prime Steakhouse & Wine Bar. Bonefish Grill's menu identity is built around seafood, particularly fish prepared over a wood grill. Specialty fish dishes and drink offerings rotate seasonally, allowing the chain to vary its menu and emphasize limited-time ingredients or preparations. Restaurants have traditionally operated primarily during dinner hours, although the company has tested full lunch service in selected markets with lunch items that are not part of the standard dinner menu. The broader menu has included seafood entrées, grilled items, starters, side dishes, desserts, and cocktails, with the exact selection varying over time. The brand reached its 100th restaurant in 2006, marking a significant stage in its national expansion. By January 2022, Bloomin' Brands reported 159 corporate-owned and operated Bonefish Grill locations and five franchised locations across 28 U.S. states. This footprint indicates that the concept is principally a domestic United States chain rather than an internationally distributed restaurant brand. Its operating model combines company-operated restaurants with a small franchise component. Bonefish Grill occupies the polished-casual or upscale-casual end of the mainstream American restaurant sector. Its differentiation comes from a seafood-led menu, open or visible grilling associations, seasonal menu changes, and a full-service dining format. The chain competes for occasions such as dinners, celebrations, date nights, and group meals rather than positioning itself as a quick-service seafood operator. As part of Bloomin' Brands, Bonefish Grill benefits from shared corporate ownership while maintaining a distinct seafood-focused identity. The brand was active as of the latest information in the supplied reference material.

History

Bonefish Grill began on January 15, 2000, in St. Petersburg, Florida. The founders, Tim Curci and Chris Parker, created a seafood-led casual-dining concept built around fish, grilling, and a full-service restaurant setting. Rather than operating as a seafood fast-food outlet, the brand was designed for seated meals and a broader dining occasion, with food and beverage offerings intended to support dinner visits. The business initially operated on a small scale. On October 5, 2001, Bloomin' Brands acquired Bonefish Grill when the chain had three locations. The transaction moved the young seafood concept into a larger restaurant portfolio and gave it access to the financial, managerial, and operational infrastructure of an established multi-brand operator. Bonefish Grill retained its own culinary and consumer identity while becoming part of the broader Bloomin' Brands family. Expansion followed under the new ownership structure. By 2006, Bonefish Grill announced the opening of its 100th restaurant, demonstrating that the concept had moved from a small Florida-based operation to a substantial U.S. casual-dining chain. Its development centered on company-operated restaurants, supplemented by franchised locations. The brand's geographic reach remained domestic, with restaurants distributed across multiple U.S. states rather than a large international network. The menu has consistently emphasized seafood, especially fish prepared over a wood grill. Bonefish Grill has also used seasonal rotation in its specialty dishes and beverages, allowing the restaurant to refresh its offer over time. Its menu architecture has included starters, seafood and grilled entrées, side dishes, desserts, and cocktails. Restaurants have traditionally concentrated on dinner service. The company has nevertheless experimented with full lunch service in selected markets, using lunch dishes that differ from the regular dinner menu. Bonefish Grill's operating identity is therefore a combination of seafood specialization and polished casual dining. The brand aims to provide a more occasion-oriented experience than limited-service restaurants while remaining less formal than fine dining. Its seafood emphasis gives it a clear category position within the Bloomin' Brands portfolio and within the broader American casual-restaurant market. By January 2022, Bloomin' Brands had five franchised Bonefish Grill restaurants and 159 corporate-owned and operated restaurants across 28 states. These figures illustrate both the scale reached by the chain and the continued importance of company ownership in its operating model. The supplied reference material identifies Bonefish Grill as an active American chain headquartered in Tampa, Florida, under Bloomin' Brands ownership.

  • 2022

    Reported footprint spans 28 states

    [1]

    As of January 2022, the chain comprised 159 corporate-operated restaurants and five franchised restaurants across 28 U.S. states.

  • 2006

    The chain reaches 100 restaurants

    [1]

    Bonefish Grill announced the opening of its 100th restaurant as its national expansion accelerated.

  • 2001

    Bloomin' Brands acquires the chain

    [1]

    Bloomin' Brands acquired Bonefish Grill on October 5, 2001, when the brand operated three locations.

  • 2000

    Bonefish Grill is founded in Florida

    [1]

    Tim Curci and Chris Parker founded Bonefish Grill on January 15, 2000, in St. Petersburg, Florida.

Products and positioning

Polished casual dining centered on seafood, wood-grilled fish, seasonal specialties, and full-service dinner occasions.

  • Main courses

    Wood-grilled fish

    Wood-grilled fish is the central culinary category associated with Bonefish Grill. The preparation supports the chain's seafood-focused positioning and provides a recognizable alternative to fried or heavily breaded seafood. Fish selections and preparations may change over time, with the broader menu using seasonal specialties to vary the offering.

  • Main courses

    Seasonal seafood specialties

    Bonefish Grill uses rotating seafood specialties to refresh its menu and highlight changing dishes or drink pairings. These offerings complement the core grilled-fish proposition and can give restaurants a limited-time or seasonal element. Specific recipes and availability are not fixed in the supplied reference material.

  • Main courses

    Seafood entrées

    Seafood entrées form the main body of the restaurant's menu beyond the wood-grilled fish category. They support Bonefish Grill's identity as a full-service seafood restaurant and are accompanied by side dishes and other menu components. Exact seafood varieties and recipes may differ by menu period and location.

  • Beverages

    Cocktails and seasonal beverages

    Cocktails and other beverages are part of Bonefish Grill's full-service dining proposition. The chain has used seasonal drink offerings alongside seasonal food items, helping support dinner occasions and the brand's polished-casual positioning. The supplied sources do not identify a single permanent signature beverage.

Brand decisions

  • 2006

    Continue national restaurant expansionStrategy

    Background

    The brand pursued expansion after its acquisition and developed beyond its original small Florida footprint.

    Action taken

    Bonefish Grill announced the opening of its 100th restaurant.

    Aftermath

    The milestone established Bonefish Grill as a sizable U.S. casual-dining chain.

  • 2001

    Join Bloomin' Brands through acquisitionM&A

    Background

    Bonefish Grill was a small chain with three locations when Bloomin' Brands acquired it.

    Action taken

    Bloomin' Brands completed the acquisition on October 5, 2001.

    Aftermath

    The brand expanded within a larger multi-brand restaurant group and later reached 100 restaurants in 2006.

  • Test full lunch service in selected marketsStrategy

    Background

    Bonefish Grill restaurants have traditionally focused on dinner service, limiting the number of dayparts served.

    Action taken

    The company experimented with full lunch service in some markets and introduced lunch items not found on the dinner menu.

    Aftermath

    The supplied reference material does not quantify the results or indicate that lunch service became universal across the chain.

Recent events

  • Bonefish Grill closes Poughkeepsie restaurant[2]

    Reported:

    Bonefish Grill closed its Poughkeepsie restaurant after 15 years of operation; Tuesday was its last day.

    Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

Sources2 sources

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