Coke Studio Bel 3arabi
Product brand
UnclaimedCoke Studio Bel 3arabi was a Middle Eastern and North African music television programme built around collaborations between Arabic and international artists.
Last updated August 24, 2026
Overview
Coke Studio Bel 3arabi was a Coca-Cola-associated music television programme for audiences in the Middle East and North Africa. Inspired by the Pakistani Coke Studio format, it presented established Arab performers alongside international musicians in specially produced collaborations. The programme’s central creative device was musical fusion: artists from different countries and musical traditions were paired to record or perform a new interpretation that combined Arabic music with another genre, style, or repertoire. The first season aired in 2012 and established the programme’s cross-cultural format. Its pairings connected Arabic pop, tarab, and traditional music with flamenco, Yugoslavian Gypsy brass, opera, house, hip hop, reggae, R&B, and tango. Participating artists included Nancy Ajram, José Gálvez, Rouwaida Attieh, Bilal, Yara, Tino Favazza, Jannat, the Chehade Brothers, Jerry Ropero, Mohamed Hamaki, Jay Sean, Mohamed Mounir, The Wailers, Saber Al Robai, Cairokee, Shontelle, Wadih El Safi, and Fabien Bertero. The season concluded with a best-of episode. Season two aired in 2013 and expanded the programme’s use of internationally recognizable pop and dance performers. Its collaborations included Sherine Abdel Wahab with Nelly, Karol Saqr with Mika, Cairokee with Ayo, Kadim Al Sahir with Dimitri, Shamma Hamdan with Jay Sean, Myriam Fares with Flo Rida, Waed with Yves Larock, Naya with Edward Maya, and Mohamed Hamaki with Mustafa Sandal. Abdel Fattah Grini and Bruna Tameih were listed as hosts, while Hadi Sharara served as sound director. The season ended with a best-of programme and a promotional song by Grini. The third season aired in 2014 and continued the Arab-international collaboration model. Its pairings brought together Assala Nasri and Kool & the Gang, Shatha Hassoun and Tom Novy, JadaL and Diana Yukawa, Maya Diab and Jason Derulo, Mashrou' Leila and Nile Rodgers, BLAK R and Sandy Mölling, and Balqees Ahmed Fathi and David Penn. The programme used television episodes, recorded fusion songs, online video, and social-media distribution to extend the reach of the collaborations. Publicly available reference material documents three seasons, but does not establish whether the programme continued after 2014 or identify a current operating entity.
History
Coke Studio Bel 3arabi was developed as a regional adaptation of the Coke Studio music format associated with Coca-Cola. The programme was designed around recorded collaborations rather than conventional solo performances. Each episode generally brought together an established Arab artist and an international artist or group, with the musical arrangement combining Arabic repertoire or vocal traditions with a contrasting genre, cultural style, or contemporary production approach. The first season aired in 2012. Its episode themes ranged from oriental music combined with flamenco and Yugoslavian Gypsy music to opera, house, hip hop, reggae, R&B, and tango. The season’s participants represented a broad range of Arab popular and traditional music, including Nancy Ajram, Rouwaida Attieh, Yara, Jannat, Mohamed Hamaki, Mohamed Mounir, Saber Al Robai, Cairokee, and Wadih El Safi. International contributors included José Gálvez, a Yugoslavian Gypsy brass band, Tino Favazza, Jerry Ropero, Jay Sean, The Wailers, Shontelle, and Fabien Bertero. A ninth episode presented a best-of compilation. Season two aired in 2013 and placed greater emphasis on pairings with global pop, rock, hip-hop, and electronic acts. Documented collaborations included Sherine Abdel Wahab with Nelly, Karol Saqr with Mika, Cairokee with Ayo, Kadim Al Sahir with Dimitri, Shamma Hamdan with Jay Sean, Myriam Fares with Flo Rida, Waed with Yves Larock, Naya with Edward Maya, and Mohamed Hamaki with Mustafa Sandal. Abdel Fattah Grini and Bruna Tameih were identified as hosts, and Hadi Sharara as sound director. The season concluded with a best-of episode and used a promotional song performed by Grini. Season three aired in 2014. It continued the same formula while adding collaborations with established Western and international names, including Kool & the Gang, Tom Novy, Diana Yukawa, Jason Derulo, Nile Rodgers, Sandy Mölling, and David Penn. Arab participants included Assala Nasri, Shatha Hassoun, JadaL, Maya Diab, Mashrou' Leila, BLAK R, and Balqees Ahmed Fathi. The documented season concluded in October 2014. Available reference material confirms the first three seasons but does not provide reliable information about a later season, current ownership arrangements beyond the Coca-Cola association, or whether the programme remains active.
- 2014
Third season airs
[1]The third documented season aired from September to October 2014 and featured further collaborations between Arab and international musicians.
- 2013
Second season airs
[1]Season two aired from April to June 2013, with Abdel Fattah Grini and Bruna Tameih as hosts and Hadi Sharara as sound director.
- 2012
First season airs
[1]The inaugural season aired from April to June 2012 and established the programme’s Arab-international music-fusion format.
Products and positioning
A branded regional music platform that uses high-profile collaborations to connect Arabic musical traditions with international genres and audiences.
Music television season · 2012
Season 1
The 2012 debut season introduced the programme’s signature format. Episodes paired Arab performers with international musicians across contrasting styles, including flamenco, Balkan Gypsy brass, opera, house, hip hop, reggae, R&B, and tango. The season included nine documented episodes, ending with a best-of presentation.
Music television season · 2013
Season 2
The second season aired in 2013 and featured collaborations such as Sherine Abdel Wahab with Nelly, Cairokee with Ayo, Myriam Fares with Flo Rida, and Mohamed Hamaki with Mustafa Sandal. It comprised nine collaboration episodes followed by a best-of episode.
Music television season · 2014
Season 3
The third season aired in 2014 and continued the format with pairings including Assala Nasri and Kool & the Gang, Maya Diab and Jason Derulo, and Mashrou' Leila and Nile Rodgers. Seven documented episodes were listed in the reference material.
Brand decisions
2013
Expand the international collaboration rosterGeneration changeBackground
Following the first season, the programme continued to develop its cross-border music concept.
Action taken
Season two paired Arab artists with internationally recognized performers from pop, hip hop, electronic, and other contemporary music backgrounds.
Aftermath
The second season produced a further set of cross-cultural performances and concluded with a best-of episode.
2012
Adopt a regional Arabic fusion formatProduct launchBackground
The programme was created as a Middle Eastern and North African adaptation inspired by the Pakistani Coke Studio format.
Action taken
It brought Arab and international artists together to record original or rearranged fusion performances combining different musical traditions.
Aftermath
The format continued through three documented seasons between 2012 and 2014.
Recent events
- 2014
Third season continues the regional fusion format[1]
Product generation
The third season aired from September to October 2014 and included collaborations featuring Assala Nasri, Kool & the Gang, Maya Diab, Jason Derulo, Mashrou' Leila, Nile Rodgers, and other artists.
- 2013
Second season introduces new Arab-international collaborations[1]
Product generation
The second season aired from April through June 2013 and featured collaborations involving performers such as Sherine Abdel Wahab, Nelly, Mika, Flo Rida, Jay Sean, and Mohamed Hamaki.
- 2012
Coke Studio Bel 3arabi launches its first season[1]
Product launch
The programme began airing in April 2012 with a format pairing Arab and international artists in genre-fusion performances.
Sources1 sources
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