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Brand Wiki/Consumer Staples/Coca-Cola Lime
C

Coca-Cola Lime

Product brand

Unclaimed

A lime-flavored Coca-Cola soft drink sold in regular, diet, and zero-sugar formulations through changing regional and limited-time releases.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Coca-Cola Lime

Industry
Consumer Staples · Soft Drinks
Parent
The Coca-Cola Company
Group
Coca-Cola
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Coca-Cola Lime is a lime-flavored variation of Coca-Cola produced by The Coca-Cola Company. It extends the company’s established cola portfolio by adding lime flavoring to the original Coca-Cola formula, Diet Coke or Coca-Cola Light, and Coca-Cola Zero Sugar. In the company’s sequence of flavored cola introductions, lime followed Cherry Coke, lemon-flavored Coca-Cola products, and Vanilla Coke, making it the fourth flavor identified in this line of cola variants. The diet formulation was introduced first. In January 2004, The Coca-Cola Company announced Diet Coke with Lime in North America. The product subsequently expanded outside North America, with Great Britain receiving it in March 2005, followed by markets including the Netherlands, Sweden, France, Belgium, and Fiji under names such as Coca-Cola Light Lime. Availability varied considerably by country. In Britain and Denmark, the diet product was withdrawn in 2007 and replaced or superseded by citrus-oriented alternatives. A British return came in 2020 under the name Diet Coke Sublime Lime, while Denmark also received a Coca-Cola Light lime formulation that year. The diet product was later announced for temporary returns to store shelves in 2025 and 2026, using retro-inspired packaging and limited-time positioning. The regular formulation, initially marketed as Coca-Cola with Lime, launched in the United States and Canada during the first quarter of 2005. Its introduction was attributed to consumer feedback supporting the combination of Coca-Cola and lime. The product also appeared in Australia in 2005, Singapore in 2005, and selected European and other markets through later limited releases. Australia discontinued the product by early 2006 after weak retail performance and heavy discounting used to clear inventory. Britain received a summer 2006 limited edition in green bottles, while Turkey received a Migros-exclusive release in 2014. Later market activity included distribution in Poland from 2017, a Singapore return through 7-Eleven in 2021, a Romanian return in 2024, and a British return in January 2025 alongside a zero-sugar version. The product was also introduced in Serbia and Montenegro in 2025. A zero-sugar variant based on Coca-Cola Zero Sugar has been released separately. It appeared in Turkey in 2021, in markets including Sweden and Portugal in 2022, and in Australia and Thailand in 2024. Britain received Coca-Cola Lime Zero Sugar in 2025. The product has also been available through Coca-Cola Freestyle dispensing machines, allowing consumers to create or select a lime-flavored Coca-Cola serving even where packaged distribution was limited. Coca-Cola Lime is therefore best understood as a recurring flavor platform rather than a consistently available global product. Its names, sweetener systems, packaging, retail channels, and permanence have differed by territory. Some releases have been permanent for a period, while others were temporary, retailer-exclusive, or brought back in response to local demand. The brand’s positioning combines the familiarity of Coca-Cola with a sharper, more refreshing citrus note, while the diet and zero-sugar versions extend the flavor to consumers seeking reduced- or no-sugar alternatives.

History

Coca-Cola Lime developed as part of The Coca-Cola Company’s broader program of flavored cola extensions. Rather than representing a separate company or independent beverage house, it is a product family built around Coca-Cola’s core cola brand and adapted across regular, diet, light, and zero-sugar formulas. The central flavor proposition is the addition of lime to the familiar Coca-Cola taste, creating a sharper citrus profile and a product that can be sold either as a packaged drink or prepared through Coca-Cola Freestyle equipment. The first major version was Diet Coke with Lime. The Coca-Cola Company announced the product in January 2004, making the diet formulation the initial entry in the lime family. Its international rollout began in Great Britain in March 2005. Other releases followed in the Netherlands, Sweden, France, Belgium, and Fiji, with several markets using the Coca-Cola Light Lime name rather than Diet Coke with Lime. The product’s international history was not uniform: regional naming, retail access, and duration depended on local portfolio decisions. In Britain, the drink was withdrawn in February 2007 together with Diet Coke with Lemon, with Diet Coke with Citrus Zest taking a broader lemon-and-lime role. Denmark also discontinued the product in 2007. The regular version followed in North America. Coca-Cola with Lime was released in the United States and Canada during the first quarter of 2005. The decision to market it was linked to favorable consumer feedback about the Coca-Cola-and-lime combination. Promotion included a television advertisement shown during American Idol on March 7, 2005. The commercial used a modified presentation of Harry Nilsson’s Coconut, connecting the lyric concept of putting lime in Coke with the product’s core message. The regular formulation was also launched in Australia in 2005, at approximately the same period as the North American release. Its Australian performance was weak: large retailers including Woolworths and Coles reportedly purchased substantial quantities and later reduced prices to clear stock. The product was discontinued there by early 2006. Singapore became another early market in 2005. Britain later received a summer 2006 limited edition in green bottles, but the product was not made permanent at that stage. Turkey introduced a Migros-exclusive version in 2014, and Poland began distributing the product in April 2017. Coca-Cola Lime continued to operate as a recurring, market-specific flavor rather than a continuously available global SKU. Singapore brought the product back for a limited period through 7-Eleven in 2021. Romania returned it to market in April 2024 after an earlier discontinuation. Britain received another regular Coca-Cola Lime release in January 2025, paired with a Coca-Cola Lime Zero Sugar version. Serbia and Montenegro also received the product during 2025. The zero-sugar line extended the flavor to Coca-Cola Zero Sugar consumers. Coca-Cola Zero Sugar Lime was released in Turkey in 2021, followed by releases in territories including Sweden and Portugal in 2022. Australia and Thailand received Coca-Cola Lime Zero Sugar in 2024, and Britain received a corresponding release in 2025. These launches demonstrate how the flavor has been reintroduced through different base formulas as consumer preferences and local Coca-Cola portfolios changed. Diet Coke with Lime itself was also subject to reformulation and portfolio replacement. In 2018, it was discontinued as part of a Diet Coke relaunch and replaced by Diet Coke Ginger Lime, which added ginger to the citrus profile. The ginger-lime product was sold in cans until 2020 but remained available through Coca-Cola Freestyle. Diet Coke with Lime later returned in limited-time announcements for 2025 and 2026, with retro-style packaging intended to emphasize its earlier identity. Across its history, Coca-Cola Lime has therefore been characterized by experimentation, regional adaptation, and periodic revival. It has appeared under multiple names, in regular and no-sugar forms, through supermarkets, convenience retailers, restaurant-style fountain systems, and Coca-Cola Freestyle machines. Its repeated returns indicate continued use of the lime concept within Coca-Cola’s flavor strategy, while the discontinuations and limited editions show that the product has not been managed as a single permanent worldwide offering.

  • 2025

    British relaunch and Balkan introduction

    [1]Coca-Cola Limeen.wikipedia.org

    Regular and zero-sugar lime products return to Britain, and Coca-Cola Lime is introduced in Serbia and Montenegro.

  • 2024

    Coca-Cola Lime expands in Romania, Australia, and Thailand

    [1]Coca-Cola Limeen.wikipedia.org

    The regular formulation returns to Romania, while zero-sugar versions launch in Australia and Thailand.

  • 2021

    Zero-sugar and Singapore releases

    [1]Coca-Cola Limeen.wikipedia.org

    Coca-Cola Zero Sugar Lime is released in Turkey, while Singapore receives a limited return through 7-Eleven.

  • 2020

    Diet lime products return in Britain and Denmark

    [1]Coca-Cola Limeen.wikipedia.org

    Britain receives Diet Coke Sublime Lime and Denmark receives Coca-Cola Light Taste Lime.

  • 2018

    Diet Coke with Lime is replaced by Diet Coke Ginger Lime

    [1]Coca-Cola Limeen.wikipedia.org

    The lime diet product is discontinued during a Diet Coke portfolio relaunch in favor of a ginger-and-lime variant.

  • 2017

    Distribution begins in Poland

    [1]Coca-Cola Limeen.wikipedia.org

    Coca-Cola Lime enters the Polish market in April.

  • 2014

    Turkey receives a Migros-exclusive release

    [1]Coca-Cola Limeen.wikipedia.org

    The regular lime formulation is introduced through Migros stores.

  • 2007

    Diet lime products are withdrawn in Britain and Denmark

    [1]Coca-Cola Limeen.wikipedia.org

    The diet variant is removed from both markets as Coca-Cola adjusts its citrus-flavored diet portfolio.

  • 2006

    Australian regular release is discontinued

    [1]Coca-Cola Limeen.wikipedia.org

    The Australian release is withdrawn after weak performance and extensive retail discounting.

  • 2005

    Coca-Cola with Lime launches in North America

    [1]Coca-Cola Limeen.wikipedia.org

    The regular formulation launches in the United States and Canada during the first quarter.

Showing the 10 most recent.

Products and positioning

A citrus-flavored extension of the Coca-Cola cola portfolio, generally positioned as refreshing, distinctive, and suitable for limited-time or regional distribution. Its diet and zero-sugar variants broaden the offering to reduced-sugar and no-sugar consumers.

  • Regular carbonated soft drink · 2005

    Coca-Cola with Lime

    The original-sugar lime formulation based on classic Coca-Cola. It debuted in the United States and Canada in early 2005 and subsequently appeared in Australia, Singapore, Britain, Turkey, Poland, Romania, Serbia, Montenegro, and other markets through a mixture of regular and limited releases. Availability has generally been regional rather than global and continuous.

  • Diet carbonated soft drink · 2004

    Diet Coke with Lime

    The first major Coca-Cola Lime formulation, based on Diet Coke or Coca-Cola Light. Announced in 2004, it expanded from North America into multiple international markets under different names. It was discontinued in the United States during the 2018 Diet Coke relaunch in favor of Diet Coke Ginger Lime, but later received limited-time return announcements.

  • Diet carbonated soft drink · 2005

    Coca-Cola Light Lime

    The Coca-Cola Light-branded version of the lime flavor used in several markets outside North America, including the Netherlands, Sweden, France, Belgium, and Fiji. Local availability and naming differed from the Diet Coke version, reflecting the company’s regional brand architecture.

  • Zero-sugar carbonated soft drink · 2021

    Coca-Cola Zero Sugar Lime

    A lime-flavored drink based on the Coca-Cola Zero Sugar formulation. It has been released in multiple waves, including Turkey in 2021, Sweden and Portugal in 2022, Australia and Thailand in 2024, and Britain in 2025.

  • Fountain beverage customization

    Coca-Cola Freestyle Lime

    A lime-flavored Coca-Cola serving available through Coca-Cola Freestyle machines. The dispensing platform has provided continued access to lime variants in some markets even after packaged versions were withdrawn or changed.

Marketing campaigns

  • 2005American Idol Coca-Cola with Lime advertisement

    United States

    The first noted television advertisement for Coca-Cola with Lime aired during the March 7 broadcast of American Idol. It adapted Harry Nilsson’s Coconut to connect the song’s lyric concept with adding lime to Coca-Cola.

    Outcome. The campaign supported the North American launch, although no separate campaign performance figures are provided.

    Source

Brand decisions

  • 2025

    Reintroduce Coca-Cola Lime in BritainProduct launch

    Background

    The lime flavor had previously appeared in Britain through limited releases and had been absent from the market for an extended period.

    Action taken

    Coca-Cola Lime returned to British shelves in January 2025 alongside Coca-Cola Lime Zero Sugar.

    Aftermath

    The paired regular and zero-sugar release restored the flavor in both traditional and no-sugar formats.

    Source
  • 2018

    Replace Diet Coke with Lime during the Diet Coke relaunchGeneration change

    Background

    The Diet Coke portfolio was relaunched with new flavor variants, including a ginger-and-lime formulation.

    Action taken

    Diet Coke with Lime was discontinued in favor of Diet Coke Ginger Lime.

    Aftermath

    Diet Coke Ginger Lime remained available in cans until 2020 and continued through Coca-Cola Freestyle, while the original lime product later returned through limited-time announcements.

    Source
  • 2007

    Replace withdrawn diet citrus variants with a broader citrus productStrategy

    Background

    Diet Coke with Lime and Diet Coke with Lemon were withdrawn from Britain as the company adjusted its diet-flavored cola range.

    Action taken

    The products were replaced in Britain by Diet Coke with Citrus Zest, combining lemon and lime flavor elements.

    Aftermath

    The change made the British diet portfolio more concentrated around a combined citrus proposition.

    Source
  • 2005

    Launch the regular Coca-Cola lime formulationProduct launch

    Background

    Consumer feedback was cited as a basis for marketing Coca-Cola with Lime in the United States and Canada.

    Action taken

    The company introduced Coca-Cola with Lime during the first quarter of 2005 and supported the launch with television advertising.

    Aftermath

    The flavor was subsequently tested or released in additional countries, with mixed permanence and performance by market.

    Source

Recent events

  • 2026

    Diet Coke with Lime announced for another limited-time return[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    A further limited-time store-shelf return of Diet Coke with Lime was announced, again using a retro-inspired presentation.

  • 2025

    Coca-Cola Lime returns to Britain[1]Coca-Cola Limeen.wikipedia.org

    Product launch · Product generation

    The regular product returned to British shelves in January 2025 alongside a Coca-Cola Lime Zero Sugar variant.

  • 2025

    Coca-Cola Lime launches in Serbia and Montenegro[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The lime product was introduced in Serbia and Montenegro during 2025.

  • 2025

    Diet Coke with Lime announced for limited-time returns[1]Coca-Cola Limeen.wikipedia.org

    Product launch · Product generation

    The Coca-Cola Company announced a return of the diet lime drink to store shelves through the end of the year, using retro-style packaging.

  • 2024

    Coca-Cola Lime returns to Romania[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The regular lime product returned to the Romanian market in April 2024 after a period of discontinuation.

  • 2024

    Coca-Cola Lime Zero Sugar launches in Australia and Thailand[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The zero-sugar version was introduced in Australia and Thailand.

  • 2022

    Coca-Cola Zero Sugar Lime expands internationally[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The zero-sugar lime formulation was released in additional markets including Sweden and Portugal after an earlier Turkish release.

  • 2020

    Diet Coke Sublime Lime returns to Britain[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The diet lime drink returned to Britain under the Diet Coke Sublime Lime name, while Denmark also received a lime-flavored Coca-Cola Light formulation.

  • 2017

    Coca-Cola Lime enters Poland[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    The lime product began distribution in Poland in April 2017.

  • 2014

    Coca-Cola with Lime launches in Turkey through Migros[1]Coca-Cola Limeen.wikipedia.org

    Product launch

    Turkey received a retailer-exclusive release of the regular lime formulation through Migros stores.

Showing the 10 most recent.

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  • Cappy
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  • Coca-Cola Life
  • Coca-Cola Zero
  • Coca-Cola (Japan)
  • Coca-Cola Black Cherry Vanilla
  • Coca-Cola Cherry
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  • Coca-Cola Clear
  • Coca-Cola Creations
  • Coca-Cola Fiber+
  • Coca-Cola Freestyle
  • Coca-Cola India
  • Coca-Cola Lemon
  • Coca-Cola Orange
  • COCA-COLA ORIGINAL
  • Coca-Cola Original Taste
  • Coca-Cola Raspberry
  • Coca-Cola Spiced
  • Coca-Cola Vanilla
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Sources1 sources

  1. 1Coca-Cola Limeen.wikipedia.org

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