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Brand Wiki/Communication Services/Casablanca Records
C

Casablanca Records

Product brand

Unclaimed

American record label founded by Neil Bogart, historically associated with disco, funk, rock and pop, and now operated as an electronic-music imprint under Republic Records.

On this pageHistory↘

Last updated August 26, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Casablanca Records

Industry
Communication Services · Music Labels
Headquarters
Los Angeles, California, United States
Founded
1973
Founder
Neil Bogart
Parent
Republic Records
Country
United States
Owner
Universal Music Group
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Casablanca Records is an American record label founded in 1973 by Neil Bogart after his departure from Buddah Records. Financed initially by Warner Bros. Records, the label took its name and visual identity from the Humphrey Bogart film Casablanca. Its early roster included Kiss and Parliament, although the company struggled to establish commercially successful releases during its first years. The label’s financial position became especially precarious after the poorly performing 1974 album Here’s Johnny: Magic Moments from The Tonight Show, which had shipped at gold level but generated substantial returns from retailers. Casablanca’s breakthrough came with Kiss’s double live album Alive! in 1975. The record became the label’s first major album success and helped establish Kiss as a major rock act. Casablanca subsequently developed one of the most commercially visible rosters of the disco era, releasing music by Donna Summer, Village People, Parliament, Cher, Lipps Inc., and other dance, funk, rock and pop performers. The company was also known for aggressive promotion, elaborate parties and high-spending marketing, practices that helped create cultural visibility but weakened profitability. In 1976, the label merged with Peter Guber’s Filmworks, Inc. to form Casablanca Record and FilmWorks. The combined company became involved in both recorded music and film projects, including The Deep and Midnight Express. PolyGram acquired a 50 percent interest in Casablanca in 1977 and purchased the remaining stake in 1980. That transaction ended Bogart’s leadership; PolyGram cited spending and accounting concerns, while the label’s creative and commercial performance subsequently weakened. The film division was separated and became PolyGram Pictures. Casablanca continued releasing records into the 1980s, including work by Stephanie Mills, Irene Cara, Mac Davis, Dusty Springfield, Robin Williams and Kiss, but it no longer matched its late-1970s influence. PolyGram eventually closed the label in 1986, transferring selected artists and catalog responsibilities to other group labels, particularly Mercury. The original catalog later became part of Universal Music Group following the PolyGram and Seagram transactions, with reissues handled within Universal’s label structure. The Casablanca name was revived in 2000 through a joint venture involving Universal and Tommy Mottola. That version issued releases by artists including Lindsay Lohan, Brie Larson, Mika and Ryan Leslie, but activity later diminished. In 2012, Casablanca was relaunched under Republic Records as an electronic-music imprint. The revived label has worked with established and emerging artists in dance and electronic music, including Crystal Castles, Kavinsky, C2C, The Presets, Chase & Status, Martin Garrix, Avicii and Seven Lions. In the current Universal Music Group structure, Casablanca functions primarily as a dance and electronic label led by Brett Alperowitz.

History

Neil Bogart established Casablanca Records in 1973 after disagreements at Buddah Records. Warner Bros. Records provided financing, and the new company adopted a name and visual presentation associated with the film Casablanca. Kiss was the first act signed, but the group’s first three albums did not initially produce significant chart results. Early singles by Fanny and the Hudson Brothers provided modest evidence that the label could compete commercially. The company’s position deteriorated in 1974. Its double album of highlights from The Tonight Show Starring Johnny Carson, Here’s Johnny: Magic Moments from The Tonight Show, was shipped in quantities sufficient for gold certification but sold poorly, leaving the label with large retailer returns. By the middle of 1975, Casablanca was close to failure. Bogart then took a substantial risk on Kiss’s double live album Alive!, using the band’s reputation as a concert attraction rather than relying on the weak performance of its earlier studio albums. Alive! became both Kiss’s and Casablanca’s first major album breakthrough. The success of Kiss gave Casablanca the resources and credibility to pursue a broader roster. During the second half of the 1970s, the label became closely linked with disco, funk and dance-pop, releasing music by Donna Summer, Village People, Parliament, Cher and Lipps Inc., while continuing to support rock acts such as Kiss. Its subsidiary Chocolate City Records concentrated on R&B, funk and disco and included Cameo and Brenda & the Tabulations. Parachute Records operated from 1976 to 1979 under Russ Regan and released work by artists including Randy Brown, 7th Wonder and Shel Silverstein. Casablanca also expanded beyond records. In 1976 it merged with Filmworks, Inc., founded by former Columbia Pictures executive Peter Guber, to create Casablanca Record and FilmWorks. The company participated in film projects including The Deep and Midnight Express. PolyGram’s 1977 investment recognized Casablanca’s commercial momentum, but the label’s expensive promotional practices and lavish events later became a source of tension. PolyGram acquired full ownership in 1980 and removed Bogart, citing concerns over spending and accounting. Bogart used proceeds from the sale to establish Boardwalk Records, but died of cancer in 1982. The post-Bogart label retained some successful releases but lost much of its distinctive momentum. Its 1980s activity included albums by Stephanie Mills, Irene Cara, Mac Davis, Dusty Springfield and Robin Williams, as well as Kiss releases such as Unmasked, Music from The Elder and Creatures of the Night. Casablanca also issued or distributed soundtrack and comedy projects, including Flashdance and Reality, What A Concept!. PolyGram ultimately shut the label in 1986, moving selected artists and catalog material to Mercury and other parts of its organization. After Seagram acquired PolyGram and combined it with MCA’s music operations to form Universal Music Group, the original Casablanca catalog became part of the Universal system. Universal and Tommy Mottola revived the name in 2000, with releases during the 2000s by Lindsay Lohan, Brie Larson, Mika and Ryan Leslie. This incarnation was eventually largely inactive. A further relaunch in 2012 positioned Casablanca as a Republic Records imprint focused on electronic and dance music. The modern roster has included Crystal Castles, Kavinsky, C2C, The Presets, Chase & Status, Martin Garrix, Avicii, Seven Lions and other international electronic artists.

  • 2012

    Electronic-music relaunch

    [1]Casablanca Recordsen.wikipedia.org

    Casablanca returned as an electronic imprint under Republic Records.

  • 2000

    Name revived by Universal and Tommy Mottola

    [1]Casablanca Recordsen.wikipedia.org

    A new venture used Casablanca as an homage to the earlier label.

  • 1986

    Original label closed

    [1]Casablanca Recordsen.wikipedia.org

    PolyGram folded Casablanca and reassigned portions of its roster and catalog.

  • 1980

    PolyGram takes full control

    [1]Casablanca Recordsen.wikipedia.org

    PolyGram bought the remaining interest and Bogart left the company.

  • 1977

    PolyGram takes a minority stake

    [1]Casablanca Recordsen.wikipedia.org

    PolyGram acquired 50 percent of the independent label.

  • 1976

    Filmworks merger

    [1]Casablanca Recordsen.wikipedia.org

    Casablanca joined with Filmworks, Inc. to form Casablanca Record and FilmWorks.

  • 1975

    Kiss Alive! breaks through

    [1]Casablanca Recordsen.wikipedia.org

    The double live album became the label’s first major album success and a turning point for Kiss.

  • 1974

    Here’s Johnny released

    [1]Casablanca Recordsen.wikipedia.org

    The television compilation shipped at gold level but performed poorly and generated extensive returns.

  • 1973

    Casablanca Records founded

    [1]Casablanca Recordsen.wikipedia.org

    Neil Bogart founded the label after leaving Buddah Records, with financing from Warner Bros. Records.

Products and positioning

A historically influential artist label built around high-impact promotion and crossover dance, disco, funk, rock and pop releases; in its current form, it is positioned as an electronic and dance imprint under Republic Records.

  • Live rock album · 1975

    Kiss: Alive!

    The 1975 double live album by Kiss was Casablanca’s decisive commercial breakthrough. It converted the band’s reputation as a powerful live act into a successful recorded product and opened the way for stronger-selling Kiss albums on the label, including Destroyer, Rock and Roll Over, Love Gun and Alive II.

  • Recorded music · 1973

    Casablanca disco and dance catalog

    The label’s best-known 1970s offering was a broad body of disco, funk and dance-pop recordings. Releases by Donna Summer, Village People, Lipps Inc. and related artists helped define Casablanca’s commercial identity during the peak of the disco era.

  • Subsidiary label · 1975

    Chocolate City Records

    Created in 1975 and associated with Cecil Holmes, Chocolate City focused on R&B, funk and disco. Its roster included Cameo and Brenda & the Tabulations, giving Casablanca a dedicated platform for Black dance and funk music.

  • Electronic and dance music · 2012

    Casablanca electronic-music releases

    The post-2012 Republic Records incarnation has released and promoted electronic, dance and related crossover music from artists such as Kavinsky, C2C, Chase & Status, Martin Garrix, Avicii and Seven Lions.

Marketing campaigns

  • 2012Electronic relaunch

    International markets

    Casablanca was repositioned under Republic Records around dance and electronic music, pairing the historic name with a roster of established and emerging international artists.

    Outcome. Established the label’s current operating identity

    Source
  • 1975Kiss Alive! breakthrough campaign

    United States

    Casablanca emphasized Kiss’s concert reputation by releasing a double live album after the band’s studio albums had underperformed. The strategy produced the label’s first major album success and changed the commercial trajectory of both the band and company.

    Outcome. Commercial breakthrough for Kiss and Casablanca

    Source

Brand decisions

  • 2012

    Reposition Casablanca as an electronic imprintStrategy

    Background

    Universal Music Group and Republic Records sought to revive the label name with a contemporary musical focus.

    Action taken

    Casablanca was relaunched around electronic and dance music rather than its original disco, funk and rock-centered roster.

    Aftermath

    The imprint developed an international electronic roster and remains associated with Republic Records.

    Source
  • 1980

    Accept PolyGram’s purchase of the remaining stakeM&A

    Background

    PolyGram already owned half of Casablanca and had concerns about the label’s spending and accounting practices.

    Action taken

    The remaining ownership was sold to PolyGram, which removed Neil Bogart from leadership.

    Aftermath

    Casablanca continued under corporate ownership but declined in influence and was eventually closed.

    Source
  • 1975

    Release Kiss Alive! despite earlier weak album salesProduct launch

    Background

    Kiss’s initial Casablanca studio albums had failed to make a substantial chart impact, while the label was facing severe financial pressure.

    Action taken

    Casablanca shifted emphasis to the group’s live reputation and issued a double live album.

    Aftermath

    Alive! became a major success and provided a foundation for subsequent Kiss releases.

    Source

Recent events

  • 2021

    Brett Alperowitz appointed Republic Records A&R executive[1]Casablanca Recordsen.wikipedia.org

    Leadership change

    Casablanca general manager Brett Alperowitz was also named executive vice president of A&R at Republic Records’ West Coast creative operation.

  • 2012

    Casablanca relaunched as Republic electronic imprint[1]Casablanca Recordsen.wikipedia.org

    Product launch

    The label returned as a dance and electronic imprint under Republic Records with an international roster.

  • 2000

    Casablanca name revived through Universal and Tommy Mottola venture[1]Casablanca Recordsen.wikipedia.org

    M&A

    Universal and Tommy Mottola relaunched the name as a separate label venture, distinct from the original company’s operating history.

  • 1980

    PolyGram acquires the remaining Casablanca stake[1]Casablanca Recordsen.wikipedia.org

    M&A · Leadership change

    PolyGram bought the rest of Casablanca and removed Neil Bogart from his leadership position.

  • 1977

    PolyGram acquires a 50 percent stake in Casablanca[1]Casablanca Recordsen.wikipedia.org

    M&A

    PolyGram purchased half of the independent label as Casablanca’s disco-era success accelerated.

  • 1976

    Casablanca Record and FilmWorks merges with Filmworks[1]Casablanca Recordsen.wikipedia.org

    M&A

    The record label combined with Peter Guber’s Filmworks, Inc., expanding the business into film production and soundtrack-related activity.

Related entries

  • Republic Records
  • Universal Music Group
  • 4th & B'way Records
  • A&M Records
  • Aftermath Entertainment
  • American Recordings
  • Astralwerks
  • Barclay
  • Blue Note
  • Calderstone Productions
  • Capitol Music Group
  • Capitol Music Group Sweden
  • Capitol Records
  • Caroline Records
  • Casa Ricordi
  • Checker Records
  • Chess Records
  • Cinepoly Records
  • Copenhagen Records
  • Decca Classics
  • Decca Records
  • Def Jam Recordings
  • Deram Records
  • Deutsche Grammophon
  • DreamWorks Records
  • Eagle Rock Entertainment
  • Eastworld
  • Éditions Durand
  • Electrola
  • EMI America
  • EMI Christian Music Group
  • EMI Italiana
  • EMI Music Australia
  • EMI Records
  • EMI Records Japan
  • Fiction Records
  • Fontana Distribution
  • Fontana North
  • ForeFront Records
  • G-Unit Records

Sources1 sources

  1. 1Casablanca Recordsen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/casablanca-records · Editorial policy · How profiles are compiled