Blue Bunny Ice Cream

Blue Bunny ® is a frozen dairy treats brand that has been making ice cream and related desserts since 1925, according to its official site. The brand sources farm fresh milk from dairy farmers local to its hometown of Le Mars, Iowa, and describes over 90 years of experience crafting frozen treats. Its product range includes Scoopables, Sandwiches, Sweet Freedom ® Frozen Yogurt, Cones, Bars, Mini Bars, Mini Swirls ®, Soft Pints and Soft Cones. The brand's history page states that Ferrero acquired Blue Bunny, and that Le Mars, Iowa — home to Wells Enterprises — was declared Ice Cream Capital of the World ®.

Blue Bunny's official history page states that it all began when Fred H. Wells, Jr. purchased a horse, a delivery wagon, a few cans, and the goodwill of the milk business from the local Le Mars dairyman, Ray Bowers, for $250. Wells made its first frozen dairy dessert, and later held a "Name that Ice Cream" contest in which a man from Sioux City, Iowa, submitted "Blue Bunny" along with his rendition of the original bunny, known today as Blu; he received $25 and Blue Bunny ® was formed. The second generation of the Wells family carried on the business, followed by the third generation taking the reins. The history page also notes a logo refresh, Le Mars, Iowa being declared Ice Cream Capital of the World ®, a 100th anniversary partnership with Make-A-Wish® to grant 100 wishes to children across the United States, a new logo with clear packaging and new flavors, a remodel and expansion of the Wells Visitor Center and Ice Cream Parlor in downtown Le Mars, and that Ferrero acquired Blue Bunny. The About page states Blue Bunny ® has been making delicious frozen dairy treats since 1925, and that it has been making ice cream since 1935.

Frozen dairy treats positioned around real, everyday moments and high-quality, flavorful treats sourced from local dairy farms.

• Scoopables

• Sandwiches

• Sweet Freedom ® Frozen Yogurt

• Cones

• Bars

• Mini Bars

• Mini Swirls ®

• Soft Pints

• Soft Cones

1. 1Blue Bunny Ice Cream - Sundaes, Cones, Bars - Blue Bunnybluebunny.com
2. 2History - Blue Bunnybluebunny.com
3. 3About - Blue Bunnybluebunny.com
4. 4Explore All Blue Bunny Products - Blue Bunnybluebunny.com